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If social media is where its at (and it is) and mobile is where things are headed (and they are), then its the intersection of social and mobile where you -- and your marketing -- want to be. Thats the sweet spot. A study from Juniper Research shows the number of socially active users on mobile devices will rise from 650 million in 2011 to 1.3 billion in 2016.

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Make the most of your inbound marketing by learning where the social-mobile sweet spot is and using it to your advantage. Heres how:

1. Be socially correct. Align your mobile initiatives with social media best practices. Remember, social media is best when it creates a dialogue between your brand and the consumer and a discussion among your customers about your brand. Content for the social-mobile space should drive conversations. Keep it short and sweet on Twitter, fill it out a bit on Facebook and use low-res photos or short videos when engaging on social media platforms on mobile devices.

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2. Maximize mobility capabilities. Social mobile initiatives should be mindful of how mobile devices are used. Incorporate voice, SMS, cameras and location-based features whenever it makes sense to do so.

3. Be content-lite. Engage with content maximized for people on the go. People use their mobile devices to search for immediate needs -- pizza now, latte later -- and for snack-sized snippets of information that help them make decisions, often in-store with cash or credit card in hand. Your social media content should address those needs in encapsulated form.

4. Point the way. Make the connections to your social media presence obvious in your mobile tactics. Be sure the ability to tweet, follow, "like" or connect is not only prominent, but encouraged.

5. Think in layers. Social networking is about the engagement between consumers and your brand. Mobile is about the device itself, timeliness and location. Layer mobile device functionality and purpose over social medias strong suit of building long-term relationships. Create campaigns that include geography and immediacy and foster conversations about your brand, products and services.

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7 Things You Need to Do Now for Social Media and Mobile Marketing [SPONSORED]

Social media marketing such as Twitter and Facebook puts your brand and products in front of the masses and is the only way to reach many target market groups.

Austin, Texas (PRWEB) March 06, 2012

"These days startup businesses are more popular than ever as workers realize that jobs are not always reliable and that there are many benefits to being your own boss," Mr. Douglas says. "Social media like Facebook and Twitter is used by hundreds of millions of people to find websites, and people are doing searches from within Facebook all the time. It definitely is a way that the masses are finding things on the web these days, and social media is something that you just have to know about if you are going to start a startup business. So we've included two free bonus courses with all of our niche startup business courses, 'Twitter Tactics' is a course and also 'My Facebook Formula' is the other course. That is why we are providing blueprints for starting these businesses as well as complete training in all related areas necessary to start a startup, including the accounting, legal, marketing and other areas. In fact, all of the teachers of the courses have started these startups themselves and are teaching from their own experience. This saves a lot of time for anyone trying to start their own business."

Mr. Douglas says that most of these startup businesses have benefits that are probably influencing people's decisions and attracting people to start their own startup businesses, including:

100% recession proof

For more information, visit the Shoestring Publishing website.

About Shoestring Publishing

ShoestringStartups.com is the premier online publisher of "extra income opportunities" that anyone can use to earn additional income. Unlike 99% of the so-called "opportunities" that promise to make millions overnight, the Shoestring Publishing mission is to show legitimate methods to earn a little extra income in a short period of time.

Shoestring Publishing brings the very best in business startup courses to the public. They don't promise to make their students millionaires, but they do promise to show real strategies for earning extra cash that don't involve any special skills or a massive learning curve. All students need is an internet connection, an open mind and a willingness to learn.

Justin Douglas Shoestring Publishing 512-410-0161 Email Information

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Starting A Startup These Days Requires Social Media Marketing Says New Report From Shoestring Publishing

NEW YORK, NY--(Marketwire -03/07/12)- Syncapse Corp., a leading enterprise-grade social marketing solutions provider for the world's top brands, today expanded its SaaS-based Syncapse Platform with a specialized social media management solution for global organizations and their individual franchisees, dealers or agents. This solution is designed to ensure corporate brand integrity while allowing individual business owners to achieve business goals using social media.

Central to this expansion is the content repository. Corporate head offices develop social content -- such as Facebook posts, images, videos and tab content -- for distribution to franchisees, dealers, agents, distributors or brokers. Once the content has received the necessary approvals to ensure corporate compliance, the content is placed into the repository where franchisees can search for appropriate content, customize that content, and upload it to their individual Facebook pages.

