Mediaboss Marketing

Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, according to a new report from the Content Marketing Institute (CMI).

CMI's 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report found that social media marketing outpaced company-written articles to become the most commonly used tactic for B2B marketers.

The report says that LinkedIn is the most popular social media platform for B2Bs with an 83 percent adoption rate. That percentage is up from a 71 percent rate last year. Facebook and Twitter came in second to LinkedIn with a tied adoption score of 80 percent.

In all, CMI says that B2Bs are using more marketing tactics than ever before. Tactics range from social media all the way to in-person events. According to the report, all tactics saw a rise in company adoption except print advertising, which stayed consistent from last year with a 31 percent adoption rate.

"We applaud [B2B] marketers for doing more and trying new tactics, although we must say we are pretty sure that throwing content at a customer is not the answer," CMI said in its report.

"But it's all part of the progress we are making as we evolve from marketing departments into what are starting to look like B2B publishing departments."

While social media has become a prime tactic for B2B content marketers, many B2Bs still wonder how effective the likes of Twitter and LinkedIn are. CMI reports that only 49 percent of B2B marketers think social media marketing is effective for their audience.

The marketers instead tended to lean toward the thinking that in-person events were the most effective way to spread their message. Sixty-four percent of B2B marketers said they thought in-person events were a very successful part of a marketing strategy.

Sixty percent of B2B marketers surveyed said they measure marketing effectiveness by web traffic statistics. Sales lead quality was another major barometer for effectiveness with 51 percent of marketers using it as a measuring stick.

Social media sharing is also becoming an important way to gauge marketing effectiveness. Forty-five percent of B2B marketers say they use social media-sharing statistics to find out if their marketing efforts were effective.

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Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

Amplifinity, experiencing unprecedented growth this year, hires 4 new developers to join their team.

(PRWEB) October 25, 2012

Amplifinitys rapid growth in 2012, and the acquisition of several new enterprise-level clients who are invested in our mission of generating social behaviors that are trackable and measurable, has created an immediate need for staff expansion. The development team we put in place is top-notch, said Founder and CEO Dick Beedon.

Houck, Chapman, German and Belanger all share a rich background in enterprise software development, and senior management/director experience. Our momentum in the software and social marketing space is attracting great people, and Im delighted to welcome our latest team members, Beedon said.

About Amplifinity

Amplifinity is one of the pioneers in the development of social marketing platforms. Amplifinitys Advocacy Management Platform (AMP) is being used by leading companies to generate social behavior by mobilizing customers, employees and partners to refer new prospects, endorse products, and amplify marketing messages. With AMP, brands are able to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention, and profitability.

Theresa Trevor Amplifinity 734-585-5684 4 Email Information

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Amplifinity, Leader in Social Marketing Platforms, Hires Four New Developers

Social media agency Maximize Social Media LLC announced its social media marketing program today for chiropractors, providing marketing support for Chiropractor practices nationwide. The firm will offer complete management of top social media platforms such as Facebook, Pinterest, and Twitter.

Los Angeles, CA (PRWEB) October 22, 2012

Chiropractor practices have an excellent opportunity to tap into a pool of new patients using social media. Sites like Facebook enable chiropractors to attract target demographics in their local area, and connect with them in ways that traditional advertising doesnt allow. Additionally, social media provides a platform for happy patients to spread the word about the practice with all of their friends and family, said Craig Collins, Sr. Vice President of Maximize Social Media LLC.

Maximize will also optimize the Google Plus Local listing for local businesses to achieve Google page one ranking. This enables businesses like chiropractor practices to gain visibility in front of potential clients that are actively searching Google for the services in their local area.

Maximize Social Media provides full social media management services in over 50 different verticals. The agency will fully integrate all aspects of social media for businesses that will find it more affordable to outsource the management rather than hire additional staff. Maximize provides both ad management, which will allow the businesses to target specific demographics, as well as daily engagement by a dedicated social media manager.

