Mediaboss Marketing

After so far doubling its sales this year, a Beltsville social marketing and software company looks to grow its workforce by more than 450 by years end.

Vocus plans to hire people in all areas, focusing on its sales and marketing and recruiting sectors, said CFO Steve Vintz. He said recruiting has taken on a larger strategic role at the company.

As more businesses turn to social marketing, their demand increases for software that can help them navigate web channels, like the ones Vocus offers, he said.

With a strong product in hand and a big marketing opportunity, were expanding our sales force, Vintz said. Our assets walk in and out of our door every day.

Vocus has been working with the countys Economic Development Corp. on both a career fair it held Thursday and the expansion, said Gwen McCall, president and CEO of the corporation. The corporation helped Vocus find its Beltsville location.

The county is extremely excited about Vocus, McCall said. Many of these are high-level positions with high salaries. Were excited about what this means for residents in Prince Georges as far as new jobs. Its definitely a win.

The company racked up a net loss of $16 million in the first half of the year, versus $2.6 million in the prior-year period, but revenues rose to $78.5 million from $55.5 million.

The company ranked 489th on Deloittes list of the nation's fastest-growing technology companies in 2011, along with 17 other Maryland businesses. Vocus saw 140 percent sales growth during the last five years. The company employs more than 1,200 people.

Part of Vocus growth this year comes from the 150 jobs connected with its acquisition in late February of iContact, a Raleigh, N.C., provider of email and social marketing software.

Vocus started its push for 450 new employees in the first quarter, Vintz said, adding that the company is well on its way of meeting its goal this year.

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Gazette.Net: The focus at Vocus is growth

Explore, a touring social media and digital marketing conference, stops at Gothic Moon Studio in Orange on Thursday, Oct. 18.

Jason Falls is the 39-year-old CEO of the Social Media Explorer digital marketing agency, based in Louisville, Kentucky. Last year, the company held two social media events in Ohio and Massachusetts. Success in those test markets prompted SME to develop this year's Explore, a series of two-day conferences in five U.S. cities.

Jason Falls, organizer of the Explore conference, addresses an audience.

COURTESY OF JASON FALLS

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Peter Kim (@peterkim), of advertising agency R/GA, and author of the book "Social Business By Design", will deliver the opening keynote, addressing what to expect after the current era of social business.

Michael Brito(@Britopian)of PR firm Edelman Digital, and author of the book "Smart Business, Social Business", will share examples of social business in the real world.

Marcy Massura(@marcymassura)of PR firm Weber Shandwick, and Yorba Linda resident, will talk about making sense of the many social media business needs and solutions.

Jason Falls(@jasonfalls) of marketing agency Social Media Explorer, will deliver the closing keynote, discussing how to implement what was learned at the conference.

SME chose locations that were "underserved markets, where national events and speakers don't typically visit," explains Falls. Instead of Austin, they went to Dallas. They intentionally chose Orange County over Los Angeles, partnering with the LinkedOC networking community to organize the event.

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'Explore' social marketing conference visits 'underserved' O.C.

1:44 pm | Saturday, October 6th, 2012

MANILA, PhilippinesInternational hacking group Anonymous early Saturday morning leaked two social marketing plans supposedly obtained from Malacaang.

Two spread sheet files were made available via Twitter by the hacktivist group detailing the work and financial plan of an unspecified Philippine government unit. The documents were approved by a certain Ana Marie P. Daep.

The tweet of Anonymous announcing the leak mentioned President Benigno Aquinos official website president.gov.ph, but did not say if the documents were obtained from there.

Malacaang told INQUIRER.net it was not aware of any official documents obtained and leaked by Anonymous.

Palace unaware of leaked government plans

Hacktivists have been attacking mostly government sites since Aquino signed into law the Cybercrime Prevention Act of 2012. People in the social media and the Internet press condemn the passage of the law, saying it will severely curb Internet freedoms and intimidate netizens into self-censorship.

Aquino defended the cybercrime act, specifically backing one of the most controversial elements of the law, which mandates that people who post defamatory comments online be given much longer jail sentences than those who commit libel in traditional media.

I do not agree that it (the provision on libel) should be removed. If you say something libellous through the Internet, then it is still libellous no matter what the format, Aquino told reporters Friday.

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International hacktivist group leaks ‘PH social marketing plans’

03-10-2012 00:55 You've got your social campaigns up and running, but how do you know if they're working? Join us to learn tips to measure and benchmark your social content across social networks.

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Marketing Cloud: Measuring Up - Setting Social Marketing KPIs - Video

The National Speakers Association released its flagship book "Speak More! Marketing Strategies to Get More Speaking Business," which details the strategies, tactics and wisdom necessary for professional speaking success. Corey Perlman, Social Media Speaker and Founder of eBoot Camp - a social media marketing company - contributed to the book with "A Speaker's Guide to Social Media: Become a Geek in an Hour a Week."

Atlanta, Georgia (PRWEB) October 05, 2012

"Speakers must adapt to the ever-changing marketplace," said Stacy Tetschner, Chief Executive Officer of the National Speakers Association (NSA). "Luckily, 'Speak More!' gives speakers a detailed blueprint to boost business with a multi-faceted approach to the industry."

In "Speak More!," 33 accomplished professional speakers share cutting-edgebut commonsenseapproaches to help readers tap into multiple income streams. So what's stopping entrepreneurs from applying these principles to their business? Nothing. Whether you want to build a prominent online brand or create a publishing presence, "Speak More!" gives you actionable, effective tools to thrive. Sample chapters include "How Author and Book Platforms Lead to Rock-Star Branding"; "You're Hired! Using Sales and Marketing to Book More Speaking Gigs"; and "Go Global with Your Message."

"Speak More!" embodies the very essence of what NSA is all about: incredibly accomplished and successful people telling you how theyve succeeded, spilling the beans on their secrets, giving away the very ideas and strategies that they use to create a competitive edge," said author Joe Calloway, CSP, CPAE. "If this book doesnt help your career, then you didnt read it."

The book includes expert advice from Atlanta NSA member and contributor, Corey Perlman. Speaker and Consultant on web and digital marketing, as well as best-selling author of eBoot Camp (Wiley), Corey Perlman is CEO of eBoot camp, a social media marketing company for over 20 businesses. "This chapter was dedicated to my fellow speakers who can't spend hours a day on social media. If they focus one hour a week on the digital strategies I outline in the book, they can and will see results." Perlman said.

For more information on "Speak More!," or if you are interested in writing a review, please call NSA headquarters at 480-968-2552, or visit the website at http://www.nsaspeaker.org.

About Corey Perlman

Corey Perlman is an entrepreneur, author and nationally-recognized social media expert. His most recent book, eBoot Camp, (Wiley) became an Amazon.com best seller and received global attention with distribution rights deals in both China and India. This do-it-yourself book written in layman's terms provides the know-how to win business in cyberspace, while eliminating the need for a large marketing budget.

As founder and CEO of eBoot Camp, Corey's company also manages the social media marketing for over 20 businesses around the world. Corey is a member of the National Speaker's Association (NSA) and has conducted his critically acclaimed eBoot Camp Workshop at more than 25 conferences and events in cities across North America. For more information, visit http://www.ebootcamp.com.

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Spotlight: Speak More! Marketing Strategy Book Features Chapter from Social Media Speaker Corey Perlman