Mediaboss Marketing

BURLINGTON, MA--(Marketwire - Sep 13, 2012) - Awareness, Inc., provider of on-demand social marketing automation software, today announced results of its State of Social Media Marketing Survey, available in the report 'The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis'.

The survey, which Awareness conducts bi-annually, was administered in July 2012 and received responses from 450 marketers from a cross-section of industries, company sizes and levels of social marketing experience. Survey respondents represented executive and senior management roles (45%), mid-level management (28%) and marketing support roles (15%). Content areas covered in the report include:

"Our State of Social Media Marketing report reveals that brands struggle to measure ROI, despite the volume of marketers with social media presence and experience," offered Brian Zanghi, CEO of Awareness, Inc. "Brands remain ill-equipped to tie their social marketing initiatives to business results. However, companies experienced in social marketing are applying new technologies to identify and segment prospects and buyers, such as social CRM and social marketing automation to drive business value."

Survey Findings

Overall, the report revealed that marketers have yet to tap into the full potential of social. Few are using key enabling technologies such as social CRM, which when adopted more widely, will be used to integrate social prospect and customer data with traditional sales and marketing data, providing a layer of insights that will help marketers be more effective and efficient in the social age. Only 16% of marketers who responded to the survey are currently using a social CRM, although an additional 21% plan to by this year's end. Socially mature brands are adopting Social CRMs faster -- brands with a social marketing budget of over $100,000 have a social CRM adoption rate of 44%, with an additional 26% who plan to use such a system by the end of 2012.

While 68% of marketers state they are interested in further expanding their social footprint, followed by an interest in publishing content more frequently, a full 50% see the need for tighter integration between social and the rest of marketing and 35% want better integration between marketing and the rest of the business. This metric points to a maturation of social marketing, as integration of social data with other marketing disciplines creates a more complete customer picture.

Savvy marketers are interested in measuring their effectiveness, by measuring ROI, brand effectiveness, and customer engagement. To measure revenue generation, marketers look to:

In addition to these key findings, the State of Social Media Marketing Report identifies top-level trends including the leading challenges faced by marketers, cited as proper ROI measurement (58%) and managing and growing social media presence (44%). More mature organizations cite their top challenges as measuring ROI (64%), full integration with the rest of marketing (41%) and integration specifically with lead generation and sales (32%).

"We expect leading social marketers to apply new frameworks and strategies to measure social ROI, including a growth in social prospecting and social scoring to turn the broader social web into a lead generation pipeline," says Zanghi.

The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis is available for download here.

Link:
New State of Social Media Marketing Report From Awareness, Inc. Identifies Top Trends and Challenges Facing Marketers

Bohemia, NY (PRWEB) September 12, 2012

On September 12, 2012, social media marketing agency, fishbat, Inc., released a statement following Mark Zuckerbergs post-IPO public interview with Tech Crunchs Michael Arrington.

According to Scott Darrohn, COO of fishbat, Inc., during the course of Zuckerbergs interview with TechCrunch, Facebooks stock went up by over 4%. Darrohn continued to explain that the interview was focused on addressing concerns investors have regarding mobile applications and ad placement. fishbat, Inc. released their video press release series, fishbat Splash to address how the newest changes to Facebook will effect its stock and the face of social media marketing.

We want to make more money to build better services, stated Zuckerberg, the 28-year-old Facebook founder. A focus on iOs and Android platform integration will be a driving force in sales for the social media giant, as well as the growth of recently acquired photo-sharing platform, Instagram. Facebook users can also expect to see a change to Facebooks search capabilities, which will become more commercially driven, and Facebook gaming due to the 235 million gamers on the network.

IIn response to some of these changes, Darrohn states, There will be some money coming into Facebook, Im sure their next quarter earnings are going to be significantly higher. Darrohns full insights on the future of Facebook, social media, and digital marketing, are available through fishbats video press release, fishbat Splash.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image. #######

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Social Media Marketing Agency, fishbat, Inc., Releases Statement Following Zuckerberg's Post-IPO Public Interview

Bohemia, NY (PRWEB) September 07, 2012

On September 7, 2012, social media marketing agency, fishbat, announced the inception of Reel Time, their weekly podcast series.

A leader in effective online marketing strategies, fishbat provides online marketing tools and innovative digital platform practices for all business strategies. Reel Time marks the genesis of fishbats newest method of disseminating social media and digital marketing advice to current and potential customers.

