Social Marketing Success
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By: Paul Teague
Original post:
Social Marketing Success - Video
DUBLIN, March 20, 2013 /PRNewswire/ --
Research and Markets has announced the addition of the "Social Marketing & Strategies" report to their offering.
Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly.
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Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.
At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.
How you take advantage of these changes will define your iGaming Business in the future.
Companies Mentioned
- Facebook - Google + - Paddy Power - Betfair - Sky Bet - mFortune - Jackpot Joy - William Hill - Bet36 - OpenBet
For more information visit http://www.researchandmarkets.com/research/gdrr9k/social_marketing
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Social Marketing & Strategies: Effective Implementation & Measurement
The Girl Effect- The Clock is Ticking - Social Marketing - Shared byThe MktgTV
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By: TheMktgTV
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The Girl Effect- The Clock is Ticking - Social Marketing - Shared byThe MktgTV - Video
Effective Social Marketing Habbits
Effective Social Marketing Habbits. Uploaded by Marc Junard Jover on Mar 12 2013. Often issue that a social media page is encountering with the social marketing is there are too many actions or tasks that needs to be done on daily basis You not only needs to update dozens of different profiles but they would also need to do necessary interaction with their new followersVisit our blog to learn more tips httpempowernetworkcombimbim.
By: Marc Junard Jover
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Effective Social Marketing Habbits - Video
Posted 14 March 2013 10:38am by David Moth with 0 comments
One of the difficulties of social marketing is that there are relatively few accepted best practices and KPIs, which means it's easy for those holding the purse strings to be sceptical of the potential ROI.
But coming up with a robust framework for social media that can be applied across a range of businesses and marketing campaigns isnt an easy task. However that doesnt necessarily mean its impossible.
Digital agency Yomego hosted a roundtable last year with the intention of coming up with the aforementioned social frameworkfor how to value social media advocacy, and has now published its findings.
The idea is that until a sensible and workable approach is cracked, socials progress will be stilted, and its full potential is unlikely to be fulfilled.
Yomego MD Steve Richards set out to create a transparent and academically sound methodology, though the white paper does include the disclaimer that it is never going to be 100% accurate.
The outcome should enable brands to:
To this end, Yomego came up with this three-part framework for social media advocacy.
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Is this social marketing framework accurate, or even necessary?