Mediaboss Marketing

SANTA CRUZ, Calif.--(BUSINESS WIRE)--

Sales Dot Two Inc., producers of Sales 2.0 Events, today announced that the agenda for the Sales & Marketing 2.0 Conference on October 2223 in San Francisco will address social technologies and the affect of social data on the B2B buyer cycle.

According to The Social Economy, a report released by McKinsey & Company in July 2012, social technologies represent $1.3 trillion worth of value for businesses. Tom Stephenson, a partner at McKinsey & Company, is a scheduled speaker at the Sales & Marketing 2.0 Conference on October 22.

Gerhard Gschwandtner, host of the Sales 2.0 Conference and founder and CEO of Selling Power, notes that social technology for enterprise companies is becoming widely recognized as the nexus of modern selling.

Last month at Dreamforce, Marc Benioff stated in his keynote address to 90,000 registered attendees that the social revolution is a trust revolution, Gschwandtner says. Ultimately, trust is what fuels all B2B customer relationships.

McKinsey research already shows that 72 percent of companies are using social technologies. Of those, 90 percent are seeing benefits.

The bottom line is that no sales or marketing leader who hopes to remain competitive can afford to ignore the potential of social data to impact revenue and profits, says Gschwandtner.

Other speakers will address the following trends:

About the October 2223, 2012, Sales & Marketing 2.0 Conference

See a list of speakers. Get an overview of the two-day agenda. Register. Schedule a media interview or get a press pass. Twitter: @Sales20Conf #s20c Blog: http://www.sales20conf.com/blog/ Find dates for upcoming Sales 2.0 Events.

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Sales & Marketing 2.0 Conference to Address the Value of Social Technologies for Enterprise

Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive into social media!

The full agenda is now live, broken out to focus on paid, earned and owned social media topics, including:

Tactical Keynotes from Google+ and Twitter Using Twitter to drive traffic to your site, but worried about spamming your followers? Come hear Del Harvey, who leads Trust & Safety at Twitter, as she covers the finer points of twitterquette in her keynote conversation.

As Google+ heads into year two, its impact on social and search continues to grow. Vic Gundotra, the head of Googles social efforts, will provide insights into what we can expect and prepare for in 2013.

Register Now and Save! Sign up now for this unique, intensively focused conference and secure the best rates available only $1295 for two days packed with tactics and networking opportunities if you register by October 13.

Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Register today!

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SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates

fishbat, Inc. weighs in on an article discussing the potential for using social media clout to help determine customer interests.

Bohemia, NY (PRWEB) October 02, 2012

According to The New York Times, businesses that have begun to utilize social media in their marketing plans should think very carefully on what they use to determine a potential customers clout or importance. The article discusses the concept of a social media credit rating and how customer eligibility for certain business perks can be determined by what they discuss through social media platforms. While a marketer can focus on clients that have a multitude of followers, it would be more practical to consider what a person is retweeting or sharing on Facebook.

The article offers the example of a hotel to exemplify how social media credit rating could work. Utilizing a persons social media information to determine their interests, a hotel can make recommendations on restaurants and shops that the client may enjoy; ensuring customer satisfaction and increase the likelihood of a client returning.

Sida Li, VP of Internal Operations at fishbat, Inc., commented on the article stating, Businesses and marketing firms have a grand opportunity with the growing use of social media. Li continued stating, Thoroughly analyzing potential clients social media activity can help customize a business plan that can maximize satisfaction.

fishbat, Inc. is a full service online marketing company. As experts in reputation management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing agency to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Online Marketing Agency, fishbat, Inc., Comments on the Use of Social Media Clout and How to Market to Customers

SAN FRANCISCO, Oct. 1, 2012 /PRNewswire/ --Ootem, a San Francisco-based advertising agency, will plan and execute advertising strategy and develop creative for Kazaana, a social and creativity platform for kids aged 6-12.

