Mediaboss Marketing

Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And lets say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would you likely choose? By and large, most people go with their friends their social circle. If members of their social group likes something, theyre more likely to share those feelings. And thats exactly what social context is, and thats exactly why its so important to use this type of context when you advertise on Facebook.

Some cynical people may view the Internet as the absolute worst humanity has to offer. But anyone who has studied the behavior of humans and our evolution knows that its a logical step in our social structure. Were no longer confined to the tribes in which we were born. We can now branch out for social acceptance. The savvy businessperson realizes this and uses social context tap into the most important niche in the history of mankind: A persons friends.

It may sound a bit confusing at first unless youre privy to social context, but when you reach beyond a potential customer and reach out to that inner circle of friends, family and, for the purposes of social media, even moderate acquaintances, youre building a level of trust thats usually not granted to any type of advertiser save those family-trusted huge brand names.

In a social context, whatever youre promoting is viewed as something acceptable. Often times, if enough people have liked it before the next person sees it, the content of the ad isnt even focused on; its the like button thats focused on. If it has 42 thumbs up and only a few thumbs down, its an instant click. That person just has to see whats so special about the ad!

It all plays in to word-of-mouth in a way. That thumbs up signals to other people that the material is worthy of viewing. Thus its not only viewed, its often also liked. What were talking about here is a chain reaction with an ad that plays to social context. The more people who like the ad, the more likes it will get going forward. Its extremely rare for something to start out liked and then suddenly trend downward. Ads arent on Facebook for a long enough duration to have the tides turn completely.

As for hard data, that has also been compiled on the matter. When people receive an ad that their friend has spoke highly of, that ad has a success rate of 92%. Imagine, if you will, that youre sitting at your computer one day and get a message: Hey, man. You gotta check this out! Your obvious play is to check it out. And since your friend liked it initially, you are programmed to share that response or at least youre inclined to lean that way.

So the next time you start developing ads, you need to think about social context and how you can reach out beyond a user and to an actual group to start the ball rolling.

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Why You Need to Use Social Context when Marketing

LAS VEGAS, May 30, 2012 /PRNewswire/ --The Psychic Friends Network (PFNI), a marketing and entertainment company providing live on-demand psychic advice announced today that it has entered into a development agreement with New Media Plus (NMP) to equip PFNI with the latest cutting-edge website development and social media platforms.

Working with NMP, PFNI will become the first and only psychic service offering customers a full range of telephonic, online and mobile services. These services will include a complete telephone platform (including dial in, and click to call), a fully billable chat platform (including audio, video and text chat), an interactive SMS text-messaging program, and state of the art mobile applications.

In another first for a psychic service, PFN will also begin providing each of its psychics with their own PFN-branded website and Facebook pages, providing instant and direct access to PFN psychics.

PFNI Chief Executive Officer, Marc Lasky said "The relationship between NMP and PFNI is a winning combination, and we are excited about partnering with a company that brings such exceptional web expertise to the table. For the first time ever in the psychic services field, customers will be able to utilize any of the very latest internet technologies in order to get their psychic guidance anytime, anywhere."

NMP Chairman and Chief Executive Officer, Brett H. Pojunis said, "We are very excited to work with such an iconic brand as PFNI. We spent a lot of time working with PFNI to fully understand their business model and are developing their platform to achieve maximum success through social media. The custom platform combined with the strong brand recognition of PFNI will lead to the immediate success and market acceptance of the re-launch of their brand!"

About New Media Plus, Inc.

NewMediaPlus provides cost-effective, real-time solutions for social media, Web development, graphic design and online advertising. NewMediaPlus delivers the highest level of customer service through 1-on-1 interaction over the phone, online or in person to help businesses develop and maintain their Internet presence. New Media Plus has been working with public companies since 1999. To learn more about our services, visit http://www.NewMediaPlus.Com, and to view our social media marketing blog, visit http://www.NewMediaPlus.Net.

About Psychic Friends Network, Inc.

Psychic Friends Network, Inc. ("PFN") is a marketing and entertainment company that provides on-demand psychic advice as well as tarot readings and weekly and daily horoscopes. PFN connects professional live psychics with customers via telephone (mobile and landline) and through their newly developed state-of-the-art online platform enabling interaction with video chat, voice or text chat.

PFN pioneered the psychic industry throughout the 1990's with memorable television/radio marketing and infomercials generating over $1 Billion in revenues. Since then the psychic market has grown immensely to an estimated $2 Billion a year. The same management team who built the iconic "Psychic Friends" brand is working together again; this time with the clear advantage of the internet, social media, and easier methods for billing and better communication technology.

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Psychic Friends Network Announces Agreement with Leading Website Development and Social Media Marketing Firm

BELTSVILLE, Md., May 30, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Vocus (NASDAQ:VOCS - News), a leading provider of cloud marketing software, today announced a free trial offer for one of its new products, Vocus Social Marketing. Vocus Social Marketing is the social media marketing module of the premium Vocus Marketing Suite. As a stand-alone product, Vocus Social Marketing will be free for trial for 30 days with the option of a monthly subscription of $49 thereafter.

Vocus Social Marketing is unique recommendation engine that collects and analyzes thousands of data points from news, blogs and social media content in order to make specific, and relevant, recommendations. These recommendations provide direction to busy business owners or marketers such as who to follow or engage, and what content to post and where.

