Archive for the ‘Social Marketing’ Category

Dachis Group Announces the Launch of Social Business Summit 2013

AUSTIN, TX--(Marketwire - Dec 20, 2012) - Dachis Group, a leading data-driven social marketing solutions firm, today announced the schedule for the fourth annual Social Business Summit 2013 global series, taking place in seven cities across four continents throughout 2013.

Oracle will be the exclusive sponsor of Dachis Group's Social Business Summit 2013.

The Social Business Summit 2013 global series will take place in Tokyo on February 6th, Austin on March 7th, Shanghai on April 11th, Mumbai on May 23rd, London on June 20th, Sao Paulo on July 25th, and New York on September 19th.

Over the years, Dachis Group's Social Business Summit series has become the "must attend" event for anyone interested in data-driven social marketing and social business. The series has grown significantly, expanding from one summit in 2009 to seven summits in 2013, engaging thousands of industry practitioners, senior executives, and thought leaders. Social Business Summit 2013 is a global invitation-only series that explores the most progressive ideas in data-driven social marketing and social business, fosters an ongoing dialog among participants, and engages social business and social marketing practitioners in real-time at day-long events around the globe.

"As companies have moved beyond evangelism and adoption of social in their business processes, it is incredibly exciting to meet with peers, colleagues, customers, global marketers, and world-renowned thought leaders to share ideas, exchange information, and push the boundaries of social business," said Jeffrey Dachis, Founder, Chairman, and CEO of Dachis Group."This coming year's focus on data-driven social marketing optimization will further provide global marketers with a platform to hone in on the real world benefits of being a social business."

"We are thrilled to be the exclusive sponsor of Dachis Group's Social Business Summit 2013 series," said Oracle Senior Vice President Reggie Bradford. "Given the impressive history of the Social Business Summit series, we look forward to working with Dachis Group to help spread the word on the real-life impact social has on businesses."

Speakers from past Summits include Jeremiah Owyang from Altimeter Group, Adriana Knackfuss from The Coca-Cola Company, David Armano from Edelman Digital, Nilofer Merchant from EPAX, Bonin Bough from Kraft Foods, Melissa Lavigne-Delville from NBC Universal, Tiffany LaBanca from News Corporation, JP Rangaswami from Salesforce.com, and many more.

To watch Summit videos, for more information on how to request an invitation, to submit a speaker request, or to request email updates, please visit SocialBusinessSummit.com

Follow @DachisGroup and #SBS2013 on Twitter for more information.

About Dachis GroupDachis Group is a leader in data-driven social marketing solutions. Utilizing a proprietary big data analytics platform, Dachis Group helps the world's largest brands optimize their social marketing and engage@scale with their customers.

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Dachis Group Announces the Launch of Social Business Summit 2013

From CPC to CPF — How to Measure Social’s Influence On Sear – Video


From CPC to CPF -- How to Measure Social #39;s Influence On Sear
Search marketers have been obsessed with Facebook, but few have been successful at measuring the cost per fan (CPF) or social #39;s influence on search, not just Facebook but Google+, Twitter, Pinterest and other social tools. When a topic trends on Twitter, how do marketers turn that influence into search metrics? Join us as we look at methods to value fans based on influence, engagement and sentiment ... and how those metrics can influence paid and organic search campaigns. Moderator: Janel Landis Laravie, Co-Founder, Chacka Marketing Panelists: Teresa Caro, VP, Social Marketing, Engauge Greg Cypes, Technical Product Strategist, AddThis Steve Goldner, Senior Director, Social Marketing, Hyper Marketing Inc, Ryan Partnership Jon Maxson, Director, SEO, iCrossing Jim Yu, CEO, BrightEdgeFrom:MediaPostLiveViews:2 0ratingsTime:42:10More inPeople Blogs

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From CPC to CPF -- How to Measure Social's Influence On Sear - Video

A Social Marketing


A Social Marketing Business with Virgin Mobile Salesforce
With: Ron Faris, Head of Brand Marketing, Virgin Mobile USA Michael Lazerow, Chief Marketing Officer, Salesforce Marketing Cloud The era of Social Brands and Social media 1.0 is coming to a close. With the turn of the New Year, we are shifting from a Social Brand to a Social Business. Where is the borderline between Social marketing and Social Business? What does this transition mean for an organization that has had great success with outbound Social marketing, but must now shift to considering Social #39;s impact on the whole organization?From:PivotConferenceViews:1 0ratingsTime:17:56More inScience Technology

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A Social Marketing

PSI Caribbean "Only Up From Here" – Video


PSI Caribbean "Only Up From Here"
PSI Caribbean In the Caribbean region PSI operates through its affiliate hub, commonly known as PSI/Caribbean (PSI/C). Since 2005 PSI/C - a non-profit social marketing organization -- has been working to measurably contribute to the development of favorable environments that facilitate healthy lives among the people of the Caribbean. Internationally connected through PSI #39;s global network, PSI/C is head-quartered in Trinidad and Tobago and also works in Antigua/Barbuda, Barbados, Belize, Dominica, Grenada, Jamaica, St. Kitts/Nevis, St. Lucia, St. Maarten, St. Vincent and the Grenadines and Suriname. PSI/C continues to focus its efforts on HIV prevention but has since expanded its activities into addressing sexual and reproductive health (SRH) more broadly and is also able to develop highly innovative and effective social marketing programs around other health issues in the Caribbean. The organization continues to grow with the health challenges faced by the region, looking for ways to assist in addressing growing health priorities in areas such as non-communicable disease prevention.From:PSI CViews:1 0ratingsTime:03:10More inNonprofits Activism

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PSI Caribbean "Only Up From Here" - Video

Feed 140 Social Marketing Tips (Part 11) – Video


Feed 140 Social Marketing Tips (Part 11)
Your weekly social marketing tips from http://www.feed140.com -- enjoy, share and comment!From:Doug HudiburgViews:1 0ratingsTime:01:00More inHowto Style

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Feed 140 Social Marketing Tips (Part 11) - Video