Mediaboss Marketing

New York—BtoB is introducing Digital Edge Live, an all-day program of b2b marketing insight, research and case studies set for March 20 in San Francisco.

“Staying on top of the latest digital trends is not only a business imperative to keep brands relevant and vital in today's competitive marketplace, but also is essential for marketers' own professional development,” said Bob Felsenthal, BtoB publisher.

Digital Edge Live will include presentations on social marketing, mobile marketing and top trends for content marketing. Jeremiah Owyang, industry analyst and partner-customer strategy at Altimeter Group, will be the featured keynote speaker.

The program will include a CMO roundtable featuring top marketers from leading b2b companies discussing pressing issues that face marketers today, as well as a panels that provide mobile strategies for b2b companies (Jumpstart Your Mobile Marketing Efforts), offer advice on structuring your company around the new generation of knowledge-empowered customers (Building a Social Business) and recommend tips on developing successful content marketing strategies (Creating Content for a Digital World).

The agency side will be represented with Top 10 Digital Trends, a panel of senior executives from b2b agencies who will sound off on the future of digital marketing.

The program will also include BtoB's Social Media Marketing Awards luncheon, honoring the winners of BtoB's third annual Social Media Marketing Awards competition.

Panel presenters include Chris Boorman, senior VP-education and enablement and CMO, Informatica; Sharon Crost, global online marketing/social media manager, Hitachi Data Systems; Alex Flagg, manager-social media and digital content enablement, HP Enterprise Business; Jared Gruner, director-integrated strategy and planning, Ogilvy; Tom Haas, CMO, Siemens; Jeff Klainberg, director-mobile strategy, American Express OPEN; Adam Kleinberg, CEO, Traction; Michael Litchfield, VP-director of interactive, Doremus San Francisco; Petra Neiger, senior manager-social marketing, Cisco Systems; Laura Ramos, VP-industry marketing, Xerox Corp.; Dennis Reilly, senior VP-business director, Digitas; Janet Roberts, CMO, Syniverse Technologies; and Mark Wilson, senior VP-corporate and field marketing, Sybase Inc.

“Digital Edge Live is an opportunity for b2b marketers to hear successful digital marketing case studies and insights to help them take their own online digital marketing efforts to the next level and network with fellow senior-level marketing executives,” Felsenthal said.

For more information and to take advantage of early-bird registration pricing, visit BtoB's Digital Edge Live registration page.

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'BtoB' to host Digital Edge Live conference, featuring speaker Petra Neiger, senior manager-social media marketing at ...

Social MarCom has launched My Social Mashup, an economical, do-it-yourself small business social marketing tool.

(PRWEB) February 21, 2012

My Social Mashup loves small business, which is why their official product launch was on Valentine’s Day 2012. This small business social marketing product was designed by a consortium of business owners, and developed as a do-it-yourself social media marketing, publishing, and website platform.

“My Social Mashup allows you to post to all of your social networks and your website in a click,” says Jason Brausewetter, Founder of Social MarCom. “For small businesses looking for social marketing that is both extremely effective and affordable, My Social Mashup provides an excellent solution.”

My Social Mashup allows small business managers to effortlessly create and maintain a visually engaging business website, as well as centralize all of the social media networks in one intuitive platform. This small business social marketing tool allows for easy text, video, image, and presentation content publishing to Facebook, Twitter, LinkedIn, Youtube, Flckr, Tumblr and a half dozen other social sites. Users will have the ability to create a custom social-ready website which can build pages displaying any topic related to their business; example pages include press/news, products and services, menu, hours of operation, a photo, video and presentation gallery. My Social Mashup also includes easy-to-set-up ‘Follow Us’ social media icons, a custom URL, hosting, and is loaded with How-to Videos.

“These days everyone has heard about the power of social media for business, however, trying to figure it out is overwhelming, and outsourcing is very expensive,” says Brausewetter. “The truth is, in order to properly represent your company; you need to create the content yourself. After all, no one knows your business and your customers better than you. Our goal is to empower our clients to quickly get up and running and generate new business from their online presence.”

My Social Mashup currently integrates with the following networks:

Social networking accounts: Facebook, Facebook Fan Pages, Twitter, LinkedIn and Foursquare Blogs: WordPress.com, Tumblr and Blogger Media sharing: Video: YouTube, Pictures: Flickr, and Presentations: Slideshare

My Social Mashup also appreciates the agency role in social marketing. Given that, My Social Mashup offers packages for agencies to manage multiple clients through the My Social Mashup application, allowing them to offer a value-added service to their clientele.

