Mediaboss Marketing

New white paper from HRxAnalysts offers practical tactics for effective marketing through social media. Paper also highlights the benefits and value of SocialEars HR conversation analysis software.

Capitola, Calif. (PRWEB) October 02, 2012

The paperwhich is available as a complimentary download http://www.hrmarketer.com/home/whitepaper_10ways.php covers a mix of tactics from the most important online activities to the key offline activities that are often overlooked but equally critical to success. The tactics shared in the paper include:

"Let's face itwhen it comes to harnessing social media to market your product or business, it's hard not to feel overwhelmed," said John Sumser, Principal Analyst at HRxAnalysts. "The number of social sites is growing, the sites themselves are evolving, and even the audiences are shifting and changing. The good news for businesses is that they don't have to be social media experts to utilize this marketing channel effectively. Our new white paper outlines 10 powerful tactics that any company can employ, whether they're social media neophytes or more experienced users. The tactics we share are ideal for launching your social media initiatives or for refocusing your efforts on tactics that get results."

The Power of SocialEars HR Conversation Analysis Software

True marketing success in social media, according to Sumser, takes a combination of persistence, thoughtfulness and creativity that some organizations have found difficult to sustain. Fortunately, tools are being developed to address this problem and to ease the workload for businesses, he said.

"Take HRmarketer's SocialEars HR software, for example," Sumser said. "SocialEars is a data analysis tool that was created specifically to monitor the conversations and trends taking place on social media within a particular industry or business category. It's truly a unique toolthe first of its kind."

Sumser said that he and his team put SocialEars HR to work for six months in the Human Resources category prior to writing their new white paper. "We used SocialEars to better understand the HR landscape and its trends. As a result, many of the insights and tactics we share are especially suited to businesses that market to the HR industry. But they actually apply to many other industries and niches as well."

SocialEars HR is the first of several specialized editions of the software that SocialEars Corporation is developing for the needs of various industries and market segments.

"SocialEars 'listens' to the social media conversations taking place by analyzing news stories, blogs and online content from a truly vast array of sources," Sumser stated. "For businesses looking to market themselves through social media, SocialEars delivers a high-def picture of exactly what's being discussed, the content that is getting attention, who wrote it, and who is actually influencing the topics in a given industry or marketplace. And that's a huge advantage in engaging with the right people and the influencers who matter."

Go here to read the rest:
Are Your Social Media Marketing Efforts Falling Flat? These Ten Tactics Will Help You Soar

Quite a few brands have Pinterest pages, but not many brands are using those pages to truly actively engage their customer base.

Dobango, the newest venture by Nexage founder Devkumar Gandhi, is attempting to change that. The self-proclaimed first social marketing platform on Pinterest aims to help brands directly engage with their customers and fans alike on the site.

[More from Mashable: 6 Pinterest Analytics Tools to Supercharge Your Influence]

The way Dobango works is pretty simple. The service integrates into Pinterests API, allowing it to push pins onto brand-sponsored boards, specifically contests created for the site. The service can also track user engagement on those pins in real-time.

We are excited to finally provide brands with an option for social marketing on Pinterest, says Gandhi. We believe we have cracked the code, and for the first time there is a simple way to run, manage and virally spread social campaigns on Pinterest.

[More from Mashable: Fall TV Goes Social: 6 NBC Shows to Watch]

The service has already had several successful test runs. For instance, it recently ran a campaign with Outta the Park BBQ Sauce, asking users to post their best photos from picnics and the link on the brands Pinterest page. Dobango then tracked the likes and repins of the pins submitted and used that to determine the overall winner of the contest.

During the run Outta the Parks Pinterest following increase 150%, and its Facebook page took a 40% jump. The project also caught the attention of several food bloggers who then contacted the brand.

What do you think of Dobangos approach to marketing on Pinterest? Let us know your thoughts in the comments.

This story originally published on Mashable here.

Go here to see the original:
Dobango Is a Social Marketing Platform for Pinterest

Social marketing is becoming a cornerstone of any successful campaign to build inbound website traffic and increase conversions. Small businesses-and strategic small business SMO campaigns-can be far more responsive to the marketplace and mood on a social media platform than a larger company can.

Calabasas, CA (PRWEB) September 25, 2012

For David Mohajer-Rahbari, director of the social marketing department at Captain Marketing, these programs will make a huge difference in ROI for their small to mid-size business clients. The reality is, an SMO program for a small business can usually be far more effective on a venue like Facebook or Linkedin than a campaign for a Fortune 500 company might be, says David. Small businesses-and strategic small business SMO campaigns-can be far more responsive to the marketplace and mood on a social media platform than a larger company can, he adds. While large businesses may require significant lead time to take advantage of trending social media topics and current news stories, a smaller, personalized program run by Captain Marketings social media department can immediately seize upon opportunities for discussion, interaction and meaningful consumer engagement.

