Mediaboss Marketing

If youre new at the game, trying to understand the brave new world of social media marketing can be a daunting challenge. But if youve determined that this new marketing discipline is critical for your business, there's a new eLearning kit that can help you jump-start your efforts and get the skills and knowledge you need to succeed. And it'll even help you calculate your return on investment.

"Social Media Marketing for Dummies"(Wiley, 2012) is veteran social media strategist Phyllis Khare's latest effort to make social media marketing intelligible and doable for marketers and business owners who need to learn the discipline from the ground up. This hands-on tutorial, a new addition to Wiley's venerable "Dummies" franchise, is packaged as an eLearning kit that includes a full-color printed book and interactive eLearning Course on CD. The CD also offers readers the opportunity to take the course online free for up to six months at the For Dummies eLearning Center.

Khare's primer guides the reader through all the steps required to build a social media marketing plan using the four largest social media sites Twitter, Facebook, LinkedIn and YouTube as well as a location-based sites such as FourSquare, Gowalla Groupon and Living Social. At the end of the course, newcomers to social media marketing will find out if their plan is working by calculating its social media return on investment.

[Social Media Now Top Marketing Pick for Local Businesses]

"Dummies eLearning is designed to be an easy and convenient way to develop new skills and learn how to get things done with technology," said Andy Cummings, For Dummies Technology publisher. "The eLearning Kits allow our readers to follow the material sequentially or choose separate sections and learn at their own pace through the book, eLearning course or both."

Reach BusinessNewsDaily senior writer Ned Smith atnsmith@techmedianetwork.com. Follow him on Twitter @nedbsmith.

Copyright 2012 BusinessNewsDaily, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Read more from BusinessNewsDaily:

Continue reading here:
Remedial Reading for Social Media Marketing Dummies

JACKSONVILLE, Fla.--(BUSINESS WIRE)--

Social Strategy1, a leading provider of online business intelligence and advocate for social media and small business, announced today the release of Beam Social, a revolutionary social media marketing application designed to help small businesses in America grow online.

The cloud-based small business software application, which is sold on a subscription basis for as little as $29 per month, makes it easier for small businesses to build an effective social media marketing presence with real-time conversations. Beam Social analyzes relevant data captured through online channels (social networks, microblogging, eCommerce, and other websites that share ratings, rankings, and comments) and delivers this information in a unified and meaningful way, enabling small businesses in America to directly engage with buyers real-time, by monitoring buyer behavior. Small business owners are provided with an easy to use platform, along with the engagement tools needed to administer social media marketing campaigns, coupons, sweepstakes, and other apps to help convert leads.

A recent social media study of small businesses [infographic] reveals that even though business owners use it for personal use, they do not know how to apply social media to their business. By giving small businesses access to a very simple, yet powerful analytics and engagement tool, Beam Social expects to see a growing number of SMBs finding success through social media in 2012.

With Beam Social, were looking to tear down the barriers between small businesses and social media, explained Social Strategy1s Chairman and Founder, Mike Lewis. Any small business owner will be able to build and manage an exceptional social media presence, easily and efficiently and ultimately grow their business. The potential is huge.

We really focused on building a simple and intuitive platform for Beam Social, said Alex Avendano, Product Manager and Strategist for Social Strategy1. You only need to know the basics of social media to start using it plus, its quite affordable. That opens doors that were previously shut off from small businesses.

Beam Social customers not only have access to the most powerful small business software currently on the market for social media - they also are able to rely on the knowledge of Social Strategy1s marketing experts to perfect their social media strategy.

Social Strategy1 unveiled Beam Social to a select group of OfficeArrow members in a webinartitled Cash in on Social Media led by Alex Avendano and joined by industry authority Steve Ennen, President and Chief Intelligence Officer of Social Strategy1. For additional information about Beam Social including pricing and features, visit http://bit.ly/beamsocial.

Beam Social is a service of Social Strategy1; a social media strategy and business -intelligence Company. The Company translates real-time social media activity into a framework for improving the fundamental areas of business (Operations, Human Resources, Customer Service, Distribution, Finance, Legal). Social Strategy1 was developed in collaboration with The Wharton School at the University of Pennsylvania, where students and academics used the platform to focus on the more meaningful metrics and proofs of performance in a total media strategy. For more information, visit http://www.socialstrategy1.com or follow @sstrategy1 on Twitter.

See original here:
New Social Media Marketing Toolkit Helps Small Business in America Make Sense of Social Media   

HR and marketing luminaries will headline virtual workshop of hour-long sessions covering PR, social media and building relationships with industry influencers.

Capitola, CA (PRWEB) March 12, 2012

The hour-long sessions will begin at 11 a.m. ET (8 a.m. PT) and attendees can register for all four webinars or just the topics that interest them.