My Social Mashup plans to continue to develop the platform, evaluating and adding new social networks, and implement additional tools for small business social marketing, which will include detailed analytics and education on how to leverage existing content.

For more information visit: http://www.mysocialmashup.com

For a video explanation of My Social Mashup, please visit: youtube.com/watch?v=bKRviIhzufk

My Social Mashup is a product of Social MarCom.

About Social MarCom

Social MarCom is a social marketing and communication company that provides social media marketing information in laymen’s terms, information to help the user build and strengthen their social brand. Social MarCom’s philosophy is, “don’t make the audience find you and dictate how they are kept in the loop, but ensure your message is finding your clients and potential clients regardless of their social media platform preference.”

Press Contact

Jason Brausewetter

Founder, Social MarCom

+1-864-9MarCom (962-7266)

Jason(at)socialmarcom(dot)com

http://www.mysocialmashup.com

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Jason Brausewetter
Social MarCom
864-962-7266
Email Information

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Small Business Social Marketing Product My Social Mashup Launched by Social MarCom

Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and Social, the SVP of Content Development / Managing Partner of BlueGlass Interactive, Inc. the CMO at Steelcast and is now the Online Marketing Strategist at PETA.

Jordan is extremely smart and has built a very respected reputation in our industry. He is also a very nice guy and one I have always enjoyed hanging out with. If you get the opportunity to meet him I suggest you grab the opportunity.

Jordan has recently released a book called A to Z Social Media Marketing that I have read and I think it could be extremely helpful to those trying to understand the ins and outs of social media.

I want to thank Jordan for taking the time to answer some questions about his book.

Can you tell us why you decided to write the book?

I decided to do an ebook as my thesis project for my Masters degree. I graduated with a Masters of Professional Communications and digital media was a large emphasis of that degree so it fit in pretty well. From there, I took the appropriate steps to create an ebook that would be available on iTunes, Amazon, etc. I didn’t want to stop there so I printed my book as well.

Who would benefit from reading your book?

This book is for people looking to dive into social media marketing and learn it from all angles. However, it is also for the well-versed social media marketer that wants to explore other facets of social media they might not know about like content marketing with social media.

Can you give us a breakdown of topics?

While most books focus on Facebook and Twitter (sometimes YouTube), this book teaches leveraging all facets of social media and all social media channels involved. This book largely explores concepts of content marketing and leveraging social media to promote that content. Learn how to create and distribute infographics, articles, videos, quizzes, widgets, etc and the proper social sites they should be distributed.

While this book features sites like Digg, Delicious, Reddit, StumbleUpon, Facebook, Twitter, LinkedIn, and more, it’s important to note that it teaches promotion o social media holistically and not a channel-by-channel basis. Use everything together to create a strategy over just tactics.

Can you tell us your favorite websites or resources for staying up to date on Social Media? Mashable.com – I go here about 3 times a day and read it religiously. I find myself only cherry picking a few pieces to read, often I’m let down as the content isn’t as exciting as the title made it out to be, but it’s a good place to keep up with news and find new resources. Daily SearchCap – A daily link aggregation list by SearchEngineLand.com. Marketing Day – Another daily link aggregation list by marketingLand.com. Search Engine Journal – of course 🙂 What are “3 musts” those new to social media must know/do? Learn tactics and ways to implement ALL facets of social media into your marketing strategies. Keep your finger on the pulse by reading blog posts daily. Build your social presence. How’s anyone going to take you seriously if you don’t own your own profiles, have them fleshed out and active, etc? Do you feel anyone can be good at social media?

Anyone can be good at anything if they put in the time and effort. Marketing and communication skills are important to being good at leveraging social media effectively. Most importantly, the thirst for knowledge and hunger to learn is important to staying up to speed and rising above.

What techniques & strategies do you think people need to stay on top of in 2012?

To stay one top you need to constantly be thinking outside the box and being unique. Doing stuff others have done before can only get you so far. In social, people really pay attention to new and unique ways of doing things.

Note that just because a new site comes out doesn’t mean you should add it into your marketing mix no matter how much hype it’s getting. Social networks come and go pretty easily these days.

