Mediaboss Marketing

Social media agency Maximize Social Media LLC announced its social media marketing program today for Lasik surgeons, providing marketing support for Lasik practices nationwide. The firm will offer complete management of top social media platforms such as Facebook, Pinterest, and Twitter.

Los Angeles, CA (PRWEB) October 12, 2012

Lasik practices have a tremendous opportunity to generate new business and referrals through social media. Sites like Facebook give Lasik practices a platform to connect with prospects and clients, and generate referral business. Additionally, happy patients can post their success stories on social media, which generates outstanding word-of-mouth exposure, said Craig Collins, Sr. Vice President of Maximize Social Media LLC.

Maximize will also optimize the Google Plus Local listing for local businesses to achieve Google page one ranking. This enables businesses like Lasik practices to gain visibility in front of potential clients that are actively searching Google for the services in their local area.

Maximize Social Media provides full social media management services in over 50 different verticals. The agency will fully integrate all aspects of social media for businesses that will find it more affordable to outsource the management rather than hire additional staff. Maximize provides both ad management, which will allow the businesses to target specific demographics, as well as daily engagement by a dedicated social media manager.

Lasik pratices as well as their advertising agencies are invited to contact Maximize Social Media for a no obligation consultation at:

http://maximizesocialmedia.com/strategysession

About Maximize Social Media LLC

Maximize Social Media (http://maximizesocialmedia.com) is a leading provider of social media management services for clients in over 50 different verticals. With offices in Florida and Los Angeles, Maximize provides social media consulting and Facebook advertising management for clients in English speaking countries such as the US, Canada, and Australia. The company also features social media management outsourcing for busy social media mangers looking for additional assistance on a white label basis.

Chris McLaughlin, CEO Maximize Social Media LLC (866) 825-1357 Email Information

More here:
Lasik Social Media Marketing Program Offered by Social Media Agency Maximize Social Media LLC

Apples new doohickey is here and all your friends who bought it have probably been making you look at it and ooh and ah over it and admit that theyre way cooler than you because they waited in a line bought a thing. But theres much more to the device itself, like the marketing campaign behind it. Socialmediab2b.com takes a scalpel to what a Steve Job-less Apple did to promote the new phone via social media, and two of its points are particularly interesting. (The third one is good, too, but a little more obvious, so well skip it here.)

The first is that you can no longer hope to control the conversation on social media. This should come as no surprise to anybody, but as attending a number of events at Social Media Week last week taught me: You cant assume anyone knows anything, or even much of anything, about social media. By its very nature, its the peoples platform. Theyll say whatever they want about anything and everything, and youll seem like a rube trying to shepherd whats going on there -- be it on Twitter or Facebook or wherever.

Like any big tech company, Apple tries to keep its big moves a secret until they can be revealed under their own terms. But as Socialmediab2b says, the control model of keeping everything a secret until the announcement is just no longer possible as you plan product announcements or other public activities, be aware [of that]. This is also why Apple manages its own supply chain, which may not always be possible for entrepreneurs, but it is something to consider if you are trying to minimize the number of leaks.

This isnt in the Socialmediab2b piece, but when Apple needed to reach out to others to help promote what it was planning, it was careful to not put all the cards on the table.

At least, thats what Karen Chu, showrunner of the Good Job, Brain! podcast says. Her podcast was featured in Apples promotional material for the new iPod Nano, like its website and also Apples top spots in iTunes and iTunes newsletters.

Early this year, Apple just asked me for clearance for my podcast logo in their marketing campaigns, said Chu. And I said yes, but had no idea what they were marketing... andthe fact that they chose to feature our little independent hobby show makes me believe they actively curate and explore the content that gets added to their system.

A couple months later, bam, there it was. Its great bragging rights for Chu, and also it turns her into a disciple for the brand -- by nature of telling people about it, shes also helping to promote Apples new device.

Which goes back to Socialmediab2bs other great point: make it about your customers, not your solutions. What does that mean?

So, if you talk about solutions, people will listen. And theyll also talk about them, too. Win-win.

Read the full thing over at socialmediab2b.com.

Originally posted here:
Social Media and Marketing Tips to Learn from Apple's iPhone 5 Launch

BURLINGTON, Mass.--(BUSINESS WIRE)--

Demandware, Inc. (DWRE), a leader in on-demand ecommerce, today announced the availability of new social plug-ins from Demandware Labs to simplify and accelerate the integration of a retailers ecommerce site with Facebook and Google+. Through these social integrations with the Demandware Commerce platform, retailers can create a more interactive and personalized shopping experience for consumers, while retaining complete control over their brand representation in consumers social media activity.

The new plug-ins allow retailers to more quickly and easily leverage the capabilities of Facebook Open Graph, Facebook Check-In and the Google +1 Button as part of their social commerce strategy. The benefits of each include:

These new social plug-ins, along with the already-established Pinterest, WordPress and Facebook Shop integrations, provide Demandware clients with further openness and innovation on top of the Demandware Commerce platform.