The objective of Reel Time is to keep businesses au courant with social media and digital marketing strategies. Anybody wanting to increase their knowledge of ways to increase brand awareness can receive advice from fishbats digital marketing experts. While creating engaging content and fine-tuning various aspects of operation on a digital platform, fishbat has reached a milestone in social media marketing. Each installment of Reel Time highlights and expands upon a specific online marketing advantage or innovation that companies may not be familiar with.

Scott Darrohn, COO of fishbat, Inc., states, Theres a lot of information out there that people arent familiar with in our industry. With fishbat being a leader in our industry we feel that being as social as we [fishbat] are, we want to have the ability to pass it forwardWe want to be able to share our information out with other people that are in our industry or many companies themselves that are looking to get involved on the digital platforms. And the best way really to do it is to have a weekly podcast go out that addresses each topic individually.

Reel Time, a fishbat Podcast, is downloadable on their podcast page and on iTunes.

fishbat, Inc. is a full service web marketing agency. Though social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to fully bring awareness regarding your brand and strengthen your corporate image.

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Originally posted here:
Social Media Marketing Agency, fishbat Announces Launch of Podcast: Reel Time

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms.

Weve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the social media landscape. said Seesmic CEO Loc Le Meur. Were thrilled today to announce that Seesmic is joining HootSuite, and were excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.

HootSuite and Seesmic were founded around the same time in 2008, though it took a year for Seesmic to move into its social network marketing platform development. HootSuite focuses heavily on marketing its services to its business clients, which it says includes 79 of the Fortune 100 companies. Over the past year, HootSuite has added support for many niche and business social platforms.

I have always had a lot of respect for Seesmics CEO, Loc Le Meur, and the role Seesmic has played in advancing social business. said HootSuite CEO Ryan Holmes. We are thrilled to welcome Seesmics users into the HootSuite family.

Details of the acquisition, including how much HootSuite paid for Seesmic, have not been disclosed. In addition, HootSuite was vague on what the future holds for the Seesmic client. HootSuite did, however, invite Seesmic business customers to subscribe to HootSuite Pro, suggesting that Seesmic may be shut down or rolled into HootSuite in some way. Whatever the case, its clear that HootSuite acquired Seesmic for its talent and clients, not its platform.

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HootSuite Acquires Social Management Startup Seesmic

STAMFORD, Conn.--(BUSINESS WIRE)--

PQ Media, a leader in emerging media research and analytics, and uberVU, a leading social marketing platform for real-time end-to-end social media audience measurement, have collaborated to release the first uberVU Leading Social Brand Report, the first industry report to provide monthly tracking of social media conversations for leading brands by product category. The report created and developed by PQ Media uses real-time uberVU data for the month of July to rank the Top 100 social brands and Top 10 product categories by social media impressions. According to uberVU data, 10.6 billion total social media brand impressions were generated by the Top 100 brands in July, with global media mentions split 44% U.S. and 56% Rest-of-World.

Top Ten Brands Dominate the Top 100 Leading Social Brands by a Wide Margin in July

In a global blow out, Coke was the #1 social media brand with 1.4 billion impressions outperforming #2 Apple by 719 million impressions. Coke social media mentions split 13% U.S. and 87% Rest-of-World, while Apple mentions split 28% U.S. and 72% RoW. Rounding out the remaining uberVU Top 10 Social Media Brands for July were one beverage (Sprite), one retailer (Amazon), three consumer technology brands (Google, Microsoft, Samsung), and three restaurants (Burger King, McDonalds, Starbucks).

July 2012

IMPs (000)

Source: PQ Media, uberVU

Three Product Categories Near Tied in July with Impressions Topping Two Billion

The Consumer Technology category edged out 1st place with 2.6 billion social media impressions, followed closely by Beverages with 2.5 billion, and Restaurants with 2.4 billion. Automakers, with more than 1 billion fewer impressions, took 4th place. Global media mentions varied for each of the Top 4 social media product categories, i.e. Consumer Technology U.S. 50%, RoW 50%; Beverages U.S. 34%, RoW 66%; Restaurants U.S. 45%, RoW 55%; Automakers U.S. 39%, RoW 61%.

July 2012

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Top Ten Consumer Brands Dominate 10.6 Billion Social Media Impressions in First Syndicated Audience Measurement Report ...