Archive for the ‘Social Marketing’ Category

40 under 40: What is your defining moment? – Video


40 under 40: What is your defining moment?
Most everyone can think back to one moment that sticks out for them on their career path so far. The Direct Marketing News 40 under 40 share theirs: Garth Knutson, Account Director, Wong Doody Crandall Wiener (WDCW); Jordan Bitterman, SVP and Social Marketing Practice Lead, Digitas; Paul Elliott, Managing Partner, Retail Consumer Products, Rosetta; Audrey Berger, Principal, Richards Relationship Marketing (The Richards Group); Avi Savar, Founder and Chief Creative Officer, Big Fuel; Glenn Forde, VP of Digital, TPG, an Omnicom company; and Marc Ginsburg, EVP of Merchant Services, Cardlytics. More about our awesome winners: http://www.dmnews.comFrom:DirectMarketingNewsViews:1 0ratingsTime:04:40More inPeople Blogs

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40 under 40: What is your defining moment? - Video

Turning e-skills into jobs – Video


Turning e-skills into jobs
Imagine being able to work from just about anywhere... Welcome to Sofia, a city where wifi is free and accessible in many public places across town. Aleksandra Nikolova is working on her own internet start-up company. A few years ago, she decided to quit university because she wasn #39;t convinced she was learning any practical skills. "There are lots of young people who are just finishing university, they can #39;t find a job because of lack of experience and they are disappointed with reality," says Aleksandra. But there are plenty of young people with excellent skills in programming, design or social marketing. Aleksandra is convinced there is a chance to turn those e-skills into jobs. The fact that Bulgaria has one of the fastest internet connections in the world and investment projects to support fresh ideas is a huge boost for the country #39;s young entrepreneurs. "Young people are ready for this, they are a generation that grew up in front of computers," says Aleksandra. Generation Y met a handful of these digitally driven youngsters, not in some boring corporate office, but in Eleven - a brand new start-up accelerator. This is where Aleksandra and her team got their initial funding, along with the inspiration and the know-how to develop their business. Financed mainly by the European Investment Fund, Eleven plans to spend 12 million euros on helping start-ups over the next three years. Each project receives 50000 euros - in exchange, Eleven gets a 13 % equity stake in the ...From:eurogenyViews:1 0ratingsTime:04:50More inNews Politics

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Turning e-skills into jobs - Video

Glyder iPhone App : One Touch Distribution – Video


Glyder iPhone App : One Touch Distribution
glyder.co Glyder offers small business owners a simple solution for social marketing. Choose from a variety of pre-designed templates or create a message from scratch. When you are happy with your Glyder, share your message with your customers, friends and family - with one touch distribution to Facebook, Twitter, Pinterest, Email, SMS, and Apple Passbook.From:GlyderAppViews:13 2ratingsTime:01:04More inScience Technology

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Glyder iPhone App : One Touch Distribution - Video

Japan Airlines’ mobile and social marketing strategy revealed by Tomohira Nishihata – Video


Japan Airlines #39; mobile and social marketing strategy revealed by Tomohira Nishihata
In this exclusive interview with SimpliFlying.com, Tomohira Nishihata, the VP for Web Sales and Marketing at Japan Airlines shares how the brand has led a revival in the last 18 months by launching 10 new mobile apps and amassing over 700000 fans on Facebook!From:Shashank NigamViews:4 0ratingsTime:08:56More inTravel Events

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Japan Airlines' mobile and social marketing strategy revealed by Tomohira Nishihata - Video

The Social Media Conversion Funnel and ROI

The naysayers are everywhere proclaiming There is no ROI in social media. There are others proclaiming how successful and profitable social media is. So, which one is it?

The answer lies in the social media conversion funnel. When it comes to creating a funnel analysis (made popular in Web Analytics) for social marketing, there are at least two very different funnels available.

The best way to examine the two different funnels is to think of in-person social interactions. I prefer to use a dating analogy.

In this funnel, organizations expect that a tweet, a blog post, or aFacebook status update with a link in it will drive their fans and followers to click on the link and covert. They can measure click-through rates, conversation rates, and calculated URL much in the same way agency have been doing for years with direct mail/email marketing.

Unfortunately, just like going to a bar to meet people, few will get instantly lucky, and for those who do, rarely is there more engagement than a one night stand with limited lifelong customer value.

This funnel has a minimum of four stages all revolving around relationship building. The goals of organizations who implement this strategy are commitment relationships and being there for the long haul with their customers.

Just as in the physical world, this is where you meet people and establish weak connections. Perhaps you met someone at an actual party, a conference, a networking event, or online at during a TwitterChat, or followed them from a link in an article you read and so on.

You have limited reasons to trust this person with anything more than a business card and your contact points. You then take this information and add them to you contacts on LinkedIn, follow them on Twitter, friend them on Facebook, add them to a G+ circle, etc. If neither of you actively takes the relationship to next level, nothing more will happen in the conversion funnel.

By adding them to your on-line social network (step 1), you can now move the relationship to the next level: building trust. This is established with communication. Each of you can see and monitor thebehaviorand knowledge of the other. Is he or she the person you thought they were when you first met them? Do you start trusting that person as a subject matter expert? When you do, youre ready to take the relationship to the next step in the funnel.

Do all first dates go well? Of course not! This is the point in the relation where you feel each other. Is there a mutual attraction or does it appear that they want a one-sided relationship? Are they going for the hard sell? When talking to them do you pay more attention to your smartphone or look up and count the holes in the ceiling tiles in your office? Typical signs of a social media first date would include a product demo or a phone conversation about service or a product offered.

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The Social Media Conversion Funnel and ROI