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ST. LOUIS--(BUSINESS WIRE)--

The Maritz Institutes Executive Director Mary Beth McEuen has published an article in the award-winning management magazine strategy+business. The article The Social Life of Brands: A marketing strategy informed by neuroscience can help build better consumer relationships and make better use of social media is co-written by McEuen, Neuroscientist Emily Falk, an assistant professor of Communication Studies and Psychology at the University of Michigan, and Matthew Egol, a partner at leading global management consulting firm Booz & Company.

In their article, the three authors collaborate to provide marketers with a science-based framework for creating enduring customer relationships within their marketing strategy. The authors also highlight several well-known brands, including Enterprise Rent-A-Car, Method, Kimberly-Clark, 3M and Embassy Suites, whose marketers have made positive social connections by tapping into and linking their customers values and interests to their brands.

Social value goes beyond functional value and even an emotional connection with a brand. It takes into consideration that every interaction in the context of the brand is part of the brand experience, remarks McEuen. The value of the brand is linked to the relationships it fosters the social connections between people who buy the product or service and identify with the higher ideals and values of the brand. In the world of social media, we have the opportunity to engage consumers around the brand in new and exciting ways.

While marketers are attuned to the power of social communities, the authors delve into the science behind thoughts and actions that drive consumers, as people, to develop deeper relationships with brands. By bringing together the latest in social psychology, neuroscience and other human sciences, the authors created the RULE, which stands for the four tenets that marketers should follow to build better customer relationships: reframe, understand, listen and engage.

Marketers have access to more tools than ever before to foster customer relationships and to develop deeper insights and impactful programs that activate customer behavior, advises Egol. Successful brands take a holistic approach, leveraging the power of digital and social media marketing to tap into customer motivation and deliver a better end-to-end customer experience.

To read the full article, and more about the science behind it and the RULE framework, visit: http://www.themaritzinstitute.com/sbarticle.

About The Maritz Institute

The Maritz Institute is a network of thought leaders advancing the human sciences in business. Through a deeper understanding of people, Maritz solutions help companies achieve strategic goals by engaging stakeholders in ways most meaningful to them. Simply stated, our mission is to help create better business and better lives.

For more information, visit: http://www.themaritzinstitute.com.

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The Maritz Institute Publishes Social Marketing Article in strategy+business

20-06-2012 22:01 (3BL Media) June 15, 2012 - Michelle Sullivan, Senior Director, Corporate and External Relations of The Boston Beer Company sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL. The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. More than 500 attendees gained insight from marketing and corporate social responsibility professionals from Zynga, Procter & Gamble, Campbell's Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and other companies. Nonprofit speakers included representatives from US Fund for UNICEF, Susan G. Komen for the Cure, KaBOOM!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Clasroom and others. Cause Marketing Forum, Inc., producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing access to practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work. A wealth of information on cause marketing and CMF's offerings can be ...

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2012 Cause Marketing Forum Conference - An Interview with Michelle Sullivan, Senior Director - Video

CANNES, France, June 21, 2012 /PRNewswire/ --Social@Ogilvy, Ogilvy's global, social media marketing and communications arm, has announced that its Asia-Pacific Director, Thomas Crampton, is to deliver a Social Media Masterclass on 19th June at 4pm in the Young Lions Zone.

The class, titled, Socialize Your Job: 5 New Skills to Become 'Social by Design',will discuss new skills for agency professionals to successfully socialise their jobs and will also look at developments in Asia and their impact on the rest of the world.

The aim of the seminar is to assess how jobs have changed since the explosion of social media and what the seven, new, social-based skills are for the next generation of marcoms professionals. The class will initially cover five of the seven skills and will aim to help people become more switched on and successful in their roles. Following this, participants will be asked to engage with the class by deciding the remaining two skills, so people are very much encouraged to bring their ideas with them.

At Social@Ogilvy, Crampton heads a team that helps companies conceive, develop and execute strategies in social media, across 23 cities in 15 Asian territories. Passionate about the benefits of social media, Crampton writes a widely-read, influential blog and is a frequent keynote speaker and moderator at high profile conferences around the world. He has lectured on New Media at universities including America's Stanford University, Institut d'Etudes Politiques de Paris, Keio University in Japan and the National University of Singapore.