Personal Questions Mac or PC? – PC! I gave the Mac thing a try for a couple years but have found myself coming back to the PC. Tweetdeck or Hootsuite? – I don’t personally monitor my feeds daily as it’s a distraction. I just check Twitter once or twice a day and use “Twitter Notifier” for Chrome to alert me of new @replies and DMs. iPhone or Droid? – iPhone but I see myself migrating to Android at some point. I’m quite disappointed at the slow speed of iPhone iOS upgrades each generation. Android seems to be moving much quicker. Favorite drink/beer? – Beer is my favorite drink 🙂 I’m a fan of any Hef Star Wars or Star Trek? -Neither! I’m not a sci-fi fan in the least, sorry 🙁

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An Interview with Jordan Kasteler About His New Social Media Marketing Book

Social Marketing Drives Revenue, Builds Social Assets

Mountain View, CA and Amsterdam, NL (PRWEB) February 22, 2012

SocialTwist, a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers, and Adversitement, a leading online analytics and optimization provider, today announced a partnership to bring social referral marketing to businesses in Europe, the Middle East and Africa (EMEA).

In the United States, SocialTwist’s platform has been adopted by more than 40 leading brands. Using its customer connections and local expertise, Adversitement will work with brands and agencies to develop and execute similar programs in Europe. As an expert in online analytics, Adversitement will also integrate SocialTwist's reports into its customers' web analytics tools, providing transparency and measurement.

"Businesses have high expectations for social media in 2012 and CMOs are committing even bigger investments,” said Jan Buis, CEO of Adversitement. “What’s needed here is a proven platform that uses social media to drive new customers and generate incremental revenue. Our clients know their customers and we will provide them with all the capabilities they need to integrate social referrals into their programs.”

SocialTwist has integrated social referrals into marketing programs across several industries, including consumer packaged goods, financial services, retail and hospitality. The potential reach of a campaign increases exponentially when consumers are presented with credible offers that motivate them to reach across their personal social connections. Social referral marketing can be built into multiple marketing programs, such as coupons and promotions, membership and loyalty programs, lead generation, brand and event marketing, new product launches, and cause marketing.

“Well-constructed social referral programs have the potential to reach four to six times the initial planned audience, increasing a marketers reach", said Mark Dillon, Chief Revenue Officer of SocialTwist. “What’s often overlooked is the phenomenal quality of the referred parties, who drive higher return for our customers across all acquisition and retention marketing programs. We are delighted to work with Adversitement to bring this marketing innovation to the EMEA market.

SocialTwist programs generate new and repeat customers. When integrated into a marketing campaign, SocialTwist’s platform makes it easy for consumers to share offers and make referrals using Facebook, Twitter, email, blogs and a host of other social connectors. Social referrals can be integrated into almost any marketing program within weeks. Brands and retailers can completely customize a program with branded elements that are hugely effective in driving awareness and recall in addition to new sales.

For a short video about how SocialTwist works, click here.

About Adversitement

Adversitement is a leading full service consultancy and technology company, able to turn online analytics data into a valuable strategic instrument. Adversitement supports customers with actionable customer insights to make data driven decisions.

Adversitement was set up in 2001 and became the first company to offer an appropriate response to the demand for online analytics and customer intelligence. To this end, Adversitement has a strong focus on cutting edge knowledge, technical innovation and the development of customer-specific solutions to enable our clients getting the most out of their marketing efforts. We have offices in The Netherlands, Paris, Hamburg, London and Istanbul. We work on numerous projects for over 200 reputable customers including Vodafone, ING, Disney, BMW and IG Index. Visit Adversitement at http://www.adversitement.com.    

About SocialTwist

SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers. Since 2008, more than 40 of the world's largest brands, including Sara Lee, Procter & Gamble, ConAgra Foods, Jamba Juice, Barnes & Noble and others have worked with SocialTwist to integrate social marketing referrals into their customer acquisition programs. Visit SocialTwist at http://www.socialtwist.com or at http://facebook.com/SocialTwist.

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Kathleen Miller
SocialTwist
415 285 0360
Email Information

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SocialTwist and Adversitement Bring Social Referral Marketing to European Markets

20-02-2012 16:51 http://www.AndyMedlam.com Inside this video are Social Marketing Strategy Web 2.0 are revealed so you can get a better understanding of different forms of social marketing platforms

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Social Marketing Strategy Web 2.0 | MLM Web 2.0 Sharing Sites - Video