Mediaboss Marketing

SACRAMENTO, Calif.--(BUSINESS WIRE)--

StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has named the three steps to successfully guide businesses in creating social marketing campaigns that add new social fans and build relationships with existing fans.

Businesses can now leverage the power of social media to create profitable relationships, said Dan Forootan, president of StreamSend Email Marketing. Each campaign creates a series of social contact points where customers can like or share the message, and send that message further into the social network to find more customers. Just how far it travels depends on the content value and how well the social campaign is executed. Here are the three important steps that clients report make the biggest difference for them.

1. Craft the Message

2. Deliver with Impact

3. Make Measurement Count

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

More:
StreamSend to Email Marketers: Take Three Steps to Social Success

Pagemodo has just submitted a new infographic on the results of a recent survey on the marketing benefits afforded by social media networking:

Of all the businesses queried, 90% say that they use social media for marketing, and 93% of that claim that its beneficial to their commerce. Interestingly, only 43% of marketers see an actual rise in sales, and 83% say that social networking helps with brand exposure. Fifty-six perrcent of those surveyed pointed out that platforms like Facebook have improved and expanded upon business partnerships, and 91% say that higher traffic can be achieved once an online storefront gets the hang of marketing in a social media environment. More experienced users spend more time marketing in social media beginners spend an average of 1-5 hours a week, while those with 3 or more years of experience spend roughly 16 hours a week.

Between 2009 and 2011, Facebook has risen in popularity by 15%, while LinkedIn lost 7%. Twitter went relatively unchanged, and MySpace and Groupon are no longer relevant for marketing, according to the survey. Video marketing is likewise gaining momentum, as 77% of businesses surveyed plan to increase their utilization of YouTube this year.

Hat tip to Pagemodo.

Excerpt from:
Social Media Marketing Trends [Infographic]

26-04-2012 02:34 Are you looking for social media careers or social networking jobs? Looking for social media marketing jobs? You should consider going for high paying Facebook or Twitter jobs instead. Companies are presently hiring people around the world for a wide range of Facebook and Twitter jobs, as such if you would like to get paid to spend time on Facebook and Twitter hurry and sign up now. Most of these jobs don't require any prior experience. The only skills you need are a good knowledge of how to use Facebook or Twitter. Positions are filling fast. Click the link below to get started:

The rest is here:
Looking for social media careers or social networking jobs? Go for Facebook or Twitter jobs! - Video

27 April 2012

According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumers experience. The survey points the direction of what hotel social marketing should be about.

>> OPEN EXTERNAL ARTICLE

What do consumers want out of hotel social marketing? According to a survey by USA Today, the No. 1 choice for consumers contacting hotels via social networks is to find local info. Users are looking for recommendations on things to do, restaurants and bars in the destination, and a concierge that is able to reply to requests on social networks is seen as a way to enhance the consumers experience. The survey points the direction of what hotel social marketing should be about.

This survey got me thinking about certain digital marketing best practices that hotels should adhere to when engaging consumers on social networks. This article points out five simple tips for hoteliers that want to infuse their social presence with an engagement shot by turning their social presence into a social concierge.

Tip 1- Use your staff to describe whats happening in your neighborhood No one better than your staff knows whats happening in your neighborhood. Whether its the trendy restaurant, or the cool new bar for singles, your Facebook page and twitter stream will come alive as you discuss whats happening. Other locals may flock to your posts and enhance them with valuable information. This local, hard-to-get information is what hotel social marketing should be about, as this is what users are looking for.

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Read more here:
Is The Social Concierge The Answer To Hotel Social Marketing?

Are you already promoting your products and services on social sites like Facebook, Twitter and Google+, etc. You have one more platform called Pinterest. Take your SME to the next level with the help of Pinterest

Businesses that went social with their products and services tasted success. In fact, popular social sites such as Google+ and Facebook are offering exclusive schemes for businesses in general and SMEs in particular to cash in on the opportunity. And that's when social media marketing gathered momentum.

Well, social media marketing has now become the order of the day. It has created a buzz across the globe, though many in India still don't know how to use this effectively for their growth and expansion.

However, the story in the West and other developed markets are different. They are already grappling on social sites like Twitter, Facebook and YouTube, etc and their success stories are awe-inspiring.

They have now started experimenting with new social sites like Pinterest.

Recently launched, Pinterest has now become the fastest social site to cross the 10 million unique visitor-mark in history. A comScore survey says this innovative social site had registered an average growth of 52 per cent from January to February, 2012, and garnered a mind-blowing 17.8 million users.

This success has evoked a keen interest among businesses around the globe, as they sensed a huge opportunity. As a matter of fact, a few industries in the US have already begun to use it.

The registration process is simple. To join Pinterest, one needs to apply or be invited by somebody. Users can create online virtual pin boards, to which they can pin images. Multiple boards can be created and sorted by their content, and comments can be added. Users can browse through the various boards and follow their creators, and can like images or re-pin them to their own boards.

According to a top executive with a social media consultancy in the US, Pinterest provides a channel to interested consumers and can drive traffic back to a businesss website. It is visual-based and it makes it distinctive from other social sites.

In the country, Pinterest hit the bull's-eye, as its visual nature made it particularly appealing to visual-based businesses, such as weddings websites. The same feature has proved to be popular with the graphic design community, too, for it provides a simple way of visually communicating with clients.

Excerpt from:
(P)interest-ed in social media marketing?