Archive for the ‘Social Marketing’ Category

Compass Labs Unveils CLIQ Social Intelligence, a Social Marketing Platform That Provides Brands Actionable Insights on …

SAN JOSE, CA--(Marketwire - Nov 15, 2012) - Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced the launch of CLIQ Social Intelligence, a software solution that provides marketers and advertisers with access to an unprecedented level of data and analytics around a brand's social presence and performance on Facebook and Twitter. CLIQ Social Intelligence provides robust audience intelligence, including customer interests and media preferences, trends in awareness and engagement, as well as guidance on owned, earned and paid media strategies. Because a comprehensive understanding of one's competitive position is a significant brand KPI, CLIQ Social Intelligence also tracks a brand's competitors to help marketers and agencies effectively target and speak to current and prospective customers.

The release of CLIQ Social Intelligence complements the company's flagship offering, CLIQ Ads Manager, and is now immediately available to all Compass Labs customers as a self-serve solution. Given Compass Labs' roots in powering social ads, all campaign performance metrics, regardless of whether the ads are managed by Compass Labs, will be made available, providing a single dashboard for marketers to get a 360 degree view of their brand's social presence.

Already a member of the prestigious Facebook Preferred Marketing Developer (PMD) Program with an Ads badge, Compass Labs has secured the Facebook Insights badge with the launch of CLIQ Social Intelligence.

"The unique capabilities of the Social Intelligence platform provides us with the power to process massive quantities of data in seconds and delivers a true dashboard vision for our digital and marketing teams," said Reid Greenberg, Director of Digital Strategy of Seventh Generation. "We needed to find a platform that could not only scale and deliver our social ads, but one that would make us smarter in how we manage our social presence and engage our customers. The CLIQ Social Intelligence solution does just this."

"Our clients have aggressive communications goals and we have to ensure every campaign maximizes reach in highly custom and constantly evolving audience segments. Part of what makes the Social Intelligence platform so effective is that it provides insightful data on an audience to help advertisers better target both customers and prospects," said Carla Serrano, partner at Naked Communications. "Real-time data is instantly available for every marketer and surfaces new, untapped and unintuitive audience segments and insights for better performance."

The CLIQ Social Intelligence platform includes five modules, in addition to its Brand Pulse dashboard:

"We are thrilled to launch Social Intelligence which further enables brand marketers using CLIQ to fully harness the power of social media," said Dilip Venkatachari, CEO of Compass Labs. "Our technology is a game-changer for marketers, delivering rich intelligence around a brand's social performance that provides them the ability to find and connect with their most desirable audiences."

To learn more about CLIQ Social Intelligence and the full range of capabilities offered, please visit http://www.compasslabs.com.

Facebook is a registered trademark of Facebook, Inc.

About Compass Labs: Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit http://www.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at http://www.facebook.com/CompassLabs.

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Compass Labs Unveils CLIQ Social Intelligence, a Social Marketing Platform That Provides Brands Actionable Insights on ...

American Dream Small Business Expo, Cincinnati, February 2, 2013 – Video


American Dream Small Business Expo, Cincinnati, February 2, 2013
RSVP today: americandreamexpo.eventbrite.com The Excelsior Institute of Business and Finance invites all business owners and entrepreneurs to a day full of networking and learning from small business experts and potential partners. The first American Dream Small Business Expo will be held on Saturday, February 2, 2013 at the Cintas Center at Xavier University in Cincinnati. Hours are 10 am to 5 pm Parking and Admission are free. RSVP today americandreamexpo.eventbrite.com To become an exhibitor, and for more information, go to americandreamexpo.org Seminar topics to be discussed by experts in their fields, successful entrepreneurs, and business owners include Learning the basics of starting your own business Why every household should have a home based business and the tax advantages How to get the funding / financing that you need Learn about the local programs and resources available to help businesses and start-ups How to become an expert networker How to develop a business and marketing plan Utilize internet and social marketing to increase sales What FREE services are available to help Are franchises a good option? And much more! Video produced 2012 by Awesome Business Videos (awesomebusinessvideos.com) and Celek Media Consulting (http All Rights Reserved.From:AwesomeBusinessVideoViews:6 0ratingsTime:03:05More inHowto Style

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American Dream Small Business Expo, Cincinnati, February 2, 2013 - Video

Internet Marketing : PRO Ep. 7: What Happens After Facebook "Like" Click? – Video


Internet Marketing : PRO Ep. 7: What Happens After Facebook "Like" Click?
In today #39;s show I go over "What Happens After Facebook "Like" Click?". Discover the deeper meaning of the notorious Facebook "Like" button and decide for yourself if it #39;s a part of your social marketing strategy. I am your host Chad Deckard from ChadDeckard.com and welcome to my podcast show! My show will cover "How Online and Offline Marketing and Communications Can Grow Your Business" as well as topics on Tips, Tricks, and Techniques, Digital Lifestyles, The Future of Finance, Entrepreneurism, and Travel and Adventure. Take this show and others with you on your mobile device! Available in iTunes Podcast Section visit itunes.apple.com-us-podcast-internet-marketing-pro-id568499868. Please CLICK "SHARE" BUTTON or make a -Comment- for me. Thank you!From:Chad DeckardViews:2 1ratingsTime:18:15More inHowto Style

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Internet Marketing : PRO Ep. 7: What Happens After Facebook "Like" Click? - Video

Hangout Promo 010 – Social Marketing For Humans – Video


Hangout Promo 010 - Social Marketing For Humans
I have Lauren Hall-Stigerts (goo.gl with me this week and we #39;ll discuss social media marketing and using it in effective and responsible way. Event: plus.google.com Hangouts Page: http://www.maxminzer.comFrom:Max MinzerViews:1 0ratingsTime:00:30More inEducation

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Hangout Promo 010 - Social Marketing For Humans - Video

Strategic Social Marketing – Video


Strategic Social Marketing
Functional social media training is everywhere. What to click on, how to upload, etc. Strategic social media is about putting together the right message and having a plan to deal with problems if they occur, such as someone posting a bad comment about your product or services. Find out more.From:Jerry HobbyViews:0 0ratingsTime:01:40More inPeople Blogs

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Strategic Social Marketing - Video