Mediaboss Marketing

SAN FRANCISCO and VANCOUVER, British Columbia, Feb. 15, 2012 (GLOBE NEWSWIRE) -- The Meltwater Group, one of the world's leading online media intelligence companies, and Strutta Media Inc., a leading developer of social marketing applications and analytics for the next generation of online promotions, today announced a strategic partnership. Through this venture, Meltwater will deliver a more robust social media marketing offering, helping companies to more effectively engage with their key stakeholders.

By partnering with Strutta, Meltwater continues its vigorous growth momentum established in 2011 with the acquisition of both JitterJam, a social CRM company, and IceRocket, a blog analytics tool, strengthening Meltwater's capabilities in social CRM and search engine marketing. More than ever, the company is now positioned to deliver a full suite of social media marketing solutions for its clients and extend its core capabilities beyond social and digital analytics.

Strutta is a leading platform for promotions on Facebook and the social web. Its products allow agencies and brands to easily create, design and manage interactive contests and sweepstakes. As a Facebook Preferred Developer, Strutta's offering enables companies to effectively promote and manage contests through social channels, allowing them to measure their promotion's engagement and social activity in real time. Based in Vancouver, British Columbia, the Canadian start-up has a roster of blue chip companies, including Adidas, Land Rover, Comcast, and Crate and Barrel.

"As more organizations move customer promotions and digital marketing to social channels, understanding the subsequent impact on your brand becomes an integral element of a successful marketing campaign," said Niklas de Besche, Executive Director, Meltwater Buzz. "This partnership represents an expanded focus for Meltwater, and by leveraging a category leader like Strutta, we're positioning ourselves as one of the most powerful and unique social media marketing companies out there."

In partnering with Meltwater, Strutta gains a channel partner that has a presence in 26 countries, with more than 900 sales and customer support staff, allowing the company to strengthen its position in North America and scale to other markets around the world. As a recognized leader in the social promotions space, Strutta's partnership with Meltwater provides access to an industry-leading suite of social media marketing tools.

"We've seen incredible demand for our solution in North America and our partnership with Meltwater will allow us to accelerate our growth worldwide," said Ben Pickering, CEO, Strutta. "Partnering with companies such as Meltwater is our gateway to a broader audience. They have a proven track record for delivering solutions to a diverse range of clients that can take advantage of our social marketing applications. By partnering with a leading company like Meltwater, we're validating our social solutions are best of breed."

Prior to this partnership, Meltwater acquired IceRocket, JitterJam and BuzzGain in the past 12 months. The company intends to acquire more businesses and technologies to help further expand its product suite.

About The Meltwater Group

The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies.? The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and search engine marketing. For more information, please visit http://www.meltwater.com.

The Meltwater Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10918

About Strutta

Strutta's industry leading technology connects brands with their target consumers through powerful social promotions. The Strutta platform has powered successful promotions for international brands and organizations including Crate and Barrel, AOL, and the United Nations Development Programme. Strutta's do-it-yourself tools have also allowed thousands of smaller businesses to build and run social media campaigns. Strutta is a privately held company headquartered in Vancouver, BC, and is a Facebook Preferred Developer Consultant. For more information please visit http://strutta.com/

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Meltwater Partners with Online Promotions Leader, Strutta to Enhance Social Media Marketing Offering

13-02-2012 12:23 Rare Conservation Fellow Heidy Valle is protecting Andean cloud forest, safeguarding her community's water supply and saving the endangered yellow-eared parrot. Through a unique two-year social marketing campaign designed to inspire community pride in natural resources Heidy has changed local attitudes and behaviors. She established a municipal water fund whereby downstream consumers provide training and equipment to upstream farmers in exchange for protecting the watershed. Heidy proves that one person can make a difference. Visit rareconservation.org to learn more about Heidy's Pride campaign and Rare's watershed protection program.

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Social Marketing for Watershed Protection in Colombia - Video

13-02-2012 12:46 2 minute version of the public service announcement (PSA) for the Pride campaign in Rio Largartos and Ria Celestun, Yucatan, Mexico. The campaign focused on reducing the threats of forest fires.

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Rio Largartos Forest Fire PSA - social marketing in Mexico - Video

Basingstoke, UK (PRWEB UK) 14 February 2012

Social media is a relatively new form of marketing, however there are strong signs that it is becoming the new platform for marketing as sites such as Facebook, LinkedIn and Twitter dominate the social and business world.

LinkedIn have just reported their annual revenue at $860m which is great for such a new business. LinkedIn started in America in December 2002 (launched in May 2003) and has quickly become a world wide business used by professionals and business people to connect, share information, link up with like minded professionals, find jobs etc.

