Mediaboss Marketing

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.

For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives."

In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media Measurement Dashboard".

Over a year prior to that article, two friends of mine, Tom Markiewicz and Derek Scruggs, also had a vision about tracking key metrics specific to social media.

While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics Markiewicz and Scruggs recognized few were addressing the kind of real-time data and social media metrics that could facilitate a level of predictive analysis that might impact immediate decision-making.

In 2009,Markiewicz and Scruggsworked the business plan together, articulated the value proposition and delved deeply into the feature set. Their new company, StatsMix, was selected to participate in the TechStars (early-stage business) accelerator program, and quickly piqued the interest of investors who intuitively understood they were onto something big.

Sample StatsMix dashboard, combining web orders, customer phone support and social media metrics.

But as they raced to achieve their minimal viable product and continued to collect feedback from early beta customers, they soon became aware of a stark reality that completely altered their development roadmap over the following two years.

Beta customers began asking a common set of questions that seemed very rudimentary, and not relevant to what StatsMix originally had set out to do.

The rest is here:
The Truth About Social Media Measurement & Marketing Dashboards

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GETPOPULARFAST.com "Your #1 Source for Social Marketing" - Video

Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And lets say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would you likely choose? By and large, most people go with their friends their social circle. If members of their social group likes something, theyre more likely to share those feelings. And thats exactly what social context is, and thats exactly why its so important to use this type of context when you advertise on Facebook.

Some cynical people may view the Internet as the absolute worst humanity has to offer. But anyone who has studied the behavior of humans and our evolution knows that its a logical step in our social structure. Were no longer confined to the tribes in which we were born. We can now branch out for social acceptance. The savvy businessperson realizes this and uses social context tap into the most important niche in the history of mankind: A persons friends.

It may sound a bit confusing at first unless youre privy to social context, but when you reach beyond a potential customer and reach out to that inner circle of friends, family and, for the purposes of social media, even moderate acquaintances, youre building a level of trust thats usually not granted to any type of advertiser save those family-trusted huge brand names.

In a social context, whatever youre promoting is viewed as something acceptable. Often times, if enough people have liked it before the next person sees it, the content of the ad isnt even focused on; its the like button thats focused on. If it has 42 thumbs up and only a few thumbs down, its an instant click. That person just has to see whats so special about the ad!

It all plays in to word-of-mouth in a way. That thumbs up signals to other people that the material is worthy of viewing. Thus its not only viewed, its often also liked. What were talking about here is a chain reaction with an ad that plays to social context. The more people who like the ad, the more likes it will get going forward. Its extremely rare for something to start out liked and then suddenly trend downward. Ads arent on Facebook for a long enough duration to have the tides turn completely.

As for hard data, that has also been compiled on the matter. When people receive an ad that their friend has spoke highly of, that ad has a success rate of 92%. Imagine, if you will, that youre sitting at your computer one day and get a message: Hey, man. You gotta check this out! Your obvious play is to check it out. And since your friend liked it initially, you are programmed to share that response or at least youre inclined to lean that way.

So the next time you start developing ads, you need to think about social context and how you can reach out beyond a user and to an actual group to start the ball rolling.

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Why You Need to Use Social Context when Marketing

LAS VEGAS, May 30, 2012 /PRNewswire/ --The Psychic Friends Network (PFNI), a marketing and entertainment company providing live on-demand psychic advice announced today that it has entered into a development agreement with New Media Plus (NMP) to equip PFNI with the latest cutting-edge website development and social media platforms.

Working with NMP, PFNI will become the first and only psychic service offering customers a full range of telephonic, online and mobile services. These services will include a complete telephone platform (including dial in, and click to call), a fully billable chat platform (including audio, video and text chat), an interactive SMS text-messaging program, and state of the art mobile applications.

In another first for a psychic service, PFN will also begin providing each of its psychics with their own PFN-branded website and Facebook pages, providing instant and direct access to PFN psychics.

PFNI Chief Executive Officer, Marc Lasky said "The relationship between NMP and PFNI is a winning combination, and we are excited about partnering with a company that brings such exceptional web expertise to the table. For the first time ever in the psychic services field, customers will be able to utilize any of the very latest internet technologies in order to get their psychic guidance anytime, anywhere."

NMP Chairman and Chief Executive Officer, Brett H. Pojunis said, "We are very excited to work with such an iconic brand as PFNI. We spent a lot of time working with PFNI to fully understand their business model and are developing their platform to achieve maximum success through social media. The custom platform combined with the strong brand recognition of PFNI will lead to the immediate success and market acceptance of the re-launch of their brand!"

About New Media Plus, Inc.

NewMediaPlus provides cost-effective, real-time solutions for social media, Web development, graphic design and online advertising. NewMediaPlus delivers the highest level of customer service through 1-on-1 interaction over the phone, online or in person to help businesses develop and maintain their Internet presence. New Media Plus has been working with public companies since 1999. To learn more about our services, visit http://www.NewMediaPlus.Com, and to view our social media marketing blog, visit http://www.NewMediaPlus.Net.

About Psychic Friends Network, Inc.

Psychic Friends Network, Inc. ("PFN") is a marketing and entertainment company that provides on-demand psychic advice as well as tarot readings and weekly and daily horoscopes. PFN connects professional live psychics with customers via telephone (mobile and landline) and through their newly developed state-of-the-art online platform enabling interaction with video chat, voice or text chat.

PFN pioneered the psychic industry throughout the 1990's with memorable television/radio marketing and infomercials generating over $1 Billion in revenues. Since then the psychic market has grown immensely to an estimated $2 Billion a year. The same management team who built the iconic "Psychic Friends" brand is working together again; this time with the clear advantage of the internet, social media, and easier methods for billing and better communication technology.

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Psychic Friends Network Announces Agreement with Leading Website Development and Social Media Marketing Firm

BELTSVILLE, Md., May 30, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Vocus (NASDAQ:VOCS - News), a leading provider of cloud marketing software, today announced a free trial offer for one of its new products, Vocus Social Marketing. Vocus Social Marketing is the social media marketing module of the premium Vocus Marketing Suite. As a stand-alone product, Vocus Social Marketing will be free for trial for 30 days with the option of a monthly subscription of $49 thereafter.

Vocus Social Marketing is unique recommendation engine that collects and analyzes thousands of data points from news, blogs and social media content in order to make specific, and relevant, recommendations. These recommendations provide direction to busy business owners or marketers such as who to follow or engage, and what content to post and where.

"Vocus Social Marketing solves two critical challenges: first how to get started amid an overwhelming amount of tools and content sources; and second, to ensure their efforts are integrated into a strategic and measurable marketing program," says Vocus Senior Vice President of Products You Mon Tsang. "Vocus Social Marketing provides businesses with the medium for building meaningful relationships online in just a few minutes a day."

The 30-day free trial of Vocus Social Marketing offers users the chance to register and get started in under a minute. Users will gain immediate access to the recommendation engine and begin monitoring and engaging future customers online. The free trial will not include integrated HARO queries, PRWeb releases or North Social Facebook apps that are available in the Vocus Marketing Suite.

"Several studies show that 70% of SMB marketing budgets will be focused on digital strategies in the next three years," added Tsang. "We're moving to meet the demands of the market by designing a product that's the easiest and most effective to use."

For more information or to register for a free trial please visit: http://www.vocus.com/content/trials/social-media/index.asp

About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

The Vocus, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12668

Forward-Looking Statement This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

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Vocus Offers Free Social Marketing Trial