Mediaboss Marketing

MONTREAL, QUEBEC and TORONTO, ONTARIO and MEXICO CITY, MEXICO and PARIS, FRANCE--(Marketwired - Sep 10, 2013) - #engagementlabs - a Parta Dialogue (TSX VENTURE:PAD) company - developer of #esuite, a leading Social marketing analytics & monitoring solution, is pleased to announce that DentsuBos has chosen #esuite to serve their clients social analytics & monitoring needs for their Montreal and Toronto offices. Under this agreement, #engagementlabs teams will support DentsuBos team in providing their Canadian clients with state of the art social marketing expertise and technology.

"Having DentsuBos choose #esuite as their social analytics & monitoring preferred tool is a tremendous recognition of the quality and pertinence of our technology. Working with a key member of the Dentsu network in North America with its impressive list of clients will furthermore give us incredible insights to pursue our growth in other markets." said Paul Allard, #engagementlabs CEO.

"We are happy to officialise this collaboration with #engagementlabs as we wish to offer our clients with state of the art social analytics & listening tools. Today's challenge in social marketing is to provide actionable, useful and real time data. #esuite has demonstrated its capabilities to help us optimize engagement and conversion for the social marketing programs we deploy." stated Valery Loranger, Head of digital planning at DentsuBos Montreal.

#esuite by #engagementlabs

#esuite is the latest generation of social marketing analytics and monitoring solution.

#esuite transforms big data into real-time actionable data. From the data you want, the insights you need, to the conversions you crave.

#esuite is composed of 4 module: #evalue - social analytics, #elisten- social monitoring, #eshare- social publishing, #econnect - social conversion.

#engagementlabs, is social media technology developer totally focused on social engagement, performance, ROI & optimization: http://www.engagementlabs.com.

About DentsuBos:

With over 200 employees in Toronto and Montreal, DentsuBos is a true bi-cultural national agency offering full communication-marketing services to a variety of clients including Toyota/Lexus/Scion, Fido, IGO, National Bank, Canon and many others.

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DentsuBos, of Dentsu Network, Chooses #engagementlabs' #esuite(TM) (TSX VENTURE: PAD) for Their Social Marketing Needs

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There was no time for rest this past Labor Day for Taco Bells social marketing team, busy shooting a YouTube video about a fan who started a drawing club out of the chains Pacifica, Calif., location.

The concept was pitched the previous Thursday, then developed and filmed over the holiday weekend.

Taco Bells director, digital and social marketing Tressie Lieberman describes her job as a daily adventure where each morning begins with a staff meeting in which ideas just like this are hatched.

Its the mind-set we apply to the way we work in creating content, which is our moving from the role of marketers to publishers, Lieberman says. There is breaking news where something has happened, and we have to be ready to jump into those stories right away. And then there are also features that are planned in advance.

Some momentslike when the White House tweeted a line about Taco Bell from the movie Mean Girlsare opportunities for real-time messages. Otherslike last years Operation Alaska, the chains response to residents of the small town of Bethel being tricked into thinking a Taco Bell was opening thererequire heavier lifting. (The company tried to compensate by having a military helicopter deliver Taco Bell to chalupa-craving townsfolk.)

The social team also plays the role of soothsayer. For the launch of Cool Ranch Doritos Locos Tacos, they used social listening to anticipate what conversations might occur postlaunch. After checking out the chatter, the chain worked with agency Digitas to open three Speakeasies in New York, Los Angeles and Dallas where the public could get a preview of the product three weeks prior to rollout. (Video was posted within 48 hours.)

As an organization, says Lieberman, we are very lean. And we know we have to move really fast because we know thats where the world is headed, and weve got to be an early responder.

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