Mediaboss Marketing

SAN FRANCISCO, Feb. 15, 2012 /PRNewswire/ -- VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing, today announced the launch of the iOS mobile application for its Roost by VerticalResponse social media marketing platform.

Roost by VerticalResponse enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features, no matter where they are.

The app is free and available now at the Apple iTunes Store.

"Most small businesses aren't tied to a desk or computer 24 hours a day, but with social media, you need accessibility around the clock," said Janine Popick, VerticalResponse CEO. "With the Roost by VerticalResponse mobile app, small businesses can create and oversee their social media marketing campaigns whenever and wherever it's convenient for them.

"Whether it's a Realtor snapping and posting a photo of a new listing, a restaurant owner sending a status update of the day's specials, or a marketer checking campaign statistics while on the road, social media management just got a lot easier."

With the Roost by VerticalResponse mobile app, users can:

Post status updates or photos (taken with the phone's camera) to a Facebook Personal Profile, Facebook Business Page, Twitter account and/or LinkedIn account. The status update can be sent immediately, scheduled for a later date or added to an existing campaign. Categorize posts by attaching them to a campaign name, for easy tracking and management. Get a quick overview of all posts sent or scheduled via the "My Posts" page. Obtain more detailed analytics on individual posts, including the proprietary Roost Engagement Score as well as the number of impressions, likes, shares, comments and clicks.

Because the mobile app was designed to complement the full Roost by VerticalResponse social media marketing toolkit for small businesses, users need an account before they can access the mobile app. Set up a free account by going to https://www.roost.com/app.

For complete details on the new release as well as screen images, visit the VerticalResponse Product Blog.

ABOUT VERTICALRESPONSE
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit http://www.verticalresponse.com, and connect on Twitter at@VR4SmallBiz and Facebook at http://www.facebook.com/verticalresponse. Learn more about Roost's social media marketing tools for small business here and by following @Roost.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
JANINE POPICK
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=92010

The rest is here:
VerticalResponse Launches Mobile App for Social Media Marketing

SAN FRANCISCO and VANCOUVER, British Columbia, Feb. 15, 2012 (GLOBE NEWSWIRE) -- The Meltwater Group, one of the world's leading online media intelligence companies, and Strutta Media Inc., a leading developer of social marketing applications and analytics for the next generation of online promotions, today announced a strategic partnership. Through this venture, Meltwater will deliver a more robust social media marketing offering, helping companies to more effectively engage with their key stakeholders.

By partnering with Strutta, Meltwater continues its vigorous growth momentum established in 2011 with the acquisition of both JitterJam, a social CRM company, and IceRocket, a blog analytics tool, strengthening Meltwater's capabilities in social CRM and search engine marketing. More than ever, the company is now positioned to deliver a full suite of social media marketing solutions for its clients and extend its core capabilities beyond social and digital analytics.

Strutta is a leading platform for promotions on Facebook and the social web. Its products allow agencies and brands to easily create, design and manage interactive contests and sweepstakes. As a Facebook Preferred Developer, Strutta's offering enables companies to effectively promote and manage contests through social channels, allowing them to measure their promotion's engagement and social activity in real time. Based in Vancouver, British Columbia, the Canadian start-up has a roster of blue chip companies, including Adidas, Land Rover, Comcast, and Crate and Barrel.

"As more organizations move customer promotions and digital marketing to social channels, understanding the subsequent impact on your brand becomes an integral element of a successful marketing campaign," said Niklas de Besche, Executive Director, Meltwater Buzz. "This partnership represents an expanded focus for Meltwater, and by leveraging a category leader like Strutta, we're positioning ourselves as one of the most powerful and unique social media marketing companies out there."

In partnering with Meltwater, Strutta gains a channel partner that has a presence in 26 countries, with more than 900 sales and customer support staff, allowing the company to strengthen its position in North America and scale to other markets around the world. As a recognized leader in the social promotions space, Strutta's partnership with Meltwater provides access to an industry-leading suite of social media marketing tools.

