Mediaboss Marketing

27-03-2012 04:49 Clickable today debuted in March 2012 its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook®, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare. The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers. Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI. Visit: http://www.clickable.com

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Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data - Video

Chances are, if you use any sort of social network, you'll have been on one end or the other of some viral marketing. You might have been asked to join an army, or build a town hall, or research a new cheesecake topping.

Maybe you're a perp, a peddler. Maybe you're one of the voluntary marketeers, flinging requests at your social compatriots at a rate of knots. Perhaps you're starting to wonder why nobody talks to you any more.

If you're on Facebook, then you're more likely than not to have hidden, blocked or even deleted a 'friend' because they just won't shut the hell up about their damned vegetables or their sheep. Enough, after all, is enough.

"Where there's that sort of opportunity there's bound to be someone who'll take advantage of it to the greatest extent that the market can bear"

But even if you're not a fan of having your social feeds flooded with requests, you've probably clicked a few here and there amongst the dismisals, perhaps discovered a game which you've ended up playing, enjoying or even monetising.

Two clicks and you never have to hear from a game again. So why does anybody listen at all?

Viral marketing is, to a large extent, becoming a victim of its own success. For a brief and golden period, viral marketing for social games was the philosopher's stone of advertising. It turned every user into a billboard, a radio beaming ad content into the eyelines of friends and family.

Exponential, effective and almost free.

As Alexis Kennedy, head of Failbetter Games and joint creator of interactive social story-telling game Fallen London (nee Echo Bazaar), points out, never before had there been such an incredible opportunity to expand an audience with such low expenditure.

"Somebody said a while ago that there has never been, in the history of the human race, an opportunity to acquire customers cheaply and quickly in the way there was in the early days of Facebook," Kennedy explains.

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Social Inoculation: Why Failbetter Has Left Viral Marketing Behind

26-03-2012 09:51 Author Mark Schaefer joins the "CBS This Morning" co-hosts to talk about his new book, "Return on Influence," on the ever-growing power of social media in marketing.

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Marketing clout of social media - Video

25-03-2012 02:57 Social Marketing: Social Bookmarking Traffic Results search engine ranking optimization search engine marketing bulkping Movie http://www.bulkping.com Sign up and watch live as I register a brand new domain name and then proceed to grab search engine listings and website traffic not in months... but DAYS! I'll use social networking, social bookmarking, automated software tools, seo tricks and traditional search engine optimization. Don't waste thousands on risky paid online advertising until you've tried these absolutely free website traffic and SEO methods: http://www.bulkping.com greater part titled ping social, bookmarking, networking, marketing, seo, search, engine, optimization, traffic, automated, list, automate, bookmark, mcm

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Social Marketing: Social Bookmarking Traffic Results search engine ranking optimization search - Video

Although many companies and marketers have jumped into the social media game with both feet, new research shows they may want to temper their excitement a bit. Thats because, a new poll found that attempts to connect with customers through social media also risks alienating customers if posts are too excessive.

According to a survey by Revelation Research, a marketing research firm, more than half of online customers have connected to a brand online through a social network or email subscription. However, a third of these customers soon break away from these companies on social media. The most surprising finding though, is that once people disconnect from these companies on social media, they view the brand in a negative light and will shop at those establishments less frequently.

[5 Guerrilla Marketing Gimmicks Gone Horribly Wrong]

The survey of 1,500 online customers found that the top reason for this disconnect comes because customers said brands were pushy in their attempt to connect with them. Customers deemed these companies to be excessive in their communications postings. Another reason why customers cut ties with a company included the failure of the company to give value or deals in communications. Still others said they had lost interest in the company while others said they had only signed up to receive updates at the urging of someone else.

"At present, marketers are too cavalier, and even abusive, with their approach to social media relationships because it's a powerful tool which can pay off, but only if used thoughtfully," Nan Martin, managing director at Revelation Research, said. "It's that very thin line between courting and annoying. Right now, some brands are effectively drawing people in, but then undermining their equity by what happens next with their social media activity."

Reach BusinessNewsDaily staff writer David Mielach at Dmielach@techmedianetwork.com. Follow him on Twitter @D_M89.

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Slow and Steady Wins the (Social Media Marketing) Race