Mediaboss Marketing

Company's momentum from first half of 2023 led by innovation brings industry-wide recognition, with CEO and Co-founder shortlisted for Digiday's 2023 Tech Awards

TORONTO, Aug. 17, 2023 /PRNewswire/ -- Sabio Inc., a leading provider of connected TV ("CTV")/over-the-top ("OTT") advertising platforms validated by performance, today announced its continued growth among the CTV/OTT landscape in 2023, building on momentum from its impressive 2022 fiscal year. The company also announced its inclusion in LUMA's Convergent TV LUMAscape for the first time, as well as its recent MarTech Breakthrough Award win for "Best Behavioral Targeting Platform."

In addition to company accolades, the team has received recognition for their noteworthy contributions and exceptional leadership. Aziz Rahimtoola, CEO and Co-Founder of Sabio Holdings, has been named as one of five finalists shortlisted for Digiday's 2023 Technology Awardsas "Founder of the Year," a category that recognizes founders displaying excellence through outstanding and inspired work at their company. Winners will be announced for this award August 29, 2023. Meghna Kothari, Sabio's Vice President of Culture and Communications, has been honored on Campaign US's prestigious 40 Over 40 list alongside 39 other inspiring executives across the advertising, media, marketing, communications, and technology industries. With 47.5% female and 32% ethnically diverse representation, the annual list continues to reflect the changing face of the industry as we strive for a more diverse workforce. Recipients, including Kothari, will be honored at the annual 40 Over 40 Awards ceremony in New York City on September 28, 2023.

Sabio Holdings surpassed its 2022 revenue goals led by the company's dominant demand-side platform, Sabio Inc., which drove an increased expansion with its CTV/OTT revenues growing 144% in 2022. Sabio Inc. has built on this momentum through 2023, growing its revenues in the same category another 63% in Q1.

"As a minority-owned CTV platform, we have been outpacing the growth of the greater streaming industry," said Aziz Rahimtoola, CEO of Sabio Holdings. "Our 2023 success thus far has been notable, and we anticipate the second half of 2023 and well into 2024 to build on the footprint we have created within the market. Our continued growth in the CTV/OTT space has helped us reach a milestone achievement in being added to LUMA's prestigious classification of leading monetization platforms along with The Trade Desk and Magnite, to name a few."

Sabio's inclusion in LUMA's latest Convergent TV LUMAscape not only reflects the company's record-breaking growth over recent years, it also demonstrates the expansion of its overall industry footprint. Since 2014, LUMA has been at the leading edge of Convergent TV, laying out a vision for how digital video and traditional TV would converge. It has advised on more CTV deals than any other investment bank, resulting in more than $5 billion in total deal value.

Sabio's 2023 MarTech Breakthrough Award win is the fourth for the company, having first been recognized in 2019 for its exceptional behavior targeting solutions. The awards program is a leading market intelligence organization that recognizes the top companies, technologies, and products in today's global marketing, sales, and advertising technology industries. Since 2019, the company has won the category in 2020, 2022, and now 2023 for its continued growth, innovation, and impact across the industry.

"To be honored for the fourth time as the Best Behavioral Targeting Platform by the MarTech Breakthrough Awards speaks to our technology's impact on our clients' success," said Simon Wong, Executive Vice President of Sabio. "Sabio's platform provides companies with a greater understanding of performance at a household level. Our team maintains a humanized approach in solving advertisers' challenges of reaching the right audience on the right device at the right time."

About MarTech BreakthroughPart of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit MarTechBreakthrough.com.

About Sabio HoldingsSabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies. The Sabio Holdings portfolio is comprised of: Sabio our trusted and transparent content monetization DSP; App Science our cutting edge, non-panel based, real-time measurement and attribution SAAS platform; and Vidillion our cloud-based ad-insertion, and content distribution and management platform. For more information, visit: sabioholding.com

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Sabio Holdings Inc.

Excerpt from:
Sabio Announces Continued Growth, Following Inclusion in ... - PR Newswire

valentinrussanov

My recommendation for Sprout Social (NASDAQ:SPT) is a buy rating despite the weak share price action post-result. I think investors are focusing on the wrong headline metric (total customer count declining), as it is a matter of mix. As SPT continues to churn away non-core subs, I expect the financials and metrics to be cleaner, enabling the market to better assess the potential upside from SPT's success in penetrating the upmarket. Note that I previously gave a buy rating to SPT due to its high growth and, importantly, its ability to sustain that growth rate due to its strong market position and push towards the higher-end market.