Chiropractor practices as well as their advertising agencies are invited to contact Maximize Social Media for a no obligation consultation at:

http://maximizesocialmedia.com/strategysession

About Maximize Social Media LLC

Maximize Social Media (http://maximizesocialmedia.com) is a leading provider of social media management services for clients in over 50 different verticals. With offices in Florida and Los Angeles, Maximize provides social media consulting and Facebook advertising management for clients in English speaking countries such as the US, Canada, and Australia. The company also features social media management outsourcing for busy social media mangers looking for additional assistance on a white label basis.

Chris McLaughlin, CEO Maximize Social Media LLC (866) 825-1357 Email Information

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Chiropractor Social Media Marketing Program Offered by Social Media Agency Maximize Social Media LLC

A new article posted on IDA blog TheWealthyDentist.com shares survey results about how dentists are using social media in their dental marketing, and offers tips to improve results.

(PRWEB) October 27, 2012

The article also points out that dental websites are now required tools for successful marketing, and that social networking has now become so common place that it's becoming a requirement, too. The common stumbling block that dentists and other small businesses face is that there are so many social networking sites to choose from, and selecting the best online social venue is a confusing process.

In addition to knowing which social channels will connect with the most prospective new patients, dentists also find it challenging to come up with content that is effective for lead generation. The TWD article offers suggestions that span a range of topics from posting about personal interests and involvement in community activities, to promoting specials for dental services.

"Consumer behavior has changed dramatically over the past few years, especially with the growth of social networking sites like Facebook," explains Jim Du Molin, dental marketing guru, Editor in Chief of The Wealthy Dentist, and founder of Internet Dental Alliance, Inc. "Almost everyone seems to have a Facebook account to keep in touch with friends and family. Since dentists can have a Facebook page for their practice that connects with their main dental website, that's a good place to start."

The post reminds dentists that many other small business owners also find it challenging to implement social media plans that actually result in generating new leads its a sign of the times. However, it can be approached in a way similar to other marketing campaigns by planning, testing and making adjustments to find the methods that work best for each individual business owner.

"Social networking is not a magic button that automatically produces new patients," adds Du Molin. "It's another available online marketing tool that takes some experimentation to find what works best for your practice."

About TheWealthyDentist.com

Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been publishing dental marketing tips, and helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America's largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.

Julie Frey Internet Dental Alliance 888-476-4886 Email Information

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Top Dental Marketing Resource & IDA Blog TheWealthyDentist.com Shares New Survey Results About How Dentists Use Social ...

Social media consulting firm Maximize Social Media LLC announced its social media marketing program today for veterinarians, providing marketing support for Veterinarian practices nationwide. The firm will offer complete management of top social media platforms such as Facebook, Pinterest, and Twitter.

Los Angeles, CA (PRWEB) October 26, 2012

Veterinarians have a tremendous opportunity to generate new business and cultivate relationships with existing customers on social media. People love talking about their pets, and sites like Facebook are the perfect platform for veterinarians to connect with pet owners, said Craig Collins, Sr. Vice President of Maximize Social Media LLC.

Maximize will also optimize the Google Plus Local listing for local businesses to achieve Google page one ranking. This enables businesses like veterinarian practices to gain visibility in front of potential clients that are actively searching Google for the services in their local area.

Maximize Social Media provides full social media management services in over 50 different verticals. The agency will fully integrate all aspects of social media for businesses that will find it more affordable to outsource the management rather than hire additional staff. Maximize provides both ad management, which will allow the businesses to target specific demographics, as well as daily engagement by a dedicated social media manager.

Veterinarian practices as well as their advertising agencies are invited to contact Maximize Social Media for a no obligation consultation at:

http://maximizesocialmedia.com/strategysession

About Maximize Social Media LLC

Maximize Social Media (http://maximizesocialmedia.com) is a leading provider of social media management services for clients in over 50 different verticals. With offices in Florida and Los Angeles, Maximize provides social media consulting and Facebook advertising management for clients in English speaking countries such as the US, Canada, and Australia. The company also features social media management outsourcing for busy social media mangers looking for additional assistance on a white label basis.

Chris McLaughlin, CEO Maximize Social Media LLC (866) 825-1357 Email Information

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Veterinarian Social Media Marketing Program Offered by Social Media Consulting Firm Maximize Social Media LLC