Mediaboss Marketing

Thursday, November 1st at 1pm EST, Search Engine Watch (SEW) enters a new era with our very own radio show, SEW Weekly!

SEW joins forces with WebmasterRadio.fm for a weekly radio series hosted by the writers of your favorite search and social marketing publication. Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program, featuring news highlights and interviews with the people and companies impacting search and social marketing.

SEW Weekly airs every Thursday at 1pm (10am PST) on WebmasterRadio.fm. It will also be available on demand from WebmasterRadio archives inside the Internet Marketing Channel, or through iTunes, Zune Marketplace, Stitcher Radio and other popular podcast outlets.

AOL's Director of SEO Simon Heseltine and Covario's Dave Rohrer, Senior SEO Strategist, join SEW Weekly in our first episode. Both are speaking on the Successful In-House SEO panel at SES Chicago in November and will share their experience building successful in-house SEO strategy with podcast listeners.

Thom Craver is the Senior Technical SEO Manager at TopRank Online Marketing and a regular contributor to Search Engine Watch. Miranda Miller has been the lead writer at Search Engine Watch since September, 2011 and has also joined TopRank, as Content Marketing Manager. Together, they share close to three decades experience in digital marketing.

We have always been privileged to have great relationships with writers and contributors of the top premier digital news publications in the world, to keep our listeners informed of the latest news in search and social marketing, said WebmasterRadio.FM Director of Programming and Production, Jorge Hermida. But, when the opportunity arose to work with SEW, we were thrilled at the opportunity to create a united front to deliver their content in a convenient format to all of our loyal users.

Craver and Miller said, "It's go time!" and shared a virtual fist bump.

Listeners are encouraged to participate in the show by signing in to chat on WebmasterRadio.fm's live 24-hour real-time chatroom, monitored by show hosts.

Craver and Miller also welcome questions, comments and topic submissions on the SearchEngineWatch.com Facebook Page.

Tune in live, or load us up, listen, connect and learn from your mobile device while you're out jogging (all search geeks jog, right?). SEW Weekly is designed to share tips, tricks and helpful search and social insights our readers and listeners can use in pursuit of a more holistic marketing strategy. Be sure to tune in Thursday November 15th for live coverage from SES Chicago.

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Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm

New Social Marketing Toolkit Released to 1.1 Million SaleSpider.com Members in October

Toronto, ON (PRWEB) October 31, 2012

The majority of the Toolkit is completely free to use. The tools are instant and user friendly, providing simple step by step instructions to complete.

SaleSpider.com is known as a powerful marketing tool for individuals and businesses. The Social Marketing Toolkit has generated exceptional social engagement on SaleSpider.com, which allows members marketing campaigns to be more effective than ever. Already with thousands of SMBs engaging weekly, this will cement SaleSpider.com as a leader in b2b social media and marketing.

About SaleSpider.com:

SaleSpider.com is Americas #1 business social network for Small and Medium Sized Businesses (SMBs). Sales Spider has approximately 1.1 Million members and is growing by thousands a day. Sales Spider helps SMB owners and executives grow their businesses and is completely free to register. The site includes an Integrated Social Network and Community, Opportunity Matching by Keyword /Geography, a Business Center, a Business Directory, and a Free Classified Marketplace.

About SaleSpider Media:

SaleSpider Media is a leading digital media company. We own multiple properties that offer online advertising solutions to both b2b and b2c advertisers and direct marketers. Clients range from small to medium businesses to Fortune 1000 companies and their media agencies.

SaleSpider Media's publications and media brands include:

SaleSpider Media is a clear front runner in social media - its network of social brands have massive followings of highly loyal and related consumer and business audiences. SaleSpider Medias exclusive web properties harness the power of interactivity to make daily life easier and more productive for people all over North America and Globally.

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SaleSpider.com Releases Social Marketing Toolkit

BOSTON, MA--(Marketwire - Oct 31, 2012) - Moontoast, a leading social marketing, social commerce and analytics company, today announced an integration with global interactive marketing provider ExactTarget, making Moontoast's tools for building and managing social media marketing campaigns available to ExactTarget clients worldwide.

ExactTarget clients will have the ability to create, launch and manage Moontoast powered apps directly from within ExactTarget's SocialPages application. The integration will also enable clients to capture information, such as email addresses.

"Partnering with social commerce leaders like Moontoast underscores our commitment to helping marketers foster customer relationships and engagement," said Margaret Francis, vice president of social products, ExactTarget. "Using Moontoast, our customers can build, execute and manage campaigns through SocialPages, allowing businesses to connect with fans on an individual level."

