Mediaboss Marketing

Just like the Twix chocolate bar advert states, Its All in the Mix when it comes to integrating email and social media. So, what can marketers do to create the right mix? How can the email and social media channels be successfully combined, like caramel and chocolate, to satisfy your audience? By Kara Trivunovic.

Its evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print media in favour of social media sites that provide easy access to information, advice and recommendations. While it is tempting to think of social media and email marketing as different channels that dont complement each otherand certainly dont have the potential to augment each other. Dont fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.

Ever since people began flocking to Facebook and Twitter, marketers have been trying to find ways to leverage social media channels to acquire new customers and convince existing ones to buy more. Giants in the retail space initially piloted the trend by offering exclusive coupons on Twitter and Facebook. Eventually this led to every major company having a Facebook page and Twitter feed, and email marketers began sharing links to their emails.

As consumers find it easier to plug into the life streams of others, they are spending more time interacting on a variety of levels from communicating their activities and commenting on those of others to sharing information that they deem helpful or entertaining. In essence, consumers are relying more on their networks to help determine whats worth their attention, and less on mainstream media.

This shift requires marketers to think differently about how they spread the word about their products and services. On the social web, consumers often tune out traditional third-party banner ads, instead focusing on the endless stream of personally relevant information being served up by their friends. Thats where the new discipline of social media marketing comes into play, which enables companies to identify their biggest influencers online and develop programs that entice them to share relevant information and promotions.

Making social media work with email marketing isnt automatic and its not easy. It requires careful planning and content management. Yesmany email service providers offer what they describe as social media integration and this works well for many people with smaller lists and smaller budgets. However, for the larger business with a bigger digital footprint, integration requires more effort plus a deeper and more detailed strategy. Want to know more about some proven ways to combine the power of email marketing with social media? Lets say youre a large company and you have a strong digital marketing platform that includes:

1,000,000 Facebook Likes

2,000 Twitter followers

4,000,000 email addresses

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The power of integration: Making email marketing work with social media marketing

DUBLIN--(BUSINESS WIRE)--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/2rc8hh/social_media_marke) has announced the addition of John Wiley and Sons Ltd's new book "Social Media Marketing: An Hour a Day, 2nd Edition" to their offering.

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google ; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

- Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns

- Highlights the latest you should know about Facebook, Twitter, and Google ; as well as mobile- and location-based services such as Foursquare and Gowalla

- Shows you how to track and measure results and integrate that information into your overall marketing plan

- Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Key Topics Covered:

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Research and Markets: Social Media Marketing: An Hour a Day, 2nd Edition - Updated With 100 Pages of New Content, This ...

BURLINGTON, MA--(Marketwire -06/12/12)- Awareness, Inc., leading provider of social marketing solutions for customer acquisition, today announced the launch of the new Awareness Certified Agency Program -- a comprehensive partner program designed to equip agencies of all sizes to acquire new clients while getting a range of social marketing support services. Agencies participating in the program will get exposure to hundreds of thousands of brand marketers who follow Awareness' thought leadership programs, which include popular webinars with industry leaders, social marketing trend reports, instructional guides on social strategy and engagement, access to free downloads on the best new books in social marketing, among others.

In addition to the co-branded lead generation and marketing enablement services, the Awareness Certified Agency Program provides agencies with affordable access to the Awareness Social Marketing Hub -- the software of choice for social media monitoring, publishing and analytics for leading brands and agencies including Major League Baseball, American Cancer Society, Xerox, Carlsberg, Comcast SportsNet, Likeable Media, Raidious, Maui Jim and MindJumpers. Now marketing agencies, social media agencies, and marketing consulting firms can use the powerful social marketing capabilities of the Hub to market their own consulting services along with the products and services offered by their clients.

"Our new agency program is designed to help agencies grow their social marketing business and get access to top industry resources to help them ramp up their clients," says Mike Lewis, VP of marketing and sales for Awareness, Inc.

In addition to full access to the Hub, Certified Agency Partners benefit from:

Agencies and marketing consulting firms interested in learning more about the Awareness Certified Agency Program can visit the Awareness website for more details. They can also attend the Certified Agency Program webinar on June 14th at 2 PM Eastern or contact Keith Sullivan at keith.sullivan@awarenessnetworks.com or by phone at (781) 270-2422.

About Awareness, Inc.Awareness, Inc. is the leading provider of enterprise-class, social marketing software for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

About The Awareness Social Marketing HubThe Awareness Social Marketing Hub helps business acquire customers through social marketing. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Interested in learning more or seeing the Hub in action?

Connect with Awareness

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Awareness, Inc. Launches New Certified Agency Program

From: Nicole Urken Sent: Monday, June 04, 2012 8:28 AM To: James Cramer Subject: CRM-Buddy Media

Salesforce.com Signs Agreement to Acquire Buddy Media

From: James Cramer Sent: Monday, June 04, 2012 8:36 AM To: Nicole Urken Subject: RE: CRM-Buddy Media

Bad for Millennial Media and ExactTarget

From: Nicole Urken Sent: Wednesday, June 06, 2012 6:27 PM To: James Cramer Subject: RE: CRM-Buddy Media

With the emerging names like Millennial Media & ExactTarget, could recommend buying a basket to diversify/mitigate risk. On other hand, CRM has a rich P/E but growing quickly and has established market presence which makes it less risky way to play emerging social marketing trends despite steep valuation

Unclear if any of the emerging players will be able to succeed. They all have to cannibalize each other to grow. CRM strong but hard as a Mad Money rec up here given it is so richly valued thats the problem

When it comes to the internet, we know the world is changing faster than ever before with a focus in particular, of course, on monetization of ads as marketing shifts from analog to digital (online and mobile). As we know, theres been much attention on the social media names (with Facebook

However, given the slew of new names that are plays on this important trend, it can be confusing to keep track of them. Right now, many of these new companies have different focus areas. For example, ExactTarget

We see this whenever we see a slew of new companies enter a new market. For example, in the 2005 to 2007 period, we saw a number of Human Resources companies came publicincluding Success Factors (recently acquired by SAP), Taleo (recently acquired by Oracle), and Kenexa

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Views on New Social Media Marketing Names

Shoutlets garners $15 million and Unified secures $14 million.

Despite Facebooks middling stock price, venture capital firms continue to invest in social marketing.

Social media management platform vendor Shoutlet Inc. announced it has raised $15 million in Series C funding from venture capital firm FTV Capital. The round brings Shoutlets total funding to $24.2 million in outside investment.

Shoutlets technology helps clients, including online retailers, create content and monitor and measure their impact in such online social forums as Facebook, Twitter and YouTube. The vendor plans to use the funding to finance product development and add staff in all three of its account management and technical support offices.

Shoutlets focus is on helping marketers handle their social media strategies in-house. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model, says Shoutlet CEO Jason Weaver. This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management." The vendors clients include Canon, Nokia and Wrangler.

Social marketing technology firm Unified also announced a funding round. The company says it has raised $14 million in financing that it plans to use to invest in technology and add staff.

The vendor, whose clients include companies such as Microsoft that sell directly to consumers as well as agencies like Omnicom, helps marketers automate processes for posting on social networks such as Facebook, Twitter, StumbleUpon and YouTube. It also offers tools to measure the spread of posts during social media campaigns and quantify a return on investment for the dollars marketers spend.

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Two social marketing agencies raise funds