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MANCHESTER, England, June 7, 2013 /PRNewswire/ --
Betfred.com received the prestigious 'Best Innovation in Social Marketing' Award at the EGR E-gaming Operator Innovation Awards ceremony in London yesterday (June 6th).
The Operator Innovation Awards bring together the most creative organisations in the industry, with Betfred.com recognised for their pioneering approach to social marketing.
Betfred.com use a host of innovative tools and products to engage and acquire new customers and beat off competition from Paddy Power, Playstudios, Sports Gaming and Winamax to land the award.
In particular, the Gibraltar-based operator has been a key sponsor and partner of We R Interactive's social football game I AM PLAYR. The highly popular game boasts over 10 million registered players and average monthly users in excess of 1.5m.
Managing Director of Betfred.com Chris Sheffield commented, "I AM PLAYR has been a great social vehicle for exposing our brand to millions of targeted potential customers and the concept is highly innovative."
"Betfred.com is embedded throughout the game and it even features a cameo appearance from Fred himself and is a great example of how social media beyond the usual channels can really be used to engage with customers at a much deeper level."
With specific regard to the award, Sheffield remarked, "We are delighted to have been recognised for our achievements within social marketing."
"In addition to our work with I AM PLAYR we have employed other products such as mobile and Facebook fantasy games to engage with customers and have embedded social channels within key products."
"For instance the Betfred.com Goals Galore mobile application allows customers to tweet selections to their friends and social community direct from their betslip. This has proved very successful and was responsible for our customers winning nearly 1m in a single afternoon after a tweet forecasting a 45/1 shot seven fold Goals Galore bet was taken up by thousands of followers."
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