Mediaboss Marketing

AUSTIN, Texas, Oct. 4, 2012 /PRNewswire/ -- Spredfast, the leading social marketing software provider and member of the LinkedIn Social Media Management (SMM) Partner Program, today announced further integration with LinkedIn to support Company Page functionality and Targeted Status Updates in the Spredfast platform. The expanded integration with the world's largest professional social network provides enterprises with the ability to monitor and engage their LinkedIn audiences efficiently, while messaging into audience subsets more effectively.

"LinkedIn is an essential part of our social communication strategy and is a critical channel that we use to connect with prospects, customers and industry experts," said John Rizzo, Chief Marketing Officer at Jive Software."Our company page followers on LinkedIn are diverse. So,Spredfast's enhanced targeting capabilities for LinkedIn Company Pageswill help ensure that we're reaching the right people in the community with the most relevant content."

LinkedIn is critical to hundreds of Spredfast's clients who engage with as many as 530,000 followers, as often as 116 times per month. These social marketing teams can now leverage LinkedIn audiences more strategically, by using the new integration to publish efficiently and target audiences by attributes like industry, seniority, or geography.

"Many of our clients view LinkedIn as a key component to their social strategy for communication with key prospects and customers, as well as a source of more highly qualified traffic to broader digital properties," said Jon Sander, director of planning & social media at Mason Zimbler. "With LinkedIn's new targeting capabilities available in the Spredfast platform, we can now take advantage of helping our clients create the specified content and tailored messages needed to reach targeted audiences among their followers in an organized, programmatic way."

The enhanced level of targeted engagement, monitoring, and data availability provided through this integration offer organizations a more impactful way to create meaningful conversations with their followers on LinkedIn. Now Spredfast customers can:

"As a member of their Social Media Management (SMM) Partner Program, we regularly collaborate with LinkedIn to bring the latest capabilities to market through our platform. Many of our customers have used targeting with LinkedIn Ads for some time now with great results. So expansion of targeting to organic posts on Company Pages will be a familiar, powerful new capability," said Jim Rudden, CMO at Spredfast. "This will give companies the ability to implement a much richer content marketing strategy through their Company Pages on LinkedIn."

About Spredfast:

Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit http://www.spredfast.com

Media contact: Brittany Edwards Spredfast pr@spredfast.com (512) 359-6055

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Spredfast Delivers LinkedIn Company Pages and Targeted Status Updates

NEW YORK--(BUSINESS WIRE)--

WebMediaBrandsInc., (WEBM) today announced that Sabrina Caluori, VP, Social Media and Performance Marketing at HBO, and Jayne Bussman-Wise, Digital Director of the Brooklyn Nets & Barclays Center, will spearhead panel sessions at AllFacebook Marketing Conference(#AllFacebookConf), December 4-5 in New York City.

Caluori will address attendees on how to effectively integrate Facebook into their marketing strategies. Bussman-Wise will explore how professional sports and leagues measure ROI and drive incremental revenue through social media. These presentations serve as unique opportunities to hear from the most forward-thinking minds in digital marketing and branding.

When it comes to social media success and leveraging Facebook to better connect with customers and improve your ROI, nothing beats the AllFacebook Marketing Conference for bringing together all the latest tools and expertise at a level of detail you wont find anywhere else, said WebMediaBrands Director of Content for Events & Conferences, Stewart Quealy.

This year's conference has been designed to provide attendees with case studies, innovative panels, and thoughtful discussions on how to reach your target audience, improve your branding, and make use of Facebooks latest tools and apps. Additional keynote speakers include executives from ESPN, TV Guide Magazine, Rosetta Stone, ARAMARK Parks & Destinations, Gap, UNICEF, MLS, and the NHL.

Featured panel sessions include:

AllFacebook Marketing Conference brings together branders, marketers, creative directors, digital publishers, public relations professionals, entrepreneurs, consultants, SEO specialists, and social game pioneers for two days of Facebook marketing immersion.

Register beforeOctober 12, 2012and save: http://www.mediabistro.com/allfacebookmarketingconferencenyc/register.asp

For complete event information, schedules, and registration, please visit: http://www.mediabistro.com/allfacebookmarketingconferencenyc

For inquiries on sponsorship and exhibitor opportunities, please contact Frank Fazio atffazio@webmediabrands.com.

