Mediaboss Marketing

ATLANTA & HONG KONG--(BUSINESS WIRE)--

Engauge, the leading U.S.-based independent agency for the social age, and key founders of WE Marketing Group (WMG), Chinas leading independent agency, have formed WE Engauge, Chinas first global social marketing agency. The firm will serve multinational and native brands throughout Greater China, a country that boasts the largest online population of any nation; its over 500 million users are also the most socially active participants in the world.

There is tremendous opportunity in social media for brands in China, said Rick Milenthal, Executive Chairman of Engauge. The Chinese consumers are adopting these technologies faster than anyone in the world. There is a real void of agencies that understand Chinese consumers and social media culture as well as the unique social platforms within China. Our partnership creates the agency that fills that void.

WE Engauge is already working with several brands, including Lee Kum Kee, Hong Kong Trade Development Council, Cisco Systems, Citibank Hong Kong, Stroili Oro, M&M Mars, and more.

WMG Chairman and industry leader Viveca Chan will serve as Chairman and CEO of We Engauge. In announcing the venture, Chan said, Engauge is a leader in leveraging social media marketing for brands in the United States. Our management team has worked with blue chip brands in China for two decades and understands the unique social media platforms here. Together, we make a winning team, creating new tools and creative campaigns to help clients break new ground and achieve optimum business results.

Milenthal will serve as Vice Chairman of the new agency. Hugo Chan, a renowned leader in the China media industry and author of "Social Marketing: Customer's Engagement" will serve as Managing Partner. Raghu Kakarala, Engauge Chief Technology Officer, will serve as CTO and partner of We Engauge. The agency will work closely with WMG and will share offices in Hong Kong, Shanghai and Beijing.

Engauge and the WMG management team already have strong ties as mutual shareholders of Worldwide Partners, the worlds largest network of independent agencies. I have watched Viveca grow her agency in China over the last 5 years into the countrys leading independent. We are honored to have an opportunity to partner with her on this great venture, said Rick Milenthal.

Al Moffatt, Worldwide Partners President/CEO said, Both WE and Engauge are agency partners in Worldwide Partners, the worlds largest network of independent agencies. The creation of this new social media agency in China through these two partner agencies is just one more example of the power of global connectivity and collaboration among agencies that are part of Worldwide Partners. I have every confidence that WE Engauge will be a social media ground-breaker in China and will be very successful.

Engauge is working on partnerships in Taiwan, Tokyo, London and Sao Paulo to create the first-ever international social media agency.

With WE Engauge, our clients will be able to leverage social media in greater China and throughout the world, said Viveca Chan. No one else in China is leveraging local knowledge with worldwide access like we do.

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WE Engauge Formed to Become Leading Social Marketing Agency in China

03-07-2012 08:58 AnnMarie Walsh, Formerly homeless Individual and Advocate, Public Speaker, presenting at Mashable Social Media Day Chicago 2012: AnnMarie Walsh, Formerly homeless Individual and Advocate, Public Speaker, is the winner of 2012 Chicago Social Media Person of the Year, awarded by The Chicago Social Media Marketing Group:

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AnnMarie Walsh presentation at Mashable Social Media Day Chicago 2012 - Video

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.

flickr/ Thomas Hawk

Here's the third in my series where I choose a topic, pick someone smarter than me--which is a pretty easy task--and we trade emails.

The first regarded the best way to learn to be an entrepreneur, and the second how great leaders inspire followers.

This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. I went to the opposite end of the opinion spectrum and recruited Dave Kerpen, founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. (Hey, go big or go home.)

The premise: The average small business owner does not get a sufficient return on social media efforts. Most put in too much time and resources for too little return.

Jeff:In specific instances social media marketing can work for a small business--very specific instances. Most of the time, though, the time spent falls into the "Well, you never know..." category.

It feels good and feels right but there's no quantifiable return. Anything over, say, an hour or so a week is a waste of time... you're better off spending that time on direct sales.

Dave: Let's assume, for a moment, that social media only serves a marketing purpose for a small business. Of course, this isn't true, but I'll get to that in a moment. Would you not have small businesses do marketing at all if it's not quantifying? Millions of businesses spend $3000/year on the Yellow Pages. Millions spend on direct mail, radio, and/or print advertising. A waste as well, Jeff?

See the article here:
Social Media Marketing: Why It's Not Working

New orleans, LA (PRWEB) June 28, 2012

TwinEngine, Powered by The H Agency, is a strategic marketing and creative agency specializing in Social Marketing. Identical twins, Winnie Hart and Lorrie Lee, bring 20+ years of marketing experience, 125+ industry awards and a passion for leveraging their twin talents to combine right engine creativity and left engine analytics to help companies translate traditional marketing channels in to online and digital media solutions.

To celebrate its launch, TwinEngine is currently offering a complimentary assessment of your current website performance. To access this exciting and informative tool, go to http://thehagency.com/twinengine/.

This social marketing assessment will gauge the effectiveness of your current social networks and website search engine optimization. Additional Social Marketing services which TwinEngine provides include social marketing strategy and planning; social media policy development; content planning; reputation management; social tool recommendations; implementation of social tools; management of social tools, including blog posting, content distribution, contest and campaign management, monitoring and analytics reporting; and education and training.

The H Agency is a strategic marketing and creative design agency. The company has grown from a local New Orleans design firm into a regional strategic and creative design agency that develops marketing programs and brand strategies for companies across a broad spectrum of industries. In its 20+ years of service to clients, The H Agency has been recognized with more than 125 top industry awards for excellence in marketing, communications and design. http://www.thehagency.com Contact: Winnie Hart 504.522.6300 - Winnie (at) thehagency (dot) com

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TwinEngine, powered by The H Agency, offers Complimentary Website Performance Assessment

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/l6krqd/social_marketing_a) has announced the addition of the "Social Marketing & Strategies" report to their offering.

Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly.

Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.

At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.

How you take advantage of these changes will define your iGaming Business in the future.

Companies Mentioned

- Facebook

- Google +

- Paddy Power

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Research and Markets: Social Marketing & Strategies - 2012: ComScore Has Outlined That 1 in Every 2 Minutes Spent On ...