Mediaboss Marketing

Marketing strategies are moving toward more personalized web experiences, causing content creators to embrace new tools to customize their writing, data from theExactTarget2014 State of Marketing survey shows.

Online marketers responding to the internet marketing survey plan to increase marketing automation (33 percent), lead scoring (30 percent), personalized web (29 percent) and social listening (24 percent) efforts this year. Many marketers also plan to increase their budgets for marketing automation (60 percent), social media marketing (57 percent), email marketing (58 percent) and social advertising (55 percent).

How do brands plan to drive programs across these channels? Moz Co-FounderRand Fishkinreported on results from an upcoming Moz survey that found demand has increased most significantly for content creation. As the mantra content is king grows stale, marketers are looking for ways to deepen their understanding of content marketing in order to build successful relationships with their audience. This has flooded the Web with content, and for marketers who tie together email, social media and their websites, returns have begun to appear.

ExactTargets Internet marketing survey notes that approximately one-third of marketers see ROI from their investment in social media, largely powered by the content they create. Sixteen percent of surveyed marketers stated that their businesss primary revenue source is linked to email programs, which are often supported by complex marketing automation solutions.

Industry and content marketing surveys show that digital channels are beginning to prove their worth. Brands are discovering ways to link their efforts back to revenue streams, especially with often-criticized channels such as social media.

Social seems to have achieved maturity and scale faster than SEO, Fishkin said.While this may be a matter of opinion, one thing is sure: Numerous data sets show that brands are finding ways to move the needle via digital channels.

Photo credit: Flickr

Tags: content marketing, featured

Category: Advertising, Agencies, Brands, Business, Content Marketing, Industry Insight, Media, Social Media

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New Internet Marketing Survey Shows Digital Leads to ROI

Austin, TX (PRWEB) January 15, 2014

Social media adds value to businesses by supplying them with a real-time gage of influence. Generally, social media marketers have worked on a two-point plan:

1. Grow one's social pages as much as possible 2. Promote links and discounts to increase online hits/sales

A new marketing trend, however, is arising within the social media world. Businesses (both large and small) are shifting their focus towards communication with the individual consumer, invariably shrinking social media back to a personalized form.

Although local businesses are more adapt to engaging the traffic that this type of strategy calls for, giant corporations are using their "celebrity" status to wow customers into an increased brand loyalty. Here Shweiki Media Printing Company presents important information on the latest marketing trend, shrinking social media.

Dell's Twitter Feed

Dell is a great example of an industry giant taking the concept of social media personalization seriously. The company has multiple Twitter accounts, including Dell Cares and Dell Cares PRO , that are used exclusively as an ally to combat technical difficulties.

Dell's Dell Outlet account has reportedly generated over $2 million in revenue, exclusively because of their Twitter activity. The companys value lies in its level of service, and its customers are engaged because they are constantly getting the feedback they want, and in many cases, need.

Small Business Use

What small businesses lack in size, they can make up for in flexibility.

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Personalized Social Media: Shweiki Media Printing Company Presents One of the Latest and Greatest Marketing Trends

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