Archive for the ‘Social Marketing’ Category

Social Media Breakfast Calgary #31, 8:30 am – 10:30am, Friday, August 24, 2012, Melrose Café & Bar

CALGARY, ALBERTA--(Marketwire -08/20/12)- The Calgary Social Media Breakfast (SMBYYC) is pleased to announce Jaime Stein as this month's guest speaker.

The topic for the August SMBYYC is:

Are you ready for a post-social marketing world?

Lay of the marketing land is changing. "Social media" and its derivative terms have long flooded the Internet, business meetings, traditional media and everyday marketing conversations. Not that long ago, it may have provided a competitive advantage for the forward thinkers, but the current state of affairs raises some serious questions about its application, ROI and effectiveness.

Join us for a discussion about "Where do we go from here?" with Ernest Barbaric, a veteran digital marketing strategist. He will share his observations and predictions about what's next for the marketing industry and how best to prepare for a post-social marketing world.

Ernest Barbaric will then answer your questions in an interactive Q&A.

Seating is limited. Please RSVP at http://www.amiando.com/smbyyc31

About the Event

When: Friday, August 24, 8:30 a.m. - 10:30 a.m. (i)presentation will begin at 9:05 am

Where: Melrose Cafe & Bar

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Social Media Breakfast Calgary #31, 8:30 am - 10:30am, Friday, August 24, 2012, Melrose Café & Bar

Businesses Use StreamSend to Engage More Customers with Video

SACRAMENTO, Calif.--(BUSINESS WIRE)--

StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has released its new Email +Video widget, offering businesses the ability to more easily and effectively engage viewers with video, while sharing them with larger audiences.

Video dramatically increases conversion rates, and our new video widget lets businesses tap into that power more easily than ever before, said Dan Forootan, president of StreamSend Email Marketing. This widget adds a host of new features that not only build profitable relationships with customers, they create more new, trackable relationships as these video messages are shared with interested prospects.

StreamSends new video widget features include:

As always, StreamSends Email +Video differs from many other offerings by having the video play directly within the email, without sending the viewer outside of the email message to click a link and pursue the video at another location -- leaving the email, and the relationship, behind.

And since viewers will watch your video within the email you send them, all of their behavior stats on what they clicked, how often and much more -- will be available and trackable, letting businesses fine-tune future messages according to their likes and dislikes, building response rates while increasing the value of their email messages to customers and prospects.

Learn how to reach more viewers with StreamSend Share at http://www.streamsend.com/lp_getsocial.htm

StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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Businesses Use StreamSend to Engage More Customers with Video

PictureU Promotions Inc. Sues Mozeus Inc. and its Founders for Fraud, Conspiracy, and Other Tortious Acts

ATLANTA, Aug. 13, 2012 /PRNewswire/ --PictureU Promotions, Inc., an Atlanta-based experiential and social marketing company, announced today that it has filed an 11-count civil complaint and action in the Superior Court of Cobb County, State of Georgia, against defendants Charles Louis Jones, Preston Carter, Daniel Scott Sheppard and Mozeus, Inc.

PictureU, a 14-year-old experiential and social marketing technology firm with blue-chip clients like Coca-Cola, Budweiser and Chevy, has worked with hundreds of event marketing agencies and well-known brands all over the United States and internationally since inception. Its proprietary experiential marketing technology and services have brought millions of smiles to consumers and bottom-line results to its clients at prominent sporting events, concerts, trade-shows, national marketing tours, fairs, festivals, and countless other events.

The complaint alleges that the defendants, while still employed with PictureU, conspired to create MoZeus, Inc., a business that directly competes with PictureU. The defendants' actions were detrimental to PictureU and in essence, an attempt to destroy the company from within. The complaint alleges that there were acts of stealing clients, stealing property, stealing trade secrets, destroying property and computer records, misusing property and trade secrets, sabotage, and other malicious behavior, all of which is actionable in a court of law.

The complaint specifically details a pattern of actionable conduct, on the part of the defendants, that took place over more than a year. The suit says the defendants committed fraud, breach of fiduciary duty, misappropriation, tortious interference, breach of contract and conspiracy. The complaint also seeks punitive damages, attorneys' fees and litigation expenses.

"The defendants and their company, Mozeus, have done a great disservice to our industry, our clients and the hard-working people at PictureU," stated Walt Geer, President of PictureU. "We have a very open culture here and we treated those guys like family. To think that all along they were secretly conspiring to destroy us... I'm all for the American dream but there's a right way and a wrong way to do things."

"I am grateful to our people and the terrific clients we have. We have not only overcome the defendants' acts, but are thriving again today," concluded Geer.

Business is continuing as usual at PictureU during the lawsuit. The company is experiencing double-digit growth and looks forward to serving its existing blue-chip clients and growing its client list to include many more in the future.

