Mediaboss Marketing

15-02-2012 12:09 blog.z57.com - Social networks like Facebook and Twitter have entirely redesigned the face of marketing, especially real estate marketing. With millions of active users these sites are a gateway to booming business if you know how to use them effectively. Z57 is here to help you make the most of social networking. Establishing a presence on popular social networks such as Facebook, Twitter and LinkedIn will give you access to hundreds of untapped clients in your area. Social networks also make it very easy for you satisfied clients to refer you to new potential clients. Whenever you're ready to take the next step in your marketing strategy we are here to help. Visit our website or give us a call to learn how Z57 can help you generate massive success through social media marketing! Social Media Marketing, Social Media Marketing For Real Estate, Real Estate Social Media Marketing, Social Marketing For Real Estate, Social Marketing, Real Estate Marketing, Real Estate Internet Marketing, Real Estate Social Media Marketing

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LONDON--(BUSINESSWIRE)--

Increasing use of social media marketing expected in the coming year, finds Constant Contact study

A new study from Constant Contact®, Inc. (NASDAQ: CTCT) reveals that almost 40 per cent of UK small and mid-sized enterprises (SMEs) are using social media to market their business. What’s more, the study suggests that nearly eight out of ten (79 per cent) of those currently using social media marketing expect to increase their use of the tool to drive business results in the next year. Of those not using social media marketing currently, 27 per cent plan to begin using it in the next year.

The study, which surveyed almost 700 UK SMEs, found that they have a keen understanding that social media marketing will be increasingly important in the coming months. In fact, over two-thirds (68 per cent) report that social media is an effective way to market their business, and 64 per cent report that social media will become more important in the future.

Specifically, these smaller companies report that social media is a good way to generate word of mouth and referrals (48 per cent), is cost effective (47 per cent), is a good way to communicate with existing and prospective customers (roughly 45 per cent), and can help their business succeed (45 per cent).

Facebook is the tool of choice among those SMEs using social media with half (51 per cent) using it for marketing purposes, followed by Twitter (42 per cent), LinkedIn (39 per cent), Flickr (16 per cent) and group deals (10 per cent).

“What’s interesting is that, while the number of UK SMEs using social media marketing is still under 50 per cent, those SMEs who are using it clearly see its value – and are looking to increase their social media efforts,” said Annette Iafrate, UK managing director at Constant Contact. “We’ve believed for some time that social media marketing could offer big value to SMEs, primarily because it is all about engaging, and that’s something that SMEs are real experts at. The issue has been getting to the understanding that doing social media marketing doesn’t have to take a lot of time.”

Time is indeed a clear hurdle to SMEs’ use of social media; a full 41 per cent reported that they believe social media marketing requires a lot of time – something they just don’t have much of. Furthermore, four out of ten feel they need to know more about how to use social media marketing.

“The great news for SMEs is that these hurdles are easily surmounted. There are fantastic tools available today that make social media marketing very easy to manage, both from a time and knowledge perspective,” said Iafrate. “The hardest part is getting started – and we have ways to help there as well.”

Constant Contact offers a full set of tools to help SMEs find social media success whether they have yet to begin dabbling with social media or they already have engaged fans and followers. SMEs can:

Of note, SMEs are using social media in tandem with other, more traditional marketing tools to take advantage of the additive effect. Other highly rated marketing tactics cited include hosting events, doing email blasts, using paid search, using online event marketing tools, and running traditional advertising.

About the Study

This Constant Contact-sponsored survey was conducted in October 2011 by Chadwick Martin Bailey via an online forum launched in the UK, questioning small business owners and their marketing decision makers. Results include responses from British small businesses across a range of business-to-business and business-to-consumer industries, as well as nonprofits. A total of 680 respondents participated in the study.

