Mediaboss Marketing

ROCHESTER, Minn., May 30, 2012 /PRNewswire/ --EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Social-Media Marketing Survey, sponsored by Lynch Exhibits Inc. Following a 2010 benchmark survey, new data shows that the percentage of marketers using social media in their exhibition programs increased by nearly 90 percent.

Eight out of ten marketers say their companies are currently using social media for a variety of purposes, including exhibit marketing (58 percent), event marketing (36 percent), and other general marketing purposes (67 percent).

Those tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance, additional press coverage, and increased sales as direct results of their campaigns. Yet fewer marketers are proactively setting measurable objectives to track the success or failure of their online efforts.

"It's clear that the use of social media as a marketing tool has exploded over the past two years," commented Travis Stanton, editor of EXHIBITOR magazine. "And while there are still challenges, including lack of time and resources, most respondents agree that social media is a powerful tool for face-to-face marketers."

Comprehensive results of the 2012 Social-Media Marketing Survey will be published in the June issue of EXHIBITOR magazine.

About EXHIBITOR Media Group The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2011, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. EXHIBITOR'S web site, http://www.ExhibitorOnline.com, is the trade show/event community's most comprehensive online resource. Follow on Facebook, Twitter, and LinkedIn.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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EXHIBITOR Research: Social Media Marketing for Exhibit Programs Increases by Nearly 90%

PHOENIX, AZ--(Marketwire -05/29/12)- Social marketing has been under fire ever since General Motors announced its decision to pull all of its paid advertisements from Facebook. Ever since, commentators have busily conjectured that the golden age of social marketing is over, often reinforcing their point with studies that show paid social media ads to be ineffective. While paid ads may not always be the best marketing tool for every business, however, small businesses can still benefit greatly from social marketing -- and a company called UWCCorp can show them how.

UWCCorp has itself come under fire, with baseless allegations of a "UWCCorp scam" hounding it and blighting its online reputation in recent months. The company has largely disproved the UWCCorp scam rumors, though, simply through continuing to offer superior services and making its clients happy. Indeed, despite the rumors of a UWCCorp scam, the company continues to grow and to appeal to small business owners across the country, a sign of its enduring usefulness and efficacy.

The services UWCCorp offers to small businesses are, indeed, useful and effective. The company is, at heart, an educational firm, offering Web-based tutorials meant to help small business owners master the necessary tips and techniques used in social marketing. The company is zealous for helping small business owners use Twitter, Facebook, and Google+ to enhance their brand visibility, draw in new customers, and expand their profits.

The company is also passionate for helping disprove the rumors that social marketing is dead. Indeed, the company pledges to help small business owners discover social marketing techniques that will serve their particular business needs.

In addition to its social marketing courses, the company also provides a list of online tutorials focusing on other areas of online commerce. These tutorials include blogging, e-mail marketing, and even the basic tenets of Web design and HTML. All of these classes can be taken online, at the pace of the small business owner.

UWCCorp is also passionate about making its tutorial services accessible to beginners. In fact, the company has long said that even novices, with no previous marketing experience, can derive immense benefit from these tutorials. Despite ill-founded rumors of a UWCCorp scam, the company continues to thrive and to unveil new tutorial services on a regular basis, all of them aimed at helping small business owners improve their bottom line.

ABOUT:

UWCCorp is an Internet-based educational program that offers a series of learning sessions, all tailored to the needs of online entrepreneurs. These sessions promote skills that will assist these entrepreneurs in building and promoting their websites, and ultimately enhancing the visibility of their brands. The courses that UWCCorp offers cover a variety of topics, ranging from social media marketing to HTML. Some of these courses include: blogging, Google AdWords, SEO marketing, pay-per-click marketing, eBay marketing, and more. UWCCorp reviews stress the fact that the company's tutorial services are beginner-friendly, accessible even to marketing novices.

For more information about the courses offered by UWCCorp, as well as the benefits that these training modules provide, visit http://www.uwccorp.com.

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UWCCorp Scam Debunked: Company Offers Essential Social Media Training for Small Business Owners

Yelena Belashova General Manager, Crowne Plaza World Trade Centre Moscow Hotel

Thepresent is getting more andmore influenced byvirtual reality. It could now be almost impossible tofind aperson who knows nothing about thevirtual world. Sharing all kinds ofinformation, starting frompersonal thoughts andending with present location, has become thetrend captivating people's minds andlifestyle with thehelp ofdifferent means ofInternet connection. Another boom is themobile devices that can be used anytime, anywhere. So probably there is no easier way toimmediately share information about thecompany, its products andservices, special offers, news, photos andother entertaining data than online. Andprecisely speaking: various social media.