"The social landscape has forever altered the way we market and sell, and social marketing and commerce technologies are driving an unprecedented level of engagement and success for brands large and small," said Marcus Whitney, cofounder and CTO, Moontoast. "We are thrilled to be working with ExactTarget and look forward to bringing the most innovative social commerce platforms to their clients."

Follow Moontoast Blog: http://www.moontoast.com/blog Twitter: @moontoast Facebook: https://www.facebook.com/Moontoast LinkedIn: http://www.linkedin.com/company/moontoast-llc

About Moontoast Moontoast is an emerging leader in social marketing, social commerce and social analytics. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of social engagement and commerce applications distributed on Facebook, Twitter, Pinterest, blogs and affiliate websites. Brands can directly measure social and transactional results using Moontoast's patent-pending Social Analytics Suite. Gartner Research has named Moontoast a "Cool Vendor" in Music and eCommerce, and Billboard Magazine called Moontoast a "Top Startup of 2011." For more information, visit http://www.moontoast.com.

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Moontoast Extends Social Offering to ExactTarget Customers

BOULDER, Colo., Oct. 22, 2012 /PRNewswire/ -- BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced Integrated Analytics capabilities for its Influencer Marketing platform. The analytics and reporting feature provides brands with an online dashboard that presents a comprehensive view of campaign effectiveness, real-time monitoring of influencer reach and content impressions and, most importantly, detailed analysis of social engagement. BlogFrog's integrated approach to influencer analytics provides brands with complete visibility into the influencer program along with the ability to create graphical reports, details on who read and took action based on the content, and traceability into how the content was shared across all social networks.

(Logo: http://photos.prnewswire.com/prnh/20120813/LA55465LOGO)

"Providing detailed analytics on social engagement allows brands to assess the value of campaigns, and gain new levels of insight on the impact of influencer content, how it drives desired action, and how and where it's being shared," said Raviv Turner, BlogFrog's Influencer Marketing platform product manager. "Raw data only tells a portion of the social influencer story, and we are very excited about this highly configurable online dashboard that delivers critical information for our growing roster of clients."

BlogFrog's Influencer Marketing platform helps brands identify and mobilize topic-based social media influencers (those who create content on blogs, Facebook, Twitter and other social platforms), initiate and distribute meaningful content that consumers find useful, and engage millions of target consumers from a single technology platform. It automates all aspects of an influencer marketing campaign allowing brands to initiate meaningful social conversations that increase awareness, drive engagement, support brand values and improve bottom-line results.

BlogFrog's Integrated Analytics supports the company's strategy to deliver the industry's most complete offering to engage with and activate key influencers from a single platform. Building on its existing measurement and reporting capabilities for reach and impressions, BlogFrog is moving from traditional reporting to active analytics whereby brands can "mix and match" various dynamics associated with an influencer marketing campaign. The Integrated Analytics feature looks at four measurement dynamics:

Share This: #BlogFrog Integrated Analytics for #Influencer Marketing platform gauges true campaign success http://www.theblogfrog.com #social #marketing

About BlogFrog BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit http://www.theblogfrog.com.

Media Contact: Christie Denniston Catapult PR-IR O: 303-581-7760 M: 303-827-5164 cdenniston@catapultpr-ir.com

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BlogFrog Announces Integrated Analytics And Reporting For Its Social Influencer Marketing Platform

Posted by admin in Lifestyle on October 26th, 2012 | no responses

Lake Tahoe South Shore Chamber of Commerce is partnering with Constant Contact to present a workshop Nov. 8 on the benefits of social media marketing and email marketing.

Attendees will be given real-world advice and knowledge that can be put to work immediately.

The morning is broken into three components, which may be attended separately. From 8-9am, breakfast at the Lake Tahoe Community College Creekside Caf. From 9-10:30am, Social Media Marketing Made Simple will cover the strategies and best practices needed to get the most out of your social media activities, including managing your time, measuring the return on your activities, and growing your business using the essential elements of the power of social media marketing. From 10:30am-noon, Grow Your Business with Email Marketing will help build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing.

The workshop will be presented by Karen Rice, Constant Contacts regional development director for Northern California.

The workshop cost is $10 for chamber members or $20 for non-members. The workshop and breakfast are at Lake Tahoe Community College in the Creekside Caf.

For more information or to register, call (775) 588.1728.

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Workshop to focus on social media and email marketing