07-06-2012 12:55 Local Social Marketing Experts, Focused on Local Search, Social Media, and Video Marketing for Local Businesses. Titaneer: Engineering The Titans Of The Web.
Visit link:
Titaneer Local Social Marketing Thank You Video - Video
SAN FRANCISCO--(BUSINESS WIRE)--
Extole (www.extole.com), the leading Consumer-to-Consumer (C2C) Social Marketing Platform, saw exponential sales and revenue growth in its first fiscal quarter of 2012, making it the best quarter in the companys history. During this period, the company added 40 new premium brands as customers including T-Mobile, Travel Channel, Jack Donnelly, My Alarm Center and Cloud9.
This announcement follows an explosive period of growth for Extole. Extole closed 2011 with a year-over-year revenue increase of 400 percent and over 200 customers, increasing the customer base by three times over the previous year. The continued momentum validates Extole as a leader in the social marketing space, by providing companies a solution to launch social referral programs and promotions that drive measurable ROI.
Extoles 40 new customer wins join existing brands such as Redbox, Vistaprint, Shutterfly, Kate Spade New York, New York Times and SkyMall. With Extole, these brands can tap into the power of their customer advocates to cultivate word of mouth (WOM) at scale, amplify awareness and acquire new high value customers, while gaining insight into their customer base and advocates.
We have high expectations for what Extole is going to be able to do as a part of our demand generation program, said Tracy Eiler, CMO, Cloud9. What is more powerful than a referral from a trusted friend or colleague? The fact that Extole is going to enable us to harness that power is really exciting. This is really next-level marketing.
Key highlights from Extoles record Q1 2012, ending April 30, include:
Marketers are realizing a fundament shift in social marketing. It is more than just a brand-focused approach of building brand pages and driving likes and fans, its about harnessing the power of customer advocates to get them spreading the word about your brand, said Brad Klaus, Founder and CEO of Extole. The opportunity is for brands to tap into consumer advocacy across all touch points, including their corporate websites where engagement is highest, and drive word of mouth at scale over social networks and the Facebook Open Graph to produce measurable marketing results.
About Extole
Extole is the leading Consumer-to-Consumer (C2C) Social Marketing Platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, and analytics, brands can drive advocacy, amplify awareness and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Vistaprint, Shutterfly, Kate Spade New York, J. Hilburn, New York Times and SkyMall.
Read the original post:
Extole Closes Record Quarter; Sees Exponential Sales and Revenue Growth
07-06-2012 12:19 Local Social Marketing Experts, Focused on Local Search, Social Media, and Video Marketing for Local Businesses. Titaneer: Engineering The Titans Of The Web.
07-06-2012 12:41 Local Social Marketing Experts, Focused on Local Search, Social Media, and Video Marketing for Local Businesses. Titaneer: Engineering The Titans Of The Web.
See the original post:
Titaneer Local Social Marketing Mission Video - Video
Shoutlet, a social marketing solutions company based in Madison, Wisconsin has raised $15 million in Series C funding from FTV Capital. The company raised a $6 million Series B round in December from American Family Insurance, Origin Ventures and Leo Capital Holdings. The company provides an enterprise-focused social media platform to help companies conduct marketing campaigns through social media and then track their effectiveness. In a recent blog post, Shoutlet CEO Jason Weaver states: with Shoutlets Series C funding, we are going to double down on our innovation and invest heavily in our people by globally expanding our development, sales, marketing, and support teams.
PRESS RELEASE
Shoutlet Raises $15 Million Series C Funding From FTV Capital To Fuel Further Product Innovation
MADISON, WI June 7, 2012 Shoutlet, the leading cloud-based self-serve social marketing platform, today announced it has raised $15 million in Series C funding from FTV Capital, a growth equity investor focused on high growth businesses with innovative solutions. This round brings Shoutlets total funding to $24.2 million in outside investment.
Shoutlet is the most sophisticated and comprehensive self-serve platform available to create, publish, and measure social marketing campaigns and activities on Facebook, Twitter, and YouTube. Its enterprise-level functionality, Social CRM intelligence gathering and segmentation capabilities, trigger-based campaign publishing, world-class design tools for Facebook pages and web apps, and ROI-focused analytics differentiate Shoutlet from all other social management tools.
With the financing, Shoutlet will accelerate product innovation, grow its strategic partner network, and increase staff across all departments, including expanding account management and technical support offices in San Francisco, New York, and London.
In recent months, Shoutlet has added global brands including Canon, Nokia, Wrangler, K-Swiss, NASCAR, Fairmont Hotels, and Sandals Resorts to its roster of more than 400 customers who manage 6000+ accounts in 50 countries. Year over year revenue growth now exceeds 200%.
The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers can easily utilize a self-serve platform with power and flexibility not easily accessible via service-based tool vendors. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model, said Shoutlet CEO Jason Weaver. This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management.
FTV has been an active investor in the digital marketing space, and we found Shoutlet to be far and away the strongest platform for sophisticated marketers to run their own campaigns. Shoutlets self-serve model, product innovation, and high customer satisfaction and retention rates combine to uniquely position the company as a leader in the SMMS category, said Liron Gitig, FTV Capital principal and new Shoutlet board member. To FTVs strategic investor network including many global financial institutions, Shoutlets permission-based, governance approach to enterprise management is extremely attractive. Were confident the strength of the Shoutlet leadership team, vision, and long term product roadmap will ensure tremendous and sustainable growth.
About Shoutlet Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com.
Visit link:
Social marketing firm Shoutlet raises $15 million