Once ahotel decides toget involved invirtual social activity, there appears thequestion ofwhere tobe present. As thesocial media world is enormous, there is avital decision ofchoosing. Being everywhere leads tocomplete failure interms ofproviding proper information inproper amounts andkeeping all your audiences entertained, informed andactive. Thesimple anduniversal path forany company is tostart using blogs (e.g. Twitter) andsocial networks (e.g. Facebook, Google+). Choosing precisely these social media means "killing two birds with one stone" as they allow theposting ofall kinds ofinformation including photos, videos andaudio files. Andthey have tremendous possibilities tobuild your online audience.

When Crowne Plaza Moscow faced thequestion ofbeing present insocial media, thepositive answer appeared immediately. Otherwise we would have lost ahuge loyal audience ofour online friends andsubscribers without even gaining it. With this important step ofsharing information, news andspecial offers, communicating with users all over theworld has become theeasiest andmost pleasant thing we have ever done.

Would you ask whether there are benefits todeveloping your online presence? Theanswer is obvious as there are many. Theworld has gone online andmobile. People prefer toget information as quickly as astrike oflightning. Right now, right atthe place where he or she is standing. Andthe help comes fromsocial media. Why? First ofall, communicating with theaudience is easy. Once you get amessage, you answer. But themain point is that all other users will see your feedback andknow that you do take actions. Sharing is also easy. Once you post news, pictures andvideos, agreat number ofpeople take notice immediately. Forexample, Crowne Plaza Moscow always shares photos ofits new dishes created atour Real Food Restaurant.

Moreover we post recipes ofthese dishes with step-by-step instructions with photos starring either our chef or chef confectioner. These are themost popular themes we conduct. Andour online friends are fond ofthem. They share them with their friends, increasing our hotel's audience. This is so as people usually cannot resist peaking atwhat their friends are interested inand get interested as well. I could also hint atcreating contests andcompetitions: another tool toattract more audience. Would you like toget anattractive prize just foranswering aquestion? I bet no one would refuse that, so once again you increase your loyal online audience. Andwhat is thebest with thevirtual world is that there are no costs tobe online: just thetime you will spend oncreating your page, creating your audience andposting content afterward. Creating andraising theaudience fromzero is probably still themost complicated question inthe matter, but it is possible todeal within arather concise time.

If you conduct asmall survey andcheck who ofyour direct competitors already has anonline profile, onFacebook, onTwitter or onsome other popular social sites, you will surprisingly find out: all ofthem.

Thecompetition is tough so straight away go social andkeep up with themodern trends ofliving anddoing business. Create content andcreate interest inyour company. Tell people that you know how tobe up-to-date, meaning you know what your client needs. Andsurprisingly you will see that thevirtual audience has thedesire toturn intoreal buyers.

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Hotel Social Media Marketing. Unlocking Your Online Potential

25-05-2012 11:02

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Social Marketing Tape 3 Large - Video

It started with a Rawr and ended with a roo. But Samsung Canadas latest social media marketing effort has grown into something more than the tiny whimsical exchange that began on Facebook.

On Wednesday, Samsung customer Shane Bennett, who owns a Galaxy smartphone as well as a laptop and LCD TV made by the company, wrote a private message to Samsung Canada on Facebook. On a whim, he asked whether he could get a free upgrade of his phone to the latest model, the S III, not yet in stores.

To sweeten the request, he added, I have attached a picture of a dragon I just drew for you.

The crudely scribbled green monster, which sports a beaver-like tail and an amazing ability to breathe fire despite the fact that his mouth appears to be closed, appeared beneath the message. A helpful sound effect, Rawr was scrawled above the flames.

Samsung Canada has just one online community manager for its Facebook pages, Twitter feed and Google+ profile, so Drew Bomhof did not receive the message until Thursday. His response was to politely deny the request for a free phone, explaining that if they gave them to everyone who asked the company would go under. (Mr. Bromhof, an employee of agency Cheil Canada, noted in an interview that compoarable smarthpones retail in the $800 range.)

That being said, your drawing of the dragon is epic, he wrote in his reply, so were returning the favour. Please find attached a drawing of a kangaroo on a unicycle.

Mr. Bomhof clarified in an interview, redundantly, that he is not an artist.

Despite that, Mr. Bennett was so pleased with the reply that he took to Reddit, the self-proclaimed front page of the Internet and a widely respected forum where readers vote the best content to the top of the site. Mr. Bennett posted a picture of the message thread, with the dragon and kangaroo, on the site and watched as it was voted up to the front page on Thursday evening.

So that page just got liked, one commenter wrote on the Reddit feed.

As the post was viewed by more people, some were driven back to the companys Facebook wall.

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When social media marketing goes right