Mediaboss Marketing

MIAMI (CBS4) – Social media is the new way companies are getting buzz on their products.

Businesses are bringing together social media users for impromptu parties as a marketing tactic.

The lesson is not just about makeup. It may be a MAC makeup master class, but the students may be the ones doing the teaching.

“I love communicating and sharing information. It is just a way to connect with other people,” said one party attendee.

About a dozen women came to Bloomingdales in Aventura to spread the word about MAC makeup through constant updates on their social media outlets.

“People think you have to dedicate a lot of time to tweeting, but when you are used to it, it becomes second nature after a while,” said one woman at the event.

At the head of this class is Social Media Expert Jewel Figueras who selected each of these powerful women.

“It has been said that most consumers would like a stamp of approval from a friend and someone they trust,” said Figueras to CBS4’s Jorge Estevez.

“We are sharing it with millions of people not just thousands. We are tweeting and we all have a large follow base,” said one woman.

All that influence is nothing to brush off during times where every sale counts.

“We really are able to reach so many different outlets it is efficient and instantaneous,” said Eileen Alkabes, who works in the marketing department at Bloomingdale’s.

So will it work? The ladies’ tweets were seen by 250,000 people before the event and after that number is expected to double.

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Social Media Meetings: The Next Best Thing In Marketing

22-02-2012 21:26 Calling everyone in the real estate industry! Come network, learn and have a great time at Siba Restaurant on March 7, 2012 at 3:00pm! RSVP's are required, please call 724.776.4100 to register! Listen to Insight Marketing Solutions Vice President Chris Maas teach you how to build an engaging and professional Facebook Page and the best tricks to find leads and clients!

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ENG Lending's Social Marketing 2.0 Conference - Video

Social Media Marketing Solution Delivers New Social Intelligence to Help Brands Grow, Engage, Learn from, and Monetize Fans

Santa Monica, CA (PRWEB) February 23, 2012

Fan Appz, a leading social media marketing platform, today announced the Fan Appz Social Database and its vision for leading the social media marketing industry. The company also announced several upgrades to its suite of publisher, promotion, and engagement apps. The Fan Appz Social Database delivers a new social intelligence that marketers can use to make actionable insights to acquire customers, increase ROI, and create more engaging, personal experiences with their fans via social websites, their websites and other media.

The Data Opportunity

As social media sites rapidly evolve, savvy marketers need more cost-effective ways to capture and maximize the value of social data to improve various marketing programs (e.g., email, website content, catalog, direct mail, sweepstakes, advertising, etc.). Unlike many other solutions, Fan Appz captures both aggregate and individual data that helps improve user experience and a brand’s overall marketing.    

“Today most marketers have a limited amount of data from their social media interactions,” said Jon Siegal, CEO of Fan Appz. “Acting on this limited information is like trying to solve a Rubik's cube by only looking at one panel. We provide rich, actionable data that empowers marketers to dramatically improve their marketing programs both on and off social media sites through a much deeper understanding of our partners’ fans’ interests and behaviors.”

A New Social Intelligence

Fan Appz is leading companies across four active phases of social media marketing: Grow, Engage, Learn, and Convert. Initially, a marketer’s primary focus is growing its fan base and overall social media activity. Next, marketers often focus on engaging their fans to create more personal, deeper relationships and to help the brand to be heard above the “noise” on social media sites. The majority of companies are in the growth and engagement phases. As companies prepare for and/or enter the learning phase, many marketers are missing a valuable ingredient: social intelligence.

Social intelligence is the capacity to leverage social media data about fans to help brands improve, accelerate, and optimize their marketing programs. In the learning phase, marketers begin to increase their “social IQ” by gathering qualitative and quantitative data to enable a deeper understanding of their fans. Finally, in the convert phase, marketers can turn this social intelligence into actions that improve their marketing programs. The key is capturing the right data at the right time.

Fan Appz Social Database

The Fan Appz Social Database allows brands to collect rich, actionable data about fans through their social interactions with marketers and their content. It empowers marketers with a new social intelligence and the ability to create more personal and valuable one-to-one interactions with their fans. The Social Database then harnesses fans’ evolving interests, habits and social engagement with brands to help improve a range of marketing programs (e.g., email, website content, catalog, direct mail, advertising, etc).

The Social Database integrates social intelligence across all marketing channels with a wide range of benefits such as: real-time qualified leads, improved engagement rates, higher conversion rates, and opportunities to personalize user experiences and increase lifetime customer value. Using this data can also grow TV viewership, improve ad response rates, and help increase profitability.

For example, a retailer could run a series of polls in which fans vote on their favorite new apparel. Using poll results, the retailer can integrate fan favorites into store signage, save these data points in its customer database, and tie each poll response to a unique customer record. The next round of its promotional marketing emails can dynamically personalize the email subject line and content to reflect an individual customer’s unique preferences. Highly customized content leads to greater email open and click-through rates, increased transactions, and a higher average order value. The newfound success of this email program is a direct result of social intelligence driven by valuable data.

