Mediaboss Marketing

NEW YORK--(BUSINESS WIRE)--

WebMediaBrandsInc., (WEBM) today announced that Sabrina Caluori, VP, Social Media and Performance Marketing at HBO, and Jayne Bussman-Wise, Digital Director of the Brooklyn Nets & Barclays Center, will spearhead panel sessions at AllFacebook Marketing Conference(#AllFacebookConf), December 4-5 in New York City.

Caluori will address attendees on how to effectively integrate Facebook into their marketing strategies. Bussman-Wise will explore how professional sports and leagues measure ROI and drive incremental revenue through social media. These presentations serve as unique opportunities to hear from the most forward-thinking minds in digital marketing and branding.

When it comes to social media success and leveraging Facebook to better connect with customers and improve your ROI, nothing beats the AllFacebook Marketing Conference for bringing together all the latest tools and expertise at a level of detail you wont find anywhere else, said WebMediaBrands Director of Content for Events & Conferences, Stewart Quealy.

This year's conference has been designed to provide attendees with case studies, innovative panels, and thoughtful discussions on how to reach your target audience, improve your branding, and make use of Facebooks latest tools and apps. Additional keynote speakers include executives from ESPN, TV Guide Magazine, Rosetta Stone, ARAMARK Parks & Destinations, Gap, UNICEF, MLS, and the NHL.

Featured panel sessions include:

AllFacebook Marketing Conference brings together branders, marketers, creative directors, digital publishers, public relations professionals, entrepreneurs, consultants, SEO specialists, and social game pioneers for two days of Facebook marketing immersion.

Register beforeOctober 12, 2012and save: http://www.mediabistro.com/allfacebookmarketingconferencenyc/register.asp

For complete event information, schedules, and registration, please visit: http://www.mediabistro.com/allfacebookmarketingconferencenyc

For inquiries on sponsorship and exhibitor opportunities, please contact Frank Fazio atffazio@webmediabrands.com.

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WebMediaBrands Announces Program for AllFacebook Marketing Conference, December 4-5 in New York City

Published: Oct. 4, 2012 at 3:51 PM

BRISTOL, England, Oct. 4 (UPI) -- British researchers said social marketing -- using the same marketing principles that sell products to "sell" ideas -- was effective in boosting exercise.

"Good levels of physical activity are important for the prevention of a range of chronic diseases. These conditions are more prevalent in low-income areas where physical activity levels were consistently lower," lead author Janet Withall of the University of Bristol's School for Policy Studies said in a statement. "The public health benefits of increasing physical activity in this group were clear."

The researchers designed a six-month social marketing campaign for a new physical activity program entitled Fit and Fab -- comprising five sessions, each delivered once a week in a deprived area of Bristol, England.

The research team used promotional techniques, which included outdoor banners, street leafleting, leaflet distribution via schools, community groups, a poster campaign, local press, two taster sessions, a loyalty scheme, campaign blog and a text campaign, to proactively promote the program.

The results, published in the journal BMC Public Health, showed positive findings with recruitment into intervention sessions significantly greater than into pre-existing and control area sessions the study said.

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Social marketing boosts exercise

TORONTO, ONTARIO--(Marketwire - Oct 4, 2012) - reBroadcast.me announced today the launch of its social marketing platform.reBroadcast.me enables businesses to expand the distribution of their social media by leveraging the connections of their fans, followers, employees and other social media accounts that are not centrally managed.

"We are very excited about the launch of reBroadcast.me and are very pleased with the traction that we are seeing right out of the gate," said Mike Cunningham, CEO of reBroadcast.me."Supporters of a particular business, whether they are employees or followers, are your best asset when it comes to spreading your message.reBroadcast.me helps put this inherent support to work by allowing businesses to request the sharing of social media on Facebook and Twitter."

reBroadcast.me is one of the first social media management platforms that actively grows social following and increases the social reach of content organically by putting relevant content in front of actual live people, not bots."There are lots of great social media managers out there and they are very good at increasing the effectiveness of social campaigns, publishing across platforms, and on the analytics side," said Cunningham."We are different in that we go beyond the creation, management, and reporting of social campaigns and instead focus on increasing the conversion rate of a larger audience.It''s a great complimentary product that adds a shot of steroids to your social media campaign."

