Mediaboss Marketing

12-06-2012 13:23 Hands-on workshop unlocks insider secrets to social media success The latest techniques for producing engaging press releases for social media, were demonstrated by industry leaders to PR and Marketing pros in sunny Miami (PR NewsChannel) / June 12, 2012 / MIAMI GSMI hosted a social media workshop on the old school vs. new school method of creation and distribution of press releases. Unlike other social media seminars, GSMI's hands on workshop goes into the "how to" of digital press release success. Mike Henniger, international marketing director at Thompson Rivers University, commented that, "The workshop gave me direction on how to select press release targets and keywords for search engine relevancy for the social media platform." This year's 2012 Social Media Seminars brought together representatives from diverse industries from around the world to participate in the Social Media Hands-on Workshop. Participants in the popular "Press Releases for Social Media" session learned to craft a message which would reach and engage the intended audience and drive traffic. Based on this year's high-profile attendees, it is clear that in today's day and age, companies need to know how to use social media to engage their customers. If you are interested in connecting with consumers through social media marketing, don't miss the next Social Media Strategies Summit, August 21-22, 2012 in Denver. For more about GSMI visit: About the Press Releases for Social Media ...

Follow this link:
Social Media Strategies Conference hands-on workshop for PR, marketing pros - Video

Social media is a huge market that branches out across several different areas, and enterprise is among them. Thismoment is among the more prominent vendors that managed to capitalize on an organizations need to manage its presence across Facebook, Twitter and mobile, evidently getting the attention of VCs along the way.

Today the company announced it raised $22 million in a third funding round led by Trident Capital. Venture partner Eric Jeck was picked to join Thismoments board of directors, and is now serving alongside Mark Fernandes of Sierra Ventures and Tim Mayhew, the managing director of Fenway Partners.

We are excited to support Thismoments rapid growth in the emerging social content management space. Thismoment provides robust solutions that help enterprises market in a more engaging manner, utilizing rich media and user generated content, user profile data and insights from user behaviors.

The firms flagship solution is the Distributed Engagement Channel platform, which has seen a lot of growth based on some of the statistics provided by the company. Thismoments revenue tripled in 2010, and currently over a fifth of the Fortune 500 companies are using DEC to handle their social media interactions.

The funding will be used to strengthen operations in the U.S. and expand to Europe, Asia and Latin America. A sizable portion of the money will be going into development as well.

Thismoment has managed to establish itself in a very solid position within a market that is only becoming more valuable. SAP made a $4 billion push into this industry with the acquisition of Ariba, and rival oracle followed suite with two buyouts of its own. Something similar happened after the German BI firm bought SuccessFactors last year.

See more here:
Thismoment Raises $22M to Further Solidify Social Marketing Position

11-06-2012 07:14 Developing social network marketing campaigns is the trend for businesses these days. The goal is to help marketers successfully leverage 3rd party resources to run social marketing campaigns effectively and cheaply. This is the same case for many people, small businesses and large corporations who start out with social marketing campaigns. Social network marketing can drive sales for you regardless of your brand! The right online marketing campaigns can engage audiences to drive online interaction, sales, and predictable ROI. The result is developing online campaigns leveraging the popularity of social networks to engage audiences based on existing value and social structures to create real, lasting impact that results in increased sales.

More here:
Social Marketing Campaigns - Video

Just like the Twix chocolate bar advert states, Its All in the Mix when it comes to integrating email and social media. So, what can marketers do to create the right mix? How can the email and social media channels be successfully combined, like caramel and chocolate, to satisfy your audience? By Kara Trivunovic.

Its evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print media in favour of social media sites that provide easy access to information, advice and recommendations. While it is tempting to think of social media and email marketing as different channels that dont complement each otherand certainly dont have the potential to augment each other. Dont fall to the temptation. Email marketing and social media can work together, help to optimise each other, and drive additional revenue.

Ever since people began flocking to Facebook and Twitter, marketers have been trying to find ways to leverage social media channels to acquire new customers and convince existing ones to buy more. Giants in the retail space initially piloted the trend by offering exclusive coupons on Twitter and Facebook. Eventually this led to every major company having a Facebook page and Twitter feed, and email marketers began sharing links to their emails.

As consumers find it easier to plug into the life streams of others, they are spending more time interacting on a variety of levels from communicating their activities and commenting on those of others to sharing information that they deem helpful or entertaining. In essence, consumers are relying more on their networks to help determine whats worth their attention, and less on mainstream media.

This shift requires marketers to think differently about how they spread the word about their products and services. On the social web, consumers often tune out traditional third-party banner ads, instead focusing on the endless stream of personally relevant information being served up by their friends. Thats where the new discipline of social media marketing comes into play, which enables companies to identify their biggest influencers online and develop programs that entice them to share relevant information and promotions.

Making social media work with email marketing isnt automatic and its not easy. It requires careful planning and content management. Yesmany email service providers offer what they describe as social media integration and this works well for many people with smaller lists and smaller budgets. However, for the larger business with a bigger digital footprint, integration requires more effort plus a deeper and more detailed strategy. Want to know more about some proven ways to combine the power of email marketing with social media? Lets say youre a large company and you have a strong digital marketing platform that includes:

1,000,000 Facebook Likes

2,000 Twitter followers

4,000,000 email addresses

Read more:
The power of integration: Making email marketing work with social media marketing

DUBLIN--(BUSINESS WIRE)--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/2rc8hh/social_media_marke) has announced the addition of John Wiley and Sons Ltd's new book "Social Media Marketing: An Hour a Day, 2nd Edition" to their offering.

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google ; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

- Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns

- Highlights the latest you should know about Facebook, Twitter, and Google ; as well as mobile- and location-based services such as Foursquare and Gowalla

- Shows you how to track and measure results and integrate that information into your overall marketing plan

- Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Key Topics Covered:

Go here to read the rest:
Research and Markets: Social Media Marketing: An Hour a Day, 2nd Edition - Updated With 100 Pages of New Content, This ...