"Brand messages in social channels are inconsistent," wrote Jonathan Browne, senior analyst at Forrester Research, Inc. in a report titled How Does Social Media Contribute To Customer Experience? Let Us Count The Ways (January 10, 2012). "When one silo in an organization manages a Twitter feed and another establishes a YouTube channel, the content and tone of the initiatives can be out of sync with each other. Consumers who interact with these touchpoints don't have a consistent experience, compared with the brand promise."

The expansion also provides an unmatched opportunity for individual business owners to naturally grow their business by creating a personalized social presence that includes:

"Individual franchisees, dealers, or agents, often times struggle to succeed in social media marketing due to lack of education, resources and confidence," said Michael Scissons, President and CEO of Syncapse. "These updates to the Syncapse Platform will ultimately improve performance across the entire organization by giving individual business owners the resources they need to successfully build their businesses using social media marketing. Now, these folks can drive social into their broader strategies and more quickly build their businesses through personal relationships, community and referrals."

The robust measurement and analytics tools included in this expansion enable corporate head offices to view overall performance on social media channels, allowing them to quickly identify top performers and company averages as well as detailed metrics for individual dealers, including total audience engagement, engagement rate and earned media value.

Recently, Syncapse was the only social media management system to achieve a strong capability ranking in four out of five social media management system use cases, according to an Altimeter Group report -- authored by Jeremiah Owyang.

About Syncapse Corp.Founded in 2007, Syncapse Corp. is a global leader in enterprise social marketing solutions for the world's leading brands. The Syncapse Platform is a secure, SaaS-based technology infrastructure tailored for large global brands and enterprises. The Syncapse Platform gives brands the ability to manage communication, measure engagement and analyze owned social media across multiple markets, stakeholders and channels, with a single turnkey solution. Syncapse has a team of passionate social media professionals, key partnerships with companies like Facebook, Twitter and Google, and global reach to help those companies that need to better harness their social media and marketing programs. To learn more, visit http://www.syncapse.com.

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Syncapse Expands Enterprise Social Marketing Platform to Serve Needs of Global Corporations With Franchise, Dealer and ...

PALO ALTO, Calif.--(BUSINESS WIRE)--

Fanplayr Inc., today announced the launch of Fanplayr Social Coupon & Offers, a new social coupon and offers marketing platform built to better reach, influence and monetize the social consumer across email, web, mobile and social marketing.

According to Simon Yencken, Fanplayrs CEO and Founder, Fanplayr is the first to solve todays number one marketing problem faced by SMBs, major brands and Internet retailers: How to reach, influence and monetize the new social consumer. Just this month Nike, P&G and Ogilvy & Mather each announced major realignments to their marketing and advertising strategies capitalizing on converging consumer trends across coupons, social media, gaming, mobile and interactive market spaces, which is exactly where Fanplayr sits.

Now, Fanplayr is first to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers marketing industry that is led by Groupon, Living Social and Coupons.com. Fanplayr makes it easy for SMBs, brands and Internet retailers to extend Facebooks social fabric and game mechanics across these other important marketing platforms:

Email Newsletters

Web Pages and Microsites

Ecommerce Product Pages

Mobile Pages

Facebook Pages

Digital Ads

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Fanplayr Launches New Social Coupon & Offers Marketing Platform for SMB Market, Major Brands and Internet Retail Sales

According to the report businesses who engage in social marketing efforts in addition to using the VerticalResponse email platform say open rates 28% higher than brands who don't use email and social in tandem.

Those using a combined email-social approach most, by industry, are Non-Profits, Real Estate, Marketing/Advertising, Internet and Health/Wellness companies.

"This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority of our customer base," said Janine Popick, VerticalResponse CEO. "The numbers clearly show that those who broadcast content across multiple online touch points are getting a lot more engagement than those who don't."

By the way, the email-social combination does have different effects for different business categories. Music brands, for example, have a 32% open rate when using an email/social approach. Other industries doing email/social well include Consumer Electronics (31.7% open rates), Financial Services (22.6% open rates) and Motion Pictures/Film (21.9% open rates).

As for where social marketing focus should go, Facebook and Twitter are the heaviest hitters. According to eMarketer Facebook's growth began slowing in 2011 - not surprising based on the number of users through 2010 - while Twitter's usage has increased by nearly 32% in the last year.

Researchers analyzed a sampling of more than 3,000 users from Roost by VerticalResponse and their email marketing service.

Tags: advertising tips, email marketing, eMarketer, marketing strategy, social marketing, VerticalResponse

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VerticalResponse: Email, social combo ups open rates