Mediaboss Marketing

AUSTIN, TX--(Marketwire -03/09/12)- Yammer, Inc., the leading provider of enterprise social networks, today announced participation in three panels at The South by Southwest (SXSW) Interactive Conference and Festival, to be held March 9-13 in Austin, Texas. Yammer representatives will address topics including maximizing social ROI, improving user experience and cultivating a successful startup culture. In addition, Yammer will be sponsoring two parties open to all attendees at the event.

Panel OverviewsWho: Dee Anna McPherson, VP of Marketing, Yammer What: "The Making of the Modern Office," a session focusing on what makes startups great places to work and how to create successful and fun work environments. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Courtyard Marriott - Brazos

Who: Maria Ogneva, Head of Community, Yammer What: "How Not to Piss People Off," a session on social marketing best practices to maximize returns on social initiatives. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: InterContinental Stephen F. Austin - Capital Ballroom B

Who: Cindy Alvarez, Head of User Experience, Yammer What: "The UX-Driven Startup: Lessons from the Trenches," a session focusing on practical tools to enhance the user experience. When: Sun., March 11 from 11 a.m. - 12 p.m. Where: Hilton Austin Downtown - Salon A

Yammer-Sponsored Party What: Refuel - day party in conjunction with SocialVibe and theMIX Agency When: Sun., March 11 from 11 a.m. to 4 p.m. Where: The Hangar - 318 Colorado Street RSVP: http://refuelaustin.eventbrite.com/

About Yammer, Inc.Yammer (www.yammer.com) is the leading provider of enterprise social networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our blog to see how our customers are benefiting from Yammer.

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Media Alert: Yammer to Discuss Startup Culture, Social Marketing ROI and the Importance of User Experience at SXSW ...

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--

New Business Strategies, a strategic marketing consultancy, announces the six laws companies should embrace to drive ROI from their social business strategies.

Recent polls found that over fifty percent of B2B companies are seeing their sales cycles lengthen or change. To accelerate sales cycles, B2B vendors must embrace social business models that include new ways to engage with and enable prospects. The biggest challenge companies face is understanding what it means to be a social business. Most executives believe it is either a marketing tactic or an additional channel through which to serve customers.

Companies that transform into social businesses uniquely align outward to their prospects and customers self-directed processes and expectations, says Christine Crandell, president New Business Strategies. The business case is an easy one shorter sales cycles, increased pipeline velocity, and lower cost of sales.

Companies can align to their customers new social-based processes by following the Six Laws of Social Business:

Social business is more than just adopting social media and collaboration tools. Aligning the company to meet buyer expectations is the key to growth, shares Susan Lucas-Conwell, chief executive officer of Great Places To Work Institute (www.greatplacestowork.com). New Business Strategies Seller Compass Framework is a unique methodology to guide us through the social business transformation and more effectively enable, engage and establish, enduring relationships with our customers.

To access New Business Strategies social business assessment tool, please go to http://tinyurl.com/6mdu82r

ABOUT NEW BUSINESS STRATEGIES

New Business Strategies (NBS Consulting Group, Inc.) is an international marketing strategy consulting firm focused on accelerating revenue for mid-size and large companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.newbizs.com

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New Business Strategies™ Reveals Six Laws of Social Business

This post is brought to you by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including marketing automation tools. For more information on sponsored posts, read here.

If social media is where its at (and it is) and mobile is where things are headed (and they are), then its the intersection of social and mobile where you -- and your marketing -- want to be. Thats the sweet spot. A study from Juniper Research shows the number of socially active users on mobile devices will rise from 650 million in 2011 to 1.3 billion in 2016.

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Make the most of your inbound marketing by learning where the social-mobile sweet spot is and using it to your advantage. Heres how:

1. Be socially correct. Align your mobile initiatives with social media best practices. Remember, social media is best when it creates a dialogue between your brand and the consumer and a discussion among your customers about your brand. Content for the social-mobile space should drive conversations. Keep it short and sweet on Twitter, fill it out a bit on Facebook and use low-res photos or short videos when engaging on social media platforms on mobile devices.

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2. Maximize mobility capabilities. Social mobile initiatives should be mindful of how mobile devices are used. Incorporate voice, SMS, cameras and location-based features whenever it makes sense to do so.

3. Be content-lite. Engage with content maximized for people on the go. People use their mobile devices to search for immediate needs -- pizza now, latte later -- and for snack-sized snippets of information that help them make decisions, often in-store with cash or credit card in hand. Your social media content should address those needs in encapsulated form.

4. Point the way. Make the connections to your social media presence obvious in your mobile tactics. Be sure the ability to tweet, follow, "like" or connect is not only prominent, but encouraged.

5. Think in layers. Social networking is about the engagement between consumers and your brand. Mobile is about the device itself, timeliness and location. Layer mobile device functionality and purpose over social medias strong suit of building long-term relationships. Create campaigns that include geography and immediacy and foster conversations about your brand, products and services.