Revenue from subscription solutions grew by 30%, contributing to the overall revenue increase of 29% to $79 million, despite a decline of 11% in revenue from professional services. Non-GAAP operating income was $2 million, up from -$2 million in the previous quarter. FCF also came in positive at $6 million. I believe the results were strong on an absolute basis, and the share price action post-earnings did not make sense.

I speculated that the 1.4% drop in total customers, amounting to a net loss of 702 customers, might be to blame for the lackluster stock price movement. This was also reflected in the number of customers with an ARR of less than $2,000, which fell by 50% year over year to 7,837. From my point of view, this is just SPT churning away non-core customers that they cannot target for upsell anyway. SPT's recent price increase and emphasis on ACV should be highlighted, as this was reflected in the company's larger customer metrics. Total customers in the >$10K ARR bracket increased by 27.4% Y/Y, thanks to 284 net new adds that brought the total to 7,391, and total customers in the >$50K ARR bracket increased by 48.2% Y/Y, thanks to 111 net new adds that brought the total to 1,119. These new additions contributed to a 29.1% year-over-year increase in aggregate ACV, bringing the total to $9,834. This is the largest yearly increase in aggregate ACV seen over the past 8 quarters. Additionally, Enterprise's net new ARR increased by almost 50% from Q1's stable level to account for 43% of total ARR. The strategy of upselling is proving successful, with attach rate to additional solutions such as premium modules showing improvement.

In addition, I believe that the acquisition of Tagger augurs well for future expansion. With the announced acquisition of Tagger Media, SPT is entering the influencer marketing space. Insights from influencer marketing can be more closely coupled with core social marketing strategies, which is something that Sprout's management is looking to do because influencer marketing now accounts for more than half of the company's enterprise RFPs. The truth is that CMOs are increasingly investing in influencer marketing, and I believe SPT would be wise to capitalize on this development. Since Tagger's average deal size is significantly higher than SPT's, I anticipate an increase in opportunities for cross-selling, a strengthening of new business win rates, and a driving of higher ACVs as a result of this acquisition.

industry analysts have estimated that nearly 50% of CMOs are growing their spending on influencer marketing in 2023, representing the third fastest area of budget growth. 2Q2023 earnings call

Overall, I dont see much reason for a sharp drop in share price, hence, I see this as a buying opportunity for investors to size up. As SPT continues to print 30% growth and the churning of non-core customers stops, SPT financials will become much cleaner to evaluate.

Author's valuation model

According to my model, SPT is valued $63 in FY24, representing a 36% increase. This target price is based on my growth forecast of 30% over the next two years. My growth assumption is anchored against management FY23 guided 29% growth at the mid-point and my positive outlook that growth can sustain at this level given the success in penetrating up market. As churn in non-core customers slowdown, growth might actually be higher than what I am expecting.

SPT is now trading at 6x forward revenue. I expect valuation to stay around this level until SPT closes the margin gap between itself and more profitable peers like Salesforce and Adobe.

Bloomberg

Bloomberg

SPT weakness in share price post the result represents a buying opportunity. The decline in total customer count is likely due to the strategic removal of non-core subscribers, which SPT is unlikely to find success in upselling anyway. Importantly, SPT's successful penetration of the upmarket is evident, with strong growth and an emphasis on higher-tier customers. In addition, the acquisition of Tagger Media aligns well with the influencer marketing trend, potentially driving cross-selling and higher ACVs.

See the rest here:
Sprout Social Stock: Continues To Find Success In The Up Market ... - Seeking Alpha

Worldwide Market Reports presents an exclusive research report titled Global Content Creation and Social Marketing Tools Market Size, Share, Pricing, Trends, Growth, Opportunities, and Forecast 2023-2030, providing a comprehensive analysis of the Content Creation and Social Marketing Tools market on a global scale. The report encompasses vital information about the target market, including future revenue projections, demands, regional analysis, and key drivers, restraints, opportunities, and threats. It offers insights into prominent companies operating in the market, supply chain trends, financials, key developments, technological innovations, as well as future strategies, acquisitions, and mergers. The report segments the Content Creation and Social Marketing Tools industry based on type, distribution channel, and region while examining historical and future growth trends to provide a global perspective on the market.