Captain Marketing will offer SMO programs at multiple price points as well. With their lowest cost Sapphire program, the marketing company promises keyword- rich page and content creation on Twitter, Facebook, MySpace, Linkedin and Bebo-essential steps in getting any social media program launched effectively. In addition, Captain Marketing will include 10 unique tweets and Facebook posts a month, page synchronization and monitoring, as well as regular data and progress reports supplied to the customer. For the client with a bigger budget, added features such as 6 relevant blog posts are included, along with submissions to mainstream blog directories on Google, DMOZ, Technorati, and Yahoo. Captain Marketing emphasizes, even with the entry level program, meaningful posts, links and tweets designed to engage social influencers and provide useful, entertaining information that keeps consumers coming back for more. Unlike lesser marketing companies, David explains, Captain Marketing doesnt just try for likes or accruing a lot of useless, shadowy followers who dont participate in the process. Instead, we prefer to focus our SMO strategy on generating significant fans for our clients, real people and legitimate leads.

With SMO content responsive to target consumer affinities, the inclusion of significant data collection and reporting, as well as the utilization of multiple social media platforms, Captain Marketing is billing itself as the sophisticated marketing department small businesses need but usually cant afford. With this recent expansion into offering affordable, all inclusive SMO programs, how much of an increase in online conversions and website traffic Captain Marketing will be able to achieve for their clients will be a statistic worth tracking.

Wendy Allen Captain Marketing (888) 297-9977 Email Information

See the article here:
Captain Marketing Introduces New Social Media Programs for Every Budget

Lorrie Thomas Ross, CEO of online marketing agency Web Marketing Therapy is guest teaching Wednesday, November 7th for a B2B Business event hosted by Montecito Bank and Trust.

SANTA BARBARA, CA (PRWEB) September 27, 2012

Known as The Marketing Therapist, Lorrie Thomas Ross has developed a healthy system for web marketing that diagnoses needs, prescribes the right next steps, and guides and supports companies. Thomas Ross is a marketing strategist, educator, writer, web marketing expert, speaker and author of The 36-Hour Course to Online Marketing book published by McGraw Hill and three video courses for lynda.com including her most recent, Brand Building Basics. She teaches custom web marketing workshops for corporate and small businesses and also teaches web marketing courses through UC Berkeley Extension.

Customers want to consume good content, plain and simple. Social media marketing isnt about touting your organization; its about nourishing your current and prospective customer. Your Facebook updates and photos need to have value, support your values and be the voice of your organization, says Lorrie Thomas Ross. She adds, I am excited to serve Santa Barbara businesses and focus on this particular topic at the B2B event. Working with fellow lynda.com author Justin Seeley is an added bonus. I have a lot of respect for his educational talent and Im thrilled to collaborate with him and Montecito Bank and Trust.

The Facebook 101 for Business workshop is part of the B2B series: Leadership, Financial Health, Social Media, presented by Montecito Bank and Trust. It will be held on Wednesday, November 7th at Fess Parkers Doubletree Resort in Santa Barbara, from 1:00-5:00pm.

About Lorrie Thomas Ross, M.A.:

Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Lorrie teaches multiple video courses by lynda.com, the online training and tutorial company, including: Online Marketing Fundamentals, Google+ for Business and Brand Building Basics. She speaks nationally on a number of marketing-related topics and writes for Web Marketing Today and several other online publications. Lorrie has been featured in the media as a web marketing expert in publications including Inc. Magazine, Wall Street Journal, Forbes, SUCCESS Magazine, eCommerce Times, and Entrepreneur. Her best-selling book, McGraw-Hill 36-Hour Course to Online Marketing is available on Amazon.com For more information visit: LorrieThomas.com and WebMarketingTherapy.com.

Darla Bea Smith Web Marketing Therapy 805-895-3400 Email Information

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Social Media Marketing Expert and lynda.com Author to Facilitate Facebook Workshop in Santa Barbara

Smith & Jones Releases Marketing Brief on Healthcare Social Marketing

Troy, NY (PRWEB) October 01, 2012

This brief shares ten lessons that Smith & Jones has learned along the way while developing social marketing campaigns for its clients. Social media can be tricky, especially in the world of healthcare with HIPAA compliance and patient privacy.

Over the last five years, weve explored social media as a marketing solution for hospitals and healthcare providers, said President and Chief Strategic Officer Mark Shipley. Our experiences helped us develop best practices that we could put to use for our clients.

Social media is something that a lot of practices and hospitals jumped into without a solid strategy. Some misconceptions about social media are that it can stand on its own without the support of traditional marketing messages, or that its completely free. Many are finding that these are not true, and consequently have hit a technological road block.

To find out how to move past these blocks, and to find other potential problems with your current strategy, read 10 Lessons in Social Media Marketing. Evaluate your performance and apply the information outlined in the brief. If your social marketing still isnt attracting the attention it deserves, it may be time to follow a new course.

Access 10 Lessons in Social Media Marketing, and subscribe for additional healthcare marketing briefs and reports at http://www.smithandjones.com.

About Smith & Jones

Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Mark Shipley Smith & Jones Marketing Communications 518-272-2500 Email Information

Originally posted here:
Agency Addresses Healthcare Social Media Strategy