Mediaboss Marketing

"VerticalResponse Social makes it easier than ever for small businesses to share content across email and social media and also engage with their customers, because now they can do it all from the integrated dashboard," said VerticalResponse CEO Janine Popick. "They can choose curated content from our automatic feeds or their own content, then create and schedule a campaign that's spread through both email and social media to amplify their message. They also can manage social conversations and deepen their engagement with their customers."

Using VerticalResponse Social brands can:

Create, schedule and publish social media content across social channels for up to 30 days Share content across channels Direct content feeds to share with social communities View, respond and track comments, replies, etc. from social media

One example from VerticalResponse - a restaurant owner could schedule social media posts highlighting a limited-time menu, launch an email campaign for that menu and promote the menu from the VerticalResponse dash. Once launched, the business would receive reports and metrics about the campaign in the same dashboard, making it simpler to update and tweak campaigns on the fly.

The platform is free for the first 30 days, giving SMBs a window to try the suite and determine if it will work for them.

Tags: social ads, social marketing, social marketing tools, social media, social networks, VerticalResponse

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VerticalResponse unveils social toolset

18-06-2012 16:04

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Panel: Social Marketing - Video

Ottawa, ON (PRWEB) June 19, 2012

Buy Real Marketing, a world provider of web 2.0 business applications, reveals three (3) strategic social media marketing guidelines that help them thrive and become successful online. With the several developments as of late, such as the client portal and the reseller program, the company is happy to share their business smarts that made them the no. 1 provider of quality followers, views and plays over the internet.

The company exemplifies the three strategic social media marketing guidelines:

Identifying of Goals

Buy Real Marketing believes in the power of customer insights. It is in knowing the market that a business will be able to formulate a potentially effective plan of action that bridges ideals to reality.

The company values the audience as much as it values the clients. The team at Buy Real Marketing is trained to perceive audience as prospects for the business, so it is imperative to know their wants and needs first. In that way, we can shape our strategies based on what they will be expecting from our services, discloses Business Development Managing Director, Jonathan Kennedy.

Developing a Plan for Each Social Account

Buy Real Marketing is a company solely focused on social networks and its shifting trends. Buy Real Marketing has a presence to all market-significant social networks such as Facebook, Twitter, YouTube, Tumblr, StumbleUpon, LinkedIn, Vimeo and SoundCloud. Developing a plan for each account is integral in reaching the right audience and encouraging them to buy Twitter followers, YouTube views, Vimeo views and SoundCloud plays.

Strategies employed on Facebook, may not work on Twitter or on YouTube. With this perception, the Buy Real Marketing team tasked to carry out social media marketing promotions crafted different strategies for each account that are patterned to the unique characteristics of each social network and to the people within it.

Engaging with Audience

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Buy Real Marketing Outlines 3 Strategic Social Media Guidelines for Branding

Were you one of the businesses that thought the 'Internet concept' was overblown? Did you scoff at the notion of 'electronic mail?' Today these are indispensible business tools. Face it, so is social media marketing.

While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur. Let's clear a few things up, shall we?

Myth 1: Social media marketing is free.

Yes and no. It's true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy.

A strong plan will include assigning responsibility, creating content, exploring productivity tools, monitoring your outreach, building relationships, putting in place and measuring key performance indicators, etc. Social media marketing must be nurtured, grown, picked, and pruned -- shaped and reshaped to deliver the highest yield possible. That takes time, and time is money.

Myth 2: I'll get a neighborhood teenager to handle my social networking, they know the 'net.

Sure, it might be a good idea to recruit a youngster to show you the ropes -- how to develop a profile, some tips and tricks on how to get the most from the many platforms available, and how to search for an audience but after that it is your responsibility to shape your brand and your message. After all, you're running a business not a high school dance.

Your social media communications plan must be as carefully crafted as any of your other marketing efforts. Not only should you not cede responsibility of your social media messaging to some young hipster that goes to school with your kid, you should tightly monitor all social media messages that come from your business or your brand.

Myth 3: If I get involved in social media marketing the 'haters' will hijack my marketing message.

Guess what, whether you are using social media or not, people are talking about their experience with your business. Creating a social media presence allows you to monitor what's being said and offers you the opportunity to publically respond to less than favorable comments, winning the customer (and others that may have been swayed by the negative post) back.

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Evanne Schmarder: 5 Social Media Marketing Myths: Busted!

La Crosse, Wisconsin (PRWEB) June 15, 2012

The BL Group Advertising and Marketing (TheBLUGroup.com) is proud to announce the hiring of Liz Johnston, Social Media Maven. Ms. Johnston joined the team on May 21, 2012 and will be serving as the agencys lead social media specialist to help clients strengthen their brand and grow their business through a variety of social networks. In her new position, Ms. Johnston will be responsible for developing social media marketing strategies, creating and enhancing social media pages, program implementation, managing relationships, monitoring all communication, and creating new campaigns for small-medium sized businesses throughout the United States.

Our agency is experienced with managing numerous social media campaigns and we have a team dedicated to running all aspects of our clients' social media programs. said Tony Roberts, President at The BLU Group Advertising and Marketing. With the addition of Liz, we now have a point person for all things social media. said Roberts. To engage our clients base, we need to send out quality information and we need to do it at the right times. Figuring out when, what, and how often to post content, what social media platforms are best for our clients to utilize, who to engage with and how to do it, handling criticism and complaints, and determining what strategies are working to accomplish their goals, are all part of everyday considerations when running a successful social media campaign. This can be extremely overwhelming for people, especially with the numerous responsibilities and tasks associated with running a business. Were here to help.

Social media marketing is not something that can be done successfully if companies do not approach it strategically and only do it when they have time. It requires a dedicated and on-going effort by people that understand a companys brand, know what it takes to develop a strong, integrated inbound marketing program, and have the talent and experience to deliver positive results.

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.

For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.

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The BLU Group – Advertising and Marketing, La Crosse, Wisconsin, Hires Liz Johnston to Lead Social Media Marketing ...