01-05-2012 13:34 Social Marketing for Public Health Workshops Part 1: Introduction to Community-Based Social Marketing for Public Health When: Friday, April 13, 2012, 8:30-10:00am (light breakfast provided) Where: Community Research Partners monthly meeting (location TBA) Speaker: Pamela Hull, Ph.D., Vanderbilt University Download the PowerPoint presentation and handouts for this presentation here:
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Social Marketing Part 1.2 - Video
01-05-2012 14:03 Social Marketing for Public Health Workshops Part 1: Introduction to Community-Based Social Marketing for Public Health When: Friday, April 13, 2012, 8:30-10:00am (light breakfast provided) Where: Community Research Partners monthly meeting (location TBA) Download the PowerPoint presentation and handouts for this presentation here: Speaker: Pamela Hull, Ph.D., Vanderbilt University
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Social Marketing Part 1. 3 workshop - Video
Ravi Raj and the @WalmartLabs team bring pizzazz to social marketing, just one example of how retailers seek to grab the attention of social shoppers.
Few retailers are more determined to chart social marketing's future path than Wal-Mart Stores Inc. The world's largest retailer has roughly 200 employees in its @WalMartLabs research group whose sole mission is to figure out new ways to marry Wal-Mart's stores with its social, web and mobile channels. That's not to mention a smaller team that handles day-to-day interactions with consumers on online social networks.
Wal-Mart recognizes that there's been a fundamental shift in consumer behavior, says Ravi Raj, vice president of product at @WalMartLabs. "Social media is where consumers are spending their time," Raj says. "It's where they're creating and consuming content in the form of tweets, posts, pins and anything else. Mobile is having an effect too, as consumers are walking into stores with mobile devices that enable them to check prices and tell their friends where they are. Those changes are changing the game in retail."
With half of U.S. adults carrying web-connected smartphones into their stores, it's easy for retailers to see the importance of mobile marketing. And there's ample data to back up Raj's assertion that online social networks represent a significant shift in consumer behavior. Nine out of 10 U.S. Internet users visited a social network at least once a month last year, according to web measurement firm comScore Inc. And social networking accounts for one of six minutes spent online, with Facebook alone accounting for 15% of all time spent online and roughly 16% of page views.
With consumers spending so much of their time on Facebook, Twitter, Pinterest and the like, some retailers are brushing aside questions about the return on social marketing dollars. "Measuring the ROI of social media is like measuring the ROI of air conditioning," says Lisa Gavales, Express Inc.'s chief marketing officer. "It's necessary."
Many others agree. 76% of marketers in a recent Forrester Research Inc. survey said social networks are key elements to building their brands. Moreover, 71% said that by leveraging social media they could gain an edge on their competition.
But just routinely posting new arrivals to a Facebook page or "pinning" images to a Pinterest board won't cut it. Consumers spend time on social networks to interact with friends, not brands. Consider that Facebook's more than 845 million worldwide members post 2.7 billion comments or Likes each day to the social network but that the retailer that generated the most comments on its Facebook page during a recent 30-day periodWal-Martaccumulated 7,656 comments, or 255 per day, according to a recent study by social media and digital analytics provider Socialbakers. That means 1,000 Wal-Marts would represent less than .01% of Facebook activity.
To avoid being a wisp of seaweed in the social ocean, retailers are realizing they have to offer something dazzling and different on social networks, and there is plenty of experimenting going on. Express is relying on the strong online persona of chief marketer Gavales, while web florist 1-800-Flowers.com Inc. takes an all-marketing-is-social-marketing approach and e-retailer Gemvara jumps on the fast-accelerating bandwagon of the hot new social network Pinterest. All of them can point to some early returns from those initiatives.
But perhaps no retailer is as all in on social networks as Wal-Mart.
Problem solvers
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Wal-Mart goes for the 'wow'
TORONTO & LONDON--(BUSINESS WIRE)--
Myriad Interactive Media Inc.(OTCQB:MYRY),a globalinteractive media & developmentcompany, is pleased to announce a social media marketing & development contract with Enegi PLC (ENEG; AIM), an independent Oil & Gas company located in Manchester, UK.
We are delighted to announce that Enegi has chosen Myriad as a marketing partner, saidDerek Ivany, CEO of Myriad. I am pleased to have the opportunity to work with such a talented and extremely organized company. I recently spent a week in the UK and had the opportunity to work first hand with various members of the companys staff. Together we have put together a very strong marketing plan that our team at Myriad look forward to executing over the next four quarters.
Myriad will also manage and design custom tailored search engine campaigns under its Search Engine Marketing division and will direct targeted traffic from both Google & other PPC advertising networks.
About Enegi Plc:Enegi Plc is an independent oil and gas company. Current operations are focused on opportunities around the Port au Port Peninsula in Newfoundland, Canada and the Clare Basin in County Clare, Ireland.
About Myriad Interactive Media, Inc.:Myriad Interactive Media is an interactive marketing and development firm based in Toronto, Canada. Myriad designs and develops customized marketing plans, social media marketing campaigns, pay per click, and search engine marketing. Our company also develops in house web & mobile applications.
Myriad Interactive Media Inc. is a public company quoted on the OTCQB under the symbol MYRY.For more information, please visit us atwww.myriadim.com
We seek safe harbor.
Follow us on Twitter: @myriadsocial Like us on Facebook:www.facebook.com/myriadim
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Myriad Interactive Media Enters into Contract with Enegi Plc.
SACRAMENTO, Calif.--(BUSINESS WIRE)--
StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, has named the three steps to successfully guide businesses in creating social marketing campaigns that add new social fans and build relationships with existing fans.
Businesses can now leverage the power of social media to create profitable relationships, said Dan Forootan, president of StreamSend Email Marketing. Each campaign creates a series of social contact points where customers can like or share the message, and send that message further into the social network to find more customers. Just how far it travels depends on the content value and how well the social campaign is executed. Here are the three important steps that clients report make the biggest difference for them.
1. Craft the Message
2. Deliver with Impact
3. Make Measurement Count
About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.
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StreamSend to Email Marketers: Take Three Steps to Social Success