Archive for the ‘Social Marketing’ Category

Social media marketing for local businesses

GRAND JUNCTION, Colo. (KKCO)-- Some local businesses are taking advantage of a free seminar put on by local marketing company BuzzTown.

"It's actually been a very interesting experiment this summer," said Nick'n Willy's owner Janie VanWinkle.

VanWinkle partnered with BuzzTown to reach a worldwide audience through social media.

"I've seen more out of town traffic than I have seen in almost the eight years that I have been here," said VanWinkle.

Another local shop owner, JoLynn Garcia-Tillman of Jo's Clothes says social marketing is just like old-school networking. She says you have to dedicate time to make money.

"Making a certain time in the day so when you get to work, that's what you do, you go online and do your social marketing for an hour," said Garcia-Tillman.

Grant Pullman of BuzzTown says it's important to spread out advertising over multiple mediums, and that an online presence will enhance a business' TV, radio and newspaper ads.

"You want to go to the places where your customers are, and 71 percent of the U.S. population is on social networks," said Pullman.

Another tip from the workshop was to ask customers for a review online. BuzzTown officials say a recent study shows that 99 percent of people online read reviews before they decide where to spend their money.

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Social media marketing for local businesses

Famous Dave’s BBQ Restaurants in Phoenix Engages Phoenix Marketing Associates for Social Media Marketing Services

Phoenix Marketing Associates to manage social media marketing and communications campaigns for all four Phoenix locations of Famous Daves BBQ.

Phoenix, AZ (PRWEB) October 03, 2012

Phoenix Marketing Associates has designed the Phoenix markets new Facebook timeline with a new cover photo and custom coded apps built into the new timeline format complete with custom landing pages. In addition, Phoenix Marketing Associates will manage the Phoenix locations Twitter account. The account will be placed on special software designed to rapidly increase Twitter followers while a structured Twitter campaign is executed. Followers of the accounts will be engaged socially and encouraged to follow the brand on Facebook and take advantage of special offers.

Famous Daves is a great brand to work withtheyve got a very loyal base of customers and we look forward to providing their followers some top notch content. commented Jason Jantzen, President of Phoenix Marketing Associates.

In addition, PMA has an exclusive program for franchisees which provides for direct-store conversions through a series of contests tied into an extensive customer service program which is completely hands-off for management.

Phoenix Marketing Associates is known as one of the nations emerging marketing firms to cater to the restaurant industry and works with restaurant clients throughout seven Western States; from the single unit owner/operator to the multi-unit franchise or franchisee.

About Phoenix Marketing Associates:

Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.

By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com

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Famous Dave’s BBQ Restaurants in Phoenix Engages Phoenix Marketing Associates for Social Media Marketing Services

Sales & Marketing 2.0 Conference to Address the Value of Social Technologies for Enterprise

SANTA CRUZ, Calif.--(BUSINESS WIRE)--

Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that the agenda for the Sales & Marketing 2.0 Conference on October 2223 in San Francisco will address social technologies and the affect of social data on the B2B buyer cycle.

According to The Social Economy, a report released by McKinsey & Company in July 2012, social technologies represent $1.3 trillion worth of value for businesses. Tom Stephenson, a partner at McKinsey & Company, is a scheduled speaker at the Sales & Marketing 2.0 Conference on October 22.

Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder and CEO of Selling Power, notes that social technology for enterprise companies is becoming widely recognized as the nexus of modern selling.

Last month at Dreamforce, Marc Benioff stated in his keynote address to 90,000 registered attendees that the social revolution is a trust revolution, Gschwandtner says. Ultimately, trust is what fuels all B2B customer relationships.

McKinsey research already shows that 72 percent of companies are using social technologies. Of those, 90 percent are seeing benefits.

The bottom line is that no sales or marketing leader who hopes to remain competitive can afford to ignore the potential of social data to impact revenue and profits, says Gschwandtner.

Other speakers will address the following trends:

About the October 2223, 2012, Sales & Marketing 2.0 Conference

See a list of speakers. Get an overview of the two-day agenda. Register. Schedule a media interview or get a press pass. Twitter: @Sales20Conf #s20c Blog: http://www.sales20conf.com/blog/ Find dates for upcoming Sales 2.0 Events.

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Sales & Marketing 2.0 Conference to Address the Value of Social Technologies for Enterprise

SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates

Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive into social media!

The full agenda is now live, broken out to focus on paid, earned and owned social media topics, including:

Tactical Keynotes from Google+ and Twitter Using Twitter to drive traffic to your site, but worried about spamming your followers? Come hear Del Harvey, who leads Trust & Safety at Twitter, as she covers the finer points of twitterquette in her keynote conversation.

As Google+ heads into year two, its impact on social and search continues to grow. Vic Gundotra, the head of Googles social efforts, will provide insights into what we can expect and prepare for in 2013.

Register Now and Save! Sign up now for this unique, intensively focused conference and secure the best rates available only $1295 for two days packed with tactics and networking opportunities if you register by October 13.

Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Register today!

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SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates

Online Marketing Agency, fishbat, Inc., Comments on the Use of Social Media Clout and How to Market to Customers

fishbat, Inc. weighs in on an article discussing the potential for using social media clout to help determine customer interests.

Bohemia, NY (PRWEB) October 02, 2012

According to The New York Times, businesses that have begun to utilize social media in their marketing plans should think very carefully on what they use to determine a potential customers clout or importance. The article discusses the concept of a social media credit rating and how customer eligibility for certain business perks can be determined by what they discuss through social media platforms. While a marketer can focus on clients that have a multitude of followers, it would be more practical to consider what a person is retweeting or sharing on Facebook.

The article offers the example of a hotel to exemplify how social media credit rating could work. Utilizing a persons social media information to determine their interests, a hotel can make recommendations on restaurants and shops that the client may enjoy; ensuring customer satisfaction and increase the likelihood of a client returning.

Sida Li, VP of Internal Operations at fishbat, Inc., commented on the article stating, Businesses and marketing firms have a grand opportunity with the growing use of social media. Li continued stating, Thoroughly analyzing potential clients social media activity can help customize a business plan that can maximize satisfaction.

fishbat, Inc. is a full service online marketing company. As experts in reputation management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing agency to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Online Marketing Agency, fishbat, Inc., Comments on the Use of Social Media Clout and How to Market to Customers