Mediaboss Marketing

Bohemia, NY (PRWEB) September 07, 2012

On September 7, 2012, social media marketing agency, fishbat, announced the inception of Reel Time, their weekly podcast series.

A leader in effective online marketing strategies, fishbat provides online marketing tools and innovative digital platform practices for all business strategies. Reel Time marks the genesis of fishbats newest method of disseminating social media and digital marketing advice to current and potential customers.

The objective of Reel Time is to keep businesses au courant with social media and digital marketing strategies. Anybody wanting to increase their knowledge of ways to increase brand awareness can receive advice from fishbats digital marketing experts. While creating engaging content and fine-tuning various aspects of operation on a digital platform, fishbat has reached a milestone in social media marketing. Each installment of Reel Time highlights and expands upon a specific online marketing advantage or innovation that companies may not be familiar with.

Scott Darrohn, COO of fishbat, Inc., states, Theres a lot of information out there that people arent familiar with in our industry. With fishbat being a leader in our industry we feel that being as social as we [fishbat] are, we want to have the ability to pass it forwardWe want to be able to share our information out with other people that are in our industry or many companies themselves that are looking to get involved on the digital platforms. And the best way really to do it is to have a weekly podcast go out that addresses each topic individually.

Reel Time, a fishbat Podcast, is downloadable on their podcast page and on iTunes.

fishbat, Inc. is a full service web marketing agency. Though social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to fully bring awareness regarding your brand and strengthen your corporate image.

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Originally posted here:
Social Media Marketing Agency, fishbat Announces Launch of Podcast: Reel Time

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms.

Weve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the social media landscape. said Seesmic CEO Loc Le Meur. Were thrilled today to announce that Seesmic is joining HootSuite, and were excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.

HootSuite and Seesmic were founded around the same time in 2008, though it took a year for Seesmic to move into its social network marketing platform development. HootSuite focuses heavily on marketing its services to its business clients, which it says includes 79 of the Fortune 100 companies. Over the past year, HootSuite has added support for many niche and business social platforms.

I have always had a lot of respect for Seesmics CEO, Loc Le Meur, and the role Seesmic has played in advancing social business. said HootSuite CEO Ryan Holmes. We are thrilled to welcome Seesmics users into the HootSuite family.

Details of the acquisition, including how much HootSuite paid for Seesmic, have not been disclosed. In addition, HootSuite was vague on what the future holds for the Seesmic client. HootSuite did, however, invite Seesmic business customers to subscribe to HootSuite Pro, suggesting that Seesmic may be shut down or rolled into HootSuite in some way. Whatever the case, its clear that HootSuite acquired Seesmic for its talent and clients, not its platform.

View post:
HootSuite Acquires Social Management Startup Seesmic

STAMFORD, Conn.--(BUSINESS WIRE)--

PQ Media, a leader in emerging media research and analytics, and uberVU, a leading social marketing platform for real-time end-to-end social media audience measurement, have collaborated to release the first uberVU Leading Social Brand Report, the first industry report to provide monthly tracking of social media conversations for leading brands by product category. The report created and developed by PQ Media uses real-time uberVU data for the month of July to rank the Top 100 social brands and Top 10 product categories by social media impressions. According to uberVU data, 10.6 billion total social media brand impressions were generated by the Top 100 brands in July, with global media mentions split 44% U.S. and 56% Rest-of-World.

Top Ten Brands Dominate the Top 100 Leading Social Brands by a Wide Margin in July

In a global blow out, Coke was the #1 social media brand with 1.4 billion impressions outperforming #2 Apple by 719 million impressions. Coke social media mentions split 13% U.S. and 87% Rest-of-World, while Apple mentions split 28% U.S. and 72% RoW. Rounding out the remaining uberVU Top 10 Social Media Brands for July were one beverage (Sprite), one retailer (Amazon), three consumer technology brands (Google, Microsoft, Samsung), and three restaurants (Burger King, McDonalds, Starbucks).

