Sports Data for Social Marketing: Welcome by Bill Squadron
Bloomberg Sports hosted a session at Social Media Week London on Thursday 26th September 2013. The session focused on Sports Data and Social Marketing, with ...
By: Bloomberg Sports
Continued here:
Sports Data for Social Marketing: Welcome by Bill Squadron - Video
Amazon Social Marketing
http://www.warriorplus.com/w/a/49qs2 - Amazon Social Marketing What #39;s Inside? 69 page, DETAILED step-by-step guide to help you build a small base site (we #39;re...
By: Warrior SpecialOffers
Prof Gerard Hastings on social marketing #39;s need for change
Prof Gerard Hastings is a Professor at the University of Stirling and the Open University and founder/director of the Institute for Social Marketing and Cent...
By: EmeraldPublishing67
See the rest here:
Prof Gerard Hastings on social marketing's need for change - Video
VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sep 26, 2013) - Vancouver-based Brightkit has quietly built an impressive client list of global brands by allowing them to create and launch powerful social marketing campaigns and manage them directly from their HootSuite dashboard.
Brightkit, which officially launched today, is a social marketing platform conceived and spun out of Invoke. Invoke also created and launched HootSuite, the social media relationship platform that now claims close to 8 million users.
"Social media is an incredibly important tool for many businesses," says Ryan Holmes, CEO at HootSuite and co-founder at Brightkit. "Brightkit has developed a platform that allows brands to interact with their social audiences in a unique and engaging way. With the integration into HootSuite, clients can manage their Brighkit social marketing campaigns through the app."
The Brightkit platform provides brands and agencies the opportunity to launch innovative, forward thinking social marketing campaigns that live on Facebook and websites.
Brightkit has developed an impressive client list with the likes of NBC Universal, Snapple, Sprint, Tommy Bahama, SpinMedia and KFC using the platform.
Brightkit has also recently closed a round of seed financing that was led by notable angel investors Geoff Entress and Matthew Moore.
"Brands are scrambling to find innovative ways to engage their online and social audiences. Brightkit solves that problem," says Brightkit CEO Richard Hungerford. "Social marketing campaigns are 30-60% more effective per dollar spent than traditional online advertising. We've designed a platform that is perfect for large brands and agencies. It's customizable, flexible, easy to use and generates a wealth of insights for our clients."
As a member of the local tech ecosystem Brightkit is committed to building its business here in Vancouver and recruiting and training local talent. Over the past year, Brightkit has tripled its employee workforce and anticipates doubling in size over the next year.
"Brightkit is another great example of the evolving and rapidly growing Vancouver tech scene," says Invoke Labs Managing Director Keith Ippel. "Brightkit is on an incredible growth trajectory and it's exciting to see another tech startup launch out of Invoke."
About Brightkit
Original post:
Brightkit Emerges as the Social Marketing Platform of Choice for Global Brands
A new research effort backs Facebook Exchange (FBX) as a potentially powerful social marketing tool for advertisers to target their audiences on the leading social network.
Recent research by digital marketing agency NetMining shows that Facebooks real-time ad tool, FBX, could be especially useful when paired with retail offerings. The data found that retail marketers saw a huge boost in FBX performance, earning 62 percent higher impressions and 42 percent more clicks from the first quarter of the year to the second quarter. Retailers are also pouring bigger budgets into this ad model, as spending increased by 59 percent.
By comparison, FBX growth in the travel sector is slower, yet consistent overall. Impressions only rose by 5 percent, while clicks were actually down 13 percent from quarter to quarter. Spending, however, increased by 15 percent, indicating that more brands are showing interest in this aggressive form of social marketing.
As TechCrunch explained, Facebook started testing its Exchange platform back in June 2013. Built on a concept called retargeting, FBX allows marketers to target users with ads that are relevant to their browsing history. So, if someone browses a site that sells security software, the company that operates that site could target them with anti-virus apps, spyware removal tools and similar products when they visit Facebook later. The idea is that the added relevance that comes from showing the user something they have active interest in will drive intrigue and engagement.
Digital marketing companies play a huge role in the FBX process as they work diligently to execute campaigns on behalf of their clients. For example, companies deploy the cookies that track the visitor, contact Facebook to pass along the visitor ID info and conduct the real-time bidding that determines which brands ad will be served up to the user. The marketing content is created in advance, so if the company outbids their agency counterparts, their clients ad is instantly delivered when the user visits the social network.
Facebook just recently removed the beta label, but content marketers can be encouraged by the fact that FBX appears to be off to a great start. An AdExchanger article aggregates results from several marketing agencies who acted as platform partners during the test period. AppNexus was among them, reporting increased reach and up to a 25 percent reduction in cost per acquisition for its clients. AdRoll reported that its clients are seeing 16 times better ROI on average.
Trending Worldwide
Tracking activity across multiple nations during the first two quarters of 2013, NetMinings research revealed that FBX is experiencing massive growth on a global scale. International growth trumped domestic progress by far, due in large part to Brazil, which it found had the largest volume increase of any regional market during the period. Growth in the US increased across the board, including in spending, which saw a 42 percent lift.
Photo credit: Flickr
Tags: Exchange, Facebook, facebook ads, FBX, Netmining, social marketing, social media, social network, Techcrunch
View original post here:
Facebook's FBX a Potential Social Marketing Powerhouse, Suggests New Research