Mediaboss Marketing

NEW YORK, March 28, 2012 /PRNewswire/ -- Clickable today debuted its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare.

The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers.

"Understanding complex data sets is quickly becoming a competitive advantage for digital advertisers and agencies," said David Kidder, CEO of Clickable. "Our reporting dashboard consolidates multiple big data sets for them, with real-time customizable views, so they can move beyond metrics to act on data quickly and efficiently."

Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI.

Workflow Benefits

The drag-and-drop functionality provides customers with a simple, intuitive way to manage and view their entire online marketing effort. Standard and custom widgets include:

What's Next

The Widget-Based Reporting Dashboard represents the first phase of the Clickable 3 rollout. The Dashboard will soon incorporate real-time Facebook Page Insights metrics as well as enhanced widget reporting. The platform will expand to include other major social and video channels.

Links:

Product blog post: http://clkbl.co/GTShNu Video tour: http://www.youtube.com/watch?v=ryWpHGsBOQM Request a private demo: http://clkbl.co/GUpt1I

Link:
Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data

26-03-2012 16:33

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27-03-2012 04:49 Clickable today debuted in March 2012 its Widget-Based Reporting Dashboard that visually captures and displays all search and social marketing data. The Dashboard gives digital marketers and agencies an easy-to-use platform for tracking and modifying campaigns across Facebook®, Google and Bing, and, soon, other emerging networks like LinkedIn, Twitter and Foursquare. The Dashboard is currently available via Clickable 3 beta, the third generation of the New York-based company's popular advertising intelligence platform. The Widget-Based Reporting Dashboard is designed to help clients -- from account executives to digital strategists to chief marketing officers -- manage, analyze and view large and diverse data sets on the fly so they can make faster, better advertising investment decisions. Clickable has helped thousands of online advertisers and agencies acquire and engage customers. Built on the Hadoop database framework, the system layers sophisticated data analysis onto Clickable's ad management and creation tools. It also enables future data integration of additional channels across social, search and video, as well as proprietary customer data sources. Users now have interactive windows to assess ads and content performance and inform how to amplify that content across marketing channels like Facebook. Users can customize graphs and data tables across their search and social media accounts, to monitor critical campaign activity and measure ROI. Visit: http://www.clickable.com

Originally posted here:
Clickable Debuts Powerful Widget-Based Dashboard to Visualize Search and Social Marketing Data - Video

Chances are, if you use any sort of social network, you'll have been on one end or the other of some viral marketing. You might have been asked to join an army, or build a town hall, or research a new cheesecake topping.

Maybe you're a perp, a peddler. Maybe you're one of the voluntary marketeers, flinging requests at your social compatriots at a rate of knots. Perhaps you're starting to wonder why nobody talks to you any more.

If you're on Facebook, then you're more likely than not to have hidden, blocked or even deleted a 'friend' because they just won't shut the hell up about their damned vegetables or their sheep. Enough, after all, is enough.

"Where there's that sort of opportunity there's bound to be someone who'll take advantage of it to the greatest extent that the market can bear"

But even if you're not a fan of having your social feeds flooded with requests, you've probably clicked a few here and there amongst the dismisals, perhaps discovered a game which you've ended up playing, enjoying or even monetising.

Two clicks and you never have to hear from a game again. So why does anybody listen at all?

Viral marketing is, to a large extent, becoming a victim of its own success. For a brief and golden period, viral marketing for social games was the philosopher's stone of advertising. It turned every user into a billboard, a radio beaming ad content into the eyelines of friends and family.

Exponential, effective and almost free.

As Alexis Kennedy, head of Failbetter Games and joint creator of interactive social story-telling game Fallen London (nee Echo Bazaar), points out, never before had there been such an incredible opportunity to expand an audience with such low expenditure.

"Somebody said a while ago that there has never been, in the history of the human race, an opportunity to acquire customers cheaply and quickly in the way there was in the early days of Facebook," Kennedy explains.

Continued here:
Social Inoculation: Why Failbetter Has Left Viral Marketing Behind