Mediaboss Marketing

SAN FRANCISCO, Feb. 28, 2012 /PRNewswire/ --Hearsay Social, the leading enterprise social marketing platform, today announced the addition of several of the world's largest financial firms to its customer roster, including Northwestern Mutual, the "World's Most Admired" company in the life insurance industry in 2011 according to FORTUNE magazine with over 6,000 financial representatives; Thrivent Financial for Lutherans, a Fortune 500 provider of financial services with 2,200 representatives; and California Casualty, a leading insurance provider. Also the social platform of choice for Farmers Insurance Group, Hearsay Social now powers compliance and marketing for the top social financial services and insurance companies on LinkedIn, Facebook, Twitter, and Google+.

Hearsay Social was also recently named the sole social media strategic partner of SIFMA, the Securities Industry and Financial Markets Association.

Leading Financial Firms Standardize on Hearsay Social

Northwestern Mutual announced today that it has standardized its more than 6,000 FINRA-registered representatives using LinkedIn, Facebook, and Twitter onto the Hearsay Social platform. Northwestern Mutual uses the full suite of Hearsay Social offerings:

Hearsay Social also announced today that Thrivent Financial for Lutherans, a Fortune 500 provider of financial services, and California Casualty, a leading insurance provider, have selected Hearsay Social to provide regulatory compliance and social marketing success for their employees on social media.

"Our partnership with Hearsay Social gives us added peace of mind that we're compliant with regulatory requirements which allows us to focus on maximizing the power of social media at a local level," said Kyle Marie Woods, Marketing Strategist at Thrivent Financial.

Thrivent Financial, a faith-based, not-for-profit financial services organization serving nearly 2.5 million members, understands that compliance is of paramount importance when engaging on social media. Thrivent financial representatives using Hearsay Social will cover a range of products and services, as well as focus on community engagement and philanthropic initiatives.

"Financial services professionals see great promise in using LinkedIn to make them more productive and successful," said Jennifer Grazel, Head of Category Development, Financial Services, at LinkedIn. "Hearsay Social's solutions enable those professionals to connect and leverage their networks to build their business and get the insights they need to be better at what they do."

The Hearsay Social Compliance Module provides complete compliance and coverage for all firm employees on all major networks, no matter their point of access. The platform allows advisors to use social media to build their books while meeting FINRA and SEC regulations on advertising, monitoring, and record retention.

Hearsay Social today announced new capabilities:

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Hearsay Social Powers Top Financial Services Firms on Social Media

27-02-2012 13:06 nyouworld.com Fabrice Kerherve and Dr. Howard Moskowitz join forces to bring their business and marketing expertise to Nyouworld!

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Fabrice Kerherve and Dr. Howard Moskowitz Discuss Social Marketing and The Science Of The Mind - Video

According to the company's this integration offers brands unprecedented ability to design, publish, optimize and manage campaigns, giving marketers control over paid, earned and owned social media. More than 160 social metrics are aggregated from earned and owned channels while analysis of paid and earned media comes in real time to help brands reach the optimum audience each time.

"Integrating a brand's ads with its content is key to maximizing engagement through social media, yet powerful ad management had been a missing piece from social marketing software suites," said Victoria Ransom, Wildfire CEO. "We are delighted to partner with Adaptly to bring their innovative advertising optimization technology to our customers. We evaluated many solutions in the market and Adaptly was the clear leader, with a best-in-class technology that is science-based, data-driven, and results-focused."

Through the solution brands can:

• Target the most valuable audience segments
• Enhance social performance from newsfeed, brand pages and promotions
• Obtain an real time view of social media
• Optimize campaigns across social media

Nikhil Sethi, Adaptly CEO said, "We are excited to partner with Wildfire, to bring together paid, owned, and earned media. Integration of our proven ad optimization technology with Wildfire's results-driven platform allows brands to both improve the customer experience through smarter, more relevant advertising and drive significantly better results."

The platform is in limited beta currently; some early adopters have seen fan bases double and reductions in cost-per-fan by up to 49%.

Tags: Adaptly, social marketing, social media tools, social networks, Wildfire

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Wildfire, Adaptly partner for social marketing solution

DUBLIN--(BUSINESS WIRE)--

Research and Markets(http://www.researchandmarkets.com/research/624cdf/hospitality_market) has announced the addition of Elsevier Science and Technology's new report "Hospitality Marketing. Edition No. 2" to their offering.

Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

New UK and international case studies that prepare you for work in a global industry Activities for each chapter that will assess your understanding and marketing knowledge A new inside cover feature that links real-life marketing campaigns to the book's case studies

Key Topics Covered:

Part A: Introduction: Introduction to hospitality marketing

Part B: Pre-encounter marketing

Marketing research

Understanding and segmenting customers

Competitive strategies

Developing the offer

Locating the offer

Pricing the offer

Distributing the offer

Communicating the offer

Part C: Encounter marketing

Managing the physical environment

Managing service processes

Managing customer-contact employees

Part D: Post-encounter marketing

Managing customer satisfaction

Relationship marketing

Part E: The marketing plan

Marketing Planning.

For more information visit http://www.researchandmarkets.com/research/624cdf/hospitality_market.

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Research and Markets: Hospitality Marketing. Edition No. 2 2011 Shows You How to Apply the Principles of Marketing ...

MIAMI (CBS4) – Social media is the new way companies are getting buzz on their products.

Businesses are bringing together social media users for impromptu parties as a marketing tactic.

The lesson is not just about makeup. It may be a MAC makeup master class, but the students may be the ones doing the teaching.

“I love communicating and sharing information. It is just a way to connect with other people,” said one party attendee.

About a dozen women came to Bloomingdales in Aventura to spread the word about MAC makeup through constant updates on their social media outlets.

“People think you have to dedicate a lot of time to tweeting, but when you are used to it, it becomes second nature after a while,” said one woman at the event.

At the head of this class is Social Media Expert Jewel Figueras who selected each of these powerful women.

“It has been said that most consumers would like a stamp of approval from a friend and someone they trust,” said Figueras to CBS4’s Jorge Estevez.

“We are sharing it with millions of people not just thousands. We are tweeting and we all have a large follow base,” said one woman.

All that influence is nothing to brush off during times where every sale counts.

“We really are able to reach so many different outlets it is efficient and instantaneous,” said Eileen Alkabes, who works in the marketing department at Bloomingdale’s.

So will it work? The ladies’ tweets were seen by 250,000 people before the event and after that number is expected to double.

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Social Media Meetings: The Next Best Thing In Marketing