"We've seen incredible demand for our solution in North America and our partnership with Meltwater will allow us to accelerate our growth worldwide," said Ben Pickering, CEO, Strutta. "Partnering with companies such as Meltwater is our gateway to a broader audience. They have a proven track record for delivering solutions to a diverse range of clients that can take advantage of our social marketing applications. By partnering with a leading company like Meltwater, we're validating our social solutions are best of breed."

Prior to this partnership, Meltwater acquired IceRocket, JitterJam and BuzzGain in the past 12 months. The company intends to acquire more businesses and technologies to help further expand its product suite.

About The Meltwater Group

The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies.? The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and search engine marketing. For more information, please visit http://www.meltwater.com.

The Meltwater Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10918

About Strutta

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. The Strutta platform has powered successful promotions for international brands and organizations including Crate and Barrel, AOL, and the United Nations Development Programme. Strutta's do-it-yourself tools have also allowed thousands of smaller businesses to build and run social media campaigns. Strutta is a privately held company headquartered in Vancouver, BC, and is a Facebook Preferred Developer Consultant. For more information please visit http://strutta.com/

See the rest here:
Meltwater Partners with Online Promotions Leader, Strutta to Enhance Social Media Marketing Offering

13-02-2012 12:23 Rare Conservation Fellow Heidy Valle is protecting Andean cloud forest, safeguarding her community's water supply and saving the endangered yellow-eared parrot. Through a unique two-year social marketing campaign designed to inspire community pride in natural resources Heidy has changed local attitudes and behaviors. She established a municipal water fund whereby downstream consumers provide training and equipment to upstream farmers in exchange for protecting the watershed. Heidy proves that one person can make a difference. Visit rareconservation.org to learn more about Heidy's Pride campaign and Rare's watershed protection program.

More:
Social Marketing for Watershed Protection in Colombia - Video

13-02-2012 12:46 2 minute version of the public service announcement (PSA) for the Pride campaign in Rio Largartos and Ria Celestun, Yucatan, Mexico. The campaign focused on reducing the threats of forest fires.

Read the original:
Rio Largartos Forest Fire PSA - social marketing in Mexico - Video

Basingstoke, UK (PRWEB UK) 14 February 2012

Social media is a relatively new form of marketing, however there are strong signs that it is becoming the new platform for marketing as sites such as Facebook, LinkedIn and Twitter dominate the social and business world.

LinkedIn have just reported their annual revenue at $860m which is great for such a new business. LinkedIn started in America in December 2002 (launched in May 2003) and has quickly become a world wide business used by professionals and business people to connect, share information, link up with like minded professionals, find jobs etc.

Twitter is another American social media site that is quite new, started more recently than LinkedIn (March 2006), they have a revenue of $140m and like LinkedIn are targeting the business market.

Facebook is also an American social media business that was started recently (in February 2004) but has a much higher revenue income at $3.71bn. Facebook is expected to float on the stock market later in 2012 expected to raise an additional $5bn. Facebook is different to Twitter and LinkedIn as they are (currently) focused on the social market rather than the business market (but things change).

"These are the three largest social media websites and the three to keep an eye on, it will be interesting to see how marketing trends react to the growth in the social media world," says Marcel Blackburn of Marketing Quotes. "Traditional forms of marketing are of course seeing the effects as advertisers switch to banner adverts or PPC adverts on social media sites," Marcel added.

Anne Richards (who works alongside Marcel) added, "The growth of social media sites in the last decade has changed the way that businesses and social connections work, texting is out and 'Tweeting/' is in. Despite the economic slow down, advertising spend is going up (according to the ASA) but as businesses look for cost savings, there may well be changes as we move further into 2012.'

It will be interesting to watch the social media world, will new social media websites spring up, or the existing ones merge who knows. One thing we do know is that the marketing world and indeed the society at large has been transformed by the introduction of the social media website.

About Marketing Quotes - A free website to help UK businesses to get free advice and quotes from local marketing agencies.

# # #

Read the original here:
Marketing Quotes Comments On The Upward Trend Of Businesses Using Social Media Websites.