Kazaana combines smart tools for parental visibility with the latest technologies and engaging design to create a safe social networking platform for kids, their friends, and family. Kids can communicate via video chat, upload and share content like photos and videos, play games, and style their own 3D avatar.

"We are so excited about working with Kazaana," says Jason Kelley, president and founder of Ootem. "There is such a strong desire in the marketplace for this product, and we love Kazaana's vision to create this creative, expressive community for kids. It's an amazing opportunity to school the younger set on good digital citizenship. We're excited to be part of the team and to help drive growth for the company."

Ootem created the logo and tagline, developed a launch advertising campaign and event, and is working on developing strategic partnerships.

"Ootem has a lot of experience in driving acquisition, while establishing and reinforcing a strong brand presence," adds Kristen Alexander, VP of Marketing for Kazaana. "They are great partners with a tremendous amount of creativity."

Kazaana launched July 24th, 2012.

About Ootem

Ootem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at http://www.ootem.com.

About Kazaana

Headquartered in Menlo Park, CA, Kazaana (www.Kazaana.com) is an immersive social platform where families and kids ages 6-12 can interact with engaging applications and share their personal content, experiences, and growth with other family members and friends. Parents will be able to participate unobtrusively, as kids organically pull them in offering a window into their child's growing independence. Other Kazaana features include customizable 3D avatars and backgrounds, a community wall with comments, text and video chat, email, and the ability to create a curated digital portfolio with photos and videos, all in a safe and COPPA (Children's Online Privacy Protection Act) compliant environment.

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Ootem Selected by Kazaana, a Kid-Centric Social Platform, for Marketing Strategy and Creative

Quao and Digital Journal Inc team up to launch /newsrooms division

Toronto, Canada (PRWEB) October 01, 2012

Quao previously worked as Vice President Strategy, Emerging Platforms at The Hive Strategic Marketing Inc.

Sabaa is a very talented innovator who has a strong understanding of how to leverage technology and innovation to meet a brands marketing needs, said Chris Hogg, CEO of Digital Journal Inc. He has a deep understanding of social media, marketing and technology and he excels at every step of the digital media process, from concept and collaboration to design and execution. As Digital Journal continues to grow, Sabaa will add tremendous value to both our team and our customers.

Sabaa Quao is a career entrepreneur and has worked as a creative director, business strategist, and marketing specialist. He has extensive experience in brand development across multiple media and technology platforms.

With degrees in Communication and Design, a B.Comm in Marketing, and an Executive MBA from the Rotman School of Management, Quao boasts an impressive portfolio including the launch of the Toronto Raptors and Playdium Entertainment, the rebranding of the CN Tower and the Directors Guild of Canada, and special projects for Toronto International Film Festival Group, Electronic Arts, Nortel Networks, Roots, RBC Royal Bank, Levi's, Bell Mobility, Rogers Communications, The Beer Store, GlaxoSmithKline, McCain Foods, Corona, Coca-Cola, and Jack Daniels.

After seeing the platform, technology and global network of content creators Digital Journal had developed, Quao recognized an immediate application for marketers and the enormous benefit that could come from a social media-driven news network deployed to cover brands.

Im excited to be joining the Digital Journal team, said Quao. The Digital Journal platform and global network gives us incredible positioning for /newsrooms. Over the past three years I encountered a persistent problem with social media management that we can now solve for. Essentially the days of the one-person Community Manager overseeing social media for a brand are over. The demands are overwhelming and you need a broader, deeper, and professional creative network to engage an audience 24/7.

With the ability to leverage Digital Journals proprietary social technologies and content solutions, Quao and Hogg worked closely to create a process and strategy for brands that harnesses the audience-growing skill of journalists with the expertise and commercial inclination of a skilled marketing team.

The response so far from both marketers and creative producers has been immediate and positive, said Quao.

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Marketing and social media veteran Sabaa Quao joins Digital Journal as Chief Marketing Officer