This research report aims to assist industry professionals in the global Content Creation and Social Marketing Tools industry by examining market developments, market position, identifying investment opportunities, and focusing on key market drivers. The study includes company profiles of leading market participants, along with information on their new product launches, product expansions, marketing strategies, business approaches, infrastructure, and upcoming competitive products and services, as well as pricing patterns. The research delves into emerging business entrepreneurs, their strategies, and product developments that are driving the popularity of their offerings in both domestic and global markets. Furthermore, the report outlines essential tactics for capitalizing on opportunities and mitigating potential threats over the next decade and beyond. The Content Creation and Social Marketing Tools market is studied using various research methodologies, including primary research, secondary research, bottom-up and top-down approaches, SWOT analysis, Porters Five Forces analysis, and more.

Request A Sample Copy of the Content Creation and Social Marketing Tools Market Report: https://www.worldwidemarketreports.com/sample/929607

Our Research Report Includes:

Competitive Landscape:

The competitive landscape of the Rx Medical Food Market is thoroughly analyzed in the study, along with market shares of major companies, competitive strategies, and recent developments. The key participants in the market are

Xtensio Buffer Quora CoSchedule TalkWalker Hemingway Grammarly Hootsuite SnapApp Beacon.by BuzzSumo JotForm MailChimp Wistia

Key Segmentation Covered:

On The Basis Of Product/Services Type:

Cloud Based On-premises

On The Basis Of Application:

Large Enterprises SMEs

Market segment by Region/Country including:

North America (United States, Canada and Mexico) Europe (Germany, UK, France, Italy, Russia and Spain etc.) Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.) South America (Brazil, Argentina and Colombia etc.) Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

Speak to our analyst and gain crucial industry insights that will help your business grow:https://www.worldwidemarketreports.com/quiry/929607

Market Size and Growth:

The report will provide an in-depth analysis of the historical market size of the Content Creation and Social Marketing Tools market, as well as a forecast of its future growth trajectory. By examining key indicators such as revenue, sales volume, market share, and CAGR (Compound Annual Growth Rate), the report aims to offer a comprehensive outlook on the markets potential over the next 5-10 years.

Industry Trends and Drivers:

The Content Creation and Social Marketing Tools market is influenced by several trends and drivers that shape its growth trajectory. The report will identify and analyze these key factors, such as technological advancements, changing consumer preferences, regulatory landscape, macroeconomic factors, and emerging markets. By understanding these trends and drivers, stakeholders can seize opportunities and mitigate potential challenges.

Important Facts about This Market Report:

Why Worldwide Market Reports?

Book the Latest Edition of the Worldwide Content Creation and Social Marketing Tools Market Study @ https://www.worldwidemarketreports.com/promobuy/929607

Frequently Asked Questions:

Contact Us:

Worldwide Market Reports, Tel: U.S. +1-415-871-0703 U.K. +44-203-289-4040 Japan +81-50-5539-1737 Email: [emailprotected] Website: https://www.worldwidemarketreports.com

Read the original here:
According to the Latest Report: Content Creation and Social ... - Digital Journal

Paris, France, July 13, 2023 (GLOBE NEWSWIRE) -- Agorapulse, an award-winning leader in social media management, and PlayPlay, a leading video creation platform, have released Video & Social Media 2023: Global Performance Data and Best Practices. This in-depth report features performance data and best practices for social media marketing.

Leveraging data from Agorapulse's social media management platform, we analyzed 5,000 posts to provide insights from industry leaders. The report also offers tips from PlayPlay regarding how brands can maximize their ROI from social media and video marketing. Marketers can dig into the report to learn about eight key video trends to help them succeed this year. Social media teams can also discover the six must-have video types every brand should have in their social media strategy.

Videos are the most engaging content type on all major platforms," said Emeric Ernoult, CEO of Agorapulse. "We've seen an exponential increase in their use over the past year. But despite the importance of video boosting engagement, the report shows that brands continue to underuse this powerful medium. They're missing out on a huge opportunity for social media ROI!

To discover more insights, download the Video & Social Media 2023: Global Performance Data and Best Practices report.

ABOUT AGORAPULSE Agorapulse is the world's most trusted social media management solution, used daily by over 31,000 social media managers. Agorapulse provides valuable insights that allow marketers to measure the real impact of their campaigns and prove social media ROI.

With its powerful features, businesses can listen to what customers are saying, engage in meaningful conversations, and track results over time. As a global leader in social media management, Agorapulse sets the gold standard for businesses looking to strategically grow their brands and customer relationships. To learn more, visit http://www.agorapulse.com.

ABOUT PLAYPLAY PlayPlay is a video creation platform dedicated to helping marketing and communications teams turn their messages into engaging videos.

