Mediaboss Marketing

By Chris Reidy, Globe Staff

Visible Measures Corp. said that its Metrics tracking system has been granted industry accreditation for measuring the performance of online video viewed on social media.

Visible Measures, a company with offices in Boston, describes Metrics as an analytics and advertising platform. Visible Measures said its Metrics tools can provide its customers and clients with visibility into the performance of in social media marketing efforts.

In a press release, Visible Measures said that the Media Rating Council, an industry group that audits and accredits media measurement services, has voted to grant accreditation to a range of Visible Measures’ metrics for digital video.

“For the first time, consumers are actually choosing to watch, share, and evangelize video advertising, and brand marketers need a way to quantify all the resulting earned media,” Visible Measures founder and chief executive Brian Shin said in a statement. “We believe that the social consumption and sharing of branded content affords entirely new opportunities for marketers.”

Visible Measure’s ability to measure and amplify the performance of a video marketing campaign on social media helps advertisers to be more effective, Shin said.

Chris Reidy can be reached at reidy@globe.com.

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Visible Measures gets accreditation for system that measures social media marketing

18-02-2012 17:53 http://www.hypersonicmarketing.net Hypersonic Marketing is a marketing service firm based out side of Philadelphia Pa. Our video describes local internet marketing tips to help your small business succeed in the coming years.http

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Philadelphia, Pa. Social Media Consultants-HyperSonicMarketing-Dominate Local Online Competition - - Video

NEW YORK, NY--(Marketwire -02/17/12)- Fresh Harvest Products, Inc. (OTCQB: FRHV.PK - News) (Pinksheets: FRHV.PK - News) announced today the formal development of its Digital Strategy and Social Media program. We developed this program to leverage the growth and continuing evolution of social networks, while building brand awareness. Currently, Fresh Harvest's Wings of Nature and AC LaRocco brands both have a presence on social networks Twitter and Facebook.

As part of the Digital and Social Media Marketing Plan to expand our presence, Fresh Harvest intends to: (1) use Search Engine Optimization (SEO) tactics to focus on organic and natural keywords to identify organic search results; (2) use targeted marketing that is tied to specific audience(s), leveraging various social networks and utilizing the ability to target our core consumer base; and, (3) cost effectively pooling common interesting within existing social networks infrastructure to increase our brand awareness.

By expanding our current presence, and populating FRHV's brands in all forms of media, such as audio, video, text, apps, blogs, and social networks. We believe this will provide us the opportunity to personally connect with our customers and build long-term brand loyalty, as well as being able to use digital technology and analytics to increase our productivity, foster interactivity with our customers, and lower our costs.

We believe that the return on investment of advertising can be much more efficient through the digital space than through conventional forms of advertising. We are committed to building our digital media presence and interactive capabilities.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at http://www.wings-of-nature.com and http://www.aclarocco.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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Fresh Harvest Announces Formal Development of a Digital and Social Media Marketing Plan

NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--

The Rutgers University Center for Management Development (CMD) announced today that there are still seats available for the Social Media Marketing course in its Mini-MBA program that is teaching local businesses how to make money online. This innovative executive education program is a deep dive into social media marketing strategy and provides practical, hands-on social media training to improve business results.

This certificate program is designed for executives or teams of professionals working in marketing, advertising, branding, communications or sales that want to gain practical skills through the use of the latest social media technology. It is also appropriate for individuals seeking to employ social media to further their individual careers.

“Many businesses are quick to setup Facebook, LinkedIn, Twitter and YouTube accounts, but few understand how to use them strategically to drive ROI,” said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “Executives and small business owners will leave the program with the knowledge and skills to generate profits from their social media programs.”

To accommodate a variety of schedules, the Social Media Marketing Mini-MBA will be available either in a one-week accelerated format or a nine-week evening class that will cover the same curriculum but in a format that will fit around regular work hours. The next opportunities to be part of this exceptional program:

The evening Social Media Marketing course will be held at the New Brunswick NJ campus every Wednesday evening from 6-9:30 p.m. from February 22 to April 18.

The accelerated Social Media Marketing course will be held at the New Brunswick campus from 9 a.m. to 4:30 p.m., Monday to Friday, March 19 to 23.

The cost of the Rutgers Mini-MBA: Social Media Marketing course is $4,995, which includes all instructional materials on a pre-loaded Apple iPad 2 and fees. The Rutgers Mini MBA Program may qualify for corporate tuition reimbursement. For those interested in academic graduate credit, a 3-credit course waiver is available for an MBA.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Rutgers CMD’s channel on YouTube features former students discussing the program, including Diana Candela, an Account Manager at CISCO Systems, who discusses how she is translating what she has learned in the Rutgers Mini-MBA Social Media Marketing course into business and professional success.

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at 732-640-1853 or email at peter.methot@cmd.rutgers.edu or go online to the Center for Management Development.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50170594&lang=en

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Social Media Marketing Course at Rutgers University is Teaching Local Businesses How to Make Money Online

15-02-2012 08:22 Don't shoot in the dark; create a very specific, well-defined Social Marketing strategy---and work it!

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What specific activity this week will you pursue to move your Social Marketing strategy forward? - Video