Mediaboss Marketing

Social Media marketing has some very real benefits when compared to other, more mainstream platforms. First off, its free! Considering that any winery, regardless of its size, can set up and monitor its own Facebook Fanpage and Twitter account at no cost, you can see the appeal. Sure, it takes time and energy to post relevant, topical content and if you want a fancy Landing Page or Like Gate youre going to have to make use of an external company to design one for you (which will have obvious cost implications), but essentially you can be up and running within an hour at no cost.

Another benefit of Social Media marketing is that your message, like a hardy virus, has the means to replicate itself. This ability to go forth and multiply ensures your message will enjoy a greater audience as each fan or follower re-posts and re-Tweets it. And, because the message will come from a trusted source (i.e. their own online friends), these second-hand recipients are more likely to read the post and in turn pass it on.

Read on.

Read more here:
Social Media marketing for wineries

REDWOOD CITY, Calif., March 26, 2012 /PRNewswire/ --Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world's largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video contests. Wildfire has seen 100 percent annual growth in the use of video contests over the last two years, as brands leverage contests to engage with consumers and to tap the power of user-generated video content. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating more than 6.5 million visits.

Companies such as Dairy Queen, Mercedes-Benz, Western Union and Sony have successfully run video contests on Facebook. Extension of the Wildfire suite to support video contests on YouTube brand channels makes it easier for brands to engage users on the site that inspires over 100 million people to take social action (likes, shares, comments, etc.) every week. Brands can simultaneously publish their video contests across not only YouTube and Facebook but also custom branded microsites. Wildfire Social Marketing Suite provides complete analytics and moderation capability to help maximize the impact of the video contest.

Video Contests Among Most Effective Promotion Types

Video contests are a key method of engaging YouTube community members and inspiring all kinds of users to participate. Budding video directors, attracted by the opportunity to gain visibility, channel their creativity into producing unique brand-reinforcing content. Brand enthusiasts are motivated to create content that showcases the things they love about the brand. And YouTube community members are drawn to the contest sponsor's brand channel as a source of interesting, new, and often professional-quality video content.

"Video contests are one of our top three most effective promotion formats in terms of generating user views, which makes sense because people love to watch, share, and vote on videos that others submit," states Victoria Ransom, founder and CEO of Wildfire. "By extending the Wildfire platform to support YouTube, we are pleased to make the benefits of running video contests on YouTube available to our enterprise customers."

"We had great results engaging with consumers through our 'Mini Blizzard Treatment' video contest using Wildfire," said Nick Blissenbach, Digital Marketing Manager, American Dairy Queen Corporation. "We are excited to leverage the Dairy Queen YouTube Channel to extend the reach and engagement of future video contests."

Best Practices for Successful Video Contests

Based on its industry-leading experience with video contests, Wildfire recommends three best practices for running a successful video contest:

About Wildfire

Wildfire is the global leader in social media marketing software, with over 13,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire's powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience and measure social media performance. Brands and agencies such as Facebook, Virgin, Amazon, Target and Ogilvy as well as thousands of small businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, LinkedIn and Twitter. The only social media marketing company to receive an investment from Facebook's fbFund, Wildfire has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit http://www.wildfireapp.com.

Read more:
Wildfire Delivers Social Engagement for Enterprise and Consumer Brands through YouTube Video Contests

23-03-2012 21:10 Ted Rubin, Chief Social Marketing Officer at Collective Bias (collectivebias.com shares his thoughts on what it takes for large enterprises and brands to successfully make the transition to social. From SXSW 2012

The rest is here:
Ted Rubin, Chief Social Marketing Officer at Collective Bias on How does business adapt to social? - Video

23-03-2012 05:07 Web Design in Nigeria at http://www.whobedat.com SEO Services in Nigeria at http Web Branding in Nigeria at http://www.whobedat.com WHOBEDAT.COM is a website design and and web development outfit dedicated to providing web based solutions to small and medium sized businesses in Nigeria. We have got everything you need to build up your Brand and give it strong online prescence with our website design and web development services. WHOBEDAT.COM provides you with very affordable website design services in a professional manner and we have professional SEO experts that can help to make your brand and website stand out. From design, content creation, programming to complete development and web site hosting, we cater to your online brand building process by providing Search Engine Optimization and Internet marketing services. Over 80% of Internet traffic is generated through search engines like Google, Yahoo and Bing. Many searchers never look further thanthe first few pages. Top search engine rankings are important to the success of your business on the Internet. At WHOBEDAT.COM, we specialize in increasing traffic to your website by increasing your position in the top search engine rankings. Our SEO experts will work with you to make your site content enriched and friendly to search engine -- this will increase your rankingsand your site stays at the top of the search engine rankings for a long time. By building links, you can help improve how well your pages do in link analysis systems ...

Visit link:
Web Design|Web Hosting|SEO|Marketing Plan|Marketing Strategy|What is SEO|Social Marketing|Nigeria - Video

San FranciscoSocial media and content marketing were two of the hot topics discussed during afternoon panels at BtoB's Digital Edge Live conference here yesterday.

The event, BtoB's first full-day conference on digital marketing, attracted almost 200 b2b marketers and covered topics including social media, mobile marketing, content strategy and CMO issues.

During a panel on social media, marketers from Cisco Systems, Hitachi Data Systems and Royal Dutch Shell shared strategies for success.

Petra Neiger, senior manager-social media marketing at Cisco, gave five tips for effective social media marketing: Start at the top with senior leadership; activate and reward employees for participation; create advocates in user communities; create internal work flows, such as having a crisis plan; and share success stories.

Sharon Crost, global online marketing and social media manager at Hitachi Data Systems, presented three strategies for effective social media marketing: Make it engaging, make it social and make it count. Hitachi Data Systems creates contests for users to engage them; has senior executives speak to bloggers and influencers to create social content; and measures the impact of social media.

During a session on content marketing, marketers from Hewlett-Packard Co., Tellabs and Xerox Corp. talked about how they use content in their marketing efforts.

The key is to surround customers with content; make sure you are thought-provoking and convert content and conversations into soft and hard conversions, said George Stenitzer, VP-marketing and corporate communications at Tellabs.

By using effective content marketing such as white papers, online videos, mobile content and social media, Tellabs has tripled both soft conversions (such as subscriptions to newsletters) and hard conversions (sales and other transactions) in the past year.

Alex Flagg, manager of social media and digital content enablement at HP, said the company uses a 10-point system to review content for effectiveness.

By analyzing areas such as subject lines on emails, headlines in social media content and keyword optimization, HP has improved ROI on content.

Read this article:
'BtoB' Digital Edge Live explores social media, content marketing