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

(CTCT-F)

Contact

LEWIS PR
Suzy Ferguson / Laura Spence, +44 (0) 20 7802 2626
cc@lewispr.com
or
Investor Contact:
Constant Contact
Jeremiah Sisitsky, 339-222-5740
jsisitsky@constantcontact.com

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Four Out of Ten UK SMEs Adopt Social Media Marketing

14-02-2012 18:03 Brandon Krieger Social Technologies Coach from 4 Square Marketing assesses Eye 2 Eye Consulting Social Marketing. to contact Brandon e-mail him at info@4Squaremarketing.ca

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Michelle Eye 2 Eye Consulting Social Marketing Assessment - Video

LOS ANGELES--(BUSINESS WIRE)--

Tellem Grody Public Relations, Inc. (TGPR), a public relations and social media marketing agency, today launched one of the most comprehensive social media suites for virtually any business. Available as either an exclusive software license or complete social media marketing package, TGPR’s social media suite was created for businesses with limited or no social media expertise or for those looking for a more robust customer relationship management (CRM) and measurement tool. Founded in 1994, TGPR (www.tellemgrodypr.com) expanded in recent years to offer social media services to its clients including Celebrity Entertainment Group, Michael Flatley’s Lord of the Dance, Marina Plastic Surgery Associates, Rational Therapeutics, Inc., Aurora World Inc., YooHoo & Friends™ and LA Music Academy College of Music, but now offers a whole new level of research and contact management for the social arena.

“Business owners know they need to integrate social media to build their brands, but lack in-house expertise,” says Dan Grody, partner at TGPR. “Many companies have a ‘set it and forget it’ approach to Facebook and Twitter -- hoping for miracles -- but that’s simply not enough in this social media environment.”

TGPR’s capabilities include brand monitoring, consumer engagement, community building and publishing of creative content. The most valuable component of the TGPR Social Media Suite is the robust social CRM tool that sits at its core. “Our clients can discover key audiences through this new platform. We monitor conversations and search terms globally via Twitter, Facebook, Friendfeed, YouTube, Foursquare and more than 200 million micro-sites, blogs and forums,” says Grody. “TGPR builds rich social profiles about people that include sentiment, conversation history and previously unavailable contact information for marketing databases. CRM tools such as salesforce.com integrate with the social media suite, adding value to existing customer tracking methods.

“We give our clients unparalleled power to build trust in their brands and reach customers with appropriate messaging at a competitive price,” Grody says.

For more information or to schedule an in-person demo, tweet Susan Tellem at @susantellem, call 310-313-3444 or email susan@tellemgrodypr.com.

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Tellem Grody PR Launches “Suite” Social Media for Business

SAN FRANCISCO, Feb. 15, 2012 /PRNewswire/ -- VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing, today announced the launch of the iOS mobile application for its Roost by VerticalResponse social media marketing platform.

Roost by VerticalResponse enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features, no matter where they are.

The app is free and available now at the Apple iTunes Store.

"Most small businesses aren't tied to a desk or computer 24 hours a day, but with social media, you need accessibility around the clock," said Janine Popick, VerticalResponse CEO. "With the Roost by VerticalResponse mobile app, small businesses can create and oversee their social media marketing campaigns whenever and wherever it's convenient for them.

"Whether it's a Realtor snapping and posting a photo of a new listing, a restaurant owner sending a status update of the day's specials, or a marketer checking campaign statistics while on the road, social media management just got a lot easier."

With the Roost by VerticalResponse mobile app, users can:

Post status updates or photos (taken with the phone's camera) to a Facebook Personal Profile, Facebook Business Page, Twitter account and/or LinkedIn account. The status update can be sent immediately, scheduled for a later date or added to an existing campaign. Categorize posts by attaching them to a campaign name, for easy tracking and management. Get a quick overview of all posts sent or scheduled via the "My Posts" page. Obtain more detailed analytics on individual posts, including the proprietary Roost Engagement Score as well as the number of impressions, likes, shares, comments and clicks.

Because the mobile app was designed to complement the full Roost by VerticalResponse social media marketing toolkit for small businesses, users need an account before they can access the mobile app. Set up a free account by going to https://www.roost.com/app.

For complete details on the new release as well as screen images, visit the VerticalResponse Product Blog.

ABOUT VERTICALRESPONSE
VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit http://www.verticalresponse.com, and connect on Twitter at@VR4SmallBiz and Facebook at http://www.facebook.com/verticalresponse. Learn more about Roost's social media marketing tools for small business here and by following @Roost.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
JANINE POPICK
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=92010

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VerticalResponse Launches Mobile App for Social Media Marketing