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WebMediaBrands Announces Program for AllFacebook Marketing Conference, December 4-5 in New York City

Published: Oct. 4, 2012 at 3:51 PM

BRISTOL, England, Oct. 4 (UPI) -- British researchers said social marketing -- using the same marketing principles that sell products to "sell" ideas -- was effective in boosting exercise.

"Good levels of physical activity are important for the prevention of a range of chronic diseases. These conditions are more prevalent in low-income areas where physical activity levels were consistently lower," lead author Janet Withall of the University of Bristol's School for Policy Studies said in a statement. "The public health benefits of increasing physical activity in this group were clear."

The researchers designed a six-month social marketing campaign for a new physical activity program entitled Fit and Fab -- comprising five sessions, each delivered once a week in a deprived area of Bristol, England.

The research team used promotional techniques, which included outdoor banners, street leafleting, leaflet distribution via schools, community groups, a poster campaign, local press, two taster sessions, a loyalty scheme, campaign blog and a text campaign, to proactively promote the program.

The results, published in the journal BMC Public Health, showed positive findings with recruitment into intervention sessions significantly greater than into pre-existing and control area sessions the study said.

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Social marketing boosts exercise

TORONTO, ONTARIO--(Marketwire - Oct 4, 2012) - reBroadcast.me announced today the launch of its social marketing platform.reBroadcast.me enables businesses to expand the distribution of their social media by leveraging the connections of their fans, followers, employees and other social media accounts that are not centrally managed.

"We are very excited about the launch of reBroadcast.me and are very pleased with the traction that we are seeing right out of the gate," said Mike Cunningham, CEO of reBroadcast.me."Supporters of a particular business, whether they are employees or followers, are your best asset when it comes to spreading your message.reBroadcast.me helps put this inherent support to work by allowing businesses to request the sharing of social media on Facebook and Twitter."

reBroadcast.me is one of the first social media management platforms that actively grows social following and increases the social reach of content organically by putting relevant content in front of actual live people, not bots."There are lots of great social media managers out there and they are very good at increasing the effectiveness of social campaigns, publishing across platforms, and on the analytics side," said Cunningham."We are different in that we go beyond the creation, management, and reporting of social campaigns and instead focus on increasing the conversion rate of a larger audience.It''s a great complimentary product that adds a shot of steroids to your social media campaign."

While the concept is very simple, the platform can be embedded into the core function of a website.Businesses can utilize reBroadcast.me to turn users into social marketers by incentivizing them, through discounts or advanced features for example, to become followers or to share social content."reBroadcast.me is truly taking social media marketing to a new level by enabling businesses to drive follower acquisition from their core online business activity as opposed to simply putting up a few social media buttons here and there," said Cunningham.

reBroadcast.me is the first product from FeedSeed Social Reader and is available at http://www.reBroadcast.me or as an app on Facebook at http://apps.facebook.com/rebroadcastme/.

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reBroadcast.me Launches Social Marketing Platform

GRAND JUNCTION, Colo. (KKCO)-- Some local businesses are taking advantage of a free seminar put on by local marketing company BuzzTown.

"It's actually been a very interesting experiment this summer," said Nick'n Willy's owner Janie VanWinkle.

VanWinkle partnered with BuzzTown to reach a worldwide audience through social media.

"I've seen more out of town traffic than I have seen in almost the eight years that I have been here," said VanWinkle.

Another local shop owner, JoLynn Garcia-Tillman of Jo's Clothes says social marketing is just like old-school networking. She says you have to dedicate time to make money.

"Making a certain time in the day so when you get to work, that's what you do, you go online and do your social marketing for an hour," said Garcia-Tillman.

Grant Pullman of BuzzTown says it's important to spread out advertising over multiple mediums, and that an online presence will enhance a business' TV, radio and newspaper ads.

"You want to go to the places where your customers are, and 71 percent of the U.S. population is on social networks," said Pullman.

Another tip from the workshop was to ask customers for a review online. BuzzTown officials say a recent study shows that 99 percent of people online read reviews before they decide where to spend their money.

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Social media marketing for local businesses