Archive for the ‘Social Marketing’ Category

Grab the lead and get down to DogFest – Sunshine Coast Council

The ultimate day out for pooches and their paw-rents is coming to the Sunshine Coast.

DogFest, being held at Nambour Showgrounds October 21, is set to be a canine wonderland; complete with food trucks, dog-friendly stallholders, live entertainment, training demonstrations and workshops.

Social Marketing @ Griffith at Griffith University has partnered with Sunshine Coast Council and the Department of Environment and Science to host this unique family day out.

Sunshine Coast Councils Response Services Education Officer Hannah Maloney said there would be plenty of fun and also an opportunity to improve the communitys knowledge about pet ownership.

The training demonstrations and workshops will help owners create a safer and more harmonious coexistence between people and animals that includes wildlife, Ms Maloney said.

Sadly, if our dogs dont have the necessary wildlife avoidance training, they can kill or harm native animals such as koalas and possums, our protected bush turkeys or migratory and resident shorebirds.

Our Coast is home to more than 700 native animals and we all have a responsibility to care for them.

During DogFest, we will have numerous free interactive workshops to teach our dogs wildlife avoidance skills.

The first of the skills in the wildlife avoidance toolbox is having a solid recall. This will be useful around wildlife, and in everyday life.

DogFest

More dog training resources can be found on Leave It, another initiative of Social Marketing @ Griffith to support our native wildlife and dog owners in South East Queensland

This innovative and informative doggy event is not to be missed by paw-rents.Entry is free.

When: October 21, 8am-1pm

Where: Nambour Showgrounds

What: Dog training demonstrations and workshops, family entertainment, food trucks and stall holders.

Cost: Free. Reserve your free ticket now online.

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Grab the lead and get down to DogFest - Sunshine Coast Council

Emerging labour market requires new regulation – The University of … – University of Sydney

Associate Professor Chris F Wright

Chris F Wright is an Associate Professor of Work and Organisational Studies at the University of Sydney Business School, where his research specialises in industrial relations and labour market regulation, with a particular focus on national industrial relations systems worldwide.

He will appear before the Senate Education and Employment Legislation Committee this morning to discuss his submission, which focuses on provisions relating to wage theft, platform or gig work, and labour hire.

The Closing Loopholes Bill will help address wide cracks in Australias regulatory framework, which have undermined its effectiveness and led to problems of inequality, insecure work and staff shortages, Associate Professor Wright said.

Key features of the contemporary labour market, such as the gig economy and the rise of labour hire operators, were not envisaged when enterprise bargaining was first introduced in the early 1990s. Back then, wage theft was not the major problem it is today.

"The emergence of these changes threatens the integrity of Australias system of employment regulation if not addressed.

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Emerging labour market requires new regulation - The University of ... - University of Sydney

Further support for drug and alcohol treatment unveiled on World … – Media Statements

Minister for Health, Mental Health and Ambulance Services and Minister for Women The Honourable Shannon Fentiman

Queensland Mental Health Week 2023 has begun, offering an important awareness event that encourages people to check in on their mental health and wellbeing.

Today is also World Mental Health Day, which provides an opportunity to raise awareness for mental health issues and celebrate the vital work of professionals and stakeholders who are caring for people.

Queenslands Health Minister, Shannon Fentiman, today acknowledged in Parliament those living with mental health conditions, mental health professionals, those whose lived experience is contributing to reform, and those living with problematic alcohol and other drug misuse.

Further support was announced for alcohol and other drug treatment services, including $47.9 million to be invested in 2023-24.

In addition to funding 41 additional frontline staff, the funding will go towards boosting non-government residential rehabilitation and withdrawal management services, to enhance delivery of safe and contemporary models of care.

Specialist alcohol and other drug responses in EDs are also being expanded, to better support people presenting to hospital with problematic alcohol or other drug issues.

The funding will also support non-government organisations to encourage people with lived and living experience of alcohol and other drug use in policy, planning, and service delivery.

The Minister also announced a further $1 million to continue the Keep an eye on your drinking social marketing campaign, which aims to raise awareness about risky alcohol consumption and drive a cultural shift towards healthier behaviours.

In 2022, 1.5 million (one in three) Queenslanders exceeded the risky drinking guideline.

Quotes attributable to Minister for Health, Mental Health and Ambulance Services Shannon Fentiman:

The Palaszczuk Government is committed to helping Queenslanders improve and maintain their mental health and wellbeing.