Thanks to PlayPlay and its intuitive solution, anyone can create powerful, branded videos in just a few minutes, no technical skills required. Over 2,500 brands worldwide already use PlayPlay for social media, corporate communications, employee interviews, and more. To learn more, visit http://www.playplay.com.

Read more:
Agorapulse and PlayPlay Reveal Global Social Media and Video ... - GlobeNewswire

Margot Robbie poses on the pink carpet at a Barbie event in Seoul on July 2. Jung Yeon-je/AFP via Getty Images hide caption

Margot Robbie poses on the pink carpet at a Barbie event in Seoul on July 2.

In the post-COVID economic doldrums, film studios have had a tough time trying to lure people back to movie theaters: Witness the summer box office struggles of the new Indiana Jones and Joy Ride movies. So Warner Bros. studios and Mattel have set out to create a hot pink movie marketing machine to build excitement for the new Barbie movie opening July 21.

"This is a test case in how to perfectly market a movie," says Paul Dergarabedian, senior media analyst for Comscore, a company with expertise in box office numbers. But even before those numbers are in, he says the film has succeeded in dominating the cultural conversation with product tie-ins, viral social media buzz and meme-worthy experiences cost-effective marketing that goes beyond the traditional movie promos.

In Malibu, Airbnb has listed "Barbie's Malibu Dream House," a real-life three-story mansion painted hot pink. There's a swimming pool with a tall curvy pink slide, a glittery outdoor dance floor, disco roller rink, and lots of closets.

Then there are the 100 or more brand collaborations: from Barbiecore fashions and frozen yogurt, to home insurance policies, to the Barbie Xbox.

Lead actor Margot Robbie has been crisscrossing the globe in classic Barbie garb for the film's promotional blitz. She and the film's director Greta Gerwig lead an online tour of the movie's set for Architectural Digest during which Robbie gushes, "Even though it's fake, it's beautiful, which is like everything in Barbieland."

Online, there's an AI-powered "Barbie selfie generator" to create viral memes. And at a real-life shopping mall in Santa Monica, fans have been experiencing the "World of Barbie," an Instagram-friendly pop up with a life-sized Barbie camper van, space station and music recording studio.

Like Disney's Star Wars and Hasbro's Transformers franchises, Mattel is poised to leverage its intellectual property into a cinematic universe. The company's CEO Ynon Kreiz told Time Magazine, "My thesis was that we needed to transition from being a toy-manufacturing company, making items, to an I.P. company, managing franchises."

NPR reached out to Warner Bros. and Mattel for comment about its Barbie marketing strategy, but didn't hear back.

The conventional wisdom is that if an escapist movie about the 64-year-old Barbie doll is a hit, Mattel's Hot Wheels, Rock'Em' Sock' Em Robots and Polly Pocket could be next.

With its trailers and soundtrack (with songs by Nicki Minaj, Dua Lipa, Billie Eilish and others), Barbie's marketing plan seems to be resonating with the culture.

"The zeitgeist is a post-COVID world that seems very scary, at war, dark. And Barbie is the opposite of that," says Kevin Sandler, an associate professor of film and media studies at Arizona State University. "Everywhere you look, you see this buy-in from Barbie, whether it's on social media or through all these brands. And it probably makes you really happy."

In fact, the Barbie boom seems to be benefiting another film premiering the same weekend; Oppenheimer, about the creation of the atomic bomb. Viral memes of the doubleheader feature a bright pink mushroom cloud.

"It's Mattel versus the Manhattan Project and BarbenHeimer; It's very fun," Dergarabedian says of the mashup. "That just means that this is going viral, and that's good news for both Barbie and Oppenheimer."

But some cynics complain the surplus pink Barbie marketing "tsunami" is suffocating. "Is anyone else feeling bullied into being excited about the Barbie movie?" tweeted Succession actor J. Smith-Cameron.

The film's slogan hints at the tightrope it's walking: "If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you." It could be a nostalgic love letter or an ironic wink to those of us who grew up with nonconforming feminist moms who didn't appreciate blonde, blue-eyed Barbie's impossible figure. The feel-good trailers show a more inclusive Barbie world that doesn't take itself too seriously, with the fashionista literally stopping the dance floor by asking, "You guys ever think about dying?"

Barbie's reviews aren't out yet, but the movie is expected to be No. 1 at the box office next week. So we'll soon know if pink really is the color of money.

Here is the original post:
'Barbie' marketing goes way outside the box an indication of more ... - NPR