Mediaboss Marketing

27-03-2012 13:28 Introduction to BzzAgent's social marketing machine for driving measurable sales results.

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BzzAgent Social Marketing - Video

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Facebook behind the soap opera's demise, says social media marketing guy

NEW YORK, March 28, 2012 /PRNewswire/ -- Clickable today debuted its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare.

The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers.

"Understanding complex data sets is quickly becoming a competitive advantage for digital advertisers and agencies," said David Kidder, CEO of Clickable. "Our reporting dashboard consolidates multiple big data sets for them, with real-time customizable views, so they can move beyond metrics to act on data quickly and efficiently."

Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI.

Workflow Benefits

The drag-and-drop functionality provides customers with a simple, intuitive way to manage and view their entire online marketing effort. Standard and custom widgets include:

What's Next

The Widget-Based Reporting Dashboard represents the first phase of the Clickable 3 rollout. The Dashboard will soon incorporate real-time Facebook Page Insights metrics as well as enhanced widget reporting. The platform will expand to include other major social and video channels.

Links:

Product blog post: http://clkbl.co/GTShNu Video tour: http://www.youtube.com/watch?v=ryWpHGsBOQM Request a private demo: http://clkbl.co/GUpt1I

Link:
Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data

26-03-2012 16:33

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Insights from IBM: Opportunities and Benefits of Social Marketing with Matt Collins - Video

26-03-2012 17:04 In this 2011 presentation to Dieticians of Canada, Sameer Deshpande compares social marketing with other social change tools to influence individual behaviour and later on describes its basic concepts. If you are a student or practitioner of public health, especially nutrition, this video is for you.

More here:
Social Marketing to Promote Healthy Food - Video