The secret word in social marketing
What does AOL #39;s David Shing say will be the critical next step in social media marketing? Here #39;s his term to describe where your strategy should go. "Mocal" ...
By: iMediaConnection
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The secret word in social marketing - Video
(PRWEB) December 26, 2013
topseos.com has revealed Customer Magnetism as the second best social media marketing firm in the month of December 2013. Internet marketing firms are inspected by the independent research team at topseos.com to learn which firms provide the best social media marketing solutions. The rankings are adjusted on a monthly basis based on the latest achievements of performing social media marketing firms.
Search marketing companies are analyzed through a thorough evaluation process to establish which companies to feature in the ratings. While there are thousands of social media marketing companies the ratings are built of the absolute best the search marketing industry has to offer. The independent research team assesses various social media marketing companies across five areas of evaluation in order to establish the overall level of performance in areas including consultation, timeliness, methodology, brand management, and reach.
In order to contend a more meticulous evaluation of competing online marketing services, topseos.com also interviews client referrals of the top social media marketing services which have been highlighted in the rankings. The questions clients are generally asked delve into various aspects of consultation and timeliness amongst other areas to best decide their overall achievement. Additionally, clients of online marketing services are often connecting with topseos.com directly to provide their feedback.
Customers of search marketing solutions often turn to topseos.com when scouring for capable social media marketing companies. The independent research team has revealed Customer Magnetism as the 2nd best social media marketing consultant based on the results of the investigation process. topseos.com strongly believes in the social media marketing solutions provided by Customer Magnetism and has preferred them for businesses looking for the most capable solutions.
About Customer Magnetism
Customer Magnetism has achieved their position as a top online marketing company based on their dedication towards excellence and their history of successful organic optimization projects. For ten years, Customer Magnetism has been providing top performance SEO services with the focus of achieving long-term results over short-term success. They also produce additional value for their customers through other areas of online marketing.
About topseos.com
topseos.com is an online producer of independent reviews and ratings. The ratings of the top search marketing agencies are released monthly to assist businesses in connecting with social media marketing agencies which feature a history of effective solutions. Thousands of search marketing agencies are put to the test while only the absolute best agencies are featured in the ratings.
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topseos.com Acknowledges Customer Magnetism as the Second Best Social Media Marketing Firm for the Month of December ...
Power Lead System Reviews | Lets Check under the hood!
Power Lead System Reviews http://globalmlmsecret.com I hope you enjoyed this behind the scenes look at power lead system. This system is the one tool every b...
By: Jay Lombardo
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Power Lead System Reviews | Lets Check under the hood! - Video
Twitter #39;s New Location-Based Services
In this episode of The Baer Facts, Jay and Kyle discuss new location-based features coming soon to Twitter. http://exacttarget.com - ExactTarget is a leading...
By: ExactTarget
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Twitter's New Location-Based Services - Video
Forrester Research has released a Wave report evaluating social media marketing vendors, selecting seven companies as the top providers. Compiled by analyst Zachary Reiss-Davis, the report names Kenshoo, Marin Software, Optimal (recently acquired by Brand Networks,) SHIFT, Unified, Salesforce.com (for its Social.com app), and Nanigans as the best performers in social media marketing management and compares how the seven stack up against competitors and each other.
According to Reiss-Davis, social advertising generates more than 85 percent of revenue for both Facebook and Twitter, and marketers are continuing to spend more to advertise on the social networks. "In fact, the vendor customer references I spoke with for this evaluation spent an average of $512,000 per month on social ads," Reiss-Davis wrote in a blog post. Because social networks' native management tools have proven insufficient for enterprise marketers, the need for enterprise-ready products has grown, and vendors have responded with a variety of product offerings. Seven vendors, however, stand out.
The companies were evaluated based on several criteria; at a minimum, each had to have a standalone social offering, a self-service platform, enterprise customers, and customers that spent more than $50 million on social advertising over a period of one year.
Ultimately, the winner and runners-up are a diverse group of companies. Kenshoo, which took the top spot, and Marin both have a search marketing background and did not initially specialize in social media marketing, according to Reiss-Davis. Salesforce.com does not specialize in social media marketing either, but instead looks to "acquire platforms of all sorts to meet all of a marketer's needs," Reiss-Davis says. The remaining four companies are start-ups, with much more social media marketing focus.
Kenshoo led the pack due to its impressive performance in "analytics, reporting and optimization capabilities as well as its ability to combine search and social advertising data," the report states, citing customer feedback. Five of the runners-up, called Strong Performers, each had "at least one capability that stands above Kenshoo and all of the other vendors in this Forrester Wave," but didn't quite measure up overall.
Salesforce.com, for example, failed to secure the top spot because its social media advertising platforms remain disjointed. "Buddy Media and Radian6 have not been integrated with Social.com onto one single marketing cloud and, as a result, [the] Salesforce.com tool is just not reaching its full potential yet," Reiss-Davis says. The offering received low marks for integrations with both social relationship and social listening capabilities and with search and display advertising, according to the report.
As for companies that didn't make the cut in this Wave report, Reiss-Davis urges them to establish a unique, differentiated approach to social media marketing going forward. "There are simply too many companies competing in the space at this point," he says, and recommends that companies narrow their social media marketing solution with a focus on automation, a focus on a different market such as SMBs, or a solid CRM integration.
Reiss-Davis also suggests that all companies competing in the space dedicate serious efforts to effective campaign measurement, namely measuring how social media marketing is driving sales. "It's very easy to spend money measuring how many 'likes' or 'shares' a campaign is delivering, but what marketers really need to be focusing on is conversions," he says.
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Forrester Releases Wave Report on Social Media Marketing