While the concept is very simple, the platform can be embedded into the core function of a website.Businesses can utilize reBroadcast.me to turn users into social marketers by incentivizing them, through discounts or advanced features for example, to become followers or to share social content."reBroadcast.me is truly taking social media marketing to a new level by enabling businesses to drive follower acquisition from their core online business activity as opposed to simply putting up a few social media buttons here and there," said Cunningham.

reBroadcast.me is the first product from FeedSeed Social Reader and is available at http://www.reBroadcast.me or as an app on Facebook at http://apps.facebook.com/rebroadcastme/.

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reBroadcast.me Launches Social Marketing Platform

GRAND JUNCTION, Colo. (KKCO)-- Some local businesses are taking advantage of a free seminar put on by local marketing company BuzzTown.

"It's actually been a very interesting experiment this summer," said Nick'n Willy's owner Janie VanWinkle.

VanWinkle partnered with BuzzTown to reach a worldwide audience through social media.

"I've seen more out of town traffic than I have seen in almost the eight years that I have been here," said VanWinkle.

Another local shop owner, JoLynn Garcia-Tillman of Jo's Clothes says social marketing is just like old-school networking. She says you have to dedicate time to make money.

"Making a certain time in the day so when you get to work, that's what you do, you go online and do your social marketing for an hour," said Garcia-Tillman.

Grant Pullman of BuzzTown says it's important to spread out advertising over multiple mediums, and that an online presence will enhance a business' TV, radio and newspaper ads.

"You want to go to the places where your customers are, and 71 percent of the U.S. population is on social networks," said Pullman.

Another tip from the workshop was to ask customers for a review online. BuzzTown officials say a recent study shows that 99 percent of people online read reviews before they decide where to spend their money.

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Social media marketing for local businesses

Phoenix Marketing Associates to manage social media marketing and communications campaigns for all four Phoenix locations of Famous Daves BBQ.

Phoenix, AZ (PRWEB) October 03, 2012

Phoenix Marketing Associates has designed the Phoenix markets new Facebook timeline with a new cover photo and custom coded apps built into the new timeline format complete with custom landing pages. In addition, Phoenix Marketing Associates will manage the Phoenix locations Twitter account. The account will be placed on special software designed to rapidly increase Twitter followers while a structured Twitter campaign is executed. Followers of the accounts will be engaged socially and encouraged to follow the brand on Facebook and take advantage of special offers.

Famous Daves is a great brand to work withtheyve got a very loyal base of customers and we look forward to providing their followers some top notch content. commented Jason Jantzen, President of Phoenix Marketing Associates.

In addition, PMA has an exclusive program for franchisees which provides for direct-store conversions through a series of contests tied into an extensive customer service program which is completely hands-off for management.

Phoenix Marketing Associates is known as one of the nations emerging marketing firms to cater to the restaurant industry and works with restaurant clients throughout seven Western States; from the single unit owner/operator to the multi-unit franchise or franchisee.

About Phoenix Marketing Associates:

Phoenix Marketing Associates works with small to medium sized businesses across North America to provide targeted and results driven marketing solutions on a contract basis within any budget. Their consultative approach allows for a thorough needs analysis which translates into an effective marketing and PR strategy that saves their clients time and money while providing maximum exposure.

By assigning a team of qualified professionals to each individual situation and utilizing the most current communication and online demand generation technologies, Phoenix Marketing Associates enables businesses to achieve Fortune 500 results on an entrepreneurial budget. For additional information, please visit http://www.PhoenixMarketingAssociates.com

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Famous Dave’s BBQ Restaurants in Phoenix Engages Phoenix Marketing Associates for Social Media Marketing Services