Archive for the ‘Social Marketing’ Category

Mindanao youth asked to team up for healthier Philippines

Friday, March 16, 2012

UNILAB Ideas Positive, the only social marketing congress and competition for college students in the country today, is expanding this year from Metro Manila to the entire Philippines, tapping students from the Mindanao region to join and become part of this campaign.

The nationwide expansion is a result of the encouraging response from universities and college students to the program, which was first launched in 2010 to serve as venue for Filipino youth to improve the health and wellness of their communities with their social marketing ideas.

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The increasing number of positive ideas we receive every year and the passion the youth have shown in helping their communities have inspired us to open the venue to more youth in the Philippines, said Unilab Ideas Positive program lead Barry Barrientos. By partnering with more youth on this cause, we believe that well also be able to help more communities become healthier and more productive.

Fifteen communities all over the country will benefit from this expansion through the social marketing programs by 15 youth teams that will all receive P100, 000 seed money for the implementation of their ideas.

The groups will also be flown to Manila, with free hotel accommodation, meals, and transportation, to attend a three-day boot camp where they can learn social marketing approaches from a pool of experts through workshops and case studies.

Last year, the participants were trained by reputable leaders and experts that included social marketing guru Dr. Ned Roberto, CNN 2009 Hero of the Year Efren Penaflorida, and RockEd Founder Gang Badoy, among others.

One of the participants to the boot camp, Jhanette Co, of the University of the Philippines (UP) Diliman, thanked the program for giving young people like her the opportunity to be heard and make a difference.

Unilab Ideas Positive is a game changer by providing us with a venue to learn social marketing from experts, and more importantly, giving us the opportunity to make meaningful change in communities by bringing our ideas to life, she shared. Its refreshing to see how a big company like Unilab demonstrates belief in the youth of today.

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Mindanao youth asked to team up for healthier Philippines

Vertical Measures Partners with OMI for Social, Mobile and Digital Marketing Boot Camp

Leading Internet marketing company, Vertical Measures, has partnered with the Online Marketing Institute for the Social, Mobile & Digital Marketing Boot Camp being held on March 29, 2012 in Phoenix, AZ.

Phoenix, AZ (PRWEB) March 16, 2012

At these flexible, in-person workshops, attendees will get in-depth training on the disciplines that make up a marketing mix. Further instruction will be provided on tactics that drive revenue for organizations today, and how you can successfully apply those techniques to your own campaigns.

The boot camp is a full day of learning, and will be held at the Scottsdale Marriott Suites Old Town. The agenda will center around the following topics:

To save 15% off of the registration fee, visit the official Online Marketing Institute site and use promo code VERTICAL15.

About Vertical Measures

Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads and more business through our clients websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major ecommerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit http://www.verticalmeasures.com.

About OMI

The Online Marketing Institute is the only member-based organization built by online marketers for online marketers with the mission to promote the industry and advance the careers and professional capabilities of marketers worldwide. OMI Educational Programs are designed to serve both the individual marketer as well as corporate marketing departments and include live workshops, webcasts, elearning-based training as well as full-fledged professional certification programs. For more information, please visit http://www.onlinemarketinginstitute.org.

Ann-Marie Jancovich Vertical Measures 602-3143460 Email Information

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Vertical Measures Partners with OMI for Social, Mobile and Digital Marketing Boot Camp

Use Twitter For Local Social Marketing – One Tip That Works For Local Social Media – Video

15-03-2012 09:47 Video presented by NearlyFreeLance.com (nearlyfreelance.com). This video shows you a powerful way to use twitter to help your business locally. When I show people this trick, usually they are blown away, because usually we're looking at the Twitter stream, and we're overwhelmed by the huge volume of random tweets and we don't know where to begin. I'm going to show you one simple tool today that will blow your mind and give you all kinds of creative ideas for how to use Twitter to represent your business in a geographic area. To start, go to hootsuite.com. There's a free permanent plan. Sign up for that. Once you log in, look at the search field in the upper right hand corner. You can enter a term like "flowers" or whatever your search term is, and then instead of clicking the search button, click the little target icon. That will bring back a live result of all tweets with that topic in your geographic area. The cool part is that you can click "Save As Stream" and now every time you log in to HootSuite, your geographic search is available immediately. http

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Use Twitter For Local Social Marketing - One Tip That Works For Local Social Media - Video

Lakeway Small Business Social Marketing – Video

14-03-2012 19:02

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Lakeway Small Business Social Marketing - Video

AZADI Fine Rugs Selects Zion & Zion as Agency of Record

TEMPE, AZ--(Marketwire -03/15/12)- AZADI Fine Rugs, one of the country's most trusted sources for high-quality rugs, has selected leading Phoenix advertising, public relations, social media, marketing and interactive firm Zion & Zion as its agency of record. Zion & Zion will work with the company on defining and building the AZADI luxury brand, including everything from web to advertising to public relations.

"We have enjoyed great success through the years with our simple word-of-mouth marketing because we believe in providing the ultimate in customer service," stated AZADI Owner David Neishabori. "We want to expand on that success by evolving our brand, and we believe that Zion & Zion is the firm to help us. We based our decision on the fact that Zion & Zion has a proven track record of business success both for itself and its clients, and has helped those clients to grow even through difficult economic times."

Zion & Zion CEO Aric Zion (@ariczion) commented, "AZADI is a name synonymous with quality and service across the country, and, in particular, in Arizona, Hawaii and Colorado where the company conducts business. We are excited to partner with a client that values relationships as much as we do. Our initial work will be focused on clarifying and strengthening AZADI's story and positioning and will then move on to revised branding and, collaterals, and then to AZADI's web presence and PR."

About Zion & ZionHeadquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm.

The work of the Zion & Zion team includes local as well as national and international brands, including: Discount Cab, Fascinations, Weider Global Nutrition, Houghton Mifflin Harcourt, Barro's Pizza, Sea World, The White Sox, Andersen Windows, Wrangler, Sotheby's International Realty, Whole Foods, Coca-Cola and McDonald's.

Zion & Zion is ranked among the top agencies in Arizona, having received the following accolades: 2011 Business Journal Book of Lists: #1 PR Firm; 2011 Arizona Foothills Magazine: #1 Ad Agency, #1 PR Firm, #1 Online Marketing Firm, and #1 Social Media Firm; 2012 Ranking Arizona: #2 Ad Agency; and 2011 Business Journal: #2 Best Place to Work. The Business Journal also ranks Zion & Zion in the Top 10 Interactive Marketing Firms.

Zion & Zion differentiates itself through superior creative and long executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at http://www.zionandzion.com, follow @ZIONandZION on Twitter and Like ZIONandZIONAgency on Facebook.

About AZADI Fine RugsAZADI Fine Rugs, headquartered in Scottsdale, Ariz. is one of the most trusted and respected resources in the design industry. Started by the Neishabori family in Persia more than two centuries ago, David brought the knowledge and tradition to United States when he founded the company. Specializing in antique rugs, transitional/Spanish, elegant/Tuscan and contemporary/modern rugs, AZADI is also known for its stellar "Seven-Star Service." AZADI has galleries in Scottsdale and Sedona, Ariz.; Telluride, Colo.; and consultants in Kona, Hawaii. http://www.azadifinerugs.com

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AZADI Fine Rugs Selects Zion & Zion as Agency of Record