Mediaboss Marketing

SAN FRANCISCO, June 19, 2012 (GLOBE NEWSWIRE) -- The Meltwater Group, one of the world's leading social media management and news monitoring companies, today announced the immediate availability of Meltwater Buzz Connect, a new module that integrates seamlessly into the Meltwater Buzz Social Suite. Connect is a feature-rich Facebook publishing platform that allows businesses and agencies to quickly and easily create and maintain highly customized Tabs for their Facebook Pages.

Game-changing solution Connect will allow brands to rapidly set up content-rich Tabs to run promotions and surveys, serve live content from their other social sources, and create tailored landing pages for their campaigns and audiences. These are proven to help drive traffic, improve stickiness and repeat visits, enhance customer engagement, and quickly increase 'Likes' -- all critical success criteria for businesses wishing to improve and maintain competitive advantage. Facebook's recent changes to brand Pages have driven increased focus by organizations to create tailored experiences using Facebook Tabs. The platform provides a wizard that guides users through a sleek and simple three-step process that enables a one-click selection and integration of content to attract and engage social audiences.

Connect's live previews enable users to see updates to their Tab's active content as they're editing -- a key differentiator that increases productivity and reduces user frustration. By focusing on ease of use and the ability to tailor and publish Tabs quickly, Connect helps companies develop greater interactive, personal and trusted relationships with customers.

"More companies are focusing resources on Facebook to capitalize on consumers who are increasingly open to social marketing programs from their trusted brands. Meltwater Buzz Connect is an exciting addition to our expanding social media suite of solutions that will help brands provide a far better customer experience on the world's most popular social network," said Niklas de Besche, Executive Director, Meltwater Buzz, "We now provide companies with the ability to attract and engage customers on their preferred social channel and turn a Facebook 'Like' into something more meaningful and valuable. The introduction of the Connect module has expanded Meltwater Buzz into a powerful suite of products that addresses the needs of brands and agencies that desire to see measurable ROI from their social activities."

Whether working with developers or agencies to create Facebook Tabs or doing so independently, the simplicity and ease of development offered by Connect, makes it possible for brands to develop and maintain pages themselves, resulting in significant cost savings. Meltwater Buzz Connect enables brands to offer their customers the best possible Facebook experience and bring their Tabs to life.

The introduction of the Connect module marks the next step in the evolution and growth of the Meltwater Buzz product. The product suite has evolved to meet the expanding opportunity in the social space, and Connect's capabilities allow brands and agencies to ignite customer engagement through tailored and agile content publishing.

Meltwater Buzz Connect's features include:

The Connect Module is available as a stand-alone product or as a fully-integrated module within the Meltwater Buzz Suite. Meltwater Engage Module users can seamlessly add Connect's functionality to their existing licenses.

Meltwater is a $100+ million company delivering online news and social media monitoring and search engine marketing solutions. The company entered the Social CRM space last year with the release of Meltwater Buzz Engage. Meltwater's acquisitions in the social space include blog search leader, IceRocket in August 2011, Social CRM company, JitterJam in March 2011, and BuzzGain in February 2010. To meet its goal of generating $100 million a year in social solutions alone, Meltwater intends to acquire additional businesses and technologies to help the company further expand its product suite.

About The Meltwater Group The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to providing digital intelligence and marketing solutions, and provides dedicated, personal support and consultation through a global Client Relations infrastructure to help customers navigate the online maze and maximize their e-spend. For more information, please visit: http://www.meltwater.com.

Read more:
Meltwater Adds Facebook Marketing Platform, Meltwater Buzz Connect, to Comprehensive Social Suite

"VerticalResponse Social makes it easier than ever for small businesses to share content across email and social media and also engage with their customers, because now they can do it all from the integrated dashboard," said VerticalResponse CEO Janine Popick. "They can choose curated content from our automatic feeds or their own content, then create and schedule a campaign that's spread through both email and social media to amplify their message. They also can manage social conversations and deepen their engagement with their customers."

