Mediaboss Marketing

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this years Digiday Technology Awards shortlist.

As the judges choices illustrate, the submissions that came in a cut above demonstrated brands passion for balancing data privacy and highly effective personalization adopting technologies and integrating with partners to achieve both.

The most-entered category this year was Best AI Tool.

Typeface, a major standout in the category, is a generative AI application helping businesses create personalized content quickly and effectively. Typeface combines AIs speed with meaningful brand personalization and control, meaning companies can generate personalized content at scale but not sacrifice privacy assurances.

Reveal Mobile boasted the greatest number of finalist nominations four in total. As a provider of location intelligence, geofencing and campaign attribution solutions, it partnered with Offbeat to run a paid social campaign on TikTok that drove location visits for one of the agencys national restaurant clients. With Reveal Mobiles geotargeting platform and foot-traffic attribution reporting, the TikTok campaign provided a 30X ROI, helping to prove the value of these tactics in the brands media mix.

Calendly received a nomination for Best Sales Automation Tools and Platform for its launch of Calendly Routing, which helps pressured, time-strapped sales and marketing teams to qualify, route and book meetings quickly, speeding up the sales cycle, increasing conversion rates and providing a better customer experience. Users of Calendly Routing have created an automated, effective inbound sales process that yields conversion and drives alignment with marketing teams. Some have reported gaining 1012 hours back each month that was previously spent manually managing the scheduling process.

Minute Medias Asaf Peled secured a finalist spot for Founder of the Year. As a leading technology and digital content company, Minute Media provides its clients with the tools to succeed in an ever-changing digital environment by leveraging its experience as a publisher. Asaf has led the company to tremendous success, including launching its own SSP, leading to an integrated partnership with Amazon Publisher Services TAM. Asaf also guided Minute Media into commercial partnerships, including collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and more.

For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the Where Can We Take You campaign. Marriott leaned further into its existing partnership with Yahoo to increase brand awareness, attract new customers and drive bookings with increased campaign efficiency and return on investment. By leveraging a wide range of Yahoo services from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.

All in all, what the judges selected in 2023 shows that tech companies are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences.

See the complete list of finalists below.

Best Affiliate Marketing Platform Hilton & Rakuten Advertising impact.com Litter-Robot & Partnerize

Best AI Tool BENlabs Dstillery LivePerson & Virgin Media Papercup Pixability + McGarrah Jessee Typeface

Best Attribution Tool Dominos Experian Marketing Services Fetch Measured Incrementality Platform PulsePoint Reveal Mobile Spectrum Reach

Best Buy-Side Programmatic Platform AdTheorent Atlas by Talon MediaMath Nexxen DSP Vistar & Church Yahoo & Marriott

Best Content Management System eMagazines

Best Content Marketing Platform Critical Mass Curacity Issuu Linkwell Health Nativo Optimizely

Best Cookieless Identification Technology fullthrottle.ai Havas and ID5 Ogury Quantcast SORT by Perion Wunderkind

Best CRM Platform Act! stc NAWAQL Merlin

Best Customer Data Platform Decile Epsilon Lytics & Land OLakes MongoDB and Twilio Segment Olo & BelAir Cantina Treasure Data

Best Data Lead Jonathan Zile, PulsePoint Will Sach, Director of Data Strategy at News UK

Best Data Management Platform Audigent Club Carrefour News UK Permutive

Best Data Team Demandbase Fifty & Avalon New York Times Advertising News UK Ovative Group PulsePoint

Best E-Commerce Technology Bambuser Best Buy GroupBy LivePerson & Virgin Media RevLifter Yext in partnership with Casio

Best Esports/ Gaming Ad Technology Equativ Gamelight OneFootball, SPORTFIVE and Bidstack TrafficGuard VDO.AI

Best Event Platform Kaltura Events Wistia Live

Best In-Store Technology Cooler Screens The CR Recommended Mark

Best Influencer Marketing Platform Brandwatch Gumball Influencity Spectrum Brands and Mavrck Tagger

Best Location Data Platform DAC & TransparenSEE Foursquare InMarket and Bob Evans Farms Lastmile Locala & Captura Group Reveal Mobile

Best Marketing Analytics Platform Digital Remedy Known and AMC+ Ovative Group Pecan Pickaxe Upwave + TheTradeDesk

Best Marketing Automation Platform Club Carrefour Cognitiv Dominos Flight Control Fluency GetResponse Inuit Mailchimp

Best Measurement Solution Bombora Fospha & Huel LoopMe Measured Incrementality Platform DISQO Reveal Mobile

Best Mobile Marketing Platform Adjust Suite AdTheorent AppsFlyer Gamelight Liftoff PLAYSTUDIOS

