Archive for the ‘Social Marketing’ Category

SocialChorus Enables Brands to Harness Social Influence With the Launch of Influencer Relationship Marketing Software

NEW YORK, March 6, 2012 /PRNewswire/ --Halogen Media Group/YouCast announced the launch of SocialChorus, Inc., a Social SaaS Firm and Influencer Relationship Marketing (IRM) Platform.

"Social media has democratized the power of influence, and accelerated the growth of social influencers," said Gregory Shove, SocialChorus Founder and CEO."Brands are unable to effectively keep up, and need a better solution to collaborate with these influencers. The days of marketers managing influencers with spreadsheets and phone calls are over; technology is required to deliver the engagement, scale, and efficiency brands need to succeed."

The Company has a five-year history of Influencer Relationship Marketing.The experience of managing over 200 global influencer activation campaigns empowered them to develop the technology to automate the IRM process and rebrand as SocialChorus.Over twenty-five fortune 500 clients have already signed on to build their own branded influencer networks using the SocialChorus platform.

Joe Burton, formerly Global COO at some of the world's largest agency networks, was brought onboard to drive the launch of the new platform and build the client services organization."I'm excited.As social activity explodes, brands and agencies have learned that manually managing influencer-marketing programs is time consuming, costly and not scalable. In automating the IRM process, our platform frees marketers to focus on strategy, driving social actions, and creating mutually beneficial relationships with influencers. The IRM possibilities are now only limited by their creativity," said Burton.

SocialChorus allows influencers to team up with brands and create something magical. Influencers use the SocialChorus IRM platform to gain access to branded social currency and content to share with their followers. Brands receive real-time metrics with the ability to track everything from social actions, to earned media value and brand influence.

"We believe that the relationship between the influencer/superfan and the brand is one that should be developed and nurtured. Our software provides a white-labeled solution where 100% of the relationship and marketing value accrues to the brand and their influencers directly. We think that several marketing disciplines, from Public Relations to Social Marketing and Word-of-Mouth will see immediate ROI from deploying our software," said Shove.

Industry insiders have already noted the value of SocialChorus' platform: "When it comes to actually managing this new breed of campaign as it grows into one of the most important marketing techniques, brands have been, essentially, screwed from the get-go. Enter SocialChorus: It's like a back-end panel for your entire social campaign," wrote Harrison Weber, East Coast & Design Editor at The Next Web.

About SocialChorus SocialChorus is a Social Software Services Company and Influencer Relationship Marketing (IRM) platform that helps brands find and connect to the people whose social influence matters most. The platform allows brands and agencies to work with these influencers in authentic ways to drive real social marketing results. SocialChorus' IRM software beta launched in February 2012, and is available along with strategic IRM and activation services to give brands the simplicity, speed, and efficiency needed to build enduring social relationships at global scale. SocialChorus was founded by Gregory Shove, CEO, and co-founders John Eaton and Jonathan Cohen. The Company's lead investor is Kohlberg Ventures. SocialChorus has offices in New York City and San Francisco. http://socialchorus.com

Contact: Melissa Murphy Tel: 646-723-9855 Cell: 516-305-3218 Email: melissa.murphy@socialchorus.com http://www.twitter.com/socialchorus

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SocialChorus Enables Brands to Harness Social Influence With the Launch of Influencer Relationship Marketing Software

Social Network Marketing Is About To Be Transformed By A New Report From Amn Kickstart Ltd.

Social network marketing is about to change with the release of a new report from Amn Kickstart Ltd. The news has met with a very positive response from readers on related forums.

Houston, TX. (PRWEB) March 05, 2012

Connor Pope, one of the Directors on the site said that We are very excited about this report on Social network marketing. We have used a number of different marketers to put this report together and it is full of some of the most cutting edge strategies on how to make money with social media online. We believe that our readers can dramatically improve their online business and their bottom line simply by following some of the tips that this report contains. We are also confident that we will see some success stories coming in on the site in the coming months from people who have successfully used the strategies inside the report to make money online.

The news of the this new Social network marketing report has hit a couple of forums in the internet marketing sector and there are some very positive comments appearing on Amn Kickstart from people on these forums who have checked out the report. Most of these people are saying that they love the content in the report and that they are looking forward to implementing this free internet marketing training in the social media sector.

There is something else on offer on the site this week for people who want to learn even more about Social network marketing. For a limited time only there a special webinar available on the site in this sector that readers are welcome to check out right now.

Details of the seminar can be found at http://amnkickstart.com/.

Jose C. Boyd amnkickstart.com 978-874-6879 Email Information

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Social Network Marketing Is About To Be Transformed By A New Report From Amn Kickstart Ltd.

HigherVisibility Named Second Best Social Media Marketing Company by canada.topseos.com for March 2012

The independent authority on Search vendors in Canada, canada.topseos.com, has named HigherVisibility the second best social media marketing company for March 2012.

(PRWEB) March 05, 2012

HigherVisibility offers social media marketing services which aim to help build businesses and connect them with their customers through growing relationships and customer dialogue. Their social media services focus on increasing brand awareness, reputation, customer service, and even sales through creating connections through various social media networks. Their approach towards social media marketing includes strategic planning, setup and management of various social networks, and advanced reporting and analysis of each channel.

