Mediaboss Marketing

SAN MATEO, Calif., June 21, 2012 /PRNewswire/ --Marketo, the fastest-growing provider ofRevenue Performance Management (RPM)solutions, today announced the launch of its 2012 Social Marketing Rockstar Tour (#MarketoTour). The 15-city rock-and-roll inspired tour will deliver social marketing automation strategies to empower marketers to easily implement and measure the success of social initiatives.

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Kicking off today in Hoboken, New Jersey, the summer series will span North America, Europe and Australia and will feature a compelling lineup of prominent B2B marketing thought leaders, sales professionals, corporate leaders and successful Marketo customers. The program will demonstrate how to create and amplify peer-to-peer conversations to improve the effectiveness of any marketing campaign. Attendees will learn how to:

"An incredible, worldwide business shift is taking place with digital technologies and social media at its core," explained Sanjay Dholakia, senior vice president, Product Marketing and Corporate Development at Marketo. "Marketers can no longer afford to think about 'social' as a separate type of activity. They need to adapt and broaden the reach and effectiveness of their campaigns and intractably intertwine them with social recommendations to reveal a new way to prove social marketing ROI."

Summer tour stops include Hoboken/NYC, Chicago, LA/Orange County, Boston, Toronto, Silicon Valley, Portland, Seattle, Atlanta, Washington DC, Denver, Minneapolis, Austin, Sydney and London.

Marketo's 2011 Revenue Rockstar Tours attracted more than 3,200 marketers, averaging more than 100 attendees per city. The tour also influenced more than $5.8 million in pipeline and more than $3.2 million in bookings, making it one of Marketo's most successful programs to date.

The four-month Social Marketing Rockstar Tour will also include private customer-only sessions before the headliner event. Customers can find more information and register at the Social Marketing Customer Rockstar page.

Companies interested in sponsoring should contact marketing@marketo.com for information.

For more information or to register, visit Marketo's "Social Marketing Rockstar" Tour page.

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Marketo's Social Marketing Rockstar Summer Tour Hits the Road!

18-06-2012 13:32 Facebook Olympics Hub - London Olympics 2012 - Social Media Marketing. In this episode of the Future of Engagement, Murray Newlands takes a look at Facebook's launch of a hub for the 2012 Olympics in London starting next month and talks about what you can learn from Facebook's example for your brand. Through this hub Facebook makes the attempt to become a one-stop shop for information about athletes, teams, and sports participating in the games. Keywords: "Facebook Olympics Hub" "Facebook Olympics" "Facebook Hub" "London Olympics" "London Olympics 2012" "Facebook Olympics Hub" "Facebook Olympics 2012 Hub" "Olympics Hub on Facebook" "Facebook 2012 Olympics Hub" Facebook Olympics

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Facebook Olympics Hub - London Olympics 2012 - Social Media Marketing - Video

18-06-2012 21:18 (3BL Media) June 13, 2012 - Nada Dugas, Communications Director, Europe, Middle East, and Africa of Pampers sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL. The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. More than 500 attendees gained insight from marketing and corporate social responsibility professionals from Zynga, Procter & Gamble, Campbell's Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and other companies. Nonprofit speakers included representatives from US Fund for UNICEF, Susan G. Komen for the Cure, KaBOOM!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Clasroom and others. Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing access to practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work. A wealth of information on cause marketing and CMF's offerings can be found at www ...

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2012 Cause Marketing Forum Conference - An Interview with Nada Dugas, Communications Director, Europ - Video

According to a Pitney-Bowes survey 76% of small businesses report email and social media as the 'easiest to use' and 'most cost effective' for their needs.

"The synergies between email marketing and social media are evident, particularly as email marketers explore the value of enabling their messages to be easily shared on social networks like Facebook and Twitter," said Paul Turnbull, Product Manager, Campaigner. "Instead of having to deal with both an email marketing service and social media management tool, customers now have the ability to share emails on multiple social platforms through one easy-to-use interface. We are excited to deliver on many of the top requests from our customers and look forward to meeting their evolving email marketing needs."

Through the toolset brands can incorporate SWYN (Share With Your Network) and allow subscribers to share emails with their networks as well with a simple click. Messages can be shared through the major social networks including Facebook, Twitter, Google+ and LinkedIn through permalinks. Here's how:

A marketer creates the email messaging - subject line, message content, images - and then add the social links they want through the 'sharebar' on the Campaigner dash. Allowing customers to share emails can increase the reach of campaigns and may even extend how consumers engage with the content and brand.

One other addition - Campaigner is giving marketers the ability to customize how subscribers access and manage preferences for messaging, giving consumers more control over messages.

Tags: Campaigner, email marketing, email social integration, email tools, email trends, social marketing, social sharing

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Campaigner connects social, email for SMBs

VerticalResponse, a provider of self-service marketing software for small businesses, yesterday unveiled its new social media platform, VerticalResponse Social. Among other benefits, the platform helps businesses save time by creating, managing, and measuring their email and social marketing efforts from one dashboard.

In a recent survey of 300 small and medium-sized businesses, more than one-half (52 percent) said they use social media to promote their businesses, according to consulting firm BIA/Kelsey. Although SMBs are generally embracing social media, they often face logistical challenges, notes VerticalResponse CEO Janine Popick.

"Large businesses have employees and whole departments dedicated to social media and creating content," Popick comments. "Small businesses don't have that luxury...secondly, they often don't know what to post."

According to Popick, VR Social solves both problems. Users can publish content on Facebook, Twitter, and LinkedIn from one dashboard, respond to conversations, and create and schedule social media campaigns. The platform also provides suggested content such as quotes, blog posts, and news items for the user to share with the company's fans and followers.

SMBs also can see how many people retweeted, shared, liked, commented, or clicked on their content. Each post also gets an engagement score to make it easier to determine what followers like for future posts. The platform is free for 30 days, after which customers must pay an $18 monthly subscription fee.

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VerticalResponse Releases Integrated Social Media Platform for Marketers