Best Monetization Platform for Publishers Adtelligent Chartboost Keystone by Outbrain Nucleus & Vouchercloud Playwire PubMatics OpenWrap

Best Native Advertising Platform AdAdapted Taboola

Best Partner Clean Room Disney InfoSum MiQ and BASK

Best Personalization & A/B Testing Platform Amplitude Dugout Flight Control JibJab KFC Philippines x Braze Optimizely

Best Podcast Platform Gumball

Best Sales Automation Tools & Platform Calendly Conga Impartner Seismic stc

Best Sell-Side Programmatic Platform Beachfront Magnite Nexxen SSP Permutive Publica Reset Digital

Best Social Marketing Platform Brandwatch Evocalize Khoros

Best Subscription Platform Best Buy Fooji Reveal Mobile

Best Sustainable Ad Tech Platform AY Duration Media Good-Loop OpenX Sharethrough Viant Adtricity

Best Video Ad Server Beachfront Publica

Best Video Management Platform Bambuser Emplifi & Bensons for Beds Endeavor Streaming Partnership with Feld Entertainment Kaltura TV Platform Peerly Inc. Wildlife Studios & tvScientific

Founder of the Year Allego Revenue Enablement Platform, Yuchun Lee Asaf Peled, Minute Media Audigent Founder and CEO, Drew Stein Erik Requidan and Justin Hansen, Media Tradecraft Sabio Holdings, Aziz R.

See the original post:
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are ... - Digiday

Your brand's social media content should aim to inspire, educate, or otherwise provoke positive associations in the minds of your customers. Getty Images/RealPeopleGroup

If youre an entrepreneur or small business owner, theres a good chance you understand the importance of social media for your brand. It can help you engage with your audience and land new customers while retaining current ones.

The one aspect of social media that you might not have thought about is disengagement. Why would your customers distance themselves from your brand and what can you do to reduce their risk of doing so? According to researchers at University of Arkansas and Northeastern University, many consumers choose to disengage from a brand if they see socially unacceptable mentions of it.

When you put yourself in a customers shoes, it makes sense. If youre loyal to a brand and frequently spend your hard-earned money on their products or services, a socially unacceptable mention will likely rub you the wrong way. It can invoke feelings of shame and motivate you to unfollow the brand. You may disassociate yourself with them anymore and turn to a competitor. Of course, this might not be the case if your brand connection isnt as close and you can simply move on.

No matter your industry or how long youve been around, you should anticipate negative brand mentions.

Fortunately, entrepreneurs and small business owners like yourself can take certain actions to keep your highly connected customers happy and engaged on social media:

No matter your industry or how long youve been around, you should anticipate negative brand mentions. Even if you do everything right, there will likely be a brand mention or two that plays on a loyal customers heartstrings and results in vicarious shame followed by disengagement. By being aware of this and taking steps to mitigate it, you can set your brand up for success.

CO aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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Published August 16, 2023

Original post:
How to Handle Lack of Engagement With Your Brand on Social Media - CO by the U.S. Chamber of Commerce

The success of any token often hinges on its ability to build a strong and supportive crypto community around it. Today, we will take a closer look at three prominent players in the crypto marketEthereum (ETH), Shiba Inu (SHIB), and SignUp Token (SIGN). Each of these projects has harnessed the power of the community to achieve remarkable growth and success. We will analyze their unique approaches and explore why crypto communities play a vital role in their triumphs.

Ethereum, the second-largest cryptocurrency by market cap, has become a household name among crypto investors. Its success can be attributed to many factors, but one of the most significant drivers is its vibrant and engaged crypto community. Ethereums community is a vast network of developers, investors, and enthusiasts, all working together to push the boundaries of blockchain technology.

The Ethereum community actively supports decentralized applications (dApps), contributing to their widespread adoption in the crypto market. This thriving ecosystem has given rise to a wide array of use cases, from decentralized finance (DeFi) to non-fungible tokens (NFTs). Investors see Ethereum as a reliable long-term investment due to the constant improvements and innovations driven by its crypto community.

In the crypto market, few tokens have captured public attention and meme culture as effectively as Shiba Inu. Often referred to as a meme coin, Shiba Inus rise to fame can be primarily attributed to its grassroots community of dedicated fans. Memes, social media buzz, and word-of-mouth marketing have all contributed to Shiba Inus meteoric rise.

Shiba Inus crypto community fosters a sense of camaraderie and fun, which appeals to a younger and more playful audience. While its nature as a meme coin brings some scepticism, the Shiba Inu community remains fiercely loyal, actively participating in various charitable endeavours and social causes, enhancing its reputation and popularity.

