The Definitive Guide To Social Media Tools For Startups
Banana Republic and Susans Neighborhood Shirt Shop could be using the same social networks--Twitter, Facebook, Google+, etc.--but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think wed all want tools like that, right?
Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 60 that made the cut. I tried out more than 100 in total, and Im sure I missed a few along the way.
Hopefully you find one or two here that you can use in your small scale marketing that can get you big results.
SocialBro
A complete Twitter management tool (that also comes complete with Buffer integration), SocialBro can tell you everything you want to know about your Twitter account--community information, analytics on all your posts, and much, much more. There is a 15-day free trial to test out all the features.
Put this tool to use: The community insights are fascinating, and theres some real value to be gained from the tweet analytics (pictured above), which show you which posts got the most engagement and when.
Tweetdeck
Now owned by Twitter, Tweetdeck is one of the most popular tools for complete Twitter management. Tweetdeck lets you track, organize, and engage with your followers through a customizable dashboard where you can quickly see at-a-glance the activity from different lists, followers, hashtags, and more.
Put this tool to use: What do you find yourself checking when you go to Twitter? Whatever it is, you can add it to your Tweetdeck dashboard and see everything in one view with nary an extra click. Could be a huge time saver.
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The Definitive Guide To Social Media Tools For Startups