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7 Things You Need to Do Now for Social Media and Mobile Marketing [SPONSORED]

Social media marketing such as Twitter and Facebook puts your brand and products in front of the masses and is the only way to reach many target market groups.

Austin, Texas (PRWEB) March 06, 2012

"These days startup businesses are more popular than ever as workers realize that jobs are not always reliable and that there are many benefits to being your own boss," Mr. Douglas says. "Social media like Facebook and Twitter is used by hundreds of millions of people to find websites, and people are doing searches from within Facebook all the time. It definitely is a way that the masses are finding things on the web these days, and social media is something that you just have to know about if you are going to start a startup business. So we've included two free bonus courses with all of our niche startup business courses, 'Twitter Tactics' is a course and also 'My Facebook Formula' is the other course. That is why we are providing blueprints for starting these businesses as well as complete training in all related areas necessary to start a startup, including the accounting, legal, marketing and other areas. In fact, all of the teachers of the courses have started these startups themselves and are teaching from their own experience. This saves a lot of time for anyone trying to start their own business."

Mr. Douglas says that most of these startup businesses have benefits that are probably influencing people's decisions and attracting people to start their own startup businesses, including:

100% recession proof

For more information, visit the Shoestring Publishing website.

About Shoestring Publishing

ShoestringStartups.com is the premier online publisher of "extra income opportunities" that anyone can use to earn additional income. Unlike 99% of the so-called "opportunities" that promise to make millions overnight, the Shoestring Publishing mission is to show legitimate methods to earn a little extra income in a short period of time.

Shoestring Publishing brings the very best in business startup courses to the public. They don't promise to make their students millionaires, but they do promise to show real strategies for earning extra cash that don't involve any special skills or a massive learning curve. All students need is an internet connection, an open mind and a willingness to learn.

Justin Douglas Shoestring Publishing 512-410-0161 Email Information

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Starting A Startup These Days Requires Social Media Marketing Says New Report From Shoestring Publishing

NEW YORK, NY--(Marketwire -03/07/12)- Syncapse Corp., a leading enterprise-grade social marketing solutions provider for the world's top brands, today expanded its SaaS-based Syncapse Platform with a specialized social media management solution for global organizations and their individual franchisees, dealers or agents. This solution is designed to ensure corporate brand integrity while allowing individual business owners to achieve business goals using social media.

Central to this expansion is the content repository. Corporate head offices develop social content -- such as Facebook posts, images, videos and tab content -- for distribution to franchisees, dealers, agents, distributors or brokers. Once the content has received the necessary approvals to ensure corporate compliance, the content is placed into the repository where franchisees can search for appropriate content, customize that content, and upload it to their individual Facebook pages.

"Brand messages in social channels are inconsistent," wrote Jonathan Browne, senior analyst at Forrester Research, Inc. in a report titled How Does Social Media Contribute To Customer Experience? Let Us Count The Ways (January 10, 2012). "When one silo in an organization manages a Twitter feed and another establishes a YouTube channel, the content and tone of the initiatives can be out of sync with each other. Consumers who interact with these touchpoints don't have a consistent experience, compared with the brand promise."

The expansion also provides an unmatched opportunity for individual business owners to naturally grow their business by creating a personalized social presence that includes:

"Individual franchisees, dealers, or agents, often times struggle to succeed in social media marketing due to lack of education, resources and confidence," said Michael Scissons, President and CEO of Syncapse. "These updates to the Syncapse Platform will ultimately improve performance across the entire organization by giving individual business owners the resources they need to successfully build their businesses using social media marketing. Now, these folks can drive social into their broader strategies and more quickly build their businesses through personal relationships, community and referrals."

The robust measurement and analytics tools included in this expansion enable corporate head offices to view overall performance on social media channels, allowing them to quickly identify top performers and company averages as well as detailed metrics for individual dealers, including total audience engagement, engagement rate and earned media value.

Recently, Syncapse was the only social media management system to achieve a strong capability ranking in four out of five social media management system use cases, according to an Altimeter Group report -- authored by Jeremiah Owyang.

About Syncapse Corp.Founded in 2007, Syncapse Corp. is a global leader in enterprise social marketing solutions for the world's leading brands. The Syncapse Platform is a secure, SaaS-based technology infrastructure tailored for large global brands and enterprises. The Syncapse Platform gives brands the ability to manage communication, measure engagement and analyze owned social media across multiple markets, stakeholders and channels, with a single turnkey solution. Syncapse has a team of passionate social media professionals, key partnerships with companies like Facebook, Twitter and Google, and global reach to help those companies that need to better harness their social media and marketing programs. To learn more, visit http://www.syncapse.com.

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Syncapse Expands Enterprise Social Marketing Platform to Serve Needs of Global Corporations With Franchise, Dealer and ...