Sign Up Token (SIGN) is a rising star in the crypto market, driven by its unique approach to community building. Unlike many other projects that focus solely on investor numbers, Sign Up Token places a strong emphasis on genuine user engagement and referrals. By incentivizing users to refer friends and family to the project, Sign Up Token has successfully created a strong, interconnected crypto community.

The platforms growth is directly tied to its community size, making users true stakeholders in the projects success. This approach fosters a sense of belonging and shared purpose, encouraging participants to actively contribute to SignUp Tokens journey to success.

Sign Up Token promises an impressive 72x ROI, starting at just $0.01 and reaching a staggering $0.72 upon its launch on Uniswap. However, to achieve the full 72x ROI, early investment is crucial. This unique crypto project takes a different approach by eschewing traditional stages. Instead, it focuses on building a strong and genuine community. Once it reaches 1 million subscribers, the project will prepare for launch, making community involvement the key to its success. So, keep referring family and friends to be a part of this exciting journey!

In the competitive landscape of the crypto market, the community plays a pivotal role in determining the success and notoriety of a token. Ethereums robust developer community drives continuous innovation, while Shiba Inus meme coin status has captured the imagination of millions. However, SignUp Token.coms unique community-driven approach shows promise as it gains momentum.

As crypto investors look for trending coins and high ROIs, they should not overlook Sign Up Token. So, if you are seeking the next big opportunity in the crypto market, consider becoming a part of SignUp Tokens millionaire club! Visit their official website and social media to embark on an exciting journey of growth and success.

Website: https://www.signuptoken.com

Twitter: https://twitter.com/_SignUpToken_

Telegram: https://t.me/SignUpToken

Original post:
The Social Surge: How Strong Communities Propel Ethereum ... - Analytics Insight

Company's momentum from first half of 2023 led by innovation brings industry-wide recognition, with CEO and Co-founder shortlisted for Digiday's 2023 Tech Awards

TORONTO, Aug. 17, 2023 /PRNewswire/ -- Sabio Inc., a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced its continued growth among the CTV/OTT landscape in 2023, building on momentum from its impressive 2022 fiscal year. The company also announced its inclusion in LUMA's Convergent TV LUMAscape for the first time, as well as its recent MarTech Breakthrough Award win for "Best Behavioral Targeting Platform."

In addition to company accolades, the team has received recognition for their noteworthy contributions and exceptional leadership. Aziz Rahimtoola, CEO and Co-Founder of Sabio Holdings, has been named as one of five finalists shortlisted for Digiday's 2023 Technology Awardsas "Founder of the Year," a category that recognizes founders displaying excellence through outstanding and inspired work at their company. Winners will be announced for this award August 29, 2023. Meghna Kothari, Sabio's Vice President of Culture and Communications, has been honored on Campaign US's prestigious 40 Over 40 list alongside 39 other inspiring executives across the advertising, media, marketing, communications, and technology industries. With 47.5% female and 32% ethnically diverse representation, the annual list continues to reflect the changing face of the industry as we strive for a more diverse workforce. Recipients, including Kothari, will be honored at the annual 40 Over 40 Awards ceremony in New York City on September 28, 2023.

Sabio Holdings surpassed its 2022 revenue goals led by the company's dominant demand-side platform, Sabio Inc., which drove an increased expansion with its CTV/OTT revenues growing 144% in 2022. Sabio Inc. has built on this momentum through 2023, growing its revenues in the same category another 63% in Q1.

"As a minority-owned CTV platform, we have been outpacing the growth of the greater streaming industry," said Aziz Rahimtoola, CEO of Sabio Holdings. "Our 2023 success thus far has been notable, and we anticipate the second half of 2023 and well into 2024 to build on the footprint we have created within the market. Our continued growth in the CTV/OTT space has helped us reach a milestone achievement in being added to LUMA's prestigious classification of leading monetization platforms along with The Trade Desk and Magnite, to name a few."

Sabio's inclusion in LUMA's latest Convergent TV LUMAscape not only reflects the company's record-breaking growth over recent years, it also demonstrates the expansion of its overall industry footprint. Since 2014, LUMA has been at the leading edge of Convergent TV, laying out a vision for how digital video and traditional TV would converge. It has advised on more CTV deals than any other investment bank, resulting in more than $5 billion in total deal value.

Sabio's 2023 MarTech Breakthrough Award win is the fourth for the company, having first been recognized in 2019 for its exceptional behavior targeting solutions. The awards program is a leading market intelligence organization that recognizes the top companies, technologies, and products in today's global marketing, sales, and advertising technology industries. Since 2019, the company has won the category in 2020, 2022, and now 2023 for its continued growth, innovation, and impact across the industry.

"To be honored for the fourth time as the Best Behavioral Targeting Platform by the MarTech Breakthrough Awards speaks to our technology's impact on our clients' success," said Simon Wong, Executive Vice President of Sabio. "Sabio's platform provides companies with a greater understanding of performance at a household level. Our team maintains a humanized approach in solving advertisers' challenges of reaching the right audience on the right device at the right time."

