Archive for the ‘Social Marketing’ Category

Video Marketing & Social Media – Video


Video Marketing Social Media
Webmercials, great for branding, increasing SEO, website content, easily shared across social media sites, effective inexpensive way to market your company...

By: Promo Broadcast Queen

Read more:
Video Marketing & Social Media - Video

Marketing via social media, the latest ad dimension

Viral marketing can be applied for any kind of products and services, even news.

Therefore, you will see news organisations, not only in Thailand, but around the world, active across social-media platforms that are the most popular in each country.

In Thailand, news organisations are very active on three social forums - Facebook, Twitter and Instagram. News is fed over their timelines around the clock. People spend a lot of time grabbing information from social-media outlets, especially via smartphone.

I asked university students I teach how they consume news. Almost all said they read news that is shared on social media every day. This might represent the way the new generations get their news. That's why viral marketing is so important.

News organisations here, no matter what "platform" they use - newspapers or broadcasts or event Web-based news platforms - also use social media to reach a greater audience and build their brands. They keep distributing the news, getting in touch with communities, and receiving feedback, as well as news "clues" from crowd-sourcing.

For a clip or news to "go viral", it needs to be attractive, be inspired, and address human interests.

However, it is normal to see viral marketing campaigns put on social media with several different themes. Some are positive, some negative but all can make it.

Recently, for example, an actress posted a video clip on social media to complain about her boyfriend. This was the talk of the town for a day. Then, there were claims that her clip might be a part of a "viral marketing" push to promote her new film.

Another example involved a full-page advert about an event in a newspaper. But the advert only listed the name of the event - nothing more. Someone put this ad on social media and said it was a result of an error in the client's advertising department, which failed to submit ad artwork to the newspaper in time. Then, all that day, many people shared and shared this advert on their social networks, so many eyes saw it without any cost.

The challenge for marketers in every company, not only businesses but also news organisations, is how they can be creative to design and develop a piece of advertising, in any form, including text, photos, and video clips, to attract people's interest, to persuade them to be willing to help it "go viral" freely by simply sharing it.

See the article here:
Marketing via social media, the latest ad dimension

Social Traffic, Inc. Announces Small Businesses Underutilize Text Message Marketing

(PRWEB) March 21, 2014

SMS marketing, also commonly known as 'text marketing' or 'text message marketing' is a modern form of marketing by which small businesses can send in-proximity consumers offers via SMS to those who want to be sent deals.

Some people are predicting the end of SMS marketing in the wake of Facebook's acquisition of WhatApp. But for most small businesses, finding the time to invest in social marketing can seem a daunting task. However by utilizing the simplicity and power of text message marketing, business owners can create SMS campaigns quickly, using technology they already know well. Not only that, its simple & affordable said Simon U. Ford, founder of Social Traffic, Inc.

Progressive businesses in hospitality and leisure industries especially, prefer text message marketing over other forms of opt-in marketing because a persons cell number rarely changes, our phones are within reach almost 24/7 these days and unlike email (which has an average open rate of less than 20%), text messages have an average open rate of 97%, says Ford.

Standard text marketing campaigns let subscribers text a keyword into your assigned number and receive a text message confirmation back. This method is used to build a customer list who you can send future text messages to. Text messages include offers to in-proximity consumers, of last minute deals and special discount coupons, event announcements or whatever else you can think of to get customers back into your store. he says.

Ford goes on to explain that SMS marketing is immediate, personal & targeted. Its also cost effective and will reach a small business owners audience no matter where they are. SMS marketing allows small business owners to gain new clients, increase sale frequency and volumes to existing clients and build brand awareness.

In 2007, Simon U. Ford was highlighted for hijacking a Google product launch; using social signals Simon outranked Googles own pages, holding positions #1 and #2 (for 9 months) in YouTube search results for Googles own product (Google Friend Connect). Seven Google developer videos ranked behind Simons in positions #3 through #10 a rare accomplishment.

Watch how this small business owner used a SMS campaign successfully here.

See how SMS marketing could help your small business here.

You can learn more about Social Traffic, Inc. here.

Read more here:
Social Traffic, Inc. Announces Small Businesses Underutilize Text Message Marketing

Five Best Social Media Marketing Companies in Saudi Arabia Announced in March 2014 by sa.topseos.com

(PRWEB) March 20, 2014

The five best social media marketing consultants in Saudi Arabia have been selected by sa.topseos.com for the month of March 2014. sa.topseos.com provides businesses with rankings online to feature the best consultants which produce talented services to businesses searching for a variety of services to common issues. Consultants are showcased based on their performance in a systematic evaluation of their central services.

The 5 top social media marketing services in Saudi Arabia for March 2014 are:

1- wsistream.com

2- waveksa

3- Smart Touch

4- Adodis Technologies

5- ERTEKAZ, KSA

Each month, the top social media marketing agencies in Saudi Arabia are put through an in-depth evaluation process in order to determine which agencies produce the best services overall. The process involves an in-depth analysis of top performing social media marketing companies in areas including timeliness, methodology, reach, consultation, and brand management. Client evaluations of competing social media marketing agencies are contacted in order to obtain their unique inputs and suggestions on the agencies they have used.

ABOUT sa.topseos.com

View post:
Five Best Social Media Marketing Companies in Saudi Arabia Announced in March 2014 by sa.topseos.com

Pixe Social Wins the Buyers Choice Award at Exhibitor Show 2014

Columbia, MD (PRWEB) March 20, 2014

Pixe LLC announces that its innovative mobile and social marketing solution, Pixe Social, has been selected for the prestigious Buyers Choice Award at EXHIBITOR 2014.

Integrated with Facebook and Twitter in real-time, Pixe Social Photo Booth technology enables brands to engage their current audiences to organically mobilize their online fan following.

A panel of judges, including Certified Trade Show Marketer (CTSM) graduates, selected the Buyer's Choice Award winners from the brands launched in the New Product Showcase at EXHIBITOR 2014.

The Buyers Choice Award winners are determined based on the following four judging criteria:

Along with being a prominent sponsor and exhibitor at the event, Pixe Social powered the official photo booth at EXHIBITOR 2014.

Pixe's social marketing solution was leveraged by a number of exhibitors at EXHIBITOR 2014, including CHOPS & Assoc. Live Animation, Exhibit City News and GES Global, to provide attendees with an engaging experience and showcase their brands to prospective customers.

In an exciting contest, Pixe will be giving away an iPad mini to the photo booth user who receives the most likes for their photo on Facebook by midnight of March 30, 2014.

About Pixe Pixe LLC is a Maryland-based start-up providing turnkey social promotional solutions that is on a mission to take the challenge out of social media marketing by converting audiences into brand ambassadors. Launched in April 2013, Pixes flagship social marketing solution - Pixe Social - to help boost the social presence of a number of leading brands and events including New York Comic Con, MCM London Comic Con and Event Marketer Magazine.

About EXHIBITOR2014 EXHIBITOR2014 provides face-to-face training for trade show exhibitors and event marketers. The event features 160+ sessions in seven learning tracks, 135 expert faculty, 300 supplier exhibits, 3,000 enrollees in the professional certification program and nearly 6,000 attendees from companies of all sizes and types.

Go here to see the original:
Pixe Social Wins the Buyers Choice Award at Exhibitor Show 2014