Fan Appz also made several upgrades to its suite of social media marketing apps. Key upgrades include: 1) new publisher apps; 2) new customizable designs and ways to share across social media sites and email using its engagement apps; 3) a new sweepstakes engine and refer-a-friend feature for its promotion apps; 4) new data analytics capabilities for publisher, engagement, promotions, and white label apps; 5) and a single, more secure admin panel from which to manage several social media pages at once. For more information on Fan Appz’ complete suite of apps, visit http://fanappz.com.

About Fan Appz

Reaching more than 100 million social media users, Fan Appz technology is used by many of the world's largest sports, entertainment and retail companies and tens of thousands of businesses to maximize the lifetime value of their customers and fans. Fan Appz was founded in 2008 and is headquartered in Santa Monica, CA. For more information, please visit http://fanappz.com.

# # #

David Barad
Fan Appz
310-562-5676
Email Information

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Fan Appz Launches Social Database, Empowers Brands with Actionable Data to Enhance Online and Offline Marketing ...

22-02-2012 20:04 Social Marketing Companies blackboxsocialmedia.com Social Marketing Companies: What to Look For There are a slew of social marketing companies out there and sometimes it can be difficult for a small business to filter through the noise and find a firm that truly knows what they are doing. We wanted to give you some pointers on how to find social marketing companies that aren't just blowing smoke up your you know what. At the end of the day every company out there needs some sort of social media marketing campaign, and with so many sites to manage these days, its often your best bet to go with the pros. Social Marketing Companies | Why You Need One! Here are some really compelling reasons as to why social marketing companies are becoming more and more essential in today's business world: Social Networking Site Demographics: Research is one of the most valuable benefits of using a social media marketing site. Get You Found Online: When people think of social media, they think of Twitter and Facebook. Another 'cousin' of social media is online local search directories, or the Internet's version of the Yellow Pages. 92% of customers use online search directories to find business; can you afford not to be found? Choose the Best Form of Media: What will work best for your business? Blogs, articles, how to videos, photos, contests, etc...? Each business is different and good social marketing companies will show you which type of medium to use. Training and Implementation: Social ...

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Social Marketing Companies - Social Marketing Companies - Video

New York—BtoB is introducing Digital Edge Live, an all-day program of b2b marketing insight, research and case studies set for March 20 in San Francisco.

“Staying on top of the latest digital trends is not only a business imperative to keep brands relevant and vital in today's competitive marketplace, but also is essential for marketers' own professional development,” said Bob Felsenthal, BtoB publisher.

Digital Edge Live will include presentations on social marketing, mobile marketing and top trends for content marketing. Jeremiah Owyang, industry analyst and partner-customer strategy at Altimeter Group, will be the featured keynote speaker.

The program will include a CMO roundtable featuring top marketers from leading b2b companies discussing pressing issues that face marketers today, as well as a panels that provide mobile strategies for b2b companies (Jumpstart Your Mobile Marketing Efforts), offer advice on structuring your company around the new generation of knowledge-empowered customers (Building a Social Business) and recommend tips on developing successful content marketing strategies (Creating Content for a Digital World).

The agency side will be represented with Top 10 Digital Trends, a panel of senior executives from b2b agencies who will sound off on the future of digital marketing.

The program will also include BtoB's Social Media Marketing Awards luncheon, honoring the winners of BtoB's third annual Social Media Marketing Awards competition.

Panel presenters include Chris Boorman, senior VP-education and enablement and CMO, Informatica; Sharon Crost, global online marketing/social media manager, Hitachi Data Systems; Alex Flagg, manager-social media and digital content enablement, HP Enterprise Business; Jared Gruner, director-integrated strategy and planning, Ogilvy; Tom Haas, CMO, Siemens; Jeff Klainberg, director-mobile strategy, American Express OPEN; Adam Kleinberg, CEO, Traction; Michael Litchfield, VP-director of interactive, Doremus San Francisco; Petra Neiger, senior manager-social marketing, Cisco Systems; Laura Ramos, VP-industry marketing, Xerox Corp.; Dennis Reilly, senior VP-business director, Digitas; Janet Roberts, CMO, Syniverse Technologies; and Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

“Digital Edge Live is an opportunity for b2b marketers to hear successful digital marketing case studies and insights to help them take their own online digital marketing efforts to the next level and network with fellow senior-level marketing executives,” Felsenthal said.

For more information and to take advantage of early-bird registration pricing, visit BtoB's Digital Edge Live registration page.

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'BtoB' to host Digital Edge Live conference, featuring speaker Petra Neiger, senior manager-social media marketing at ...