Mediaboss Marketing

Thursday, March 29, 2012

UNILAB Ideas Positive, the only social marketing congress and competition for college students in the country today, is expanding this year from Metro Manila to the entire Philippines, tapping students from the Mindanao region to join and become part of this campaign.

The nationwide expansion is a result of the encouraging response from universities and college students to the program, which was first launched in 2010 to serve as venue for Filipino youth to improve the health and wellness of their communities with their social marketing ideas.

Have something to report? Tell us in text, photos or videos.

The increasing number of positive ideas we receive every year and the passion the youth have shown in helping their communities have inspired us to open the venue to more youth in the Philippines, said Unilab Ideas Positive program lead Barry Barrientos.

By partnering with more youth on this cause, we believe that well also be able to help more communities become healthier and more productive, Barrientos said.

Fifteen communities all over the country will benefit from this expansion through the social marketing programs by 15 youth teams that will all receive P100,000 seed money for the implementation of their ideas.

The groups will also be flown in to Manila, with free hotel accommodation, meals and transportation, to attend a three-day boot camp, where they can learn social marketing approaches from a pool of experts through workshops and case studies.

Last year, the participants were trained by reputable leaders and experts which included social marketing guru Dr. Ned Roberto, CNN 2009 Hero of the Year Efren Peaflorida and RockEd Founder Gang Badoy, among others.

One of the participants to the boot camp, Jhanette Co of the University of the Philippines (UP) Diliman, thanked the program for giving young people like her the opportunity to be heard and make a difference.

Read more:
Mindanao youth urged to join Unilab Ideas Positive

28-03-2012 12:55 Jeffrey Adelson-Yan of Levelwing (www.levelwing.com) and Robin Francis of AutoDesk discuss how teams within a company or agency focusing on distinct and often siloed disciplines can converge aspects of organic search (SEO) and social media marketing to become complimentary partners.

Read more from the original source:
Organic Search

27-03-2012 17:21 By Charlie Treadwell March 22nd is World Water Day, and water focused nonprofits around the world will bring to your attention that nearly one billion people on our planet still live without access to life's most basic need: clean, safe drinking water. These organizations need to capture your attention, access your network, and earn your dollars. Cisco supports many nonprofits with the shared mission of clean water (learn more here), but one specific organization caught my eye today, charity: water. charity: water has been transforming the world of nonprofit marketing through their dedicated focus to digital and social media marketing. Whether that's through MyCharityWater.org where you create a profile, start and manage a fundraising campaign and activate your network through Facebook, Twitter, and email. Or through WaterForward.org where individuals activate their social networks by paying it forward. WaterForward takes the individual's control and puts it in the hands of their friends and their network, incentivizing the social sharing many marketers dream of. Watch this video to learn more about WaterForward, and check out Cisco CTO, Padmasree Warrior's book. As you can see by these two examples, charity: water's unique strategies focus on the activating individuals and asking them to engage their network, because they know, like many marketers do, that the whole of a person's network is greater than the sum of it's parts. More digital and social marketers should take ...

Go here to read the rest:
Social Marketing Strategies from Nonprofit Charity: Water - Video

Unleash the Power of Social Media Marketing: Explosive Proven Strategies to Boost Your Social Media Marketing Campaign by Joe Praveen Sequeira is the definitive guide to taking the social media marketing bull by the horns and driving your business to success with a dynamic, multi-faceted strategy.

With everyone from multinational brands to teenagers with lots of free time blogging and posting on Facebook, Twitter and LinkedIn, it can seem deceptively easy to use social media to your advantage. But, simply having a presence on the big interactive websites does nothing to ensure success. Business owners and marketing professionals who are serious about getting paying customers need the sort of detailed, solid advice that Joe Praveen Sequeira dishes up in Unleash the Power of Social Media Marketing.

Unleash the Power of Social Media Marketing provides tactics that will expose you to explosive, top tier strategies employed by the pros and transform your social media campaign into a systematic money engine! You will find some of the most powerful social marketing advice inside these pages that will help you catapult your business ahead of your competition.

Read the original post:
How to Unleash the Power of Social Media Marketing

NEW YORK, NY--(Marketwire -03/29/12)- Syncapse Corp., the leading enterprise-grade social marketing solutions provider for the world's top marketers, today introduced SocialSYNC, a powerful data solution that enables big data management and moves brands forward into the world of social customer relationship management (CRM).

"Research in Motion is using Syncapse SocialSYNC technology to aggregate data across all our social channels to understand the impact of marketing efforts in the social space," said Phil Barrett, senior director digital marketing at Research in Motion. "We are utilizing these tools to understand the relative performance of global and regional activities, establish benchmarks, as well as start to understand the impact of our marketing efforts at the individual customer level."

SocialSYNC provides a powerful framework that pulls brands' unstructured social marketing data and content from third-party platforms and social media sites, and stores it in one managed, hosted and secure datacenter. This addition to the Syncapse Platform is designed to eliminate the data fragmentation that currently exists for brands as they ingest massive amounts of big data and content driven by disparate social applications. SocialSYNC allows global brands to compare campaign results from multiple channels side-by-side, and more accurately and effectively build a social data strategy linked to internal and external IT systems.

"Syncapse gives marketers a broad understanding of the social landscape," said Patricia Gottesman, CEO at Crimson Hexagon. "Crimson Hexagon's patented technology enhances that understanding using a library of global social media data from Twitter, Facebook and more to clarify the relationship between owned and earned social media."

SocialSYNC Becomes The Next Weapon For CMOs To Scale Technology Solutions Across The Enterprise

The world's largest corporations have many different brands that work with multiple technologies, social media sites, agencies and vendors to manage and maintain all of their social media accounts. This makes it extremely difficult for chief marketing officers to achieve marketing optimization and insights from a single global data center. The problem is further complicated by rapid change in the industry, new tools that manage different marketing functions, and new social media sites emerging in real-time. Each of the brands related services and agencies share data with them in a silo, making it virtually impossible for them to see the larger picture.

The SocialSYNC engines pull marketing and customer data from across the social marketing landscape -- including social media sites, paid and owned media analytics from third party vendors, web analytics, survey data and more. The engine standardizes and normalizes the data, which allows brands to more effectively compare campaigns across channels. The process, driven by Syncapse Global Services, opens the door for marketers to create powerful measurement visualizations, integrate social data across the enterprise and bridge social and traditional CRM into a powerful databank of customer preferences.

"The abundance of social media data available for brands creates a huge opportunity for them," said Michael Scissons, founder and CEO of Syncapse. "However, we're finding that our customers are inundated with it, and what's worse is that they were analyzing each data segment in separate silos. With SocialSYNC brand marketers are now able to visually analyze all of their social media data to compare campaigns and extract valuable metrics and insights that will drive the success of future campaigns. This new data management store technology will transform social media marketing for our customers."

Additional Key Features of SocialSYNC:

About Syncapse Corp.Founded in 2007, Syncapse is the global leader in enterprise social marketing solutions for the world's leading marketers. A SaaS-based solution, the Syncapse Platform provides the global social marketing infrastructure, data management, and measurement products that are transforming how companies build, manage, measure and analyze customer relationships. Backed by a powerful global services team and key partnerships with companies like Facebook, Twitter and Google, Syncapse helps marketers better harness their social media and marketing programs. For more information, please visit, http://www.syncapse.com.

See original here:
Syncapse Launches SocialSYNC(TM) to Power Consumer Social CRM and Big Data Management for Global Brands