Panel: Social Marketing – Video
18-06-2012 16:04
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Panel: Social Marketing - Video
18-06-2012 16:04
More here:
Panel: Social Marketing - Video
Ottawa, ON (PRWEB) June 19, 2012
Buy Real Marketing, a world provider of web 2.0 business applications, reveals three (3) strategic social media marketing guidelines that help them thrive and become successful online. With the several developments as of late, such as the client portal and the reseller program, the company is happy to share their business smarts that made them the no. 1 provider of quality followers, views and plays over the internet.
The company exemplifies the three strategic social media marketing guidelines:
Identifying of Goals
Buy Real Marketing believes in the power of customer insights. It is in knowing the market that a business will be able to formulate a potentially effective plan of action that bridges ideals to reality.
The company values the audience as much as it values the clients. The team at Buy Real Marketing is trained to perceive audience as prospects for the business, so it is imperative to know their wants and needs first. In that way, we can shape our strategies based on what they will be expecting from our services, discloses Business Development Managing Director, Jonathan Kennedy.
Developing a Plan for Each Social Account
Buy Real Marketing is a company solely focused on social networks and its shifting trends. Buy Real Marketing has a presence to all market-significant social networks such as Facebook, Twitter, YouTube, Tumblr, StumbleUpon, LinkedIn, Vimeo and SoundCloud. Developing a plan for each account is integral in reaching the right audience and encouraging them to buy Twitter followers, YouTube views, Vimeo views and SoundCloud plays.
Strategies employed on Facebook, may not work on Twitter or on YouTube. With this perception, the Buy Real Marketing team tasked to carry out social media marketing promotions crafted different strategies for each account that are patterned to the unique characteristics of each social network and to the people within it.
Engaging with Audience
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Buy Real Marketing Outlines 3 Strategic Social Media Guidelines for Branding
Were you one of the businesses that thought the 'Internet concept' was overblown? Did you scoff at the notion of 'electronic mail?' Today these are indispensible business tools. Face it, so is social media marketing.
While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur. Let's clear a few things up, shall we?
Myth 1: Social media marketing is free.
Yes and no. It's true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy.
A strong plan will include assigning responsibility, creating content, exploring productivity tools, monitoring your outreach, building relationships, putting in place and measuring key performance indicators, etc. Social media marketing must be nurtured, grown, picked, and pruned -- shaped and reshaped to deliver the highest yield possible. That takes time, and time is money.
Myth 2: I'll get a neighborhood teenager to handle my social networking, they know the 'net.
Sure, it might be a good idea to recruit a youngster to show you the ropes -- how to develop a profile, some tips and tricks on how to get the most from the many platforms available, and how to search for an audience but after that it is your responsibility to shape your brand and your message. After all, you're running a business not a high school dance.
Your social media communications plan must be as carefully crafted as any of your other marketing efforts. Not only should you not cede responsibility of your social media messaging to some young hipster that goes to school with your kid, you should tightly monitor all social media messages that come from your business or your brand.
Myth 3: If I get involved in social media marketing the 'haters' will hijack my marketing message.
Guess what, whether you are using social media or not, people are talking about their experience with your business. Creating a social media presence allows you to monitor what's being said and offers you the opportunity to publically respond to less than favorable comments, winning the customer (and others that may have been swayed by the negative post) back.
See the rest here:
Evanne Schmarder: 5 Social Media Marketing Myths: Busted!
La Crosse, Wisconsin (PRWEB) June 15, 2012
The BL Group Advertising and Marketing (TheBLUGroup.com) is proud to announce the hiring of Liz Johnston, Social Media Maven. Ms. Johnston joined the team on May 21, 2012 and will be serving as the agencys lead social media specialist to help clients strengthen their brand and grow their business through a variety of social networks. In her new position, Ms. Johnston will be responsible for developing social media marketing strategies, creating and enhancing social media pages, program implementation, managing relationships, monitoring all communication, and creating new campaigns for small-medium sized businesses throughout the United States.