Two panel discussions will highlight the event, moderated by HRmarketer and SocialEars expert and chief strategy officer, Kevin W. Grossman. First, Grossman will moderate the interactive discussion "Social PR: Rising Above the Noise." The session will take place at 12:30 p.m. ET (9:30 a.m. PT). Panel members include:

At 2:00 p.m. ET (11:00 a.m. PT), Kevin W. Grossman will again moderate a panel discussion titled "Online Influence: Are We Over-Stimulated or Under-Whelmed?" Panel members include:

For more information and to register for the March 13 event, visit:

http://www.hr.com/en?t=/contentManager/onStory&StoryID=1329322932050

"In today's new world of media, social voices and online influencers, what's most important is targeting the right audiences and building relationships to get your brand noticed," said Elrond Lawrence, vice president of media relations for HRmarketer and SocialEars. "Whether you're a beginner or expert in PR, marketing and sales, we've brought together two amazing panels of HR and marketing experts to help attendees learn about the latest tools and techniques."

Other sessions include:

"The Role of Content Marketing in SEO, Social Media and Your Web Presence," presented by Krista LaRiviere, co-founder and CEO, gShift Labs. The session will take place at 11 a.m. ET (8 a.m. PT).

More:
HRmarketer and HR.com to Present March 13 Webinar Series on Media Relations, Online Influence and Social Marketing

StreamSend announced StreamSend Share for Campaigns, a powerful tool that lets businesses create social marketing campaigns that add new social fans and builds relationships with existing fans, for free.

Sacramento, CA (PRWEB) March 12, 2012

Now, businesses can really put social marketing to work for them, said Dan Forootan, president of StreamSend Email Marketing. With StreamSend Share for Campaigns, we are taking a big step forward in helping businesses leverage the power of social media to create profitable relationships. After sending one message from one place, businesses will then create a series of social contact points where customers can like or share the message, and propel that message further into the social network to find more customers.

Businesses can automatically share campaigns and messages to Facebook fans, Twitter followers, Linked-In connections, Google+ and email subscribers. And Social Share, fan pages and blog embeds are always free; unlike many other services, business only pay for the emails they send.

A wide selection of effective templates is available so that businesses can easily produce Facebook landing pages, create engagement and deliver messages with professional-looking Like pages. Approaches already proven effective can be easily uploaded to email, share and post.

Meanwhile, StreamSend Share reporting -- integrated with Google Analytics -- will show how campaigns drive page visits, shares, new Facebook fans and email subscribers so that business can not only track it all, they can exactly measure success to fine-tune future campaigns.

Within the email, senders can simply drag and drop to install widgets and engagement tools that keep users right in the message with play-in-place videos -- a key feature that keeps communication direct with customers and allows full tracking of viewer behavior. Successful campaign pieces can also easily be embedded in a blog or web page so that viewers can read the offer and share it along.

StreamSend Share for Campaigns offers free, personal social media coaching and support.

About StreamSend

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

Read the original post:
StreamSend Share for Marketing Campaigns Becomes Available, Tool Puts Social Marketing to Work for Businesses - Free

MIDDLETOWN, NJ--(Marketwire -03/09/12)-

WHO: Jeanne Achille, CEO of The Devon Group, a public relations and marketing services firm

WHAT: Will participate in a panel discussion titled "Social PR: Rising Above the Noise," as part of HRmarketer and HR.com's joint virtual event series, "Sales and Social Marketing 101 and Beyond."

WHEN: Tuesday, March 13, 2012 from 12:30 p.m. to 1:30 p.m. EDT.

WHERE: Registration details are available at: http://www.hr.com/en?t=/contentManager/onStory&StoryID=1329322932050

DETAILS: With social media creating unlimited marketing potential, it's easier than ever for companies to share their stories with HR journalists and analysts. But despite the ability to connect like never before, the audience is becoming increasingly complex. As such, the lines between traditional media outlets and a vocal community of bloggers, HR professionals and thought leaders is blurring, and organizations need to make sure they reach out to the right people in this environment to gain interest in their news. During this complimentary webinar, Jeanne Achille, CEO of The Devon Group, will join Sarah-Beth Anders, senior manager of Communications at Achievers, and David McInnis, founder of PRWeb, in a discussion aimed at teaching participants how to navigate the changing face of media and identify the influencers and social voices who can draw attention to their companies and elevate their brands.

Attendees will also learn how to target journalists and influencers who may be interested in their news; effective methods for pitching news and story ideas; and the best practices for building relationships with media and online influencers.

Marketing, PR and sales professionals interested in learning the newest tactics for building their company's image, brand and sales are encouraged to attend this interactive session that will teach them how to direct their news and stories to the people who can make a difference.

About The Devon GroupFounded in 1994, The Devon Group delivers quantifiable branding, public relations and marketing results to a wide variety of global companies and organizations. The Devon Group is committed to fully engaged partnerships with our clients and has one of the highest client retention rates in the PR industry. The Company's full range of brand definition and articulation, PR and marketing programs build awareness and accelerate sales. The Devon Group has won numerous awards for branding, writing outstanding feature stories and press releases, and designing and executing local, national and global print and online media campaigns.

Headquartered outside New York City in Middletown, N.J., The Devon Group's U.K. office is located in central London. For more information about The Devon Group, please visit http://www.devonpr.com or follow the Company on Twitter: twitter.com/devongroup.

Continue reading here:
Devon Group CEO to Be Panelist During Webinar Discussion on Successful PR Strategies in the Age of Social Media