Using VerticalResponse Social brands can:

Create, schedule and publish social media content across social channels for up to 30 days Share content across channels Direct content feeds to share with social communities View, respond and track comments, replies, etc. from social media

One example from VerticalResponse - a restaurant owner could schedule social media posts highlighting a limited-time menu, launch an email campaign for that menu and promote the menu from the VerticalResponse dash. Once launched, the business would receive reports and metrics about the campaign in the same dashboard, making it simpler to update and tweak campaigns on the fly.

The platform is free for the first 30 days, giving SMBs a window to try the suite and determine if it will work for them.

Tags: social ads, social marketing, social marketing tools, social media, social networks, VerticalResponse

See the original post here:
VerticalResponse unveils social toolset

18-06-2012 16:04

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Panel: Social Marketing - Video

Ottawa, ON (PRWEB) June 19, 2012

Buy Real Marketing, a world provider of web 2.0 business applications, reveals three (3) strategic social media marketing guidelines that help them thrive and become successful online. With the several developments as of late, such as the client portal and the reseller program, the company is happy to share their business smarts that made them the no. 1 provider of quality followers, views and plays over the internet.

The company exemplifies the three strategic social media marketing guidelines:

Identifying of Goals

Buy Real Marketing believes in the power of customer insights. It is in knowing the market that a business will be able to formulate a potentially effective plan of action that bridges ideals to reality.

The company values the audience as much as it values the clients. The team at Buy Real Marketing is trained to perceive audience as prospects for the business, so it is imperative to know their wants and needs first. In that way, we can shape our strategies based on what they will be expecting from our services, discloses Business Development Managing Director, Jonathan Kennedy.

Developing a Plan for Each Social Account

Buy Real Marketing is a company solely focused on social networks and its shifting trends. Buy Real Marketing has a presence to all market-significant social networks such as Facebook, Twitter, YouTube, Tumblr, StumbleUpon, LinkedIn, Vimeo and SoundCloud. Developing a plan for each account is integral in reaching the right audience and encouraging them to buy Twitter followers, YouTube views, Vimeo views and SoundCloud plays.

Strategies employed on Facebook, may not work on Twitter or on YouTube. With this perception, the Buy Real Marketing team tasked to carry out social media marketing promotions crafted different strategies for each account that are patterned to the unique characteristics of each social network and to the people within it.

Engaging with Audience

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Buy Real Marketing Outlines 3 Strategic Social Media Guidelines for Branding

Were you one of the businesses that thought the 'Internet concept' was overblown? Did you scoff at the notion of 'electronic mail?' Today these are indispensible business tools. Face it, so is social media marketing.

While seasoned digital marketers know better, several small business owners are just beginning to develop an online presence and may be pondering these five social media myths that simply refuse to go the way of the dinosaur. Let's clear a few things up, shall we?

Myth 1: Social media marketing is free.

Yes and no. It's true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr, and Pinterest for free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy.

A strong plan will include assigning responsibility, creating content, exploring productivity tools, monitoring your outreach, building relationships, putting in place and measuring key performance indicators, etc. Social media marketing must be nurtured, grown, picked, and pruned -- shaped and reshaped to deliver the highest yield possible. That takes time, and time is money.

Myth 2: I'll get a neighborhood teenager to handle my social networking, they know the 'net.

Sure, it might be a good idea to recruit a youngster to show you the ropes -- how to develop a profile, some tips and tricks on how to get the most from the many platforms available, and how to search for an audience but after that it is your responsibility to shape your brand and your message. After all, you're running a business not a high school dance.

Your social media communications plan must be as carefully crafted as any of your other marketing efforts. Not only should you not cede responsibility of your social media messaging to some young hipster that goes to school with your kid, you should tightly monitor all social media messages that come from your business or your brand.

Myth 3: If I get involved in social media marketing the 'haters' will hijack my marketing message.

Guess what, whether you are using social media or not, people are talking about their experience with your business. Creating a social media presence allows you to monitor what's being said and offers you the opportunity to publically respond to less than favorable comments, winning the customer (and others that may have been swayed by the negative post) back.

See the rest here:
Evanne Schmarder: 5 Social Media Marketing Myths: Busted!