Twitter is another American social media site that is quite new, started more recently than LinkedIn (March 2006), they have a revenue of $140m and like LinkedIn are targeting the business market.

Facebook is also an American social media business that was started recently (in February 2004) but has a much higher revenue income at $3.71bn. Facebook is expected to float on the stock market later in 2012 expected to raise an additional $5bn. Facebook is different to Twitter and LinkedIn as they are (currently) focused on the social market rather than the business market (but things change).

"These are the three largest social media websites and the three to keep an eye on, it will be interesting to see how marketing trends react to the growth in the social media world," says Marcel Blackburn of Marketing Quotes. "Traditional forms of marketing are of course seeing the effects as advertisers switch to banner adverts or PPC adverts on social media sites," Marcel added.

Anne Richards (who works alongside Marcel) added, "The growth of social media sites in the last decade has changed the way that businesses and social connections work, texting is out and 'Tweeting/' is in. Despite the economic slow down, advertising spend is going up (according to the ASA) but as businesses look for cost savings, there may well be changes as we move further into 2012.'

It will be interesting to watch the social media world, will new social media websites spring up, or the existing ones merge who knows. One thing we do know is that the marketing world and indeed the society at large has been transformed by the introduction of the social media website.

About Marketing Quotes - A free website to help UK businesses to get free advice and quotes from local marketing agencies.

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Marketing Quotes Comments On The Upward Trend Of Businesses Using Social Media Websites.

One of the biggest advertising agencies, Ogilvy & Mather Worldwide, is starting practice units that are devoted to helping clients navigate two areas that are rewarding but confusing: social media and youth marketing.

Ogilvy & Mather, which is part of WPP, the world’s largest ad-agency holding company, is to announce the formation of the social media unit, called Social@Ogilvy, on Monday morning.

The other unit, Ogilvy Youth, is in a nascent stage, or, in keeping with the vernacular of younger consumers, “in beta.”

The new units join others at Ogilvy & Mather that are devoted to areas like cross-cultural marketing (OgilvyCulture). The formation of the units is indicative of efforts by large ad agencies to adapt to the rapidly changing needs of marketer clients, who must grapple with the seemingly continuous changes in consumer behavior.

“Thinking across the disciplines is critical,” said Miles Young, global chief executive at Ogilvy & Mather Worldwide in New York. “You have to redesign your agency around content and domains.”

Social@Ogilvy will operate across all the specialty agencies of Ogilvy & Mather, including advertising, direct marketing, public relations and digital marketing. Clients include American Express, BP, Ford Motor and I.B.M.

The new unit, with more than 550 employees in 35 markets, is derived from what had been a specialty offering inside Ogilvy Public Relations.

“The headline here is that it’s a worldwide practice that connects all the agencies,” said John Bell, an Ogilvy executive who is being named global managing director of Social@Ogilvy.

Although “we’ve had a social media unit for seven years,” he added, “integrated social solutions matter a lot more,” particularly because, by some estimates, brands will spend 17 or 18 percent of their total marketing communications budget on social media in the next few years.

Brandon Berger, chief digital officer at Ogilvy & Mather, said: “Social has become such a huge priority. It’s core to the way consumers behave. They talk about you, and they talk about you online, and it’s measurable, and you can get involved in the conversation.”

Needless to say, social-media services like Facebook, Tumblr, Twitter and YouTube are an integral part of marketing to young consumers. That is underlined by the fact that Ogilvy Youth, although a fledgling, already has a presence on Tumblr.

Ogilvy Youth will be focused on teenagers and millennials, also known as Generation Y. Initial clients include the United Way.

Ogilvy Youth will be overseen by Lauren Crampsie, who is 31; she recently became global chief marketing officer at Ogilvy & Mather Worldwide. The day-to-day operations will be led by Felicia Zhang, 28, who is at the agency as part of her stint as a WPP fellow.

There are two reasons to start Ogilvy Youth, Ms. Crampsie said. One is “thought leadership,” citing a global youth insight study that the unit is hoping to release next month, which will offer a look at, among other things, “a day in the life of teens in 12 global markets.”

The other reason Ms. Crampsie gave is for “recruitment and retention,” in that the employees working at Ogilvy Youth are all to be young themselves.

“I see so many missed opportunities” for the ad agency industry, she said, “with kids right out of school going to work at Google or Facebook.”

“We need to make sure we don’t lose this generation to technology companies and social-media companies,” she added, and demonstrate that Generation Y “can be excited and inspired about agency life.”

Stuart Elliott has been the advertising columnist at The New York Times since 1991. Follow @stuartenyt on Twitter.

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Ogilvy & Mather Staffs Up in Social Media and Youth Marketing