November 2012 Content Marketing Recap
Content marketing is in-demand this holiday season, and brands can get an edge with insights on the hottest November developments. Brafton offers its take on the latest trends in video, infographics and other content that can boost SEO, social marketing and sales.From:BraftonCustomNewsViews:1 1ratingsTime:03:44More inScience Technology
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November 2012 Content Marketing Recap - Video
How to Clean a Rosewood Fretboard - Chuck #39;s Tech Tips
The guys from the guitar repair shop at Chuck Levin #39;s Washington Music Center provide you with professional guitar maintenance and repair tips. In this video, John demonstrates how to clean a rosewood fretboard. Like Chuck #39;s Tech Tips @ http://www.facebook.com Visit us @ http://www.ChuckLevins.com Like us - Facebook.com/chucklevins This video was produced by Dior Sams Social Marketing. All Rights Reserved. Like us - Facebook/DiorSamsFrom:KorinaBluesViews:0 0ratingsTime:02:56More inMusic
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How to Clean a Rosewood Fretboard - Chuck's Tech Tips - Video
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planb1 - Video
Insight from Worldwide Partners Inc. B2B Social Media Experts around the globe.
Denver, CO (PRWEB) November 28, 2012
Go With Goals.
Ingrid Wchter-Lauppe, Wchter & Wchter Worldwide Partners, stresses the importance of defining the goals of a B2B social media campaign. Define your goals. Define your target group, then find them and listen to them. And be sure to define the measurements youll be using.
Wchter-Lauppe goes on to explain the choice of B2B social media differs from B2C because of the need to create trust with the right content. The B2B buying cycle is long and complex in comparison with most B2C cycles, she says. To gain and retain trust is key and the social media recommendations are different. Facebook is less important. LinkedIN, Xing, Blogs and Forums as well as Youtube are better for reaching goals like thought leadership, improving SEO rankings, creating web traffic, getting feedback and lead generation.
As part of your goal setting, remember to integrate social media in your business plan and strategy, Wchter-Lauppe concludes.
Branding Is Better.
Invest in the future and help position your organization in your audience's mind, states Jeff Lucas, of Traction Creative. If you are not actively doing it, your audience may still have perceptionsbut they may not be favourable.
Start by determining where your audience is spending their time online and where they are engaging in conversations, urges Andy DeBrunner, of Godfrey. Listen to what they have to say by monitoring those conversations, then begin participating as a valued member of their community.
Sell To The Individual.
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How To Use Consumer Knowledge To Drive B2B Social Marketing
Social media marketing is on the rise due to its high ROI as economic worries weigh on marketers.
Boston, Massachusetts (PRWEB) November 30, 2012
According to Amy Grishman, CEO at Social Focus, an Internet marketing firm based in Massachusetts, We are seeing our clients allocate more of their marketing budgets to online efforts, especially social media marketing which is more affordable and can be extremely effective when executed properly. The beauty of social media marketing is that the platforms exist and are buzzing with activity but you just have to find the right angle through which to penetrate the noise, and an integrated marketing strategy can help a business do just that. Grishmans firm is seeing more clients open up to social marketing as a cost effective way to serve multiple channels: public relations, corporate communications, customer service, as well as sales/marketing.
As small businesses wait to see what 2013 brings, now is the time to rethink the role of social media marketing, and to reach out to an experienced social marketing expert. For more information on social media marketing, please visit SocialFocus.com.
Daniella Vollinger Social Focus Marketing 978-594-4002 Email Information
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Small Businesses Turn to Social Media Marketing in Lean Times