The process for evaluating social media optimization services each month aims to identify the best social media companies in Canada through the use of a proprietary set of evaluation criteria. Five areas of evaluation are used to identify the strengths, weaknesses, and competitive advantages of each online marketing company. The five areas of evaluation include timeliness, brand management, consultation, methodology, and reach. HigherVisibility was selected due to their proficiency in managing the relationships involved in social media marketing and their past performances.

canada.topseos.com also uses customer references in order to obtain more information about each social media company. This process is vital for verifying the authenticity of the services provided by each online marketing agency. Customers are asked various general and specific questions about the services provided to them relating to social media marketing services. The customers which were provided by HigherVisibility provided their insight on how the social media marketing services had impacted their business citing a stronger relationship with their customers and more confident sales due to how their brand name had grown and become more recognized.

The independent evaluations released by canada.topseos.com are used by businesses to help them find the best online marketing companies which provide a variety of services to solve their marketing problems. Those looking for a competent and analytical social media marketing company should consider HigherVisibility.

ABOUT topseos.com

topseos.com is a well-known independent authority on search vendors. Established in 2002, the goal of topseos.com is to recognize and rank those individuals or companies providing the best online marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority. This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of online marketing services.

For more information about the best social media marketing companies visit:

http://canada.topseos.com/rankings-of-best-social-media-marketing-companies-and-services

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HigherVisibility Named Second Best Social Media Marketing Company by canada.topseos.com for March 2012

Leading the Market With Actionable Insights: Awareness, Inc. Expands New Advanced Social Marketing Analytics Features

BURLINGTON, MA--(Marketwire -03/05/12)- Awareness Inc., leading provider of on-demand social marketing management software (SMMS), today announced expanded Social Analytics functionality in the Awareness Social Marketing Hub. The new social analytics module empowers social media marketers to drill down into daily interaction data to identify the most effective social content, channels and contributors, and replicate that success.

The Awareness Social Analytics module equips marketers to move beyond looking at what happened and discover why it happened and how it can be improved. It allows marketers to:

Key drill-down dimensions include activity-level analytics on specific campaign content, channel or cross-channel initiatives, and engagement analytics such as click-through rates, comments and likes.

Offering a range of standard reporting templates, the new module can be customized to meet the specific needs of businesses, all in one place. It also allows users to track activities by specific date ranges or contributor, and download the data and charts into excel.

"Social marketers are under even more pressure this year to show value for their efforts. With our new social analytics they can now confidently answer the elusive ROI question," says Dave Carter, CTO and Founder at Awareness, Inc. "Equipped with actionable intelligence on what works and what doesn't, social marketers can focus on what resonates with customers, become more influential and drive deeper social engagement."

The new Social Analytics module from Awareness will help marketers determine the best content to promote via Facebook's recently announced Premium Offers and Facebook Reach Generator. Similar to Twitter's Sponsored Tweets, Facebook Premium Offers will allow marketers to promote their most successful Facebook posts as sponsored advertising, reported to provide 3X ROI for brands. The Awareness' Social Analytics functionality is offered at no extra cost to Awareness Hub customers.

Request a demo of the new Social Analytics module from Awareness: http://info.awarenessnetworks.com/Hub-Demo-Request.html or sign up for a free trial of the Social Marketing Hub here: http://bit.ly/xD4usx

About Awareness, Inc. (http://www.awarenessnetworks.com/)

Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to drive customer acquisition through social marketing campaigns. The software allows marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society. Backed by NorthBridge Venture Partners, Awareness, Inc. is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub (http://www.awarenessnetworks.com/why-the-hub)

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Leading the Market With Actionable Insights: Awareness, Inc. Expands New Advanced Social Marketing Analytics Features

Social Media Marketing in Business Startups is Focus ff New Free Bonus Course from Shoestring Publishing

"Twitter Tactics" is a free bonus course with all Shoestring Publishing niche startup business courses and covers social media for businesses.

Austin, TX (PRWEB) March 03, 2012

According to Fortune magazine, Twitter and Facebook are a crucial part of any business marketing strategy in 2012. Shoestring Publishing agrees, says Mr. Douglas: "The new course is called 'Twitter Tactics' and covers everything that a business startup owner needs to know to use Twitter and social media to put out the marketing message that gets you customers. You can still benefit by having knowledge of social media, Twitter and Facebook. Maybe today you might not even know what social media is for a business, but it is useful to put messages on Twitter that lead back to your website or Google Maps page, because those little messages are actually picked up by the search engines and help you get more attention online. It's called SEO or search engine optimization. Plus, people can actually find you on Twitter and Facebook these days. More people use Facebook and Twitter than use Google, in fact Facebook has four times more traffic than all Google properties put together, so social media is very important and this bonus course Twitter Tactics will teach you all about Twitter," Mr. Douglas says.

Chapters include:

Mr. Douglas says that a second course covers Facebook and is also a free bonus with every Shoestring business startup course.

For more information visit the Shoestring Publishing website.

About Shoestring Publishing

Shoestring Publishing is the premier online publisher of "extra income opportunities" that anyone can use to earn additional income. Unlike 99% of the so-called "opportunities" that promise to make millions overnight, the Shoestring Publishing mission is to show legitimate methods to earn a little extra income in a short period of time. Shoestring Publishing brings the very best in business startup courses to the public. They don't promise to make their students millionaires, but they do promise to show real strategies for earning extra cash that don't involve any special skills or a massive learning curve. All students need is an internet connection, an open mind and a willingness to learn.

Justin Douglas Shoestring Publishing 512-410-0161 Email Information

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Social Media Marketing in Business Startups is Focus ff New Free Bonus Course from Shoestring Publishing