ABOUT PICTUREU

PictureU is a 14-year-old national provider of imaging technology-based marketing and data capture solutions in the experiential and social marketing space. The company enables 1:1 consumer interactions at live events on behalf of brands that wish to create a positive brand experience, capture valuable consumer data, and enhance their social media marketing campaigns.

The company's mobile smart-device technology creates real-time interactions, integrates with FaceBook and Twitter, and provides measurable results. They take live marketing viral via consumers' own social networks thus extending brand reach and loyalty. In 2012, the company will engage with millions of consumers at thousands of events nationwide on behalf of global brands such as GEICO, Chevy, Budweiser, and Coca Cola at NASCAR races, pro sports arenas and stadiums, concert tours, fairs, festivals, rodeos, and pro golf tournaments.

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PictureU Promotions Inc. Sues Mozeus Inc. and its Founders for Fraud, Conspiracy, and Other Tortious Acts

Awareness Helps Social Marketers Know the Score

"There are a lot of tools that listen for conversations in various online communities and some of them give you a sentiment analysis as well," noted author Paul Gillin. "But what Awareness is doing is allowing the user to filter the conversations based on criteria set by the user."

Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature allows marketers and brands to identify, store and rank prospects across all the major social networks based on scoring criteria they define.

(click image to enlarge)

It is a deliberate change from the fluffy metrics typically associated with social marketing -- such as "Likes," fan pages and comments -- which are impossible to tie to bottom-line results, the company said. Instead, users score social engagements based on their own business rules.

Hub had been on the market for two years before the company introduced the new scoring feature, explained Mike Lewis, VP of sales and marketing at Awareness.

"The original iteration was designed to a Software as a Service tool that allowed brands to connect all social destinations in one place," he noted. "Pretty quickly, though, we found that while they liked managing the content, they also wanted to see ROI."

Writing Your Own Scorecard

Hub was enhanced to pull social profile data and score or rate a prospect based solely on engagement. Now, with this new feature -- which has been generally available for about two weeks -- users can take advantage of a slew of criteria to rank a contact.

"The user can go through all of the profiles he or she has collected in a database and apply rules and weights to individual profiles based on certain criteria," Lewis said.

"For example, a marketing company might be interested in sales reps that have tweeted about marketing applications in the past two weeks and have more than 1,000 followers on Twitter," he suggested. "The end result is a list of people tiered according to your criteria."

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Awareness Helps Social Marketers Know the Score

James Price of San Diego: For Small Businesses, Social Media Spend Is Invaluable

SAN DIEGO, CA--(Marketwire -08/09/12)- The conventional wisdom is that social marketing is all the rage in 2012 -- and that with each year that passes, more and more companies will invest more and more of their marketing budget into Facebook, Twitter, and Google+. New data suggests that social marketing may not be on the solid ground it is often said to occupy, however. The most recent findings show that while many business owners claim that social marketing is invaluable, their own marketing budgets often do not reflect this conviction -- that in fact, many companies invest less than 20% of their marketing budget on social marketing techniques. The debate over social media spend has won the attention of business development and social marketing expert James Price, of San Diego -- who says that, controversy aside, social marketing is utterly invaluable for all companies, especially small businesses.

According to the new data, most business owners believe that social marketing can be effective, but they also report to lukewarm levels of satisfaction with their own social marketing campaigns. The study's conclusion is that while social marketing really is effective, many business owners simply lack awareness and understanding of exactly how social marketing can have an impact, and of how that impact can be measured.

James Price of San Diego has responded to the study with a new press statement, noting that the debate over social marketing spend is really nothing new -- but rather, is a modern expression of an age-old business debate. "The debate will continue for years to come on where companies' marketing budgets should be spent," says Price. "Different methods of marketing work in different ways, and each method comes with its own form of analytics, so controversy over which methods are the best are simply part of doing business."

James Price of San Diego goes on to note that, debates and nitpicks aside, it is difficult to deny the impact that savvy social marketing strategies can have. "In today's marketing environment, the buzz is social media," says Price. "The bottom line is that companies need to reach as many potential customers as they can for the least amount of effort and spend -- and social networking provides some powerful tools for doing exactly that."

James Price, of San Diego company Aero Financial, is no stranger to innovative marketing techniques, nor to successful business development. His firm helps companies of all kinds develop strong business plans and marketing strategies, including unique approaches to social media.

ABOUT:

James Price of San Diego is the Chairman and CEO of Aero Financial, a firm devoted to providing superior business development and marketing services to companies of all kinds. With 25 years of experience in the financial sector, Price is skilled at discovering promising, under-funded business ventures and building them up through public financing options and investment banking. A proud veteran of the United States Army, James Price currently sits on the board of numerous organizations, including the YMCA and the I AM Foundation.

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James Price of San Diego: For Small Businesses, Social Media Spend Is Invaluable