About MarTech BreakthroughPart of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.

About Sabio HoldingsSabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies. The Sabio Holdings portfolio is comprised of: Sabio our trusted and transparent content monetization DSP; App Science our cutting edge, non-panel based, real-time measurement and attribution SAAS platform; and Vidillion our cloud-based ad-insertion, and content distribution and management platform. For more information, visit: sabioholding.com

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Sabio Holdings Inc.

Excerpt from:
Sabio Announces Continued Growth, Following Inclusion in ... - PR Newswire

valentinrussanov

My recommendation for Sprout Social (NASDAQ:SPT) is a buy rating despite the weak share price action post-result. I think investors are focusing on the wrong headline metric (total customer count declining), as it is a matter of mix. As SPT continues to churn away non-core subs, I expect the financials and metrics to be cleaner, enabling the market to better assess the potential upside from SPT's success in penetrating the upmarket. Note that I previously gave a buy rating to SPT due to its high growth and, importantly, its ability to sustain that growth rate due to its strong market position and push towards the higher-end market.

Revenue from subscription solutions grew by 30%, contributing to the overall revenue increase of 29% to $79 million, despite a decline of 11% in revenue from professional services. Non-GAAP operating income was $2 million, up from -$2 million in the previous quarter. FCF also came in positive at $6 million. I believe the results were strong on an absolute basis, and the share price action post-earnings did not make sense.

I speculated that the 1.4% drop in total customers, amounting to a net loss of 702 customers, might be to blame for the lackluster stock price movement. This was also reflected in the number of customers with an ARR of less than $2,000, which fell by 50% year over year to 7,837. From my point of view, this is just SPT churning away non-core customers that they cannot target for upsell anyway. SPT's recent price increase and emphasis on ACV should be highlighted, as this was reflected in the company's larger customer metrics. Total customers in the >$10K ARR bracket increased by 27.4% Y/Y, thanks to 284 net new adds that brought the total to 7,391, and total customers in the >$50K ARR bracket increased by 48.2% Y/Y, thanks to 111 net new adds that brought the total to 1,119. These new additions contributed to a 29.1% year-over-year increase in aggregate ACV, bringing the total to $9,834. This is the largest yearly increase in aggregate ACV seen over the past 8 quarters. Additionally, Enterprise's net new ARR increased by almost 50% from Q1's stable level to account for 43% of total ARR. The strategy of upselling is proving successful, with attach rate to additional solutions such as premium modules showing improvement.

In addition, I believe that the acquisition of Tagger augurs well for future expansion. With the announced acquisition of Tagger Media, SPT is entering the influencer marketing space. Insights from influencer marketing can be more closely coupled with core social marketing strategies, which is something that Sprout's management is looking to do because influencer marketing now accounts for more than half of the company's enterprise RFPs. The truth is that CMOs are increasingly investing in influencer marketing, and I believe SPT would be wise to capitalize on this development. Since Tagger's average deal size is significantly higher than SPT's, I anticipate an increase in opportunities for cross-selling, a strengthening of new business win rates, and a driving of higher ACVs as a result of this acquisition.

industry analysts have estimated that nearly 50% of CMOs are growing their spending on influencer marketing in 2023, representing the third fastest area of budget growth. 2Q2023 earnings call

Overall, I dont see much reason for a sharp drop in share price, hence, I see this as a buying opportunity for investors to size up. As SPT continues to print 30% growth and the churning of non-core customers stops, SPT financials will become much cleaner to evaluate.

Author's valuation model

According to my model, SPT is valued $63 in FY24, representing a 36% increase. This target price is based on my growth forecast of 30% over the next two years. My growth assumption is anchored against management FY23 guided 29% growth at the mid-point and my positive outlook that growth can sustain at this level given the success in penetrating up market. As churn in non-core customers slowdown, growth might actually be higher than what I am expecting.

SPT is now trading at 6x forward revenue. I expect valuation to stay around this level until SPT closes the margin gap between itself and more profitable peers like Salesforce and Adobe.

Bloomberg

Bloomberg

SPT weakness in share price post the result represents a buying opportunity. The decline in total customer count is likely due to the strategic removal of non-core subscribers, which SPT is unlikely to find success in upselling anyway. Importantly, SPT's successful penetration of the upmarket is evident, with strong growth and an emphasis on higher-tier customers. In addition, the acquisition of Tagger Media aligns well with the influencer marketing trend, potentially driving cross-selling and higher ACVs.

See the rest here:
Sprout Social Stock: Continues To Find Success In The Up Market ... - Seeking Alpha