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CrazyHeadS Web Designing, Logo Designing, SEO, Social Marketing, Video Promotions - Video
MANCHESTER, England, June 7, 2013 /PRNewswire/ --
Betfred.com received the prestigious 'Best Innovation in Social Marketing' Award at the EGR E-gaming Operator Innovation Awards ceremony in London yesterday (June 6th).
The Operator Innovation Awards bring together the most creative organisations in the industry, with Betfred.com recognised for their pioneering approach to social marketing.
Betfred.com use a host of innovative tools and products to engage and acquire new customers and beat off competition from Paddy Power, Playstudios, Sports Gaming and Winamax to land the award.
In particular, the Gibraltar-based operator has been a key sponsor and partner of We R Interactive's social football game I AM PLAYR. The highly popular game boasts over 10 million registered players and average monthly users in excess of 1.5m.
Managing Director of Betfred.com Chris Sheffield commented, "I AM PLAYR has been a great social vehicle for exposing our brand to millions of targeted potential customers and the concept is highly innovative."
"Betfred.com is embedded throughout the game and it even features a cameo appearance from Fred himself and is a great example of how social media beyond the usual channels can really be used to engage with customers at a much deeper level."
With specific regard to the award, Sheffield remarked, "We are delighted to have been recognised for our achievements within social marketing."
"In addition to our work with I AM PLAYR we have employed other products such as mobile and Facebook fantasy games to engage with customers and have embedded social channels within key products."
"For instance the Betfred.com Goals Galore mobile application allows customers to tweet selections to their friends and social community direct from their betslip. This has proved very successful and was responsible for our customers winning nearly 1m in a single afternoon after a tweet forecasting a 45/1 shot seven fold Goals Galore bet was taken up by thousands of followers."
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Betfred.com Win Major Social Marketing Award
Social Is Now Mobile, But Is Your Social Marketing Plan Ready?
It is official. The major social networks, Facebook and Twitter, may have grown up on the desktop, but they are approaching maturity on mobile devices, where the majority of their users now...
By: MediaPostLive
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Social Is Now Mobile, But Is Your Social Marketing Plan Ready? - Video
Carmakers are not keeping pace with other mainstream brands when using social media as a marketing tool because there is a fear of moving beyond the traditional, according to Nissan.
David Parkinson, the Japanese brands general manager for social media and digital engagement in Europe, Middle East, Africa and India told Marketing Week: You shouldnt underestimate the community.
Even though we are the expert engineers, there are great ideas that we wouldnt think of because were too close to it and some ideas could only come from the PlayStation generation.
He said carmakers were behind brands like Starbucks, Nike and Adidas because these companies have more of a test and learn process.
Parkinson highlighted Fords Fiesta Movement project which started in 2009 as a good example of how to launch a good social campaign. Fiesta Movement is still running in the US and it provides cars to prolific bloggers and invites them to complete and film video missions with the Fiesta.
Parkinson believes social marketing activity currently supplements traditional methods, but there will be a tipping point where car manufacturer marketing spend relies more heavily on digital.
He told Marketing Week: That basic dealership model works and it sells cars so [marketers] are afraid to mess with that model, but were trying to look to the future.
"Thats why were still doing traditional but were doing social in parallel. Eventually there will be slightly less traditional and more social. If you look at Nike, they do very little traditional and nearly all social.
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Nissan believes carmakers are falling behind on digital and social marketing
By Sayantani Ghosh and Gerry Shih
SAN FRANCISCO (Reuters) - Salesforce.com Inc, the biggest maker of online sales software, will pay $2.5 billion for marketing software maker ExactTarget Inc in Chief Executive Marc Benioff's most significant bet to date on the social marketing business.
Salesforce.com shares slid nearly 8 percent on investor fears that the bid, priced at $33.75 a share or nearly 53 percent above ExactTarget's Monday close, will depress margins in the near term. Some analysts also wondered how soon Salesforce.com's recent binge of acquisitions will translate into growth for the bottom line.
The ExactTarget acquisition is the biggest ever for Salesforce.com and its eighth in the past year. It comes less than 12 months after Salesforce.com paid $680 million for Buddy Media, another social marketing company that helps big brands manage Facebook and Twitter pages.
ExactTarget provides Internet-based marketing software used by businesses to personalize email and text messages and to run ad campaigns that use social media platforms. It has 6,000 customers, including Coca-Cola Co, Gap Inc and Nike Inc.
Salesforce.com sees the acquisition as a way to offer a more comprehensive suite of marketing products to its customers, which include multinational businesses like Toyota Motor Corp that are increasingly looking to advertise through Facebook and Twitter.
Salesforce, Oracle Corp and other companies that provide software services to businesses are seeking growth through aggressive acquisitions as their traditional businesses slow and smaller rivals take advantage of social media. Oracle has made 14 acquisitions since the beginning of last year.
M&A VACATION
Benioff on Tuesday hailed the acquisition as Salesforce.com's most important ever but signaled to Wall Street that he would now dramatically slow the pace of dealmaking.
"I really think what you are going to see is us taking a vacation from M&A for anywhere between probably 12 and 18 months," he told analysts on a conference call.
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Salesforce adds social marketing power with $2.5 billion ExactTarget deal