"Vocus Social Marketing solves two critical challenges: first how to get started amid an overwhelming amount of tools and content sources; and second, to ensure their efforts are integrated into a strategic and measurable marketing program," says Vocus Senior Vice President of Products You Mon Tsang. "Vocus Social Marketing provides businesses with the medium for building meaningful relationships online in just a few minutes a day."

The 30-day free trial of Vocus Social Marketing offers users the chance to register and get started in under a minute. Users will gain immediate access to the recommendation engine and begin monitoring and engaging future customers online. The free trial will not include integrated HARO queries, PRWeb releases or North Social Facebook apps that are available in the Vocus Marketing Suite.

"Several studies show that 70% of SMB marketing budgets will be focused on digital strategies in the next three years," added Tsang. "We're moving to meet the demands of the market by designing a product that's the easiest and most effective to use."

For more information or to register for a free trial please visit: http://www.vocus.com/content/trials/social-media/index.asp

About Vocus Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

The Vocus, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12668

Forward-Looking Statement This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

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Vocus Offers Free Social Marketing Trial

ROCHESTER, Minn., May 30, 2012 /PRNewswire/ --EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2012 Social-Media Marketing Survey, sponsored by Lynch Exhibits Inc. Following a 2010 benchmark survey, new data shows that the percentage of marketers using social media in their exhibition programs increased by nearly 90 percent.

Eight out of ten marketers say their companies are currently using social media for a variety of purposes, including exhibit marketing (58 percent), event marketing (36 percent), and other general marketing purposes (67 percent).

Those tapping into the marketing potential of social-media applications claim increased brand awareness, enriched relationships with clients and prospects, increased booth traffic and event attendance, additional press coverage, and increased sales as direct results of their campaigns. Yet fewer marketers are proactively setting measurable objectives to track the success or failure of their online efforts.

"It's clear that the use of social media as a marketing tool has exploded over the past two years," commented Travis Stanton, editor of EXHIBITOR magazine. "And while there are still challenges, including lack of time and resources, most respondents agree that social media is a powerful tool for face-to-face marketers."

Comprehensive results of the 2012 Social-Media Marketing Survey will be published in the June issue of EXHIBITOR magazine.

About EXHIBITOR Media Group The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's Learning Events include: EXHIBITOR2011, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak, accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. EXHIBITOR Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated certification program for trade show and event marketers. EXHIBITOR'S web site, http://www.ExhibitorOnline.com, is the trade show/event community's most comprehensive online resource. Follow on Facebook, Twitter, and LinkedIn.

EXHIBITOR is a registered trademark, and EXHIBITORFastTrak and EXHIBITOR eTrak are trademarks of Exhibitor Publications, Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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EXHIBITOR Research: Social Media Marketing for Exhibit Programs Increases by Nearly 90%

PHOENIX, AZ--(Marketwire -05/29/12)- Social marketing has been under fire ever since General Motors announced its decision to pull all of its paid advertisements from Facebook. Ever since, commentators have busily conjectured that the golden age of social marketing is over, often reinforcing their point with studies that show paid social media ads to be ineffective. While paid ads may not always be the best marketing tool for every business, however, small businesses can still benefit greatly from social marketing -- and a company called UWCCorp can show them how.

UWCCorp has itself come under fire, with baseless allegations of a "UWCCorp scam" hounding it and blighting its online reputation in recent months. The company has largely disproved the UWCCorp scam rumors, though, simply through continuing to offer superior services and making its clients happy. Indeed, despite the rumors of a UWCCorp scam, the company continues to grow and to appeal to small business owners across the country, a sign of its enduring usefulness and efficacy.

The services UWCCorp offers to small businesses are, indeed, useful and effective. The company is, at heart, an educational firm, offering Web-based tutorials meant to help small business owners master the necessary tips and techniques used in social marketing. The company is zealous for helping small business owners use Twitter, Facebook, and Google+ to enhance their brand visibility, draw in new customers, and expand their profits.

The company is also passionate for helping disprove the rumors that social marketing is dead. Indeed, the company pledges to help small business owners discover social marketing techniques that will serve their particular business needs.

In addition to its social marketing courses, the company also provides a list of online tutorials focusing on other areas of online commerce. These tutorials include blogging, e-mail marketing, and even the basic tenets of Web design and HTML. All of these classes can be taken online, at the pace of the small business owner.

UWCCorp is also passionate about making its tutorial services accessible to beginners. In fact, the company has long said that even novices, with no previous marketing experience, can derive immense benefit from these tutorials. Despite ill-founded rumors of a UWCCorp scam, the company continues to thrive and to unveil new tutorial services on a regular basis, all of them aimed at helping small business owners improve their bottom line.

ABOUT:

UWCCorp is an Internet-based educational program that offers a series of learning sessions, all tailored to the needs of online entrepreneurs. These sessions promote skills that will assist these entrepreneurs in building and promoting their websites, and ultimately enhancing the visibility of their brands. The courses that UWCCorp offers cover a variety of topics, ranging from social media marketing to HTML. Some of these courses include: blogging, Google AdWords, SEO marketing, pay-per-click marketing, eBay marketing, and more. UWCCorp reviews stress the fact that the company's tutorial services are beginner-friendly, accessible even to marketing novices.

For more information about the courses offered by UWCCorp, as well as the benefits that these training modules provide, visit http://www.uwccorp.com.

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UWCCorp Scam Debunked: Company Offers Essential Social Media Training for Small Business Owners