July 2012

IMPs (000)

Source: PQ Media, uberVU

Three Product Categories Near Tied in July with Impressions Topping Two Billion

The Consumer Technology category edged out 1st place with 2.6 billion social media impressions, followed closely by Beverages with 2.5 billion, and Restaurants with 2.4 billion. Automakers, with more than 1 billion fewer impressions, took 4th place. Global media mentions varied for each of the Top 4 social media product categories, i.e. Consumer Technology U.S. 50%, RoW 50%; Beverages U.S. 34%, RoW 66%; Restaurants U.S. 45%, RoW 55%; Automakers U.S. 39%, RoW 61%.

July 2012

Read the original here:
Top Ten Consumer Brands Dominate 10.6 Billion Social Media Impressions in First Syndicated Audience Measurement Report ...

MADISON, WI--(Marketwire -08/30/12)- Shoutlet, the leading cloud-based self-serve social marketing platform, today announced integration and support of foursquare for the Shoutlet 5.0 platform. Beyond tracking check-ins, mayorship, photos, and tips, marketers will have access to multi-level reports for their locations to keep a pulse on venue activity and visitor demographics. As a result, marketers will be able to plan better location-based specials as part of their social campaign strategy.

"As a Shoutlet customer, we're very excited about the recent foursquare integration, as it will allow us to more effectively manage our 500+ foursquare brand and hotel-level venues worldwide," said Tiffany Strobel, Social Media & Community Manager, Fairmont Raffles Hotels International. "It's nice to be able to do all of this from one dashboard, instead of logging-in to multiple sites."

Do-it-yourself marketers will be able to do the following activities for foursquare on the Shoutlet platform:

These features are currently available for beta customers, and will be open to all Shoutlet customers in the near future.

"It's great to see Shoutlet making these features available to their customers in a unified social marketing platform, and we're excited to watch the functionality expand as more features are enabled in the foursquare Merchant API," Eric Friedman, Director of Sales Operations, foursquare.

"We set out to create a meaningful service for do-it-yourself marketers with features that our customers crave and will ultimately help them do their job better," said Shoutlet CEO Jason Weaver. "With the addition of foursquare, we feel confident that marketers will gain a new level of insight into potential customers. In addition, the integration will help them create impactful specials to drive traffic into retail locations."

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com.

About foursquare

Foursquare makes the real world easier to use by providing tools that help you keep up with friends, discover what's nearby, save money, and unlock deals. Whether you're setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion. For more information, check out https://foursquare.com.

See the article here:
Shoutlet Announces Foursquare Integration to Help Marketers Deploy and Manage Powerful Location-Based Programs

At a time when the still-nascent social marketing niche is still in search of leaders, the Social Media Advertising Consortium (SMAC)today is doubling in size with the addition of 10 new members.

Among them areSabrina Calouri, HBOs vp of social media and performance marketing, whosaid that the growing number of social platforms such as Pinterest, Instagram and Tumblr makes best-practice sharing increasingly important.

In the last quarter or so, newer platforms have hit critical mass, she said. You are going to see more activity on those platforms from HBO. We are now thinking about many platforms, rather than focusing on one or two.

Another new SMAC member is Karen Spiegel, an svp and managing director for R/GA. Its an interesting group of people from agencies, brandsome are clientsand other industry players," she said. "The organization is on the smaller side. So you really have an opportunity to hear what they are doing, hear about their challenges and hear about the ideas they are testing out. Theres so much unknown today in terms of where things are going.

Here's a list of SMAC's other new members:

Alan Osetek, president of Resolution Media, an Omnicom Media Group Company Rikard Steiber, global marketing director, mobile and social advertising, Google/Google+ Karen Robinovitz, cofounder, Digital Brand Architects Avi Savar, founder, Big Fuel Joe Burton, president, SocialChorus Reggie Bradford, CEO, Vitrue Mike Edelhart, CEO, Pivotcon Sharon Feder, COO, Mashable

Originally posted here:
HBO, R/GA, Omnicom Join Social Ads Consortium