Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/pc6cj9/the_b2b_social_med) has announced the addition of John Wiley and Sons Ltd's new book "The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More" to their offering.

Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

- Describes a methodology for generating leads using social media

- Details how to create content offers that increase conversion rates and drive leads from social media

- Offers practical advice for incorporating mobile strategies into the marketing mix

- Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

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Research and Markets: The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging ...

A Yesmail Interactive study says the effectiveness of social networking and email marketing campaigns varies depending on the day of the week. Its research showed a significant disconnect between when brands conduct campaigns and when they receive the most engagement.

Yesmail Interactive studied a number of retailers including Abercrombie & Fitch, Aeropostale, American Apparel, American Eagle, Ann Taylor, Banana Republic, Diesel, Eddie Bauer, Express, Forever 21, The Gap, Guess, H&M, J Crew, Kenneth Cole, The Limited, Old Navy, Ralph Lauren, Tommy Hilfiger and Urban Outfitters.

Using its proprietary Yesmail Market Intelligence tool, Yesmail tracked and analyzed each retailer's Facebook, Twitter, YouTube and email campaigns over a three-month period to assess how effective they are in driving consumer engagement. The results of the study indicated that many social media and email campaigns do not match up with consumers' patterns for when and how they engage with brands.

What's the Best Day of the Week to Run Your Campaign? In a comparison of the days when brands deploy digital campaigns and when consumers most interact with those campaigns via social channels, Yesmail's findings showed the following:

The data revealed an upward trend in consumers' interaction with video on Facebook, yet this format was only used in 6.5 percent of deployed campaigns.

What's the Best Time of Day to Run Your Campaign? Yesmail's report also showed a discrepancy between the timeslot when campaigns achieved the most engagement and when retail brands deploy their campaigns:

How Does Email Impact Your Social Media Campaigns? Yesmail's research showed that if email campaigns were sent out before social campaigns, those emails drive social engagement via share buttons and calls to action that promote interaction with the brand.

"The correlation we found between email and social media is just another example of how marketers can boost the effectiveness of campaigns when they strategically weave each communication channel together," said Michael Fisher, President of Yesmail.

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Day of the Week Matters for Social and Email Marketing Retail Campaigns

ST. LOUIS--(BUSINESS WIRE)--

The Maritz Institutes Executive Director Mary Beth McEuen has published an article in the award-winning management magazine strategy+business. The article The Social Life of Brands: A marketing strategy informed by neuroscience can help build better consumer relationships and make better use of social media is co-written by McEuen, Neuroscientist Emily Falk, an assistant professor of Communication Studies and Psychology at the University of Michigan, and Matthew Egol, a partner at leading global management consulting firm Booz & Company.

In their article, the three authors collaborate to provide marketers with a science-based framework for creating enduring customer relationships within their marketing strategy. The authors also highlight several well-known brands, including Enterprise Rent-A-Car, Method, Kimberly-Clark, 3M and Embassy Suites, whose marketers have made positive social connections by tapping into and linking their customers values and interests to their brands.

Social value goes beyond functional value and even an emotional connection with a brand. It takes into consideration that every interaction in the context of the brand is part of the brand experience, remarks McEuen. The value of the brand is linked to the relationships it fosters the social connections between people who buy the product or service and identify with the higher ideals and values of the brand. In the world of social media, we have the opportunity to engage consumers around the brand in new and exciting ways.

While marketers are attuned to the power of social communities, the authors delve into the science behind thoughts and actions that drive consumers, as people, to develop deeper relationships with brands. By bringing together the latest in social psychology, neuroscience and other human sciences, the authors created the RULE, which stands for the four tenets that marketers should follow to build better customer relationships: reframe, understand, listen and engage.

Marketers have access to more tools than ever before to foster customer relationships and to develop deeper insights and impactful programs that activate customer behavior, advises Egol. Successful brands take a holistic approach, leveraging the power of digital and social media marketing to tap into customer motivation and deliver a better end-to-end customer experience.

To read the full article, and more about the science behind it and the RULE framework, visit: http://www.themaritzinstitute.com/sbarticle.

About The Maritz Institute

The Maritz Institute is a network of thought leaders advancing the human sciences in business. Through a deeper understanding of people, Maritz solutions help companies achieve strategic goals by engaging stakeholders in ways most meaningful to them. Simply stated, our mission is to help create better business and better lives.

For more information, visit: http://www.themaritzinstitute.com.

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The Maritz Institute Publishes Social Marketing Article in strategy+business

20-06-2012 22:01 (3BL Media) June 15, 2012 - Michelle Sullivan, Senior Director, Corporate and External Relations of The Boston Beer Company sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL. The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. More than 500 attendees gained insight from marketing and corporate social responsibility professionals from Zynga, Procter & Gamble, Campbell's Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and other companies. Nonprofit speakers included representatives from US Fund for UNICEF, Susan G. Komen for the Cure, KaBOOM!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Clasroom and others. Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing access to practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work. A wealth of information on cause marketing and CMF's offerings can be ...

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2012 Cause Marketing Forum Conference - An Interview with Michelle Sullivan, Senior Director - Video

CANNES, France, June 21, 2012 /PRNewswire/ --Social@Ogilvy, Ogilvy's global, social media marketing and communications arm, has announced that its Asia-Pacific Director, Thomas Crampton, is to deliver a Social Media Masterclass on 19th June at 4pm in the Young Lions Zone.

The class, titled, Socialize Your Job: 5 New Skills to Become 'Social by Design',will discuss new skills for agency professionals to successfully socialise their jobs and will also look at developments in Asia and their impact on the rest of the world.

The aim of the seminar is to assess how jobs have changed since the explosion of social media and what the seven, new, social-based skills are for the next generation of marcoms professionals. The class will initially cover five of the seven skills and will aim to help people become more switched on and successful in their roles. Following this, participants will be asked to engage with the class by deciding the remaining two skills, so people are very much encouraged to bring their ideas with them.

At Social@Ogilvy, Crampton heads a team that helps companies conceive, develop and execute strategies in social media, across 23 cities in 15 Asian territories. Passionate about the benefits of social media, Crampton writes a widely-read, influential blog and is a frequent keynote speaker and moderator at high profile conferences around the world. He has lectured on New Media at universities including America's Stanford University, Institut d'Etudes Politiques de Paris, Keio University in Japan and the National University of Singapore.

Thomas Crampton said: "The behavior of consumers has radically changed and their journey is becoming increasingly complex. Social media is a real-time method of keeping up to date with your customer and it is hugely important to utilise its benefits. The class will be highly engaging and practical and I am excited to see what the next generation of social media experts class comes up with."

Prior to joining Ogilvy and Mather, Crampton spent 18 years as a globetrotting newspaper correspondent mainly for the New York Times and the International Herald Tribune, reporting from five continents and dozens of countries.

In addition to publisher's awards from The New York Times and citations from Amnesty International for his articles and photography, Crampton has served as a judge for numerous journalism awards and worked to promote freedom of expression and the training of journalists. He has served as an awards judge for the World Economic Forum'sTechnology Pioneers, theSociety of Publishers in Asiaeditorial awards, theSoutheast Asian Education Ministers Organizationand numerous others.

Details: Location: Young Lions Zone, Palais des Festivals Date: Tuesday 19 June Time: 16:00 - 17:00

Follow Ogilvy on Twitter@OgilvyWW #OgilvyCannes

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Social@Ogilvy's Thomas Crampton to deliver masterclass at Cannes Lions