Facebook and Google+ are becoming ever more important components of a retailers social commerce strategy, but many are still trying to figure out how to best leverage and tap into its millions of members, said Jamus Driscoll, senior VP of marketing for Demandware. These innovations from Demandware Labs provide our clients with easy access to the tools that will help them reach consumers on their social networks, creating a foundation for ongoing social commerce growth.

Availability and More Information

The Facebook Open Graph, Facebook Check-In and The Google +1 Button plug-ins are available immediately to Demandware clients and partners for testing and implementation. Click here to learn more.

About Demandware Labs

Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandwares roadmap. For more information about Demandware Labs, visit labs.demandware.com.

About Demandware

Read more:
Demandware Labs Accelerates Social Marketing and eCommerce Integrations with Latest Innovations

fishbat, an online marketing firm, after conducting a social media based bike giveaway for commuter bike manufacturer Linus Bikes, analyzes how social media can boost revenue.

Bohemia, NY (PRWEB) October 10, 2012

fishbat reveals that the main giveaway contest created by fishbat for Linus Bike unveiled a Roadster 8 bike valued at $849 as the giveaway prize. During the time of the giveaway, the number of Facebook followers on Linus page boosted from 6355 to 9754, which was approximately a 53% increase in fans. In addition, the giveaway brought about a sharp increase in online sales revenue from $7,122 to $14,241, an 840% increase from 2011s numbers. May and June sales also yielded a 56.83% and 281.64% boost in sales over the previous year respectively. Over 2496 entries to the contest were received through social media during the contest period.

Justin Maas, VP of Client Relations at fishbat comments on the long-term benefits of the contest stating, The bike giveaway was very value-forward and showed that providing fans with a reason to keep coming back can spur growth on not only a Facebook fan page, but for an entire company. Maas further comments that the giveaway and related social media features on Linus Bike's page have contributed largely to the current fan-base following the company.

Linus number of Facebook likes has grown to over 20,000 and counting, thanks in large part to the bike giveaway. It really shows not only the power of social media contests but how social media in general has a way of bringing people together and keeping them interested in a brand, says Maas.

fishbat, Inc. is a full service digital marketing agency. Striving through social media management, search engine optimization (SEO), web design, and public relations, fishbat flourishes as a marketing firm to raise awareness about your brand and strengthen your corporate image.

Scott Darrohn fishbat 855-347-4228 Email Information

Read this article:
Online Marketing Firm fishbat, Inc., Analyzes Social Media Results of Online Bike Giveaway for Commuter Bike ...

Thomas Bukacek, Social Media Marketing Expert, recently hit five separate Amazon.com best-seller lists with Marketing Miracles book.

Austin, TX (PRWEB) October 10, 2012

Marketing Miracles features top advice from leading entrepreneurs, business owners and marketing experts in a variety of industries from around the world. The authors tackle an array of subjects including the most creative strategies and tactics to attract clients and customersand keep them, as well as guarantee higher sales conversations. Thomas Bukacek contributed a chapter titled 4 Keys To A Successful Social Media Optimization Plan.

On the day of release, Marketing Miracles, reached best-seller status in five Amazon.com categories - The book reached best-seller status in the Direct Marketing, Marketing Research Business, Marketing, Marketing and Sales, and Small Business and Entrepreneurship categories.

Tom Bukacek is an author and social media marketing expert sought out by professionals seeking to brand themselves online. Tom utilizes the latest web 2.0 marketing strategies, such as social networking sites, video marketing, local online search, pay per click, article marketing, web design, and more. His clients include real estate professionals, doctors, bestselling authors, motivational speakers, Reality TV stars, professional sports teams, and more. Tom recently spoke at the NBA owners meetings in Chicago about how they can improve their online presence.

Along with business partners Curt Maly and Nick Bridges, Tom is the owner of Black Box Social Media and co-creator of Social Media In 7 Minutes, an online training and implementation program designed for small businesses to learn how to utilize Facebook, Google+, Twitter, YouTube, and other social media sites for marketing.

Marketing Miracles features some of the newest, the best and, of course, the most extreme ways to deliver your marketing message in the most impactful way possible - all devised by successful business leaders who aren't afraid to innovate or outrage. Prepare yourself for proven powerful strategies that deliver.

From CelebrityPress:

Regardless of whether or not you are an experienced speaker, trainer or entrepreneur or you wish to review the most contemporary concepts in todays health, wealth and success, the ideas that these Celebrity Experts bring to the table will be worth their weight in gold when you read and incorporate them into your daily life.

After such a successful release, Thomas Bukacek will be recognized by The National Academy of Best-Selling Authors, an organization that honors authors from many of the leading independent best-sellers lists.

Link:
Author and Social Media Marketing Expert, Thomas Bukacek, Hits Amazon Best-Seller List