Our agency is experienced with managing numerous social media campaigns and we have a team dedicated to running all aspects of our clients' social media programs. said Tony Roberts, President at The BLU Group Advertising and Marketing. With the addition of Liz, we now have a point person for all things social media. said Roberts. To engage our clients base, we need to send out quality information and we need to do it at the right times. Figuring out when, what, and how often to post content, what social media platforms are best for our clients to utilize, who to engage with and how to do it, handling criticism and complaints, and determining what strategies are working to accomplish their goals, are all part of everyday considerations when running a successful social media campaign. This can be extremely overwhelming for people, especially with the numerous responsibilities and tasks associated with running a business. Were here to help.
Social media marketing is not something that can be done successfully if companies do not approach it strategically and only do it when they have time. It requires a dedicated and on-going effort by people that understand a companys brand, know what it takes to develop a strong, integrated inbound marketing program, and have the talent and experience to deliver positive results.
About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.
For more information, visit TheBLUGroup.com or connect with them on Facebook and Twitter.
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The BLU Group – Advertising and Marketing, La Crosse, Wisconsin, Hires Liz Johnston to Lead Social Media Marketing ...
Social media marketing seems to get more complicated every day. But you can't ignore it. This article, the third in a series, focuses on several categories of social media and explains what they are, what they do, and how you can use them to reach your target audience.
In previous articles, I've touched on Twitter apps and Facebook apps and games. In this article, we're going to move a bit beyond these two social giants. While some of the items I'll discuss will be best known for their use on these networks, you can use them elsewhere as well.
The most obvious of these is URL shorteners. If you're typing on a site that limits the character count of your posts (such as Twitter), these can come in very handy. The best known of these is bit.ly; you can create a free account or just shorten a URL as a one-off. Tinyurl serves the same function. The latter site notes that long URLs can break in email, forcing the recipient to cut and paste it back together. You might want to use shorter URLs in certain advertising to avoid such problems. It's worth noting that some social media control panels (again, I'm getting ahead of myself) include URL shorteners as one of their features.
Use URL shorteners with caution, however; some people are wary of shortened URLs because they can't tell exactly where they're going. Indeed, some malicious hackers have baited users to click on shortened URLs, making the users vulnerable to attack.
Next is a group described as stream platforms. These include UberMedia, TweetDeck, twhirl and AOL Lifestream. All of these are designed to help users manage their social media streams and feeds. They can help users find posts of interest and schedule their own posts. While most of the ones I've listed focus on Twitter, AOL Lifestream covers multiple social networks, and UberMedia has been expanding beyond its Twitter roots. Stream platforms offer multiple tools to help you get a lot done from one place, whether it's your desktop machine, laptop, netbook, or mobile device. Many include alerts, filters, various ways to customize and monitor your feeds, and more.
At this point, I imagine it's pretty obvious how using a stream platform can help you manage your social media marketing. Isn't it simpler to conduct your interactions from one place, even if you're using multiple social sites? Just make sure the stream platform you choose covers the sites in which you're most interested.
I only have room to cover one more social media marketing item in this post, so let's go with social commerce platforms. Examples include Payvment, Moontoast, Shop Tab, Dotbox, and Vendor Shop, but to be honest, Business Insider's infographic on social media marketing includes more of these than I can ever list.
So what, exactly, is a social commerce platform? Judging from these companies, it's a way for businesses to reach out to their fans and customers and reward their loyalty and the fans, in turn, can help promote the business. It's not just loyalty deals, though; these companies will help you set up your shop on Facebook, monitor your social analytics, create special deals and one-of-a-kind offers directly to your fans, create engaging polls, and a whole lot more. A social commerce platform could get you engaging your fans and customers socially in ways you haven't even imagined yet.
A word of warning, though: I know I said that we were going to move beyond Facebook and Twitter in this post, but it looks like most of these services focus specifically on Facebook. They may be great if that's where you want to go to promote your business and there's nothing wrong with that but if you have a wider strategy in mind, make sure you ask the right questions as to what they can and can't do. Given how complicated social media marketing has gotten, however, it may be too much to ask to be able to use any one solution to cover everything.
That's all I have for your this week. Next week, we'll cover several more areas of social media marketing and SMM services. Have you found one that worked particularly well for you? Share it in the comments!
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Social Media Marketing: Beyond Twitter and Facebook