Mediaboss Marketing

Adds 7,000 Paying Customers, including Major Brands like Coca-Cola, Amazon, and Microsoft

New York, NY (PRWEB) January 22, 2013

Customers

Offerpop customers are now running 5,000 social marketing campaigns per week, and brands collect an average of 14,000 consumer email addresses per campaign. 30% of Offerpops business comes from outside the US, and the company now has customers in more than 100 countries.

In Q4, key customers included Etsy, Coca-Cola, Microsoft, LOreal, Conde Nast, Sam Adams, Amazon, Viacom, Unilever, Warner Bros., Pepsi, Alitalia, and American Eagle.

We chose Offerpop as our social marketing vendor to provide image-rich highlights of the unique, creative items for sale on Etsy to our Facebook audience, said Laura Chin, Social Marketing Specialist at Etsy. Offerpop has empowered us to grow an active social fan base and ultimately drive shoppers to the marketplace.

Organization

Offerpop doubled its staff to 55 employees in 2012. Key hires included VP of Sales Josh McBride and Director of Account Management Manisha Shah, both formerly of Experian CheetahMail; Director of Business Development Venu Konda, formerly of Adobe; and Director of Content Marketing Jesse Noyes, from Eloqua.

Platform

In early 2012, Offerpop rolled out mobile support for all 20 of its Facebook and Twitter campaign apps. In Q4, more than 2.4 million consumers participated in Offerpop campaigns from their mobile devices.

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Offerpop, the Largest Independent Social Marketing Software Company, Reports 440% Sales Growth in 2012

Today Infusionsoft has announced it will buy the social marketing platform. Through the GroSocial platform brands can create a professional social profile, use opt in forms to develop leads and offer engagement through fan pages. Plus, it's a single solution that allows SMBs to grow across the social space. Social media posts can be created and scheduled as needed, conversations can be monitored and social media presence can be tracked.

"Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms," said Zach Mangum, co-founder of GroSocial. "Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further."

With the GroSocial acquisition, Infusionsoft is setting itself up as the place for small businesses to go to manage their online campaigns and online presence. The GroSocial platform will be integrated within the Infusionsoft CRM, giving SMBs the ability to move potential customers through the customer lifecycle. They've also included a widget in the GroSocial app that will give SMBs the ability to automatically follow up on contacts with customers.

Tags: GroSocial, Infusionsoft, social marketing, social media, social networks

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Platform offers SMBs an assist in social marketing

HootSuite Sina Weibo scheduled posts

The social media posting platform HootSuite ventured into China last October with support for Sina Weibo, which is a crucial avenue for social marketing to Chinese consumers. Today Canada-based HootSuite has added a bunch of new features for Weibo, the biggest of which is advanced scheduling for posts (pictured above).

In addition to scheduling, HootSuites Sina Weibo support now allows you - and its enterprise customers - to add multiple accounts and save searches to monitor keywords. That last one will be useful for brands wanting to track what netizens are saying about your company or products, making it easier to respond positively.

HootSuite added Chinas Facebook-esque Renren back in November, and that social site gets some loving today as well. The Renren plug-in within HootSuite also adds scheduled posts and multiple accounts, along with new streams for tracking your photos and shares.

HootSuites community VP, Dave Olson, explained to us a few months back that much of what HootSuite is doing in China is in reaction to feedback its getting from local users. A possible next step for the Vancouver startup is integrating some Tencent-run social networks.

As we saw in a recent report about luxury brands engaged in social marketing to China, Sina Weibo is the go-to platform. Indeed, 88 percent of surveyed high-end overseas brands have an official Sina Weibo page.

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HootSuite Adds Weibo Scheduled Posts and More Social Marketing Features

Socialtec International: Social Marketing Corporate Citizenship to create Sexual Health Programs
http://www.socialtec-international.com. Pauline Moret Speaks on HIV/AIDS: Three years ago I fell in love and within a month of the first time we had slept together I was hospitalized. They thought from the blood test results that it could have been a virus or they did have an AIDS test done and I said, "I #39;m sure that is not it." A week later I did get the diagnosis that I am HIV Positive and my world collapsed. The whole ethos of the Durex Network is that prevention is better than cure. Durex works with a number of international partners and individuals to ensure that we raise the profile of prevention on the international agenda. Dance 4 Life is all about engaging with young people, talking with them, working with them and empowering them. Ollie MacDonald: Dance 4 Life is using music and media like a campaign because we know that young people around the world now- that is what attracts them. We did a whole dance which involves singing, movement and a whole rap about HIV and AIDS. Ten thousand young people from South Africa on a huge screen and ten thousand young people in Amsterdam, danced 4 Life. People had goosebumps with shadows on, we could see the connection- and as Desmond Tutu said, "Young people are moving their bodies to move their future." It is not just a dance it #39;s a statement. Last year across nineteen countries, fifty-five thousand young people choosing to change the world, by 2014 we hope one million young people. And what that their choosing to do is to change ...

By: Peter Roach

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Socialtec International: Social Marketing

Socialtec International: SSL International in Brazil fighting HIV with Social Marketing Impact
http://www.socialtec-international.com Worldwide five million new victims were infected by HIV/AIDS last year. Of that five million, fifty percent were under twenty five. However, the community here in Brazil is fighting back with a project focussed on prevention. Peter Roach of Socialtec International explains that SSL International is the world leader in the manufacturing of condoms and we are inextricably linked to the fight against HIV/AIDS. We have learned a lot through marketing Durex Condoms around the world, and so we are using our expertise to make a difference in low income communities around the world. Program H takes an holistic approach and that is what attracted SSL to this program. We have an educational component that talks to individuals on issue such as sex and reproductive healthcare, fatherhood and caregiving and living with HIV/AIDS. The second components addresses lifestyle social marketing, talking to youngsters in their own language to promote attitude and behavioral change, promotion of public healthcare services and evaluation. (Music) Program H is a social intervention that is designed to change the attitude and behavior of fifteen to twenty-four year olds. We are not going to have women empowered and able to do the things they want to do in their lives if there #39;s not men around who are taking the responsibility for the children they fathered. So we began interviewing, talking with men thinking about our own masculinities and begin to say, "What can we ...

By: Peter Roach

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Socialtec International: SSL International in Brazil fighting HIV with Social Marketing Impact - Video