Thomas Crampton said: "The behavior of consumers has radically changed and their journey is becoming increasingly complex. Social media is a real-time method of keeping up to date with your customer and it is hugely important to utilise its benefits. The class will be highly engaging and practical and I am excited to see what the next generation of social media experts class comes up with."

Prior to joining Ogilvy and Mather, Crampton spent 18 years as a globetrotting newspaper correspondent mainly for the New York Times and the International Herald Tribune, reporting from five continents and dozens of countries.

In addition to publisher's awards from The New York Times and citations from Amnesty International for his articles and photography, Crampton has served as a judge for numerous journalism awards and worked to promote freedom of expression and the training of journalists. He has served as an awards judge for the World Economic Forum'sTechnology Pioneers, theSociety of Publishers in Asiaeditorial awards, theSoutheast Asian Education Ministers Organizationand numerous others.

Details: Location: Young Lions Zone, Palais des Festivals Date: Tuesday 19 June Time: 16:00 - 17:00

Follow Ogilvy on Twitter@OgilvyWW #OgilvyCannes

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Social@Ogilvy's Thomas Crampton to deliver masterclass at Cannes Lions

SAN MATEO, Calif., June 21, 2012 /PRNewswire/ --Marketo, the fastest-growing provider ofRevenue Performance Management (RPM)solutions, today announced the launch of its 2012 Social Marketing Rockstar Tour (#MarketoTour). The 15-city rock-and-roll inspired tour will deliver social marketing automation strategies to empower marketers to easily implement and measure the success of social initiatives.

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

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Kicking off today in Hoboken, New Jersey, the summer series will span North America, Europe and Australia and will feature a compelling lineup of prominent B2B marketing thought leaders, sales professionals, corporate leaders and successful Marketo customers. The program will demonstrate how to create and amplify peer-to-peer conversations to improve the effectiveness of any marketing campaign. Attendees will learn how to:

"An incredible, worldwide business shift is taking place with digital technologies and social media at its core," explained Sanjay Dholakia, senior vice president, Product Marketing and Corporate Development at Marketo. "Marketers can no longer afford to think about 'social' as a separate type of activity. They need to adapt and broaden the reach and effectiveness of their campaigns and intractably intertwine them with social recommendations to reveal a new way to prove social marketing ROI."

Summer tour stops include Hoboken/NYC, Chicago, LA/Orange County, Boston, Toronto, Silicon Valley, Portland, Seattle, Atlanta, Washington DC, Denver, Minneapolis, Austin, Sydney and London.

Marketo's 2011 Revenue Rockstar Tours attracted more than 3,200 marketers, averaging more than 100 attendees per city. The tour also influenced more than $5.8 million in pipeline and more than $3.2 million in bookings, making it one of Marketo's most successful programs to date.

The four-month Social Marketing Rockstar Tour will also include private customer-only sessions before the headliner event. Customers can find more information and register at the Social Marketing Customer Rockstar page.

Companies interested in sponsoring should contact marketing@marketo.com for information.

For more information or to register, visit Marketo's "Social Marketing Rockstar" Tour page.

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Marketo's Social Marketing Rockstar Summer Tour Hits the Road!

18-06-2012 13:32 Facebook Olympics Hub - London Olympics 2012 - Social Media Marketing. In this episode of the Future of Engagement, Murray Newlands takes a look at Facebook's launch of a hub for the 2012 Olympics in London starting next month and talks about what you can learn from Facebook's example for your brand. Through this hub Facebook makes the attempt to become a one-stop shop for information about athletes, teams, and sports participating in the games. Keywords: "Facebook Olympics Hub" "Facebook Olympics" "Facebook Hub" "London Olympics" "London Olympics 2012" "Facebook Olympics Hub" "Facebook Olympics 2012 Hub" "Olympics Hub on Facebook" "Facebook 2012 Olympics Hub" Facebook Olympics

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Facebook Olympics Hub - London Olympics 2012 - Social Media Marketing - Video