World Mental Health Day is an important opportunity to raise awareness of mental health and provides an opportunity for all Queenslanders to learn how to sustain their wellbeing.

This week, I am announcing a series of initiatives being rolled out across Queensland through our $1.64 billion Better Care Together plan.

We know that problematic alcohol and substance use can have a profound impact on families, workplaces, and communities.

That is why we are investing almost $48 million over the next year to further support alcohol and other drug treatment services, and to support improvements in how services are planned and delivered.

This massive investment will make a real difference in the lives of people with lived and living experience of alcohol and other drug misuse.

We know that alcohol consumption that exceeds the national guidelines poses several risks to individuals own health, that of their families, and of the broader community.

This is why we are providing $1 million to continue the Keep an eye on your drinking campaign

Our research shows that some Queenslanders are concerned about their drinking habits and want to take steps to reduce their alcohol consumption, while others are not aware their drinking may be harmful to themselves and others.

Background

For 24/7 crisis support, call Lifeline on 13 11 14, or the Suicide Call Back Service on 1300 659 467. In an emergency, call 000.

For more information about Queensland Mental Health Week, visit https://www.qldmentalhealthweek.org.au/.

For more information about Shifting minds: The Queensland Mental Health, Alcohol and Other Drugs, and Suicide Prevention Strategic Plan, visit https://www.qmhc.qld.gov.au/shifting-minds-2023-2028.

Safe media reporting

Visit the Mindframe website at https://mindframe.org.au/ for advice on how to support safe media reporting, portrayal and communication about suicide, mental ill-health, and problematic alcohol and other drug use.

ENDS

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Further support for drug and alcohol treatment unveiled on World ... - Media Statements

CMA Hosts MemberSIPS Event Focused On Social Media And … – CMA World

CMAs Ongoing MemberSIPS Programming Offers Country Music Professionals the Opportunity to Gather and Discuss Important Topics in the Music Business The Country Music Association welcomed CMA members to its Nashville HQ on Tuesday, Aug. 15 for a MemberSIPS event featuring a discussion around the ever-changing nature of social media and digital marketing in the music business, as well as humanizing the individuals behind brands and artists. Moderated by Ashley Alexander, Chief Marketing Officer at Girlilla Marketing, the event featured a panel of industry experts including Lindsey Feinstein, Account Director at Girlilla Marketing, Chad Meholic, Director of Audience Development & Growth at Red Light Management and Jess Keifer, Director of Digital Marketing at Sony Music Nashville. Together, with participation from attendees, they engaged in conversation about the opportunities, challenges and pitfalls related to social media and digital marketing.

As the premier trade association supporting individuals within the Country Music industry, CMA created MemberSIPS to cater to its members professional development needsoffering thematic presentations, discussions and gatherings, and providing members a networking opportunity with like-minded professionals while enjoying a beverage with one another.

Members can check their inboxes for more information about next months MemberSIPS event or reach out directly to the CMA Membership team at membership@cmaworld.com.

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CMA Hosts MemberSIPS Event Focused On Social Media And ... - CMA World

What Gen Z wants from influencer marketing and brand social media – AdAge.com

Gen Z has remained a highly sought-after consumer demographic among brands for the better part of a decade, driving marketers to develop campaigns and social strategies designed to resonate specifically with this age cohort. But many marketers have continued to fall short when it comes to connecting with Gen Zand its often due to the simple fact that rather than working with Gen Z to craft those campaigns and social media posts, marketers look to agencies and consultancies speaking on behalf of these younger consumers.

Thats why, earlier this month, digital marketing agency JUV Consulting set out to reorient the conversation around how brands can best appeal to Gen Z consumers by turning the stage over to the cohort those marketers are aiming to reach.At JUVs two-day, Gen-Z-oriented conference, ZCon, the speaker lineup of marketers, creators and entrepreneurs exclusively belonged to Gen Z, those born between 1997 and 2012.

Recent news: 20 brands catching Gen Zs attention

ZCons nearly three dozen speakers included creators such as Schuyler Bailar and Kahlil Greene and marketers such as Duolingos global social media manager Zaria Parvez; Jacqueline Banal, social media editor at youth media company Complex Networks; and Sol Betesh, co-founder and CEO of social content studio Fallen Media.

For JUV, launching ZCon stemmed from the teams brewing frustration with Gen Z regularly being left out of marketing and strategy discussions that directly relate to the generation, JUVs co-founder and CEO Ziad Ahmed said at the start of the conference.

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What Gen Z wants from influencer marketing and brand social media - AdAge.com